세계의 헬스케어용 복합현실 시장 보고서(2025년)
Mixed Reality in Healthcare Global Market Report 2025
상품코드 : 1821581
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

헬스케어용 복합현실 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 61.0%를 나타내 72억 2,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 세계적인 건강 이니셔티브, 규제 프레임 워크, 홀로그램 원격 의료, 워크 플로우 최적화, 원격 진단에 기인합니다. 예측 기간의 주요 동향으로는 인공지능(AI) 통합, 가상 임상 검사, 웨어러블 복합현실 기기, 확대형술전 계획, 실시간 언어 번역 등이 있습니다.

향후 5년간의 성장률 61.0%라고 하는 예측은 이 시장의 전회 예측으로부터 0.3%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 장벽은 핀란드와 캐나다에서 개발된 수술용 네비게이션 헤드셋과 홀로그래픽 해부학 플랫폼의 비용을 증가시켜 미국의 디지털 건강 부문을 저해하고 의료 교육의 채용을 지연시키고 시뮬레이션 센터에 대한 투자를 증가시킬 것으로 예측됩니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

노인 증가가 예상되고 헬스케어용 복합현실 시장 성장을 견인합니다. 노인'은 수술이 필요한 다양한 질병과 상태에 걸리기 쉬운 65세 이상의 개인을 의미합니다. 수술에 복합현실을 적용함으로써 외과의사는 MRI 및 CT 스캔 데이터와 함께 환자의 해부학적 구조를 시각화할 수 있습니다. 예를 들어 'America's Health Rankings'의 데이터에 따르면 미국에서는 5,600만 명 이상의 성인이 65세 이상이며 총 인구의 약 16.9%를 차지하고 있습니다. 베이비부머 세대가 노화 과정을 마치는 2030년에는 노인의 수가 7,310만 명을 넘을 것으로 예측됩니다. 따라서 노인 증가는 헬스케어용 복합현실 시장의 중요한 촉진요인입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Mixed reality in healthcare involves the amalgamation of augmented and virtual reality technologies, utilizing digital tools in the medical field to enhance diagnoses, facilitate access to healthcare, mitigate infection transmission, provide education, and improve overall outcomes.

The key components of mixed reality in healthcare include hardware, software, content, and applications. Hardware pertains to the physical components of a computer and related devices, with device types including augmented reality (AR) devices and virtual reality (VR) devices. Various applications of mixed reality in healthcare encompass surgery and surgery simulation, patient care management, fitness management, medical training and education, among others. End-users of mixed reality in healthcare include hospitals, surgical centers, medical institutes, and other entities in the healthcare sector.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The mixed reality in healthcare market research report is one of a series of new reports from The Business Research Company that provides mixed reality market statistics, including mixed reality in healthcare market size, regional shares, competitors with a mixed reality in healthcare market share, detailed mixed reality market segments, market trends and opportunities, and any further data you may need to thrive in the mixed reality in healthcare market industry. This mixed reality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mixed reality in healthcare market size has grown exponentially in recent years. It will grow from $0.71 billion in 2024 to $1.08 billion in 2025 at a compound annual growth rate (CAGR) of 51.0%. The growth in the historic period can be attributed to enhanced medical training, patient education, rehabilitation and physical therapy, chronic disease management, reduced radiation exposure.

The mixed reality in healthcare market size is expected to see exponential growth in the next few years. It will grow to $7.22 billion in 2029 at a compound annual growth rate (CAGR) of 61.0%. The growth in the forecast period can be attributed to global health initiatives, regulatory frameworks, holographic telemedicine, workflow optimization, remote consultations. Major trends in the forecast period include artificial intelligence (AI) integration, virtual clinical trials, wearable mixed reality devices, augmented preoperative planning, real-time language translation.

The forecast of 61.0% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper the U.S. digital health sector by increasing the cost of surgical navigation headsets and holographic anatomy platforms developed in Finland and Canada, thereby slowing medical training adoption and elevating simulation center investments. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated increase in the older population is set to drive the growth of the mixed reality in healthcare market. The term 'elderly population' refers to individuals aged 65 and above, who are more susceptible to various diseases and conditions requiring surgery. The application of mixed reality in surgery allows surgeons to visualize a patient's anatomy alongside their MRI and CT scan data. For instance, data from America's Health Rankings reveals that in the United States, over 56 million adults are aged 65 and above, constituting approximately 16.9% of the total population. The number of older individuals is expected to surpass 73.1 million by 2030 as the baby boomer generation completes the aging process. Therefore, the growing elderly population is a key driver for the mixed reality in healthcare market.

The increasing burden of neurological diseases is poised to propel the mixed reality in the healthcare market. Neurological diseases cover a broad spectrum of conditions affecting the nervous system, leading to various physical, cognitive, and functional impairments. Mixed-reality technology is increasingly applied in healthcare, particularly in the field of neurological diseases, to enhance patient outcomes. It can create virtual environments benefiting patients with conditions like Alzheimer's, Parkinson's, and multiple sclerosis by improving their cognitive and motor skills. For example, in the USA, the number of individuals living with Parkinson's disease (PD) is projected to increase from nearly one million in 2022 to 1.2 million by 2030. Therefore, the growing burden of neurological diseases is a significant driver for the mixed reality in healthcare market.

Technological advancements represent a prominent trend gaining traction in the mixed reality in healthcare market. Major companies in this market are focused on developing new technological solutions to enhance their positions. For instance, in February 2022, Apollo Hospitals Group, an India-based healthcare company, collaborated with 8chili Inc. to enable participation in the metaverse. Virtual reality patient counseling before and after surgery aims to improve outcomes by providing generic surroundings with soothing narratives, promoting control over one's body and physiological response. This individualized approach is expected to increase patient satisfaction. 8chili Inc. is a US-based deep tech firm involved in creating the foundational framework for the production and distribution of metaverse content.

Major companies in the mixed reality healthcare market are introducing innovative products, such as a new module focused on basic life support. This module utilizes mixed reality to simulate a person in need of CPR or a defibrillator, serving as an option for instructing first responders, medical and nursing students, public safety professionals, and community members. For example, in March 2023, GigXR, a US-based SaaS startup, launched a CPR training module in VR that allows learners to interact with a hologram patient experiencing cardiac arrest and medical equipment.

In October 2024, GE HealthCare, a US-based medical technology company, acquired the AI ultrasound business of Intelligent Ultrasound Group for a deal valued at $53 million. With this acquisition, GE is eager to integrate Intelligent Ultrasound's innovative technology into its ultrasound portfolio. This integration is expected to improve clinician workflow, minimize repetitive tasks, and streamline ultrasound exams across their systems. Intelligent Ultrasound is a UK-based provider of mixed reality solutions in healthcare.

Major companies operating in the mixed reality in healthcare market include Atheer Inc., Daqri Ltd., EchoPixel Inc., Firsthand Technology Inc., Microsoft Corporation, Oculus Labs, HTC Corporation, Samsung Electronics Co. Ltd., Surgical Theater Inc., Osso VR Inc., Medical Realities Ltd., Augmedix Inc., Google LLC, MindMaze SA, Facebook Inc., Third Eye Technologies Private Limited, Orca Health Care India Private Limited, Surgical Theatre LLC, Hologic Inc., AccuVein Inc., Medivis Inc., Intuitive Surgical Inc., Philips Healthcare, Siemens Healthineers, GE HealthCare Technologies Inc., Magic Leap Inc., Intel Corporation, Varjo Technologies, Vuzix Corporation, Augmentix Corporation, AccuVein LLC

North America was the largest region in the mixed reality in healthcare market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mixed reality in healthcare market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the mixed reality in the healthcare market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The mixed reality in healthcare market includes revenue earned by devices, gadgets, and software related to mixed reality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mixed Reality in Healthcare Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mixed reality in healthcare market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mixed reality in healthcare ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mixed reality in healthcare market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Mixed Reality in Healthcare Market Characteristics

3. Mixed Reality in Healthcare Market Trends And Strategies

4. Mixed Reality in Healthcare Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mixed Reality in Healthcare Growth Analysis And Strategic Analysis Framework

6. Mixed Reality in Healthcare Market Segmentation

7. Mixed Reality in Healthcare Market Regional And Country Analysis

8. Asia-Pacific Mixed Reality in Healthcare Market

9. China Mixed Reality in Healthcare Market

10. India Mixed Reality in Healthcare Market

11. Japan Mixed Reality in Healthcare Market

12. Australia Mixed Reality in Healthcare Market

13. Indonesia Mixed Reality in Healthcare Market

14. South Korea Mixed Reality in Healthcare Market

15. Western Europe Mixed Reality in Healthcare Market

16. UK Mixed Reality in Healthcare Market

17. Germany Mixed Reality in Healthcare Market

18. France Mixed Reality in Healthcare Market

19. Italy Mixed Reality in Healthcare Market

20. Spain Mixed Reality in Healthcare Market

21. Eastern Europe Mixed Reality in Healthcare Market

22. Russia Mixed Reality in Healthcare Market

23. North America Mixed Reality in Healthcare Market

24. USA Mixed Reality in Healthcare Market

25. Canada Mixed Reality in Healthcare Market

26. South America Mixed Reality in Healthcare Market

27. Brazil Mixed Reality in Healthcare Market

28. Middle East Mixed Reality in Healthcare Market

29. Africa Mixed Reality in Healthcare Market

30. Mixed Reality in Healthcare Market Competitive Landscape And Company Profiles

31. Mixed Reality in Healthcare Market Other Major And Innovative Companies

32. Global Mixed Reality in Healthcare Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mixed Reality in Healthcare Market

34. Recent Developments In The Mixed Reality in Healthcare Market

35. Mixed Reality in Healthcare Market High Potential Countries, Segments and Strategies

36. Appendix

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