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세계의 보이스 커머스 시장 보고서(2025년)
Voice Commerce Global Market Report 2025
상품코드 : 1813776
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

보이스 커머스 시장 규모는 향후 몇 년 동안 비약적인 성장이 예상됩니다. 2029년에는 CAGR 27.4%로 3,955억 3,000만 달러로 성장할 것입니다. 예측 기간 동안의 성장은 음성 비서 및 음성 지원 기기 채택 증가, 고객 참여 강화에 대한 관심 증가, 인증 시장 성장, 음성 기반 검색 증가, 소매, 은행, 커넥티드 디바이스, 스마트홈, 헬스케어, 자동차 분야에서의 애플리케이션 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 E-Commerce 플랫폼과 음성 기술의 통합, 인공지능 등 혁신 기술 활용, 자연어 처리 기술 개발, 커넥티드 디바이스 수요, 음성 비서를 통한 쇼핑 업무 자동화 등을 꼽을 수 있습니다.

향후 5년간 27.4%의 성장률 전망은 지난번 예측보다 0.8% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 보이스 커머스 이니셔티브는 스마트 스피커의 부품과 음성 처리 칩의 관세가 음성 기반 소매 거래를 가능하게 하는 비용을 증가시키기 때문에 장애물에 부딪힐 수 있습니다. 또한, 상호 관세와 무역 긴장과 제한의 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

E-Commerce 수요의 급증은 보이스 커머스 시장의 성장을 촉진할 것입니다. E-Commerce는 온라인으로 상품이나 서비스를 사고파는 것을 말합니다. E-Commerce의 증가는 안전한 결제 옵션, 택배, 개인화, 고객 경험의 강화에 기인합니다. 보이스 커머스는 보다 원활하고 효율적이며 개인화된 쇼핑 여정을 제공하여 고객 만족도와 충성도를 높입니다. 또한, 핸즈프리로 검색 및 구매가 가능하여 쇼핑 프로세스를 간소화할 수 있습니다. 예를 들어, 미국 정부 기관인 국제무역국의 보고서에 따르면, 캐나다의 E-Commerce 매출은 2022년 3월 23억 4,000만 달러에서 2025년 403억 달러로 급증할 것으로 예측됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSM
영문 목차

영문목차

Voice commerce, also known as v-commerce, denotes the method of purchasing goods and services via voice commands or virtual assistants, typically facilitated by devices equipped with voice recognition technology or interconnected devices. It enables consumers to peruse products, add items to their shopping carts, and finalize transactions solely through verbal commands, eliminating the necessity for conventional visual interfaces such as screens or keyboards.

The primary forms of voice commerce encompass smart speakers, voice assistants, and virtual digital assistants. A smart speaker refers to a wireless electronic device that operates independently, integrating a built-in digital assistant managed through voice commands via an embedded microphone. These devices find applications across various sectors including personal care, electronics, household appliances, groceries, arts and crafts, and others, catering to end-users such as the travel industry, hospitality sector, entertainment industry, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a profound impact on the retail and wholesale sector, particularly in areas such as sourcing, inventory management, and pricing strategies. Increased duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have driven up procurement costs, forcing many retailers and wholesalers to either raise prices for consumers or absorb the financial hit. Small and mid-sized businesses, which often lack pricing leverage, are especially at risk, facing tighter margins and reduced competitiveness. Supply chain disruptions and international shipping uncertainties have further strained inventory cycles. At the same time, retaliatory tariffs from overseas markets have diminished export opportunities for U.S. brands, curbing potential revenue growth. In response, many companies are pivoting to domestic and regional suppliers, bolstering supply chain resilience, and leveraging data-driven demand forecasting to manage cost fluctuations and sustain customer satisfaction.

The voice commerce market research report is one of a series of new reports from The Business Research Company that provides voice commerce market statistics, including voice commerce industry global market size, regional shares, competitors with a voice commerce market share, detailed voice commerce market segments, market trends, and opportunities, and any further data you may need to thrive in the voice commerce industry. This voice commerce research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The voice commerce market size has grown exponentially in recent years. It will grow from $116.83 billion in 2024 to $150.34 billion in 2025 at a compound annual growth rate (CAGR) of 28.7%. The growth in the historic period can be attributed to increased popularity of online shopping, change in consumer search and shopping habits, increased penetration of online businesses, proliferation of social media and smartphones, increased demand for contactless shopping.

The voice commerce market size is expected to see exponential growth in the next few years. It will grow to $395.53 billion in 2029 at a compound annual growth rate (CAGR) of 27.4%. The growth in the forecast period can be attributed to increasing adoption of voice assistants and voice-enabled devices, growing focus on enhancing customer engagement, growth of the authentication market, increasing in voice-based searches, increasing applications in retail, banking, connected devices, smart homes, healthcare, and automobile sectors. Major trends in the forecast period include integration of e-commerce platforms with voice technologies, use of innovative technologies like artificial intelligence, developments in natural language processing technology, demand for connected devices, automation of shopping operations through voice assistants.

The forecast of 27.4% growth over the next five years reflects a modest reduction of 0.8% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Voice commerce initiatives may encounter hurdles as tariffs on smart speaker components and voice-processing chips drive up the cost of enabling voice-based retail transactions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in e-commerce demand is poised to propel the voice commerce market's growth. E-commerce, or electronic commerce, involves the online buying and selling of goods and services. The rise in e-commerce stems from secure payment options, home delivery, personalization, and enhanced customer experiences. Voice commerce offers a smoother, more efficient, and personalized shopping journey, thereby boosting customer satisfaction and loyalty. It also enables hands-free browsing and purchasing, simplifying the shopping process. For example, e-commerce sales in Canada are projected to soar from $2.34 billion in March 2022 to $40.3 billion by 2025, as reported by the International Trade Administration, a US government agency.

Key players in the voice commerce arena are concentrating on developing innovative products such as AI-powered voice assistants to enhance user experiences and streamline shopping procedures. These assistants, powered by artificial intelligence technologies such as natural language processing (NLP) and machine learning, understand and respond to user voice commands and queries. Haptik, an India-based software company, introduced Buzzo, an AI-powered voice assistant aimed at enhancing the digital shopping experience for e-commerce platforms. Buzzo employs advanced natural language understanding (NLU) and product metadata to grasp user requirements in everyday language and offer personalized recommendations akin to in-store sales agents.

In March 2022, Microsoft Corporation, a US-based technology giant, acquired Nuance Communications Inc for $19.7 billion. This acquisition enables Microsoft to harness Nuance's technology in creating new solutions that integrate voice, artificial intelligence, and cloud technologies across various sectors, including healthcare, retail, telecommunications, and financial services. Nuance Communications Inc., based in the US, provides voice platforms for commerce.

Major companies operating in the voice commerce market are Amazon.com Inc., Apple inc., Alphabet Inc., Google LLC, Samsung Electronics Co., Alibaba Group Holding Ltd., Sony Corp., Salesforce Inc., Baidu Inc., Adobe Inc., Twilio Inc., Vizio Inc., Sonos Inc., BigCommerce Pty. Ltd., Algolia Inc., Agora.io, iAdvize Inc., SoundHound Inc., Ferns N Petals Pvt. Ltd., Edrone Ltd., Humanize LLC, Yoshai Ltd., Voicify LLC, Jetson AI Inc.

North America was the largest region in the voice commerce market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the voice commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The voice commerce market consists of revenues earned by entities by providing services such as voice shopping, reordering services, and subscription management. The market value includes the value of related goods sold by the service provider or included within the service offering. The voice commerce also includes sales of smart home devices, voice-enabled wearables, and in-car voice assistants. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Voice Commerce Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on voice commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for voice commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The voice commerce market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Voice Commerce Market Characteristics

3. Voice Commerce Market Trends And Strategies

4. Voice Commerce Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Voice Commerce Growth Analysis And Strategic Analysis Framework

6. Voice Commerce Market Segmentation

7. Voice Commerce Market Regional And Country Analysis

8. Asia-Pacific Voice Commerce Market

9. China Voice Commerce Market

10. India Voice Commerce Market

11. Japan Voice Commerce Market

12. Australia Voice Commerce Market

13. Indonesia Voice Commerce Market

14. South Korea Voice Commerce Market

15. Western Europe Voice Commerce Market

16. UK Voice Commerce Market

17. Germany Voice Commerce Market

18. France Voice Commerce Market

19. Italy Voice Commerce Market

20. Spain Voice Commerce Market

21. Eastern Europe Voice Commerce Market

22. Russia Voice Commerce Market

23. North America Voice Commerce Market

24. USA Voice Commerce Market

25. Canada Voice Commerce Market

26. South America Voice Commerce Market

27. Brazil Voice Commerce Market

28. Middle East Voice Commerce Market

29. Africa Voice Commerce Market

30. Voice Commerce Market Competitive Landscape And Company Profiles

31. Voice Commerce Market Other Major And Innovative Companies

32. Global Voice Commerce Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Voice Commerce Market

34. Recent Developments In The Voice Commerce Market

35. Voice Commerce Market High Potential Countries, Segments and Strategies

36. Appendix

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