세계의 소셜 미디어 플랫폼 시장 보고서(2025년)
Social Media Platforms Global Market Report 2025
상품코드 : 1811128
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,448,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,320,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,193,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

소셜 미디어 플랫폼 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 34.6%를 나타내 3조 2,887억 4,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 AI 주도의 개인화, 동영상 우위, 틈새 커뮤니티와 마이크로 인플루언서, 프라이버시 중심의 기능 등에 기인한다고 생각됩니다. 예측 기간의 주요 동향에는 메타버스 탐색, 사회 활동 및 기업의 사회적 책임, 원격 근무 및 전문 네트워킹, 신빙성 및 사용자 생성 콘텐츠, 가상 이벤트 및 경험 등이 포함됩니다.

향후 5년간의 성장률 34.6%라고 하는 예측은 전회의 예측으로부터 0.2%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세로 인한 세계 하드웨어 공급망 혼란, 특히 서버 및 GPU에 미치는 영향은 플랫폼 확장성을 방해하고 가동 시간 및 콘텐츠 추천의 정확성에 영향을 줄 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

인터넷 보급률의 향상은 소셜 미디어 플랫폼 시장의 향후 성장을 가속할 것으로 예측됩니다. 인터넷 보급률은 인터넷에 액세스할 수 있는 국가 및 지역과 같은 특정 지리적 지역의 인구 비율을 말합니다. 향상된 인터넷 보급률은 정보, 교육 및 경제 기회에 대한 액세스를 강화하고 세계 연결성과 디지털 포함을 촉진합니다. 인터넷 보급률의 향상은 합리적인 가격, 전자상거래 개발, 소셜 미디어의 영향력 등 여러 요인에 기인하고 있습니다. 인터넷의 보급은 소셜 미디어 플랫폼의 성장과 확대에 직결되고 있습니다. 연결성이 높아지면 이러한 디지털 네트워크에 쉽게 액세스할 수 있어 사용자 참여도가 높아지고 시장 확대가 촉진되기 때문입니다. 예를 들어 미국에 본사를 둔 SaaS(Software-as-a-Service) 솔루션이며 세계 최초의 온라인 미디어 모니터링 회사인 Meltwater에 따르면 2023년 영국 인구 중앙 연령은 40.0세였습니다. 영국의 인터넷 사용자 총수는 6,611만명으로, 2022-2023년 사이에 22만 4,000명(0.3% 증가) 증가한 것으로 분석했습니다. 따라서 인터넷 보급률 증가는 소셜 미디어 플랫폼 시장 성장을 이끌고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Social media platforms are online digital spaces or websites that enable users to create, share, and interact with content socially and interactively. These platforms provide tools and features that facilitate the creation and exchange of user-generated content, fostering communication and engagement among individuals, communities, and organizations.

The main types of social media platforms are social networking, photo sharing, video sharing, interactive media, and blogging or community building. Social networking refers to the practice of individuals or groups connecting and interacting with each other through online platforms, websites, or applications, they are used in retail and e-commerce, automotive, healthcare and pharmaceutical, media and entertainment, travel and tourism, and government, and used for personal, small and medium-sized enterprises, and large enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The main types of social media platforms are social networking, photo sharing, video sharing, interactive media, and blogging or community building. Social networking refers to the practice of individuals or groups connecting and interacting with each other through online platforms, websites, or applications, they are used in retail and e-commerce, automotive, healthcare and pharmaceutical, media and entertainment, travel and tourism, and government, and used for personal, small and medium-sized enterprises, and large enterprises.

The social media platforms market size has grown exponentially in recent years. It will grow from $746.5 billion in 2024 to $1002.28 billion in 2025 at a compound annual growth rate (CAGR) of 34.3%. The growth in the historic period can be attributed to rapid internet adoption, mobile revolution, social networking and connectivity, adoption of business pages, and content discovery algorithms.

The social media platforms market size is expected to see exponential growth in the next few years. It will grow to $3288.74 billion in 2029 at a compound annual growth rate (CAGR) of 34.6%. The growth in the forecast period can be attributed to ai-driven personalization, video dominance, niche communities and micro-influencers, privacy-centric features. Major trends in the forecast period include metaverse exploration, social activism and corporate social responsibility, remote work and professional networking, authenticity and user-generated content, virtual events and experiences.

The forecast of 34.6% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Disruptions in global hardware supply chains due to tariffs-especially those impacting servers and GPUs-could hinder platform scalability, affecting uptime and content recommendation accuracy. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Increasing internet penetration is expected to propel the growth of the Social media platforms market moving forward. Internet penetration refers to the percentage of the population of a specific geographic area, such as a country or region that has access to the Internet. Increasing internet penetration enhances access to information, education, and economic opportunities, fostering global connectivity and digital inclusion. The increasing internet penetration can be attributed to several factors such as affordability, e-commerce development, and social media influence. Internet penetration is directly linked to the growth and expansion of social media platforms, as greater connectivity facilitates wider access to these digital networks, driving user engagement, and fostering market expansion. For instance, in 2023, according to Meltwater, a US-based software as a service (SaaS) solution and the world's first online media monitoring company states that the median age of the United Kingdom's population is 40.0. Total internet users in the UK were 66.11 million, analysis indicates that internet users in the UK increased by 224 thousand (+0.3 percent) between 2022 and 2023. Therefore, the increasing internet penetration is driving the growth of the social media platforms market.

Major companies operating in the social media platform market are focusing on technologies such as Threads App to meet the growing demand for social media platforms. The app allows users to share text updates, photos, and videos with their Instagram followers. For instance, in July 2023, Meta a US-based social technology company, launched the Threads App built by the Instagram team, for sharing text updates and joining public conversations. Threads is closely tied to Instagram, and users need an Instagram account to join. The app is available for iOS and Android, and it is designed to provide a Twitter-like experience with easy links to Instagram. Users can share Threads posts to their Instagram Story and Feed, as well as to other platforms.

In October 2024, Sprout Social, a US-based provider of social media management software, entered into a partnership with Salesforce to integrate its social data capabilities directly within Salesforce's CRM platform. This integration enables businesses to harness social media insights alongside traditional CRM data, creating a more complete view of customer interactions. By combining social data with CRM, companies can enhance their marketing, sales, and customer support workflows, ultimately leading to improved customer engagement and more personalized service. Salesforce, known for its comprehensive CRM and cloud-based solutions, benefits from Sprout Social's social media expertise, reinforcing its commitment to providing robust, data-driven customer relationship tools.

Major companies operating in the social media platforms market are LinkedIn, Pinterest, Twitter, Youtube, Reddit, Snap Inc., Meta Platforms, Douyin, Tencent, TikTok, Sina, line corporation, Tagged Inc., Tumblr Inc., Ask.fm, Classmates, Facebook Inc., Flickr, Google+, Meetup, MeetMe Inc., Viber Media S.a r.l., Mix.com Inc., Classmates Online Inc., Mastodon Social Inc., Sina Corporation, Parler LLC

Asia-Pacific was the largest region in the social media platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social media platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social media platforms market consists of revenues earned by entities by providing services such as profile creation and management, content sharing, connectivity and networking, and live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. The social media platforms market also includes sales of advertising products, analytics tools, content creation and editing tools, privacy and security features, APIs, and developer tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social media platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Social Media Platforms Market Characteristics

3. Social Media Platforms Market Trends And Strategies

4. Social Media Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Social Media Platforms Growth Analysis And Strategic Analysis Framework

6. Social Media Platforms Market Segmentation

7. Social Media Platforms Market Regional And Country Analysis

8. Asia-Pacific Social Media Platforms Market

9. China Social Media Platforms Market

10. India Social Media Platforms Market

11. Japan Social Media Platforms Market

12. Australia Social Media Platforms Market

13. Indonesia Social Media Platforms Market

14. South Korea Social Media Platforms Market

15. Western Europe Social Media Platforms Market

16. UK Social Media Platforms Market

17. Germany Social Media Platforms Market

18. France Social Media Platforms Market

19. Italy Social Media Platforms Market

20. Spain Social Media Platforms Market

21. Eastern Europe Social Media Platforms Market

22. Russia Social Media Platforms Market

23. North America Social Media Platforms Market

24. USA Social Media Platforms Market

25. Canada Social Media Platforms Market

26. South America Social Media Platforms Market

27. Brazil Social Media Platforms Market

28. Middle East Social Media Platforms Market

29. Africa Social Media Platforms Market

30. Social Media Platforms Market Competitive Landscape And Company Profiles

31. Social Media Platforms Market Other Major And Innovative Companies

32. Global Social Media Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Platforms Market

34. Recent Developments In The Social Media Platforms Market

35. Social Media Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기