세계의 블록체인 탈중앙화 소셜 미디어 플랫폼 시장 보고서(2025년)
Blockchain-Based Decentralized Social Media Platform Global Market Report 2025
상품코드 : 1888109
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

블록체인 탈중앙화 소셜 미디어 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년에 23억 8,000만 달러로 평가되었고, 2025년에는 29억 1,000만 달러로, CAGR 22.2%로 성장할 전망입니다. 이러한 성장은 데이터 프라이버시에 대한 사용자 수요 증가, 중앙 집중적 컨텐츠 관리 우려 증가, 디지털 자유에 대한 인식 향상, 피어 투 피어 네트워크 활용 확대, 전통적인 소셜 미디어 플랫폼에 대한 불신감 증가로 인한 것입니다.

블록체인 탈중앙화 소셜 미디어 플랫폼 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 64억 1,000만 달러에 이르고, CAGR은 21.9%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 컨텐츠 공유의 블록체인 통합 확대, 토큰 기반 인센티브 모델 채택 증가, 투명한 거버넌스 시스템에 대한 수요 증가, 검열 내성 플랫폼으로의 사용자 마이그레이션 확대, 블록체인 인프라 제공업체의 지원 강화 등이 있습니다. 예측 기간의 주요 동향에는 블록체인 확장성 기술 발전, 분산형 거버넌스 프레임워크 혁신, 사용자 수익화 모델 개발, 상호 운용성 프로토콜 혁신, 스마트 계약 자동화 발전 등이 포함됩니다.

데이터 프라이버시에 대한 수요 증가는 향후 블록체인 탈중앙화 소셜 미디어 플랫폼 시장의 성장을 가속할 것으로 예측됩니다. 데이터 프라이버시란 온라인상에서 공유되는 개인정보의 보호와 관리를 말하며, 투명성을 확보함과 동시에 제3자에 의한 무단 액세스를 제한합니다. 데이터 프라이버시에 대한 수요 증가는 소비자의 의식 향상에 기인하고 있어 개인 데이터가 수집, 보존, 공유되는 방법에 대한 소유권과 관리권의 강화를 요구하는 움직임이 확산되고 있습니다. 블록체인 탈중앙화 소셜 미디어 플랫폼은 사용자에게 자신의 신원과 컨텐츠에 대한 암호화 제어 권한을 부여하여 분산형 스토리지를 통해 제3자 간섭을 최소화하고 투명성이 높고 검증 가능한 데이터 이용을 가능하게 합니다. 예를 들어 영국 정부기관인 과학기술 혁신성(Department for Science, Innovation and Technology)에 따르면 2024년 4월 시점에서 지난 1년간 사이버 범죄 피해를 경험했다고 보고한 기업은 약 22%, 자선 단체는 약 14%에 이르렀습니다. 이 비율은 규모가 큰 조직일수록 현저하게 증가하고, 중견기업에서는 45%, 대기업에서는 58%, 고소득 자선단체에서는 37%가 영향을 받고 있습니다. 따라서 데이터 프라이버시에 대한 수요가 증가함에 따라 블록체인 탈중앙화 소셜 미디어 플랫폼 시장의 성장이 이어지고 있습니다.

블록체인 탈중앙화 소셜 미디어 플랫폼 시장에서 활동하는 주요 기업은 분산형 상호 운용성, 사용자 데이터 소유권 및 분산형 소셜 에코시스템 전체에서 투명한 커뮤니케이션을 강화하기 위해 개방형 소셜 웹 프로토콜 개발에 주력하고 있습니다. 개방형 소셜 웹 프로토콜은 여러 소셜 플랫폼 간의 원활한 상호작용, 데이터 이식성 및 상호 운용성을 제공하도록 설계된 분산형 커뮤니케이션 프레임워크를 의미합니다. 예를 들어, 2025년 10월에는 미국 기술 기업 프로젝트 리버티가 'Free Our Feeds' 캠페인과 연계하여 블루스카이의 AT 프로토콜 생태계 핵심 구성 요소의 분산화를 위한 중요한 진전을 발표했습니다. 이 대처에서는 AT 프로토콜을 대규모 소셜 네트워킹용으로 구축된 공개형 허가 불필요 블록체인 「Frequency」와 통합합니다. 이 통합은 블루스카이 데이터 스트림에 대한 오픈 액세스를 가능하게 하며 투명성, 상호 운용성, 소셜 연결의 사용자 소유권을 확보하는 동시에 중앙 집중적인 관리에 대한 의존도를 줄여줍니다. 이 진전은 데이터의 주권과 크로스 플랫폼 통신을 강화하는 개방형 소셜 웹 프로토콜을 수립하는 중요한 단계를 상징합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

A blockchain-based decentralized social media platform is a digital network built on distributed ledger technology that allows users to create, share, and interact with content without depending on centralized intermediaries. It provides transparency, security, and user ownership by recording all activities on an immutable blockchain, preventing data manipulation or censorship. Through decentralized governance and token-based incentives, it encourages fair participation, privacy, and equitable value distribution among contributors.

The key types of blockchain-based decentralized social media platforms include personal tokens, community tokens, and social platform tokens. Personal tokens are blockchain-based digital assets issued by individuals to represent ownership, access, or influence related to their personal brand or work. It uses various technologies such as technical proficiency and device usage, and different user demographics include age groups, gender, and occupation. Various user incentives and monetization include token-based rewards and subscription models and are applied by finance, sports and entertainment, the fan economy, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The blockchain-based decentralized social media platform market research report is one of a series of new reports from The Business Research Company that provides blockchain-based decentralized social media platform market statistics, including blockchain-based decentralized social media platform industry global market size, regional shares, competitors with a blockchain-based decentralized social media platform market share, detailed blockchain-based decentralized social media platform market segments, market trends and opportunities, and any further data you may need to thrive in the blockchain-based decentralized social media platform industry. This blockchain-based decentralized social media platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The blockchain-based decentralized social media platform market size has grown exponentially in recent years. It will grow from $2.38 billion in 2024 to $2.91 billion in 2025 at a compound annual growth rate (CAGR) of 22.2%. The growth in the historic period can be attributed to rising user demand for data privacy, increasing concerns over centralized content control, growing awareness of digital freedom, expanding peer-to-peer network usage, and increasing distrust in traditional social media platforms.

The blockchain-based decentralized social media platform market size is expected to see exponential growth in the next few years. It will grow to $6.41 billion in 2029 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to rising integration of blockchain in content sharing, increasing adoption of token-based incentive models, growing demand for transparent governance systems, expanding user shift toward censorship-resistant platforms, and rising support from blockchain infrastructure providers. Key trends in the forecast period include technological advancements in blockchain scalability, innovations in decentralized governance frameworks, developments in user monetization models, innovations in interoperability protocols, and advancements in smart contract automation.

The increasing demand for data privacy is expected to propel the growth of the blockchain-based decentralized social media platform market going forward. Data privacy refers to the protection and control of personal information shared online, ensuring transparency and limiting unauthorized access by third parties. The rising demand for data privacy is driven by growing consumer awareness, as individuals seek greater ownership and control over how their personal data is collected, stored, and shared. Blockchain-based decentralized social media platforms empower users with cryptographic control over their identities and content, minimize third-party interference through decentralized storage, and enable transparent, verifiable data usage. For instance, in April 2024, according to the Department for Science, Innovation and Technology, a UK-based government department, around 22% of businesses and 14% of charities reported experiencing a cybercrime incident over the past year. The proportion increases significantly among larger entities, affecting 45% of medium-sized firms, 58% of large enterprises, and 37% of high-income charitable organizations. Therefore, the increasing demand for data privacy is driving the growth of the blockchain-based decentralized social media platform market.

Key companies operating in the blockchain-based decentralized social media platform market are focusing on developing open social web protocol to enhance decentralized interoperability, user data ownership, and transparent communication across distributed social ecosystems. Open social web protocol refers to a decentralized communication framework designed to enable seamless interaction, data portability, and interoperability across multiple social platforms. For instance, in October 2025, Project Liberty, a US-based technology company, in collaboration with the Free Our Feeds campaign, introduced a key advancement to decentralize the core components of Bluesky's AT Protocol ecosystem. This initiative integrates the AT Protocol with Frequency, a public, permissionless blockchain built for large-scale social networking applications. The integration enables open access to Bluesky's data stream, ensuring transparency, interoperability, and user ownership of social connections while reducing dependency on centralized control. This development represents a significant step toward establishing an open social web protocol that enhances data sovereignty and cross-platform communication.

In August 2025, Trump Media & Technology Group Corp., a US-based company providing social media, streaming, and financial services, partnered with Foris DAX MT (Malta) Limited to advance blockchain technology. Through this partnership, Trump Media and Crypto.com aim to integrate blockchain technology into Truth Social and Truth+ to enable CRO-based rewards, payments, and wallet infrastructure, promoting decentralized engagement and digital asset adoption across media platforms. Foris DAX MT (Malta) Limited is a Singapore-based company offering cryptocurrency-related services.

Major players in the blockchain-based decentralized social media platform market are Odyssey Group, Steemit Inc., Elixio Network, 3Speak, Showtime, friend.tech, Karma DAO, Only1, Torum, Farcaster, Sapien, Cent, DeSo, dscvr, Minds Ic., Mirror, Pocketnet, Voice AI, Whale BV, and Peepeth.

North America was the largest region in the blockchain-based decentralized social media platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in blockchain-based decentralized social media platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the blockchain-based decentralized social media platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blockchain-based decentralized social media platform market consists of revenues earned by entities by providing services such as content verification and authenticity services, decentralized identity management services, data storage and retrieval services, smart contract deployment services, and analytics and community insight services. The market value includes the value of related goods sold by the service provider or included within the service offering. The blockchain-based decentralized social media platform market also includes sales of preconfigured node appliance, branded hardware wallet, decentralized smart router, and community validator rack. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Blockchain-Based Decentralized Social Media Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on blockchain-based decentralized social media platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for blockchain-based decentralized social media platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The blockchain-based decentralized social media platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

3 By Social Platform Tokens: Network Utility Tokens; Content Interaction Tokens; Advertisement Reward Tokens; Data Ownership Tokens; Platform Access Tokens; Engagement Incentive Tokens

Table of Contents

1. Executive Summary

2. Blockchain-Based Decentralized Social Media Platform Market Characteristics

3. Blockchain-Based Decentralized Social Media Platform Market Trends And Strategies

4. Blockchain-Based Decentralized Social Media Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Blockchain-Based Decentralized Social Media Platform Growth Analysis And Strategic Analysis Framework

6. Blockchain-Based Decentralized Social Media Platform Market Segmentation

7. Blockchain-Based Decentralized Social Media Platform Market Regional And Country Analysis

8. Asia-Pacific Blockchain-Based Decentralized Social Media Platform Market

9. China Blockchain-Based Decentralized Social Media Platform Market

10. India Blockchain-Based Decentralized Social Media Platform Market

11. Japan Blockchain-Based Decentralized Social Media Platform Market

12. Australia Blockchain-Based Decentralized Social Media Platform Market

13. Indonesia Blockchain-Based Decentralized Social Media Platform Market

14. South Korea Blockchain-Based Decentralized Social Media Platform Market

15. Western Europe Blockchain-Based Decentralized Social Media Platform Market

16. UK Blockchain-Based Decentralized Social Media Platform Market

17. Germany Blockchain-Based Decentralized Social Media Platform Market

18. France Blockchain-Based Decentralized Social Media Platform Market

19. Italy Blockchain-Based Decentralized Social Media Platform Market

20. Spain Blockchain-Based Decentralized Social Media Platform Market

21. Eastern Europe Blockchain-Based Decentralized Social Media Platform Market

22. Russia Blockchain-Based Decentralized Social Media Platform Market

23. North America Blockchain-Based Decentralized Social Media Platform Market

24. USA Blockchain-Based Decentralized Social Media Platform Market

25. Canada Blockchain-Based Decentralized Social Media Platform Market

26. South America Blockchain-Based Decentralized Social Media Platform Market

27. Brazil Blockchain-Based Decentralized Social Media Platform Market

28. Middle East Blockchain-Based Decentralized Social Media Platform Market

29. Africa Blockchain-Based Decentralized Social Media Platform Market

30. Blockchain-Based Decentralized Social Media Platform Market Competitive Landscape And Company Profiles

31. Blockchain-Based Decentralized Social Media Platform Market Other Major And Innovative Companies

32. Global Blockchain-Based Decentralized Social Media Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Blockchain-Based Decentralized Social Media Platform Market

34. Recent Developments In The Blockchain-Based Decentralized Social Media Platform Market

35. Blockchain-Based Decentralized Social Media Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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