세계의 소셜 투 언 네트워크(Social To Earn Network) 시장 보고서(2025년)
Social-To-Earn Network Global Market Report 2025
상품코드:1888453
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 250 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
소셜 투 언 네트워크(Social To Earn Network) 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 23억 달러로 평가되었고, 2025년에는 29억 1,000만 달러에 달하고, CAGR 26.4%로 성장할 전망입니다. 지난 몇 년간의 성장은 모바일 보급률 향상, 소셜 미디어 이용 확대, 인플루언서 참여 증가, 디지털 결제 인프라 확대, 블록체인 기술 채택 확대와 관련이 있습니다.
소셜 투 언 네트워크 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 73억 5,000만 달러에 달하고, CAGR은 26.1%를 나타낼 전망입니다. 예측 기간의 성장은 토큰화된 보상에 대한 사용자 수요 증가, 분산 플랫폼 채택 확대, 게이미피케이션 통합 증가, 소셜 커머스 확대, 기업 참여 증가로 이어질 것으로 예측됩니다. 예측기간의 주요 동향으로는 블록체인 기술의 진보, 보상 메커니즘의 혁신, 분산형 소셜 플랫폼의 발전, NFT 통합에 관한 지속적인 연구개발, 모바일 애플리케이션 기술의 진전 등을 들 수 있습니다.
소셜 투 언의 확대 동향이 소셜 투 언 네트워크 시장의 성장을 이끌 것으로 예측됩니다. 소셜 수익화란 광고, 프리미엄 구독, 토큰 보상, 크리에이터 주도 수입원 등의 기술을 통해 디지털 및 소셜 플랫폼에서 수익을 창출하는 것을 말합니다. 이러한 추세는 광고주가 예산을 더 많은 소셜 플랫폼으로 옮겨가면서 강해지고 있습니다. 소셜 플랫폼에서는 타겟 레이어에 도달하고 측정 가능한 참여가 기존 채널에 비해 높은 수익률을 제공하기 때문입니다. 소셜 투 언 네트워크는 분산 플랫폼 내에서 적극적인 참여, 컨텐츠 제작 및 참여를 통해 사용자가 소득을 얻을 수 있도록 함으로써 소셜 모네타이제이션을 지원합니다. 이러한 플랫폼은 블록체인 기반 보상 시스템과 토큰화된 인센티브를 활용하여 소셜 상호작용을 측정 가능한 경제적 가치로 전환합니다. 이렇게 하면 제작자와 잠재고객 모두 온라인 활동에서 직접 이익을 얻을 수 있습니다. 예를 들어, 2024년 4월 미국에 본사를 둔 비영리 단체에서 디지털 광고의 국제 기준을 수립하는 대화형 광고 협회(IAB)는 2023년 미국 디지털 광고 시장이 전년 대비 7.3% 증가한 과거 최고인 2,250억 달러에 달했다고 보고했습니다. 그 결과, 활발해지는 소셜 수익화 추세가 소셜 투 언 네트워크 시장의 성장을 견인하고 있습니다.
소셜 투 언 네트워크 시장의 주요 기업들은 블록체인 기반 보상 시스템과 분산형 결제 시스템 등 토큰을 통한 수익화 진전을 통합하는 데 주력하고 있습니다. 이러한 기술은 소셜 상호작용을 토큰화하고 보상 분배를 자동화함으로써 실시간 보상 검증, 투명한 거래 추적, 디지털 인센티브의 원활한 지불을 가능하게 합니다. 예를 들어, 2025년 5월에는 미국을 거점으로 하는 블록체인 구동형 소셜 혁신 플랫폼 'Connect'가 스위스 거점의 블록체인 기업 'WIN Blockchain'과 제휴하여 세계 최초의 '소셜 임팩트 플랫폼'을 Learn2Earn 기능과 통합하여 시작했습니다. 이 블록체인과 AI를 활용한 시스템은 교육을 게임화하여, 학습 모듈의 완료나 사회 공헌에의 참가에 대해서 유저에게 보상을 부여합니다. 이 플랫폼은 추적 가능한 온체인 참여 이벤트, 검증된 디지털 보상 및 분산형 결제 메커니즘을 갖추고 있습니다. 보상 투명성, 참여 인센티브, 측정 가능한 커뮤니티에 대한 영향을 개선하고, 런칭 후 12시간 이내에 참가자가 50만 달러 이상의 보상을 획득하는 등, 목적 지향의 Web4 혁신에 있어서의 중요한 성과를 거두었습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 소셜 투 언 네트워크 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계 소셜 투 언 네트워크 시장 : 성장률 분석
세계 소셜 투 언 네트워크 시장 실적 : 규모와 성장, 2019-2024
세계 소셜 투 언 네트워크 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 소셜 투 언 네트워크 : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 소셜 투 언 네트워크 시장 : 플랫폼 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
분산형 플랫폼
중앙 집권형 플랫폼
세계의 소셜 투 언 네트워크 시장 : 수익 모델별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
토큰 보상
비대체성 토큰(NFT) 보상
광고 기반
구독형
기타 수익 모델
세계의 소셜 투 언 네트워크 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
컨텐츠 제작
소셜게이밍
커뮤니티 참여
독감 마케팅
기타 용도
세계의 소셜 투 언 네트워크 시장 : 유저 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
개인
기업
컨텐츠 크리에이터
인플루언서
기타 사용자 유형
세계의 소셜 투 언 네트워크 시장 : 세분화 분산형 플랫폼, 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
블록체인 기반 소셜 미디어
피어 투 피어 컨텐츠 공유 네트워크
토큰화된 커뮤니티 거버넌스 플랫폼
크리에이터 중심의 소유권 플랫폼
스마트 컨트랙트 구동형 보상 시스템
세계의 소셜 투 언 네트워크 시장 : 세분화 중앙 집권형 플랫폼, 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
기존 서버 관리형 소셜 네트워크
플랫폼 관리형 보상 분배 시스템
큐레이션형 크리에이터 수익화 플랫폼
중앙 데이터베이스 구동 형 참여 시스템
플랫폼 규제형 커뮤니티 보상 모델
제7장 지역별/국가별 분석
세계의 소셜 투 언 네트워크 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 소셜 투 언 네트워크 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
소셜 투 언 네트워크 시장 : 경쟁 구도
소셜 투 언 네트워크 시장 : 기업 프로파일
SocialChain Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Chingari : 개요, 제품 및 서비스, 전략 및 재무 분석
Galxe Group Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
UHive Limited : 개요, 제품 및 서비스, 전략 및 재무 분석
thirdweb(through Yup) : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Torum Technology Sdn. Bhd
Tron Inc.
DeSo
Minds Inc.
Cheelee
Audius
Phaver
Friend.tech
Lens Protocol
Meridian Labs Inc.
Showtime Group
Sapein International Corporation NV
Rally
BitClout
Only1 Tech Limited
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
소셜 투 언 네트워크 시장 2029 : 새로운 기회를 제공하는 국가
소셜 투 언 네트워크 시장 2029 : 새로운 기회를 제공하는 부문
소셜 투 언 네트워크 시장 2029 : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
A social-to-earn network is a digital platform that enables users to earn rewards or cryptocurrency by participating in social activities such as posting, sharing, and interacting with content. It uses blockchain technology to track and distribute rewards in a transparent and secure manner. The network motivates user participation, encourages active community engagement, and creates value through ongoing social interactions.
The primary platform types of social-to-earn networks are decentralized platforms and centralized platforms. Decentralized platforms operate without a central authority, relying on blockchain or distributed networks that allow users to manage data, transactions, and community governance directly. The revenue models include token rewards, non-fungible token (NFT) rewards, ad-based models, subscription-based models, and others. The various applications include content creation, social gaming, community engagement, influencer marketing, and more, and they are used by different user groups such as individuals, enterprises, content creators, influencers, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The social-to-earn network market research report is one of a series of new reports from The Business Research Company that provides social-to-earn network market statistics, including the social-to-earn network industry global market size, regional shares, competitors with the social-to-earn network market share, detailed social-to-earn network market segments, market trends, and opportunities, and any further data you may need to thrive in the social-to-earn network industry. This social-to-earn network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The social-to-earn network market size has grown exponentially in recent years. It will grow from $2.30 billion in 2024 to $2.91 billion in 2025 at a compound annual growth rate (CAGR) of 26.4%. The growth in the historic period is linked to increasing mobile penetration, growing social media usage, rising influencer engagement, the expansion of digital payment infrastructure, and increasing adoption of blockchain technology.
The social-to-earn network market size is expected to see exponential growth in the next few years. It will grow to $7.35 billion in 2029 at a compound annual growth rate (CAGR) of 26.1%. The growth in the forecast period is expected to result from rising user demand for tokenized rewards, growing adoption of decentralized platforms, increasing integration of gamification, the expansion of social commerce, and greater enterprise participation. Major trends in the forecast period include technological advancements in blockchain, innovations in reward mechanisms, developments in decentralized social platforms, ongoing research and development in NFT integration, and advancements in mobile application technologies.
The growing trend of social monetization is expected to drive the expansion of the social-to-earn network market. Social monetization refers to generating revenue from digital and social platforms through methods such as advertising, premium subscriptions, token rewards, and creator-driven income streams. This trend is increasing as advertisers shift more of their budgets to social platforms, where targeted audience reach and measurable engagement provide higher returns compared to traditional channels. Social-to-earn networks support social monetization by enabling users to earn income through active participation, content creation, and engagement within decentralized platforms. These platforms utilize blockchain-based reward systems and tokenized incentives to transform social interactions into measurable economic value, allowing both creators and audiences to directly benefit from their online activity. For example, in April 2024, the Interactive Advertising Bureau (IAB), a US-based nonprofit organization that sets global standards for digital advertising, reported that the US digital advertising industry reached a record USD 225 billion in 2023, a 7.3% increase from the previous year. As a result, the rising social monetization is driving the growth of the social-to-earn network market.
Key companies in the social-to-earn network market are focusing on integrating advancements in token monetization, such as blockchain-based reward systems and decentralized payment systems. These technologies tokenize social interactions and automate reward distribution, enabling real-time reward validation, transparent transaction tracking, and seamless payout of digital incentives. For instance, in May 2025, Connect, a US-based blockchain-driven social innovation platform, in collaboration with WIN Blockchain, a Switzerland-based blockchain company, launched the world's first Social Impact Platform with Learn2Earn integration. This blockchain- and AI-powered system gamifies education, rewarding users for completing learning modules and contributing to social good. The platform includes trackable on-chain participation events, verified digital rewards, and decentralized payout mechanisms. It improves reward transparency, participation incentives, and measurable community impact, with participants earning over $500,000 in rewards within the first 12 hours of launch, marking a significant achievement in purpose-driven Web4 innovation.
In February 2025, Thirdweb, a US-based provider of Web3 development tools and infrastructure, acquired Yup for an undisclosed amount. This acquisition allows Thirdweb to integrate Yup's decentralized social graph, curation protocol, and on-chain identity assets, strengthening its social infrastructure and enhancing its creator monetization capabilities. This also improves the reach of Thirdweb's products for developers building social-to-earn applications. Yup, a US-based provider of a decentralized social-to-earn network, is known for its on-chain social identity protocol, cross-platform aggregation, and tokenized reward system, which reward users for content creation and curation.
Major players in the social-to-earn network market are SocialChain Inc., Chingari, Galxe Group Inc., UHive Limited, thirdweb (through Yup ), Torum Technology Sdn. Bhd, Tron Inc., DeSo, Minds Inc., Cheelee, Audius, Phaver, Friend.tech, Lens Protocol, Meridian Labs Inc., Showtime Group, Sapein International Corporation N.V., Rally, BitClout, Only1 Tech Limited.
North America was the largest region in the social-to-earn network market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social-to-earn network report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the social-to-earn network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The social-to-earn network market consists of revenues earned by entities by providing services such as content moderation services, community management services, influencer onboarding services, digital wallet integration services, analytics and performance tracking services, and user verification services. The market value includes the value of related goods sold by the service provider or included within the service offering. The social-to-earn network market also includes sales of tokenized reward points, creator badges, virtual gift items, social engagement scorecards, user ranking dashboards, and decentralized identity profiles. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Social-To-Earn Network Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on social-to-earn network market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for social-to-earn network ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social-to-earn network market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Platform Type: Decentralized Platforms; Centralized Platforms
2) By Revenue Model: Token Rewards; Non-Fungible Token (NFT) Rewards; Ad-Based; Subscription-Based; Other Revenue Models
3) By Application: Content Creation; Social Gaming; Community Engagement; Influencer Marketing; Other Applications
4) By User Type: Individuals; Enterprises; Content Creators; Influencers; Other User Types
Subsegments:
1) By Decentralized Platforms: Blockchain-Based Social Media; Peer-To-Peer Content Sharing Networks; Tokenized Community Governance Platforms; Creator-Centric Ownership Platforms; Smart Contract-Driven Reward Systems
2) By Centralized Platforms: Traditional Server-Managed Social Networks; Platform-Controlled Reward Distribution Systems; Curated Creator Monetization Platforms; Central Database-Driven Engagement Systems; Platform-Regulated Community Reward Models
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Social-To-Earn Network Market Characteristics
3. Social-To-Earn Network Market Trends And Strategies
4. Social-To-Earn Network Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Social-To-Earn Network Growth Analysis And Strategic Analysis Framework
5.1. Global Social-To-Earn Network PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Social-To-Earn Network Market Growth Rate Analysis
5.4. Global Social-To-Earn Network Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Social-To-Earn Network Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Social-To-Earn Network Total Addressable Market (TAM)
6. Social-To-Earn Network Market Segmentation
6.1. Global Social-To-Earn Network Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Decentralized Platforms
Centralized Platforms
6.2. Global Social-To-Earn Network Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Token Rewards
Non-Fungible Token (NFT) Rewards
Ad-Based
Subscription-Based
Other Revenue Models
6.3. Global Social-To-Earn Network Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Content Creation
Social Gaming
Community Engagement
Influencer Marketing
Other Applications
6.4. Global Social-To-Earn Network Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Individuals
Enterprises
Content Creators
Influencers
Other User Types
6.5. Global Social-To-Earn Network Market, Sub-Segmentation Of Decentralized Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Blockchain-Based Social Media
Peer-To-Peer Content Sharing Networks
Tokenized Community Governance Platforms
Creator-Centric Ownership Platforms
Smart Contract-Driven Reward Systems
6.6. Global Social-To-Earn Network Market, Sub-Segmentation Of Centralized Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Traditional Server-Managed Social Networks
Platform-Controlled Reward Distribution Systems
Curated Creator Monetization Platforms
Central Database-Driven Engagement Systems
Platform-Regulated Community Reward Models
7. Social-To-Earn Network Market Regional And Country Analysis
7.1. Global Social-To-Earn Network Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Social-To-Earn Network Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
