세계의 소셜미디어 관리 시장 보고서(2025년)
Social Media Management Global Market Report 2025
상품코드 : 1811127
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

소셜미디어 관리 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 25.3%로, 849억 1,000만 달러로 성장합니다. 예측 기간의 성장은 동영상 컨텐츠의 우위, 프라이버시 및 데이터 보안에 대한 우려, 크로스 플랫폼 통합, 소셜 커머스 통합에 기인합니다. 예측 기간의 주요 동향에는 AI와 자동화의 통합, 에페메랄드 컨텐츠의 부상, 실시간 참여와 고객 서비스, 소셜 리스닝의 중요성, 소셜미디어의 기술 발전 등이 있습니다.

향후 5년간 성장률 25.3%라는 예측은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세로 인한 API 액세스 비용과 서드파티 툴의 구독료 상승은 소규모 에이전시를 제약하고, 매니지드 계정과 분석 능력의 저하로 이어질 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

소셜미디어의 보급이 확대됨에 따라 소셜미디어 관리 시장은 향후 수년간 성장할 것으로 예측됩니다. 소셜미디어는 인터넷 기반의 커뮤니케이션을 가능하게 하고, 사용자는 가상 커뮤니티 내에서 텍스트와 멀티미디어를 공유하고, 웹 컨텐츠를 만들 수 있습니다. 소셜 채널의 영향력과 도달 범위가 확대됨에 따라 소셜미디어 관리 및 광고 전략은 주요 플랫폼에서 표준화되어 상업적으로 큰 이점을 제공합니다. 예를 들어 미국에 본사를 둔 디지털 마케팅 회사 Backlinko는 2024년 9월, 전 세계 소셜미디어 활성 사용자 수가 2023년 49억 5,000만 명에서 2024년 51억 7,000만 명에 달할 것으로 예측했습니다. 이처럼 소셜미디어의 확산은 소셜미디어 관리 시장의 확대에 박차를 가하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Social media management involves the ongoing process of creating, curating, and planning content across various online platforms with the primary objective of nurturing and expanding an audience. This multifaceted practice serves diverse purposes, including community administration, online reputation management, and the formulation and execution of social media strategies.

The key components of social media management encompass both solutions and services. Social media management solutions refer to software tools designed to assist individuals, businesses, or organizations in effectively overseeing their presence on various social media platforms. These solutions offer a centralized platform, enabling businesses to efficiently manage and monitor their social media activities. This includes tasks such as posting updates, responding to messages and comments, analyzing performance metrics, and engaging with followers. Social media management is employed by both small and medium-scale enterprises, as well as large enterprises, for a range of purposes including competitive intelligence, sales and marketing management, customer experience management, risk management, and more. This practice finds applications across various industries such as banking, financial services, and insurance retail and e-commerce government and public sector healthcare and life sciences telecom and IT media and entertainment manufacturing and travel and hospitality.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The social media management market research report is one of a series of new reports from The Business Research Company that provides social media management market statistics, including social media management industry global market size, regional shares, competitors with a social media management market share, detailed social media management market segments, market trends and opportunities, and any further data you may need to thrive in the social media management industry. This social media management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media management market size has grown exponentially in recent years. It will grow from $27.96 billion in 2024 to $34.42 billion in 2025 at a compound annual growth rate (CAGR) of 23.1%. The growth in the historic period can be attributed to rise of social media platforms, businesses embracing social media, analytics and data insights, rise of influencer marketing, customer engagement focus.

The social media management market size is expected to see exponential growth in the next few years. It will grow to $84.91 billion in 2029 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to video content dominance, privacy and data security concerns, cross-platform integration, social commerce integration. Major trends in the forecast period include integration of ai and automation, rise of ephemeral content, real-time engagement and customer service, greater emphasis on social listening, technological advancements in social media.

The forecast of 25.3% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff-induced increases in API access costs and third-party tool subscriptions may constrain small agencies, leading to a decline in managed accounts and analytics capability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing penetration of social media is anticipated to drive growth in the social media management market in the coming years. Social media enables internet-based communication, allowing users to share text and multimedia within virtual communities and to create web content. As the influence and reach of social channels have expanded, social media management and advertising strategies have become more standardized across major platforms, yielding significant commercial advantages. For example, in September 2024, Backlinko, a U.S.-based digital marketing firm, reported that the global number of active social media users is projected to reach 5.17 billion in 2024, up from 4.95 billion in 2023. Thus, the widespread growth of social media usage is fueling the expansion of the social media management market.

The anticipated surge in the social media management market is attributed to the rising proliferation of content creators. These creators, whether individuals or entities, generate and disseminate original content across diverse platforms, including social media, websites, blogs, videos, podcasts, and various digital channels. Their pivotal role in enhancing social media engagement, expanding outreach, ensuring a consistent online presence, and contributing to the overall efficacy of social media management strategies underscores their significance. As of November 2023, data from Exploding Topics, a US-based review company specializing in trend analysis, reveals a global population of over 200 million content creators. This substantial increase in content creators is identified as a driving force behind the growth of the social media management market.

The social media management market is witnessing a prominent trend focused on product innovation, as companies strive to fortify their market positions. Notably, in March 2023, Hookle, a Finland-based AI-powered all-in-one social media management platform tailored for small businesses, unveiled an innovative social media posting software leveraging AI, specifically OpenAI's ChatGPT technology. This technology enables seamless social media posting for company owners, incorporating features such as multi-platform scheduling, AI-driven content generation, and simultaneous publishing across various channels, accessible on both iOS and Android platforms. This launch empowers users to create tailored premium social media content by integrating ChatGPT with Hookle's patented social media monitoring technology.

Major companies are actively pursuing product innovation strategies to boost market revenues. These cutting-edge solutions offer brands and agencies a versatile toolkit for every facet of social media campaigns, encompassing omnichannel creative production at scale, automated ad personalization, cross-platform campaign management, centralized reporting, and optimization. For example, in February 2022, Mediaocean, a US-based advertising company, introduced new creative solutions for paid social media, enhancing creative production scalability and overall campaign performance. The platform's centralized digital asset library facilitates swift production of thousands of personalized social media ads, leading to improved workflow efficiencies and heightened campaign performance for users of Mediaocean's social solutions.

In March 2023, Ireland-based video game services company Keywords Studios acquired Digital Media Management for an undisclosed amount. This acquisition allows Keywords Studios to bolster its digital marketing expertise and broaden its service offerings, helping game developers and publishers better engage with audiences and enhance their online presence in the competitive gaming industry. Digital Media Management, a U.S.-based company, specializes in social media management and digital marketing.

Major companies operating in the social media management market include Adobe Inc., Clarabridge Inc., Digimind Inc., Falcon.io, Hootsuite Inc., HubSpot Inc., IBM Corporation, Meltwater Group ASA, NetBase Quid Inc., Oracle Corporation, Salesforce.com Inc., Sprinklr Inc., Sprout Social Inc., Talkwalker Inc., Zoho Corporation, Khoros LLC, Cognizant Technology Solutions Corporation, Sysomos Inc., Spreadfast Inc., Lithium Technologies Inc., Qualtrics International Inc., Cision Ltd., Buffer Inc., Agorapulse Inc., Sendible Social Media Marketing Software, MavSocial Inc., Emplifi GmbH, Synthesio SA, Eclincher Inc.

North America was the largest region in the social media management market in 2024. The regions covered in the social media management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The social media management market includes revenue earned by producing and disseminating information, keeping track of mentions and engagement, expanding a network of followers and influencers, and summarizing and evaluating the outcomes. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social media management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Social Media Management Market Characteristics

3. Social Media Management Market Trends And Strategies

4. Social Media Management Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Social Media Management Growth Analysis And Strategic Analysis Framework

6. Social Media Management Market Segmentation

7. Social Media Management Market Regional And Country Analysis

8. Asia-Pacific Social Media Management Market

9. China Social Media Management Market

10. India Social Media Management Market

11. Japan Social Media Management Market

12. Australia Social Media Management Market

13. Indonesia Social Media Management Market

14. South Korea Social Media Management Market

15. Western Europe Social Media Management Market

16. UK Social Media Management Market

17. Germany Social Media Management Market

18. France Social Media Management Market

19. Italy Social Media Management Market

20. Spain Social Media Management Market

21. Eastern Europe Social Media Management Market

22. Russia Social Media Management Market

23. North America Social Media Management Market

24. USA Social Media Management Market

25. Canada Social Media Management Market

26. South America Social Media Management Market

27. Brazil Social Media Management Market

28. Middle East Social Media Management Market

29. Africa Social Media Management Market

30. Social Media Management Market Competitive Landscape And Company Profiles

31. Social Media Management Market Other Major And Innovative Companies

32. Global Social Media Management Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Management Market

34. Recent Developments In The Social Media Management Market

35. Social Media Management Market High Potential Countries, Segments and Strategies

36. Appendix

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