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세계의 Over The Top 디바이스 및 서비스 시장 보고서(2025년)
Over The Top Devices And Services Global Market Report 2025
상품코드 : 1811114
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

Over The Top 디바이스 및 서비스 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 24.7%로 9,298억 5,000만 달러로 성장합니다. 예측 기간의 성장은 5G 네트워크의 확산, 하이브리드 비즈니스 모델의 출현, 스마트홈 생태계와의 통합, 가상현실 및 증강현실 컨텐츠 증가, 규제의 진전에 기인할 것으로 보입니다. 예측 기간 중 세계 주요 동향으로는 세계 파트너십 및 확장, 기술 발전, 세계 확장 및 현지화, 인공지능(AI)과 개인화 통합, 기술 발전, 5G의 영향 등이 있습니다.

향후 5년간 24.7%의 성장률 예측은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 스마트 TV, 미디어 스틱, 스트리밍 박스의 수입 관세는 가격 전략과 기기의 가격 경쟁력에 영향을 미칠 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

OTT 가입자 수 증가는 향후 OTT 장비 및 서비스 시장의 성장을 촉진할 것으로 예측됩니다. OTT(Over The Top) 기술이란 인터넷을 통해 컨텐츠를 스트리밍하는 방식을 말합니다. 이전에는 케이블 TV 사업자를 통해 방송되고 고객이 수신료를 지불했던 프로그램을 전달하는 역할을 담당하고 있습니다. 모든 OTT 플랫폼은 인터넷로 연결된 모든 기기에서 접속 가능한 정액제 서비스로, 그 편리함과 풍부한 컨텐츠로 많은 사랑을 받고 있습니다. 예를 들어 영국의 연구기관 Digital TV Research는 2023년 4월, SVOD 판매가 2022년 3,100만 달러에서 2028년에는 5,000만 달러에 달할 것으로 예측하고 있습니다. SVOD 가입자 수는 2022년 말 30만 8,000명에서 2028년 51만 3,000명으로 증가할 것으로 예상되며, 그 때쯤이면 TV 가구의 약 63%가 최소 1개 이상의 SVOD 서비스에 가입할 것으로 예측됩니다. 그 결과, OTT 계약 수 증가가 OTT 장비 및 서비스 시장의 성장을 촉진하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Over-the-top (OTT) devices and services deliver content using high-speed internet connections rather than traditional broadcasters, cable, or IPTV operators. The term ''over-the-top'' signifies that content providers offer supplementary services on top of what's already available through the internet.

The primary content categories within over-the-top devices and services encompass VoIP, text, images, and video. VoIP, or voice over Internet Protocol, involves transmitting voice and multimedia over networks. Revenue sources include advertising video on demand (AVOD), subscription video on demand (SVOD), and transactional-based video on demand (TVOD), deployed via on-premise or cloud setups. These services stream across multiple platforms such as mobile devices, computers, smart TVs, set-top boxes, and gaming consoles.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The over-the-top devices and services market research report is one of a series of new reports from The Business Research Company that provides over-the-top devices and services market statistics, including over-the-top devices and services industry global market size, regional shares, competitors with an over-the-top devices and services market share, detailed over-the-top devices and services market segments, market trends and opportunities, and any further data you may need to thrive in the over-the-top devices and services industry. The over-the-top devices and services over-the-top devices and services market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The over the top devices and services market size has grown exponentially in recent years. It will grow from $311.88 billion in 2024 to $384 billion in 2025 at a compound annual growth rate (CAGR) of 23.1%. The growth in the historic period can be attributed to proliferation of high-speed Internet, smartphone penetration, shift in consumer behavior, globalization of content, original content production.

The over the top devices and services market size is expected to see exponential growth in the next few years. It will grow to $929.85 billion in 2029 at a compound annual growth rate (CAGR) of 24.7%. The growth in the forecast period can be attributed to 5G network rollout, emergence of hybrid business models, integration with smart home ecosystems, rise in virtual and augmented reality content, regulatory developments. Major trends in the forecast period include global partnerships and expansion, technological advancements, global expansion and localization, integration of artificial intelligence (AI) and personalization, technological advancements and 5G impact.

The forecast of 24.7% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Import duties on smart TVs, media sticks, and streaming boxes could affect pricing strategies and device affordability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising number of OTT subscriptions is anticipated to drive the growth of the over-the-top devices and services market in the future. Over-the-top (OTT) technology refers to a method of streaming content via the internet. It is responsible for delivering programs that were previously broadcasted through cable TV providers, for which customers paid a subscription fee. All OTT platforms are subscription-based services accessible from any device connected to the internet, often favored for their convenience and wide array of content. For example, in April 2023, Digital TV Research, a UK-based research firm, projected that SVOD revenue will reach $50 million by 2028, up from $31 million in 2022. The number of SVOD subscriptions is expected to increase from 308,000 at the end of 2022 to 513,000 by 2028, with around 63% of TV households projected to subscribe to at least one SVOD service by that time. Consequently, the growing number of OTT subscriptions is propelling the growth of the over-the-top devices and services market.

The burgeoning adoption of smart devices is poised to drive the expansion of the over-the-top devices and services market in the foreseeable future. Smart devices, characterized by embedded technology, connectivity features, and the ability to communicate with other gadgets or networks, play a pivotal role in the growth of Over-the-Top (OTT) devices and services. These devices facilitate seamless access to OTT content through advanced interaction, interactive capabilities, and personalized content delivery, thereby enhancing the overall user experience. As of October 2023, data from Enterprise Apps Today, a U.S.-based platform covering industry-leading business apps, revealed that households in the United States averaged 8 smart devices. Additionally, by the third quarter of 2022, the global supply of smart gadgets reached a staggering 874 million. Consequently, the escalating adoption of smart devices emerges as a key driver propelling the over-the-top devices and services market.

Technological advancements stand as a prominent trend gaining traction within the over-the-top devices and services market. Leading companies in this industry are diligently focused on pioneering innovative solutions to fortify their market positioning. For instance, in May 2022, Netflix, a prominent US-based streaming media company, introduced the 'Mystery Box' feature aimed at aiding kids in discovering new content seamlessly. This tool serves as a facilitator for children, streamlining the process of exploring and identifying new movies and TV shows. The primary objective of this novel feature is to transform the process of receiving recommendations into an engaging and captivating experience for young viewers. According to the company, this new addition is designed to offer kids a personalized and tailored experience, enabling them to effortlessly explore and connect with their next favorite movie or television show, or even rediscover beloved characters from previous content.

Major players in the over-the-top (OTT) devices and services market are increasingly embracing strategic partnerships to offer a broad spectrum of 180 live channels for free in India. This strategic partnership approach involves companies leveraging each other's strengths and resources to achieve mutual benefits and drive success. An illustrative example emerged in October 2023 when a US-based platform specializing in streaming video content, including free movies, TV shows, and documentaries, announced a collaborative venture with OTTplay, an India-based platform offering bundled OTT subscriptions. This partnership aims to deliver over 170 free-to-watch live streaming channels from DistroTV to OTTplay consumers in India. This strategic collaboration exemplifies OTTplay's commitment to enriching users' entertainment experiences by expanding access to an extensive range of content. OTTplay is confident in the appeal of DistroTV's diverse content offerings and eagerly anticipates enhancing accessibility and enjoyment for viewers through this collaboration. Moreover, this partnership underscores DistroTV's commitment to presenting diverse global perspectives to a worldwide audience, while also emphasizing OTTplay's dedication to assisting users in discovering captivating and novel content.

In July 2022, Synamedia Ltd., a UK-based video software vendor, successfully acquired Quortex People Ltd. for an undisclosed sum. This strategic acquisition is set to augment Synamedia's cloud video network capabilities, enhancing its VIVID Workflow as-a-Service (WaaS) with a range of new solutions for OTT video processing, disaster recovery, long-tail content processing for major service providers, and live events. Quortex, based in France, is recognized for its creation of an AI-powered video streaming service.

Major companies operating in the over the top devices and services market include Amazon.com Inc., Apple Inc., Alphabet Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., ViacomCBS Inc. (Paramount Global), Sling TV, Tubi Inc., Hulu LLC, Roku Inc., fuboTV Inc., Pluto TV, Peacock LLC, Sony Pictures Networks India Private Limited, HBO Max (now Max), Vimeo Inc., Disney+ Hotstar, Brightcove Inc., Haivision Inc., Rakuten Viki Inc., CuriosityStream Inc., Philo LLC, Kanopy Inc., Acorn TV, Shudder LLC, Bell Media Inc.

North America was the largest region in the over-the-top devices and services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global over-the-top devices and services market report during the forecast period. The regions covered in the over the top devices and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the over the top devices and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-top devices and services market consists of revenues earned by entities by providing contents from different platform, such as Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, CuriosityStream, and Pluto TV. The market value includes the value of related goods sold by the service provider or included within the service offering. The over-the-top devices and services market also includes sales of desktop, laptop, or mobile devices and other devices which are used in providing OTT services. The market Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Over The Top Devices And Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on over the top devices and services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for over the top devices and services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The over the top devices and services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Over The Top Devices And Services Market Characteristics

3. Over The Top Devices And Services Market Trends And Strategies

4. Over The Top Devices And Services Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Over The Top Devices And Services Growth Analysis And Strategic Analysis Framework

6. Over The Top Devices And Services Market Segmentation

7. Over The Top Devices And Services Market Regional And Country Analysis

8. Asia-Pacific Over The Top Devices And Services Market

9. China Over The Top Devices And Services Market

10. India Over The Top Devices And Services Market

11. Japan Over The Top Devices And Services Market

12. Australia Over The Top Devices And Services Market

13. Indonesia Over The Top Devices And Services Market

14. South Korea Over The Top Devices And Services Market

15. Western Europe Over The Top Devices And Services Market

16. UK Over The Top Devices And Services Market

17. Germany Over The Top Devices And Services Market

18. France Over The Top Devices And Services Market

19. Italy Over The Top Devices And Services Market

20. Spain Over The Top Devices And Services Market

21. Eastern Europe Over The Top Devices And Services Market

22. Russia Over The Top Devices And Services Market

23. North America Over The Top Devices And Services Market

24. USA Over The Top Devices And Services Market

25. Canada Over The Top Devices And Services Market

26. South America Over The Top Devices And Services Market

27. Brazil Over The Top Devices And Services Market

28. Middle East Over The Top Devices And Services Market

29. Africa Over The Top Devices And Services Market

30. Over The Top Devices And Services Market Competitive Landscape And Company Profiles

31. Over The Top Devices And Services Market Other Major And Innovative Companies

32. Global Over The Top Devices And Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Over The Top Devices And Services Market

34. Recent Developments In The Over The Top Devices And Services Market

35. Over The Top Devices And Services Market High Potential Countries, Segments and Strategies

36. Appendix

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