세계의 OTT 스트리밍 시장 보고서(2025년)
OTT Streaming Global Market Report 2025
상품코드 : 1811113
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

OTT 스트리밍 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 15.5%로, 4,039억 9,000만 달러로 성장합니다. 예측 기간의 성장은 OTT 서비스의 세계 확장, 스마트 기기와의 통합, 하이브리드 컨텐츠 모델의 등장, 라이브 및 이벤트 스트리밍, 파트너십 및 컨텐츠 계약에 기인하는 것으로 보입니다. 예측 기간의 주요 동향에는 하이브리드 모델과 번들 서비스, AI와 개인화 통합, 스포츠와 e-sports 스트리밍, 오프라인 시청 옵션, 광고가 포함된 스트리밍 옵션 등이 있습니다.

향후 5년간의 성장률 15.5%라는 예측은 지난번 이 시장에 대한 예측에서 변경되지 않았습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세로 인해 네트워크 인프라 및 트랜스코딩 툴의 조달을 방해하므로 OTT 제공 업체는 대역폭 비용 상승을 겪을 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것입니다.

소비자의 사회적 행동이 전통적인 구독에서 온디맨드 방식의 동영상 및 음악 스트리밍 서비스로 지속적으로 변화함에 따라 OTT 스트리밍 시장은 예측 기간 중 급성장할 것으로 예측됩니다. 온디맨드 컨텐츠와 쉬운 접근성 등의 장점에 매료되어 기존 TV보다 동영상 스트리밍 서비스를 선택하는 계층이 해마다 증가하고 있습니다. 예를 들어 미국 소프트웨어 회사 Demand Sage의 데이터에 따르면 2023년 2분기 기준 넷플릭스의 전 세계 가입자 수는 2억 3,839만 명으로 전 분기 대비 590만 명 증가했습니다. 그 결과, 고객 기반 확대가 예측 기간 중 OTT 스트리밍 시장의 성장을 가속할 것으로 예측됩니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

OTT Streaming involves the distribution of video content via the internet, eliminating the requirement for conventional cable or satellite subscriptions. This service allows viewers to access movies, TV shows, and live broadcasts on demand through platforms such as Netflix, Hulu, and Amazon Prime Video. This technology offers consumers enhanced flexibility and convenience in their media consumption.

The primary devices used for OTT streaming include smartphones, smart TVs, laptops, desktops, and tablets, gaming consoles, set-top boxes, and others. Smartphones refer to handheld electronic devices that provide connectivity to a cellular network. Revenue sources in OTT streaming encompass AVOD, SVOD, TVOD, and others, catering to diverse user types such as commercial and personal. This technology is utilized across various sectors, including e-commerce, media and entertainment, education and training, IT and telecom, health and fitness, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The OTT streaming market research report is one of a series of new reports from The Business Research Company that provides OTT streaming market statistics, including OTT streaming industry global market size, regional shares, competitors with a OTT streaming market share, detailed OTT streaming market segments, market trends and opportunities, and any further data you may need to thrive in the OTT streaming industry. This OTT streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ott streaming market size has grown rapidly in recent years. It will grow from $198.07 billion in 2024 to $227.29 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to internet penetration and connectivity, shift in consumer viewing habits, original content creation, mobile device proliferation, subscription and cost models.

The ott streaming market size is expected to see rapid growth in the next few years. It will grow to $403.99 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to global expansion of OTT services, integration with smart devices, emergence of hybrid content models, live and event streaming, partnerships and content agreements. Major trends in the forecast period include hybrid models and bundling services, integration of ai and personalization, sports and esports streaming, offline viewing options, ad-supported streaming options.

The forecast of 15.5% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. OTT providers could encounter rising bandwidth costs as tariffs disrupt procurement of networking infrastructure and transcoding tools. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

With the continuous shift in consumer social behavior, transitioning from traditional subscriptions to on-demand video and music streaming services, the OTT streaming market is projected to experience rapid growth in the forecast period. Every year, more segments of the population are opting for video streaming services over conventional television, drawn by benefits such as on-demand content and easy accessibility. For instance, in 2023, data from Demand Sage, a US-based software company, indicated that Netflix had 238.39 million global subscribers as of Q2 2023, reflecting a 5.9 million increase from the previous quarter. Consequently, the expanding customer base is expected to drive the growth of the OTT streaming market during the forecast period.

The increasing availability of high-speed internet is anticipated to be a key driver for the OTT streaming market. High-speed internet, which surpasses traditional dial-up connections, can be delivered through various technologies such as cable, DSL, fiber optic, and satellite. The deployment of 5G networks and other high-speed internet technologies is facilitating seamless streaming of OTT content in high quality, attracting new subscribers and retaining existing ones. For example, as of December 2022, Eurostat, the Luxembourg-based office of the European Union, reported that 93% of EU households have internet access. Therefore, the growing availability of high-speed internet is poised to propel the growth of the OTT streaming market during the forecast period.

A prominent trend in the OTT streaming market is the adoption of 4K televisions for streaming. With a resolution of 3,840x2,160 pixels, 4K, also known as Ultra-High Definition (UHD), offers the highest level of video quality for film, television, and sports viewing. Nowadays, most of the latest TVs are 4K compliant, and while they can be expensive, decent 4K TVs can be found for under $1,000 or even under $500. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have incorporated premium 4K and 4K content into their offerings. FuboTV, in a noteworthy move, launched its first live-TV coverage in 4K with HDR, initially featuring World Cup matches and later expanding to include some NCAA football matches.

Leading companies in the OTT streaming market are focusing on innovative technologies such as spatial audio to drive revenues. Spatial audio, a technology that creates a surround sound effect using headphones or earbuds, gives listeners the illusion that sound is coming from all around them, even though it originates from just two speakers. For instance, in February 2023, Netflix, a US-based OTT streaming company, introduced spatial audio across its top 700 titles, enhancing the immersive surround sound experience through stereo speakers or headphones on various devices, including TVs, computers, tablets, and smartphones, without the need for specialized audio equipment, thereby elevating the customer experience.

In June 2024, Amazon.com Inc., a US-based multinational technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, acquired the online streaming platform MX Player for an undisclosed amount. Through this acquisition, Amazon aims to broaden its ad-supported streaming offerings and enhance its market position in India's competitive digital entertainment sector. MX Player, an India-based online platform, has transitioned from a video player to a prominent OTT platform by providing a wide range of ad-supported content and original programming, particularly targeting the Indian audience.

Major companies operating in the OTT streaming market include Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Microsoft Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., Paramount Global, Disney DTC LLC, Sling TV LLC, ESPN Inc., Rakuten Inc., Telstra Corporation Limited, WarnerMedia LLC, Hulu LLC, Kakao Corporation, Lions Gate Entertainment Corp., Roku Inc., AMC Networks Inc., Peacock TV LLC, fuboTV Inc., ViacomCBS Pvt. Ltd., IndieFlix Group Inc., Philo Inc., Vudu Inc., BBC Studios and ITV plc, CuriosityStream Inc., Crunchyroll LLC, Funimation Global Group LLC, Kanopy Inc., MUBI Inc., Tubi Inc., Comcast Corporation, Zee Entertainment Enterprises Limited

Asia-Pacific was the largest region in the OTT market in 2024. Middle East is expected to be the fastest-growing region in the global OTT streaming market share during the forecast period. The regions covered in the ott streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the ott streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The OTT streaming market includes revenues earned by entities by providing content/video streaming services through the internet. It includes the streaming services of T movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children's programs, art, sports programs, documentaries, animated cartoons, and instructional videos. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

OTT Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ott streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ott streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ott streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. OTT Streaming Market Characteristics

3. OTT Streaming Market Trends And Strategies

4. OTT Streaming Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global OTT Streaming Growth Analysis And Strategic Analysis Framework

6. OTT Streaming Market Segmentation

7. OTT Streaming Market Regional And Country Analysis

8. Asia-Pacific OTT Streaming Market

9. China OTT Streaming Market

10. India OTT Streaming Market

11. Japan OTT Streaming Market

12. Australia OTT Streaming Market

13. Indonesia OTT Streaming Market

14. South Korea OTT Streaming Market

15. Western Europe OTT Streaming Market

16. UK OTT Streaming Market

17. Germany OTT Streaming Market

18. France OTT Streaming Market

19. Italy OTT Streaming Market

20. Spain OTT Streaming Market

21. Eastern Europe OTT Streaming Market

22. Russia OTT Streaming Market

23. North America OTT Streaming Market

24. USA OTT Streaming Market

25. Canada OTT Streaming Market

26. South America OTT Streaming Market

27. Brazil OTT Streaming Market

28. Middle East OTT Streaming Market

29. Africa OTT Streaming Market

30. OTT Streaming Market Competitive Landscape And Company Profiles

31. OTT Streaming Market Other Major And Innovative Companies

32. Global OTT Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The OTT Streaming Market

34. Recent Developments In The OTT Streaming Market

35. OTT Streaming Market High Potential Countries, Segments and Strategies

36. Appendix

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