세계의 OTT(Over the Top) 메시징 인터커넥트 시장 보고서(2025년)
Over-The-Top (OTT) Messaging Interconnect Global Market Report 2025
상품코드 : 1888373
리서치사 : The Business Research Company
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한글목차

OTT(Over the Top) 메시징 인터커넥트 시장 규모는 최근 급속히 확대되고 있습니다. 2024년의 22억 6,000만 달러에서 2025년에는 27억 1,000만 달러로 성장하고, CAGR 19.9%를 나타낼 것으로 전망되고 있습니다. 지난 몇 년간의 성장은 디지털 메시징 이용 확대, 모바일 사용자 수 증가, 스마트폰 보급률 상승, 인터넷 연결 확대, 실시간 통신 수요 증가 등이 요인으로 생각됩니다.

OTT(Over the Top) 메시징 인터커넥트 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 55억 5,000만 달러에 이르며 CAGR은 19.6%를 나타낼 전망입니다. 예측 기간의 성장은 기업 간 커뮤니케이션 수요 증가, 멀티미디어 메시징 수요 증가, 클라우드 메시징 솔루션 보급 확대, OTT 메시징 플랫폼 확대, 안전하고 신뢰할 수 있는 메시징 수요 증가로 인한 것입니다. 예측 기간의 주요 추세로는 메시징 플랫폼의 기술적 진보, 리치 커뮤니케이션 서비스 혁신, 클라우드와 On-Premise 통합의 진전, 인공지능(AI) 메시징의 연구개발, 상호운용성과 네트워크 통합의 진전 등이 있습니다.

매끄러운 크로스 플랫폼 메시징에 대한 수요가 증가함에 따라 향후 OTT(Over the Top) 메시징 인터커넥트 시장의 성장이 이어질 것으로 예측됩니다. 원활한 크로스 플랫폼 메시징은 안드로이드, iOS, 웹, 데스크톱 등 다양한 플랫폼, 기기 및 운영 체제간에 중단이나 호환성 문제없이 원활하게 메시지를 주고받을 수 있는 기능을 말합니다. 이러한 수요는 데이터 및 연속성을 잃지 않고 여러 장치와 플랫폼 간에 중단 없이 메시징을 가능하게 하는 향상된 사용자 편의성을 통해 추진되고 있습니다. OTT(Over the Top) 메시징 인터커넥트은 서로 다른 메시징 서비스 간의 상호 운용성을 제공하여 원활한 크로스 플랫폼 메시징을 지원합니다. 이를 통해 다양한 앱과 네트워크를 통한 커뮤니케이션을 가능하게 하고, 단편화를 줄이고, 소비자와 기업 모두의 메시지 전달을 간소화하여 사용자 경험을 향상시킬 수 있습니다. 예를 들어, 2025년 4월 미국에 본사를 둔 대화형 AI 플랫폼 기업인 Verloop Inc.는 WhatsApp 세계의 고유 사용자 수가 27억 8,000만 명을 넘어 2025년까지 31억 4,000만 명을 넘을 전망이라고 보고했습니다. 따라서 원활한 크로스 플랫폼 메시징에 대한 수요가 증가함에 따라 OTT(Over the Top) 메시징 인터커넥트 시장의 성장이 촉진되고 있습니다.

OTT(Over the Top) 메시징 인터커넥트 시장의 주요 기업들은 실시간으로 고객 참여와 상호작용을 강화하기 위해 브랜드화된 대화형 메시징과 같은 메시징 솔루션 개발에 주력하고 있습니다. 브랜드화된 대화형 메시징은 기업 브랜딩, 리치 미디어 및 개인화된 컨텐츠가 포함된 메시징 플랫폼을 통한 기업과 고객 간의 양방향 커뮤니케이션을 의미합니다. 예를 들어 2025년 3월 스웨덴에 위치한 클라우드 통신 기업 신치(Sinch)는 모바일 사업자를 위한 종합적인 RCS 비즈니스 실현 서비스를 시작했습니다. 이 솔루션을 통해 운영자는 복잡한 통합 작업 없이 리치 커뮤니케이션 서비스(RCS) 비즈니스 메시징을 신속하게 배포 및 확장할 수 있으며 서비스 오케스트레이션, 채팅봇 관리 및 분석 기능을 제공합니다. 세계 상호 운용성과 규정 준수를 지원하여 기업이 사용자의 네이티브 메시징 앱을 통해 풍부한 브랜드 대화형 메시징을 제공할 수 있습니다. 또한 고객 참여를 강화하고 업무 효율성을 높이고 진화하는 OTT 메시징 생태계에서 새로운 수익 기회를 창출할 수 있도록 지원합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Over-the-top (OTT) messaging interconnect refers to the systems and protocols that enable different OTT messaging platforms to exchange messages seamlessly. It allows users on one service to communicate with users on another platform without limitations. This interconnection enhances interoperability, ensures reliable message delivery, and addresses the growing need for cross-platform communication.

The key components of over-the-top (OTT) messaging interconnect are platform and services. The platform refers to the core system or infrastructure that enables interoperability and communication between different OTT messaging applications or networks. It is deployed through on-premises and cloud modes and is applied in short message service (SMS) replacement, rich communication services, enterprise messaging, person-to-person messaging, application-to-person messaging, and others, serving end users including telecom operators, enterprises, OTT service providers, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The over-the-top (OTT) messaging interconnect market research report is one of a series of new reports from The Business Research Company that provides over-the-top (OTT) messaging interconnect market statistics, including over-the-top (OTT) messaging interconnect industry global market size, regional shares, competitors with a over-the-top (OTT) messaging interconnect market share, detailed over-the-top (OTT) messaging interconnect market segments, market trends and opportunities, and any further data you may need to thrive in the over-the-top (OTT) messaging interconnect industry. This over-the-top (OTT) messaging interconnect market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The over-the-top (OTT) messaging interconnect market size has grown rapidly in recent years. It will grow from $2.26 billion in 2024 to $2.71 billion in 2025 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to rising adoption of digital messaging, increasing mobile user base, higher smartphone penetration, expansion of internet connectivity, and growing demand for real-time communication.

The over-the-top (OTT) messaging interconnect market size is expected to see rapid growth in the next few years. It will grow to $5.55 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to rising enterprise communication needs, increasing demand for multimedia messaging, growing adoption of cloud messaging solutions, expansion of over-the-top messaging platforms, and higher need for secure and reliable messaging. Key trends in the forecast period include technological advancements in messaging platforms, innovations in rich communication services, developments in cloud and on-premises integration, research and development in artificial intelligence messaging, and advancements in interoperability and network integration.

The rising demand for seamless cross-platform messaging is expected to drive the growth of the over-the-top (OTT) messaging interconnect market going forward. Seamless cross-platform messaging refers to the ability to send and receive messages smoothly across different platforms, devices, or operating systems, such as Android, iOS, web, and desktop, without interruptions or compatibility issues. This demand is driven by enhanced user convenience, allowing uninterrupted messaging across multiple devices and platforms without losing data or continuity. Over-the-top (OTT) messaging interconnect supports seamless cross-platform messaging by enabling interoperability between different messaging services. It improves user experience by allowing communication across various apps and networks, reducing fragmentation, and simplifying message delivery for consumers and businesses alike. For example, in April 2025, Verloop Inc., a US-based conversational AI platform company, reported that WhatsApp had over 2.78 billion unique users worldwide, with projections to exceed 3.14 billion by 2025. Therefore, the increasing demand for seamless cross-platform messaging is fueling the growth of the over-the-top (OTT) messaging interconnect market.

Key companies in the over-the-top (OTT) messaging interconnect market are focusing on developing messaging solutions, such as branded conversational messaging, to enhance real-time customer engagement and interaction. Branded conversational messaging refers to interactive, two-way communication between businesses and customers through messaging platforms featuring the company's branding, rich media, and personalized content. For instance, in March 2025, Sinch, a Sweden-based cloud communications company, launched a comprehensive RCS Business Enablement Service for mobile operators. This solution enables operators to quickly introduce and scale rich communication services (RCS) business messaging without complex integrations, offering service orchestration, chatbot management, and analytics. It supports global interoperability and compliance, allowing enterprises to deliver rich, branded conversational messaging through users' native messaging apps. It also enhances customer engagement, increases operational efficiency, and helps operators create new revenue opportunities in the evolving OTT messaging ecosystem.

In March 2025, Alianza Inc., a US-based cloud communications platform company, acquired Metaswitch Networks Ltd. from Microsoft Corporation for an undisclosed amount. Through this acquisition, Alianza aims to expand its cloud-native communications offerings and provide service providers with a unified, modern platform to replace legacy network infrastructure. Metaswitch Networks Ltd. is a UK-based telecommunications software company providing OTT messaging interconnect and network solutions.

Major players in the over-the-top (ott) messaging interconnect market are Orange Wholesale International, Telefonica Global Solutions S.A.U., Global Message Services AG, Twilio Inc., Sinch AB, Tata Communications Limited, Vonage Holdings Corp., Infobip Ltd., Comviva Technologies Limited, Link Mobility Group Holding ASA, Syniverse Technologies LLC, Kaleyra Inc., TeleSign Corporation, MessageBird B.V., Route Mobile Limited, Clickatell (Pty) Limited, Monty Mobile S.A.L., Soprano Design Pty Ltd., Mitto AG, and ClearSky Technologies Inc.

North America was the largest region in the over-the-top (OTT) messaging interconnect market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in over-the-top (OTT) messaging interconnect report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the over-the-top (OTT) messaging interconnect market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-top (OTT) messaging interconnect market includes revenues earned by entities through messaging routing, message delivery management, multimedia messaging, notification services, application-to-person messaging, person-to-person messaging, enterprise messaging, real-time communication services, service monitoring, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Over-The-Top (OTT) Messaging Interconnect Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on over-the-top (ott) messaging interconnect market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for over-the-top (ott) messaging interconnect ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The over-the-top (ott) messaging interconnect market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Over-The-Top (OTT) Messaging Interconnect Market Characteristics

3. Over-The-Top (OTT) Messaging Interconnect Market Trends And Strategies

4. Over-The-Top (OTT) Messaging Interconnect Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Over-The-Top (OTT) Messaging Interconnect Growth Analysis And Strategic Analysis Framework

6. Over-The-Top (OTT) Messaging Interconnect Market Segmentation

7. Over-The-Top (OTT) Messaging Interconnect Market Regional And Country Analysis

8. Asia-Pacific Over-The-Top (OTT) Messaging Interconnect Market

9. China Over-The-Top (OTT) Messaging Interconnect Market

10. India Over-The-Top (OTT) Messaging Interconnect Market

11. Japan Over-The-Top (OTT) Messaging Interconnect Market

12. Australia Over-The-Top (OTT) Messaging Interconnect Market

13. Indonesia Over-The-Top (OTT) Messaging Interconnect Market

14. South Korea Over-The-Top (OTT) Messaging Interconnect Market

15. Western Europe Over-The-Top (OTT) Messaging Interconnect Market

16. UK Over-The-Top (OTT) Messaging Interconnect Market

17. Germany Over-The-Top (OTT) Messaging Interconnect Market

18. France Over-The-Top (OTT) Messaging Interconnect Market

19. Italy Over-The-Top (OTT) Messaging Interconnect Market

20. Spain Over-The-Top (OTT) Messaging Interconnect Market

21. Eastern Europe Over-The-Top (OTT) Messaging Interconnect Market

22. Russia Over-The-Top (OTT) Messaging Interconnect Market

23. North America Over-The-Top (OTT) Messaging Interconnect Market

24. USA Over-The-Top (OTT) Messaging Interconnect Market

25. Canada Over-The-Top (OTT) Messaging Interconnect Market

26. South America Over-The-Top (OTT) Messaging Interconnect Market

27. Brazil Over-The-Top (OTT) Messaging Interconnect Market

28. Middle East Over-The-Top (OTT) Messaging Interconnect Market

29. Africa Over-The-Top (OTT) Messaging Interconnect Market

30. Over-The-Top (OTT) Messaging Interconnect Market Competitive Landscape And Company Profiles

31. Over-The-Top (OTT) Messaging Interconnect Market Other Major And Innovative Companies

32. Global Over-The-Top (OTT) Messaging Interconnect Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Over-The-Top (OTT) Messaging Interconnect Market

34. Recent Developments In The Over-The-Top (OTT) Messaging Interconnect Market

35. Over-The-Top (OTT) Messaging Interconnect Market High Potential Countries, Segments and Strategies

36. Appendix

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