세계의 맞춤형 학습 시장 보고서(2025년)
Personalized Learning Global Market Report 2025
상품코드 : 1807855
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 맞춤형 학습 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년까지 CAGR 24.1%로 확대되어 141억 5,000만 달러로 성장할 것으로 보입니다. 예측기간의 성장은 데이터분석 능력의 확대, 세계화와 이문화 협업, 교육에서의 커스터마이즈와 차별화 수요에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 증강현실 및 가상현실 용도, 맞춤형 학습 학습 경로, 윤리적이고 종합적인 맞춤형 실천 등이 있습니다.

향후 5년간 성장률 24.1%라는 예측은 이 시장의 지난 예측으로부터 0.4% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 제한은 핀란드와 에스토니아에서 수입되는 적응 학습 알고리즘과 학생 성적 분석 소프트웨어의 가격을 상승시켜 맞춤형 지도를 하지 못하고 Edtech 도입 비용이 높아 미국 교육 기술에 영향을 미칠 수 있습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 가해질 수 있습니다.

온라인 교육의 성장은 향후 수년간 맞춤형 학습 시장의 확대를 이끌 것으로 예측됩니다. 온라인 교육은 디지털 플랫폼과 인터넷을 통해 교육 컨텐츠, 교육 및 지원을 제공합니다. 이 학습 형태는 접근하기 쉽고 유연하며 비용 효율성이 뛰어나 학습자가 위치에 관계없이 자신의 속도로 학습할 수 있기 때문에 인기를 얻고 있습니다. 온라인 교육은 교육자에게 필요한 도구, 유연성 및 인프라를 제공하여 개인 학습 학습을 강화하고 학생의 학습 의지와 성취도를 향상시킵니다. 맞춤형 학습은 학습자의 기존 지식, 기술 및 학습 목표에 기초한 개인에 의한 진로를 가능하게 합니다. 예를 들어, 2024년 1월 룩셈부르크에 본사를 둔 정부 기관인 Eurostat는 2023년 온라인 교육 참가율이 2022년에 비해 증가하고, 16세부터 74세 개인의 30%가 조사 전 3개월 동안 온라인 코스를 수강하거나 온라인 교재를 이용하고 있으며, 따라서 온라인 교육의 보급은 맞춤형 학습 시장의 성장을 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

JHS
영문 목차

영문목차

Personalized learning entails an educational approach that tailors the learning journey for each student, taking into account their individual strengths, needs, skills, and interests. This method harnesses technology, data analysis, and instructional strategies to craft personalized learning experiences, thereby enhancing student engagement, motivation, and achievement.

The primary components of personalized learning include platforms and services. Platforms serve as digital frameworks or infrastructures that lay the groundwork for deploying various applications, services, or processes. These platforms can accommodate self-paced or instructor-led learning experiences across a range of applications, including personal and commercial endeavors. They find utility across diverse end-user domains such as higher education, kindergarten through 12th grade, academia, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The personalized learning market research report is one of a series of new reports from The Business Research Company that provides personalized learning market statistics, including personalized learning industry global market size, regional shares, competitors with a personalized learning market share, detailed personalized learning market segments, market trends and opportunities, and any further data you may need to thrive in the personalized learning industry. This personalized learning market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized learning market size has grown exponentially in recent years. It will grow from $4.74 billion in 2024 to $5.96 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth in the historic period can be attributed to special education legislation and inclusion policies, demand for alternative education models, parental advocacy, and grassroots movements.

The personalized learning market size is expected to see exponential growth in the next few years. It will grow to $14.15 billion in 2029 at a compound annual growth rate (CAGR) of 24.1%. The growth in the forecast period can be attributed to the expansion of data analytics capabilities, globalization and cross-cultural collaboration, and demand for customization and differentiation in education. Major trends in the forecast period include augmented and virtual reality applications, personalized learning pathways, and ethical and inclusive personalization practices.

The forecast of 24.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may impact U.S. education technology by driving up prices for adaptive learning algorithms and student performance analytics software imported from Finland and Estonia, resulting in less customized instruction and higher edtech implementation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of online education is expected to drive the expansion of the personalized learning market in the coming years. Online education involves the delivery of educational content, instruction, and support through digital platforms and the Internet. This mode of learning is gaining popularity due to its accessibility, flexibility, and cost-effectiveness, allowing learners to study at their own pace from any location. Online education enhances personalized learning by providing educators with the necessary tools, flexibility, and infrastructure to improve student engagement and achievement. Personalized learning enables learners to follow individualized paths based on their existing knowledge, skills, and learning objectives. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that participation in online education in 2023 increased compared to 2022, with 30% of individuals aged 16 to 74 having taken an online course or used online learning materials in the three months prior to the survey, a 2 percentage point increase from 28% in 2022. Therefore, the growing adoption of online education is fueling the growth of the personalized learning market.

Prominent players within the personalized learning market are directing their efforts towards integrating artificial intelligence (AI) into personalized learning methodologies to deliver hyper-personalized and compelling learning experiences to students. AI-driven personalized learning entails harnessing AI technologies to customize educational experiences in alignment with individual student needs, preferences, and learning styles. For instance, in June 2023, BYJU'S, an India-based educational technology company, introduced BYJU'S WIZ, a platform leveraging generative artificial intelligence (AI) to furnish students with personalized learning encounters. The WIZ suite encompasses three AI transformer models, including BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, adeptly discerns a student's strengths and weaknesses at a granular level. MathGPT furnishes precise solutions to intricate mathematical challenges, whereas TeacherGPT offers tailored guidance to students. This trio of AI models boasts an impressive 90% accuracy rate in predicting a student's knowledge state, effectively identifying misconceptions, learning lacunae, or errors along the educational journey.

In August 2024, Mitr Learning & Media, an India-based learning platform, acquired Upside Learning Solutions for an undisclosed amount. Through this acquisition, Mitr Learning & Media intends to strengthen its ability to deliver innovative and tailored learning solutions to corporate clients by leveraging Upside Learning Solutions' expertise in creating impactful training programs that address performance challenges across various industries. Upside Learning Solutions, also based in India, specializes in providing personalized learning services.

Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized learning market includes revenues earned by entities by providing services such as personal learning plans, learning assessments, professional development, and student support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Personalized Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on personalized learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for personalized learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The personalized learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Personalized Learning Market Characteristics

3. Personalized Learning Market Trends And Strategies

4. Personalized Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Personalized Learning Growth Analysis And Strategic Analysis Framework

6. Personalized Learning Market Segmentation

7. Personalized Learning Market Regional And Country Analysis

8. Asia-Pacific Personalized Learning Market

9. China Personalized Learning Market

10. India Personalized Learning Market

11. Japan Personalized Learning Market

12. Australia Personalized Learning Market

13. Indonesia Personalized Learning Market

14. South Korea Personalized Learning Market

15. Western Europe Personalized Learning Market

16. UK Personalized Learning Market

17. Germany Personalized Learning Market

18. France Personalized Learning Market

19. Italy Personalized Learning Market

20. Spain Personalized Learning Market

21. Eastern Europe Personalized Learning Market

22. Russia Personalized Learning Market

23. North America Personalized Learning Market

24. USA Personalized Learning Market

25. Canada Personalized Learning Market

26. South America Personalized Learning Market

27. Brazil Personalized Learning Market

28. Middle East Personalized Learning Market

29. Africa Personalized Learning Market

30. Personalized Learning Market Competitive Landscape And Company Profiles

31. Personalized Learning Market Other Major And Innovative Companies

32. Global Personalized Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Personalized Learning Market

34. Recent Developments In The Personalized Learning Market

35. Personalized Learning Market High Potential Countries, Segments and Strategies

36. Appendix

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