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한글목차
프로액티브 서비스 시장 규모는 향후 몇 년 동안 비약적인 성장이 예상됩니다. 2029년 연평균 성장률(CAGR)은 21.5%를 나타낼 것으로 예측되고 164억 5,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 기업의 디지털화 추진, 프로액티브 네트워크 관리 수요, 프로액티브 데이터 거버넌스 집중, 프로액티브 모니터링 도구 발전, 예측 유지보수에 대한 강조 증가, 사용자 행동의 지속적인 모니터링 등에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 인공지능 기반 자동화, IoT 지원 프로액티브 모니터링, 원격 모니터링 및 관리, 클라우드 기반 프로액티브 솔루션, 크로스 플랫폼 선제성, 협업 및 통합 커뮤니케이션 모니터링, 프로액티브 데이터 관리 및 백업 등이 있습니다.
향후 5년간 21.5% 성장이라는 예측치는 해당 시장에 대한 이전 추정치 대비 0.2% 소폭 하향 조정된 수치입니다. 이 같은 하향 조정은 주로 미국과 타국 간 관세 영향 때문입니다. 무역 긴장은 독일과 스웨덴에서 조달하는 예측 분석 소프트웨어 및 IoT 모니터링 장치의 가격 상승을 통해 미국 유지보수 업체에 부담을 줄 수 있으며, 이는 장비 가동 시간 감소와 서비스 계약 비용 증가로 이어질 수 있습니다. 또한 상호 관세 부과와 무역 긴장 및 제한 강화로 인한 세계 경제 및 무역에 대한 부정적 영향으로 그 영향이 더 광범위하게 나타날 것입니다.
인공지능(AI)과 사물인터넷(IoT)의 확산은 프로액티브 서비스 시장 확대에 중요한 역할을 하고 있습니다. AI와 IoT는 네트워크 내 다양한 출처에서 데이터를 수집하여 분석하고 패턴을 식별하며, 이를 통해 반복되는 문제나 유사한 조건에서 발생할 수 있는 문제를 예측하는 데 활용되어 프로액티브 서비스 실행을 지원합니다. 미국 소프트웨어 개발 기업 스마트텍 솔루션스(SmartTek Solutions)의 2023년 9월 보고서에 따르면, 글로벌 AI 시장은 2021년 870억 달러에서 2022년 약 1,200억 달러로 성장했습니다. 현재 성장 추세가 지속될 경우, AI 시장은 2030년까지 1조 5,000억 달러를 넘어설 것으로 예상되며, 2023년부터 2030년까지 연평균 성장률은 37.3%로 전망됩니다. 따라서 AI와 IoT의 확산은 프로액티브 서비스 시장을 주도하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 프로액티브 서비스 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 프로액티브 서비스 시장 : 성장률 분석
세계의 프로액티브 서비스 시장 실적 : 규모와 성장(2019-2024년)
세계의 프로액티브 서비스 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 프로액티브 서비스 : 총 잠재시장 규모(TAM)
제6장 시장 세분화
세계의 프로액티브 서비스 시장 : 서비스별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
설계 및 컨설팅
관리형 서비스
기술 지원
세계의 프로액티브 서비스 시장 : 기술별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
빅데이터 분석
인공지능
머신러닝
세계의 프로액티브 서비스 시장 : 사이즈별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
대기업
중소기업
세계의 프로액티브 서비스 시장 : 용도별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
클라우드 관리
고객 경험 경영
데이터센터 관리
엔드포인트 관리
네트워크 관리
세계의 프로액티브 서비스 시장, 설계 및 컨설팅 유형별 세분화 : 분석과 예측(2019-2024년, 2024-2029년, 2034년)
시스템 설계
프로세스 최적화
위험 평가
세계의 프로액티브 서비스 시장, 관리형 서비스 유형별 세분화 : 분석과 예측(2019-2024년, 2024-2029년, 2034년)
인프라 관리
용도 관리
네트워크 관리
세계의 프로액티브 서비스 시장, 기술 지원 유형별 세분화 : 분석과 예측(2019-2024년, 2024-2029년, 2034년)
원격 지원
현장 지원
유지보수 및 업그레이드
제7장 지역별, 국가별 분석
세계의 프로액티브 서비스 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 프로액티브 서비스 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
프로액티브 서비스 시장 : 경쟁 구도
프로액티브 서비스 시장 : 기업 프로파일
Microsoft Corporation
Symantec Corporation
Juniper Network Inc.
Avaya Inc.
DXC Technology
제31장 기타 주요 기업 및 혁신 기업
Hewlett Packard Enterprise Company
Huawei Technologies Co. Ltd.
International Business Machines Corporation
Cisco Systems Inc.
LivePerson Inc.
NICE Systems Ltd.
Genesys Telecommunications Laboratories Inc.
Amazon.com Inc.
NortonLifeLock Inc.
Hootsuite
AT&T Inc.
Ericsson India Limited
Fortinet Inc.
Sutherland Global Services
Accenture PLC
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 전략
프로액티브 서비스 시장(2029년) : 새로운 기회를 제공하는 국가
프로액티브 서비스 시장(2029년) : 새로운 기회를 제공하는 부문
프로액티브 서비스 시장(2029년) : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
HBR
영문 목차
영문목차
The proactive services aim to predict and address customer needs actively. These services involve reaching out to customers, either by preemptively addressing potential issues or by empowering customers to resolve their own concerns through self-service options.
Proactive services encompass various categories, such as design and consulting, managed services, and technical support. Design and consulting services involve crafting proactive solutions through customer consultation and feedback mechanisms aimed at enhancing these proactive services. The technologies utilized in proactive services include big data analytics, artificial intelligence, and machine learning. These services cater to organizations of different sizes, spanning from large enterprises to small and medium-sized businesses. The applications of proactive services span across cloud management, customer experience management, data center management, end-point management, and network management.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.
The proactive services market research report is one of a series of new reports from The Business Research Company that provides proactive services market statistics, including proactive services industry global market size, regional shares, competitors with a proactive services market share, detailed proactive services market segments, market trends and opportunities, and any further data you may need to thrive in the proactive services industry. This proactive services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The proactive services market size has grown exponentially in recent years. It will grow from $6.29 billion in 2024 to $7.56 billion in 2025 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to increasing complexity of its environments, growing cybersecurity threats, data explosion and management challenges, increased reliance on business intelligence, focus on regulatory compliance.
The proactive services market size is expected to see exponential growth in the next few years. It will grow to $16.45 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to enterprise digitization initiatives, demand for proactive network management, focus on proactive data governance, advancements in proactive monitoring tools, growing emphasis on predictive maintenance, continuous monitoring of user behavior. Major trends in the forecast period include ai-powered automation, IoT-enabled proactive monitoring, remote monitoring and management, cloud-based proactive solutions, cross-platform proactivity, collaboration and unified communications monitoring, proactive data management and backup.
The forecast of 21.5% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions could burden U.S. maintenance providers by inflating prices for predictive analytics software and IoT monitoring devices sourced from Germany and Sweden, leading to reduced equipment uptime and higher service contract costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of artificial intelligence (AI) and the internet of things (IoT) is playing a significant role in the expansion of the proactive services market. AI and IoT gather data from various sources within a network to analyze and identify patterns in the collected data, which can be utilized to predict recurring issues or those that may arise under similar conditions, aiding in the execution of proactive services. According to a September 2023 report by SmartTek Solutions, a US-based software development company, the global AI market was valued at approximately $120 billion in 2022, up from $87 billion in 2021. If current growth trends persist, the AI market is projected to surpass $1.5 trillion by 2030, with an expected annual growth rate of 37.3% from 2023 to 2030. Thus, the increasing adoption of AI and IoT is driving the proactive services market.
The rise in cloud adoption is anticipated to further fuel the growth of the proactive services market. In the context of computing and technology, the term "cloud" refers to a network of remote servers hosted on the internet for the storage, management, and processing of data, rather than relying on a local computer or server. Proactive services are essential in the realm of cloud adoption as they utilize advanced technologies to improve operational efficiency and user experiences. As businesses increasingly transition their operations to the cloud, proactive services ensure a seamless migration and optimal performance. Through continuous monitoring, predictive analytics, and preemptive issue resolution, these services can foresee and address potential challenges before they affect cloud-based systems. For example, in January 2023, Google, a US-based multinational technology company, published an article stating that 26% of individuals reported using multiple public clouds in 2022, an increase from 21% in 2021. Additionally, the use of hybrid clouds rose from 25% to 42.5% in 2022. Therefore, the growth in cloud adoption is driving the proactive services market.
The rise of collaborations and strategic partnerships is a prominent trend in the proactive services market. Leading companies in this sector are focusing on forming strategic alliances with other organizations and stakeholders to broaden their operations and enhance the value proposition of improving customer and support experiences. For example, in February 2022, CSS Corp, a US-based IT services company, entered into a strategic partnership with SupportLogic, a US company that provides support experience (SX) platforms, enabling businesses to proactively understand and respond to customer feedback. This partnership aims to help organizations enhance their customer support experience by preventing escalations, improving backlog management, and lowering barriers to customer adoption. The two companies plan to jointly execute various go-to-market programs in cloud-based support environments utilizing AI and NLP. Additionally, in June 2020, Microsoft, a US-based technology corporation, collaborated with Menlo Security, a US cybersecurity firm, to obtain advanced vulnerability information through the Microsoft Active Protections Program (MAPP). This program offers security software providers early access to vulnerability information, allowing them to protect their customers more swiftly.
Key players in the proactive services market are introducing innovative services and products, such as the Servitization Engine, to maintain their competitive edge. The Servitization Engine refers to a business strategy that shifts a company's offerings from a traditional product-centric focus to service-centric solutions. For instance, in June 2022, Tata Consultancy Services Limited, an India-based IT services and consulting firm, launched the TCS Servitization Engine, which is based on Oracle Cloud and assists customers in developing subscription-first business models while providing outcome-based solutions with intelligent service capabilities. This engine is built on TCS Crystallus for Oracle Cloud, a preconfigured model office framework that leverages emerging technologies powered by TCS Research & Innovation and includes predictive and prescriptive analytics insights, along with digitally interpretable knowledge for performance improvement. The TCS Servitization Engine enables companies to enhance and add value to their core product offerings, complemented by robust customer-facing solutions.
In September 2023, Netskope Inc., a US-based cybersecurity and software firm, acquired Kadiska for an undisclosed amount. This acquisition aims to support organizations in controlling and optimizing their experience and security while enhancing Netskope's AI and ML-driven proactive experience remediation. Kadiska, based in France, specializes in user experience monitoring and guided performance optimization for networks.
Major companies operating in the proactive services market are Microsoft Corporation, Symantec Corporation, Juniper Network Inc., Avaya Inc., DXC Technology, Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd., International Business Machines Corporation, Cisco Systems Inc., LivePerson Inc., NICE Systems Ltd., Genesys Telecommunications Laboratories Inc., Amazon.com Inc., NortonLifeLock Inc., Hootsuite, AT&T Inc., Ericsson India Limited, Fortinet Inc., Sutherland Global Services, Accenture PLC, Wipro Limited, Infosys Limited, Capgemini SE, Cognizant Technology Solutions Corporation, Tata Consultancy Services Limited, HCL Technologies Limited, Tech Mahindra Limited, Mindtree Limited, Virtusa Corporation, Larsen & Toubro Infotech
North America was the largest region in the proactive services market share in 2024. The regions covered in the proactive services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the proactive services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The proactive services market includes revenues earned by entities by offering solutions and services designed for the customers that address problems which may not be known to the customer beforehand. Establishments that provide anticipatory customer need and expectation services are included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Proactive Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on proactive services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for proactive services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The proactive services market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Service: Design And Consulting; Managed Services; Technical Support
2) By Technology: Big Data Analytics; Artificial Intelligence; Machine Learning
3) By Size: Large Enterprise; Small And Medium Enterprise
4) By Application: Cloud Management; Customer Experience Management; Data Center Management; End-Point Management; Network Management
Subsegments:
1) By Design And Consulting: System Design; Process Optimization; Risk Assessment
2) By Managed Services: Infrastructure Management; Application Management; Network Management
3) By Technical Support: Remote Support; On-Site Support; Maintenance And Upgrades
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Proactive Services Market Characteristics
3. Proactive Services Market Trends And Strategies
4. Proactive Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Proactive Services Growth Analysis And Strategic Analysis Framework
5.1. Global Proactive Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Proactive Services Market Growth Rate Analysis
5.4. Global Proactive Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Proactive Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Proactive Services Total Addressable Market (TAM)
6. Proactive Services Market Segmentation
6.1. Global Proactive Services Market, Segmentation By Service, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Design and Consulting
Managed Services
Technical Support
6.2. Global Proactive Services Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Big Data Analytics
Artificial Intelligence
Machine Learning
6.3. Global Proactive Services Market, Segmentation By Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprise
Small and Medium Enterprise
6.4. Global Proactive Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud Management
Customer Experience Management
Data Center Management
End-point Management
Network Management
6.5. Global Proactive Services Market, Sub-Segmentation Of Design And Consulting, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
System Design
Process Optimization
Risk Assessment
6.6. Global Proactive Services Market, Sub-Segmentation Of Managed Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Infrastructure Management
Application Management
Network Management
6.7. Global Proactive Services Market, Sub-Segmentation Of Technical Support, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Remote Support
On-Site Support
Maintenance And Upgrades
7. Proactive Services Market Regional And Country Analysis
7.1. Global Proactive Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Proactive Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
