Ready-to-drink beauty beverages are pre-packaged and convenient beverages formulated with ingredients aimed at promoting skin health, hydration, and overall beauty benefits. These beverages typically feature a blend of functional ingredients selected for their purported beauty-enhancing properties. Offering consumers the opportunity to enjoy beauty and wellness benefits straight from the bottle or container without additional preparation, they serve as an ideal on-the-go option.
The primary forms of ready-to-drink beauty beverages include powder and liquid variants. Powder refers to a dry substance comprised of finely ground particles. These beverages come in various flavors such as orange, raspberry, hibiscus, blackberry mint, pomegranate, mango, cranberry, lemon, and others. They are infused with ingredients such as collagen, vitamin C, biotin, hyaluronic acid, vitamin E, coq10, rosmarinic acid, zinc, among others. These beverages are distributed through various channels including hypermarkets or supermarkets, convenience stores, specialty stores, health and wellness stores, and online retail platforms.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.
The ready-to-drink beauty beverage market research report is one of a series of new reports from The Business Research Company that provides ready-to-drink beauty beverage market statistics, including ready-to-drink beauty beverage industry global market size, regional shares, competitors with ready-to-drink beauty beverage market share, detailed ready-to-drink beauty beverage market segments, market trends, and opportunities, and any further data you may need to thrive in the ready-to-drink beauty beverage industry. This ready-to-drink beauty beverage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The ready-to-drink beauty beverage market size has grown rapidly in recent years. It will grow from $2.13 billion in 2024 to $2.38 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to rising awareness of inner beauty, growing youth population, growth of e-commerce, rising demand for convenient beauty solutions, and demand for healthy RTD beverages.
The ready-to-drink beauty beverage market size is expected to see rapid growth in the next few years. It will grow to " $3.57 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to expansion of distribution channels, focus on sustainability and clean beauty, growth of beauty subscription services, and adoption of sustainable business practices. Major trends in the forecast period include Product Innovations, Innovative Flavor Profiles, Clinical Research and Efficacy Claims, Global Inspiration and Exotic Ingredients, and Customization and Personalization.
The forecast of 10.7% growth over the next five years reflects a modest reduction of 0.9% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by reducing affordability for functional drinks, as tariffs on collagen-infused imports from South Korea could limit supply for beauty-focused beverages.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing demand for healthier food is expected to drive the growth of the ready-to-drink beauty beverage market in the future. Healthier food refers to items that are considered to provide superior nutritional value or contribute to overall well-being compared to other options. As people place more importance on nutrition, weight management, and environmental ethics in their food choices, the demand for healthier food continues to rise. Ready-to-drink beauty beverages serve as a convenient and beneficial addition to a healthy diet, offering hydration, essential nutrients, and support for skin health. For example, the Organic Industry Survey published by the Organic Trade Association in May 2023 reported that organic food sales in the United States reached $61.67 billion in 2022, a 4.3% increase from $59.149 billion in 2021. Thus, the growing preference for healthier food is contributing to the expansion of the ready-to-drink beauty beverage market.
Key players in the ready-to-drink beauty beverage market are channeling their efforts towards product innovation, with a focus on offerings such as CBD-infused beauty drinks, to cater to the escalating demand for wellness-oriented beverages. CBD-infused beauty drinks represent a novel category of beverages that integrate CBD (cannabidiol) with skin-nourishing ingredients such as antioxidants and hyaluronic acid, aimed at enhancing beauty and bolstering the immune system. Le Jolie Medi Spa, a US-based provider of beauty services, introduced Pick Me Up Potions in February 2023-a line of health wellness drinks featuring CBD and daily vitamin C in enticing flavors such as mango turmeric, dragon fruit rose, and watermelon cucumber. These beverages are formulated to strengthen the skin, nails, and hair, promote relaxation, and boost overall well-being through a potent blend of antioxidants, hyaluronic acid, and CBD.
In January 2024, Tilray Brands, Inc., a US-based pharmaceutical company, made a strategic move by acquiring Truss Beverage Co., a Canada-based producer of ready-to-drink non-alcoholic, beauty, and cannabis-infused beverages. This acquisition underscores Tilray Brands' commitment to expanding its presence in both the cannabis and beverage markets, positioning itself as a leader in the Canadian cannabis industry with a substantial market share in cannabis beverages. By leveraging Truss Beverage Co.'s expertise and product portfolio, Tilray Brands aims to capitalize on the growing demand for cannabis-infused and health-centric beverages, driving further growth and innovation in the market.
Major companies operating in the ready-to-drink beauty beverage market are Nestle S.A., Johnson & Johnson, PepsiCo Inc., Procter & Gamble Company, The Coca-Cola Company, L'Oreal S.A., Danone S.A., Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Chanel S.A., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido, Natura & Co., Coty Inc., Herbalife Nutrition Ltd., Avon Products Inc., Mary Kay Inc., Groupe Yves Rocher, Revlon Inc., Elizabeth Arden Inc., Oriflame Cosmetics Global SA, Groupe Clarins.
North America was the largest region in the ready-to-drink beauty beverage market in 2024. The regions covered in the ready-to-drink beauty beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the ready-to-drink beauty beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The ready-to-drink beauty beverage market consists of sales of hydration-focused beverages, antioxidant-rich blends, vitamin and mineral-enriched drinks, herbal and botanical blends, and probiotic drinks. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Ready-To-Drink Beauty Beverage Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on ready-to-drink beauty beverage market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for ready-to-drink beauty beverage ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ready-to-drink beauty beverage market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Form: Powder; Liquid
2) By Flavor: Orange; Raspberry; Hibiscus; Blackberry Mint; Pomegranate; Mango; Cranberry; Lemon; Other Flavors
3) By Ingredient: Collagen; Vitamin C; Biotin; Hyaluronic Acid; Vitamin E; COQ10; Rosmarinic Acid; Zinc; Other Ingredients
4) By Distribution Channel: Hypermarkets Or Supermarkets; Convenience Stores; Specialty Stores; Health And Wellness Stores; Online Retail
Subsegments:
1) By Powder: Collagen Powder; Protein Powder; Vitamin And Mineral Powders
2) By Liquid: Beauty Teas; Beauty Juices; Beauty Water
Companies Mentioned: Nestle S.A.; Johnson & Johnson; PepsiCo Inc.; Procter & Gamble Company; The Coca-Cola Company; L'Oreal S.A.; Danone S.A.; Henkel AG & Co. KGaA; Kimberly-Clark Corporation; Colgate-Palmolive Company; Chanel S.A.; Kao Corporation; Beiersdorf AG; Amway Corporation; Shiseido; Natura & Co.; Coty Inc.; Herbalife Nutrition Ltd.; Avon Products Inc.; Mary Kay Inc.; Groupe Yves Rocher; Revlon Inc.; Elizabeth Arden Inc.; Oriflame Cosmetics Global SA; Groupe Clarins
3. Ready-To-Drink Beauty Beverage Market Trends And Strategies
4. Ready-To-Drink Beauty Beverage Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Ready-To-Drink Beauty Beverage Growth Analysis And Strategic Analysis Framework
5.1. Global Ready-To-Drink Beauty Beverage PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Ready-To-Drink Beauty Beverage Market Growth Rate Analysis
5.4. Global Ready-To-Drink Beauty Beverage Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Ready-To-Drink Beauty Beverage Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Ready-To-Drink Beauty Beverage Total Addressable Market (TAM)
6.1. Global Ready-To-Drink Beauty Beverage Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Powder
Liquid
6.2. Global Ready-To-Drink Beauty Beverage Market, Segmentation By Flavor, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Orange
Raspberry
Hibiscus
Blackberry Mint
Pomegranate
Mango
Cranberry
Lemon
Other Flavors
6.3. Global Ready-To-Drink Beauty Beverage Market, Segmentation By Ingredient, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Collagen
Vitamin C
Biotin
Hyaluronic Acid
Vitamin E
COQ10
Rosmarinic Acid
Zinc
Other Ingredients
6.4. Global Ready-To-Drink Beauty Beverage Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hypermarkets Or Supermarkets
Convenience Stores
Specialty Stores
Health And Wellness Stores
Online Retail
6.5. Global Ready-To-Drink Beauty Beverage Market, Sub-Segmentation Of Powder, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Collagen Powder
Protein Powder
Vitamin And Mineral Powders
6.6. Global Ready-To-Drink Beauty Beverage Market, Sub-Segmentation Of Liquid, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Beauty Teas
Beauty Juices
Beauty Water
7. Ready-To-Drink Beauty Beverage Market Regional And Country Analysis
7.1. Global Ready-To-Drink Beauty Beverage Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Ready-To-Drink Beauty Beverage Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion