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Breakfast Cereal Global Market Report 2025
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Breakfast cereal is a convenient food made from processed cereal grains like maize, oats, and wheat, typically consumed for breakfast or as a snack. It offers a quick and nutritious meal option to start the day, often enriched with vitamins and minerals to support a balanced diet. Many cereals are designed to be easily prepared, requiring just the addition of milk or yogurt, making them a popular choice for busy mornings.

The main types of breakfast cereals include oats' breakfast cereal, grains' breakfast cereal, and other breakfast cereals. Oat cereals are derived from oats (Avena sativa), a versatile cereal grain that can grow in various environments. Products in this category include Ready-to-Eat (RTE), Hot Cereals, and others, packaged in various forms such as boxes, pouches, etc. Distribution of these cereals takes place through various channels, including supermarkets and hypermarkets, convenience stores, e-commerce, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The breakfast cereal research report is one of a series of new reports from The Business Research Company that provides breakfast cereal statistics, including global market size, regional shares, competitors with breakfast cereal shares, detailed breakfast cereal segments, market trends and opportunities, and any further data you may need to thrive in the breakfast cereal industry. This breakfast cereal research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The breakfast cereal market size has grown steadily in recent years. It will grow from $63.08 billion in 2024 to $65.62 billion in 2025 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to consumer shift to convenient breakfast options, advertising and branding campaigns, health and nutritional awareness, packaging and portability, cultural and regional breakfast habits.

The breakfast cereal market size is expected to see steady growth in the next few years. It will grow to " $78.82 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to emphasis on health and wellness, sustainability practices, plant-based and functional ingredients, global culinary influences, targeting specific demographics. Major trends in the forecast period include innovation in shapes and textures, sustainable packaging practices, customization and personalization, digital engagement and marketing, protein-enriched options.

The forecast of 4.7% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing expenses for oats and dried fruits imported from Australia and Turkey, leading to higher cereal prices.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Many nations globally are grappling with declining crop prices due to overcapacity, leading to expectations of reduced raw material costs for food and beverage companies. For example, in November 2022, the Cabinet Committee on Economic Affairs in India announced an $842 million (Rs 7000 core) bailout package for farmers involved in sugar production. This aimed to address the overproduction-induced drop in the minimum selling price of refined sugar to Rs 29 per kilogram (fallen from Rs 23-24 recently) and create a buffer stock of 3 million tons of sugar for one year. Consequently, the overproduction of certain crops is anticipated to contribute to increased profit margins for food and beverage companies, including those in breakfast and cereal manufacturing. Higher profit margins are expected to empower these companies to enhance productivity and drive market growth in the foreseeable future.

The breakfast cereal market is poised for growth due to changing trends in health-conscious consumer behavior and lifestyles. A health-conscious lifestyle emphasizes making healthier choices in diet and daily routines, driving increased demand for breakfast cereals due to their nutritional benefits, convenience, and contribution to overall health and wellness. In August 2023, Koninklijke DSM N.V. reported that 60% of consumers globally are more health-conscious post-pandemic, prioritizing a healthy lifestyle for preventive health measures. Additionally, a Food Insight report in July 2022 noted a rise in specific diets or eating patterns, with 52% of participants following one, up from 39% in 2021, citing preferences such as clean eating, mindful eating, and calorie counting. Therefore, the growth of the breakfast cereal market is fueled by the evolving health-conscious mindset and lifestyle choices among consumers.

Breakfast cereal manufacturing companies are increasingly adopting robotics and automation technology to optimize production efficiency. Robotic systems automate various processes, including batching, conveying, processing, storage, and packaging, resulting in reduced production cycle time and increased output. Automation also enhances plant conditions, minimizes contamination, and reduces human interaction, ensuring safer processing for both workers and consumers. Collaborative or semi-autonomous robots find application in automation processes, including packaging. Fixed automation systems in plants contribute to increased yields by at least 2-3% compared to manual labor. Companies such as Colborne Foodbotics, ABB Group, Emerson Electric Co., and Schneider Electric S.E. offer automation equipment to cereal manufacturers.

Key players in the breakfast cereal market are concentrating on product innovations, including the introduction of keto-friendly options, to meet the growing demand for healthier and more convenient breakfast choices. A keto-friendly meal is characterized by low carbohydrates, high healthy fats, and protein content. For example, in February 2022, Post Holdings Inc. launched Incredi-Bowl, a keto-friendly cereal available in various varieties. This product caters to consumers seeking a healthy, convenient, and satisfying breakfast option, being gluten-free, grain-free, protein, and fiber-rich, quick to prepare, and enriched with vitamins and minerals-an ideal choice for keto and gluten-free diets.

Major companies operating in the breakfast cereal market include Nestle S.A., PepsiCo Inc., Abbott Nutrition, The Kraft Heinz Company, Associated British Foods plc, General Mills Inc., Kellanova, The Campbell Soup Company, Post Holdings Inc., The Jordans & Ryvita Company Ltd., The Oetker Group, The Quaker Oats Company, TreeHouse Foods, Calbee Inc., B&G Foods Inc., The Hain Celestial Group Inc., MOM Brands Company, McKee Foods Corporation, Cereal Partners Worldwide S.A., Grain Millers Inc., Weetabix Limited, Nature's Path Foods Inc., Back to Nature's Food Company LLC, Carman's Fine Foods, Bob's Red Mill Natural Foods Inc., Bagrrys's India Limited, Freedom Foods Group Limited, The Muesli Company Pty Limited, Nature's Best Inc., The Great Canadian Cereal Company Ltd., Attune Foods, Malt-O-Meal, Roman Meal Company

Asia-Pacific was the largest region in the breakfast cereal market in 2024. North America was the second-largest region in the breakfast cereal market. The regions covered in the breakfast cereal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the breakfast cereal market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The breakfast cereals market consists of sales of whole oats, steel-cut oats, instant oats, wheat cereal, rye cereal, barley cereal, farina cereal, granola cereal, and other breakfast cereals. The companies in the industry process raw materials into breakfast cereals, package and distribute them through various distribution channels to both individual customers and commercial establishments. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Breakfast Cereal Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on breakfast cereal market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for breakfast cereal ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The breakfast cereal market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Breakfast Cereal Market Characteristics

3. Breakfast Cereal Market Trends And Strategies

4. Breakfast Cereal Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Breakfast Cereal Growth Analysis And Strategic Analysis Framework

6. Breakfast Cereal Market Segmentation

7. Breakfast Cereal Market Regional And Country Analysis

8. Asia-Pacific Breakfast Cereal Market

9. China Breakfast Cereal Market

10. India Breakfast Cereal Market

11. Japan Breakfast Cereal Market

12. Australia Breakfast Cereal Market

13. Indonesia Breakfast Cereal Market

14. South Korea Breakfast Cereal Market

15. Bangladesh Breakfast Cereal Market

16. Thailand Breakfast Cereal Market

17. Vietnam Breakfast Cereal Market

18. Malaysia Breakfast Cereal Market

19. Singapore Breakfast Cereal Market

20. Philippines Breakfast Cereal Market

21. Hong Kong Breakfast Cereal Market

22. New Zealand Breakfast Cereal Market

23. Western Europe Breakfast Cereal Market

24. UK Breakfast Cereal Market

25. Germany Breakfast Cereal Market

26. France Breakfast Cereal Market

27. Italy Breakfast Cereal Market

28. Spain Breakfast Cereal Market

29. Spain Breakfast Cereal Market

30. Austria Breakfast Cereal Market

31. Belgium Breakfast Cereal Market

32. Denmark Breakfast Cereal Market

33. Finland Breakfast Cereal Market

34. Ireland Breakfast Cereal Market

35. Netherlands Breakfast Cereal Market

36. Norway Breakfast Cereal Market

37. Portugal Breakfast Cereal Market

38. Sweden Breakfast Cereal Market

39. Switzerland Breakfast Cereal Market

40. Eastern Europe Breakfast Cereal Market

41. Russia Breakfast Cereal Market

42. Czech Republic Breakfast Cereal Market

43. Poland Breakfast Cereal Market

44. Romania Breakfast Cereal Market

45. Ukraine Breakfast Cereal Market

46. North America Breakfast Cereal Market

47. USA Breakfast Cereal Market

48. Canada Breakfast Cereal Market

50. South America Breakfast Cereal Market

51. Brazil Breakfast Cereal Market

52. Chile Breakfast Cereal Market

53. Argentina Breakfast Cereal Market

54. Colombia Breakfast Cereal Market

55. Peru Breakfast Cereal Market

56. Middle East Breakfast Cereal Market

57. Saudi Arabia Breakfast Cereal Market

58. Israel Breakfast Cereal Market

59. Iran Breakfast Cereal Market

60. Turkey Breakfast Cereal Market

61. United Arab Emirates Breakfast Cereal Market

62. Africa Breakfast Cereal Market

63. Egypt Breakfast Cereal Market

64. Nigeria Breakfast Cereal Market

65. South Africa Breakfast Cereal Market

66. Breakfast Cereal Market Competitive Landscape And Company Profiles

67. Breakfast Cereal Market Other Major And Innovative Companies

68. Global Breakfast Cereal Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Breakfast Cereal Market

70. Recent Developments In The Breakfast Cereal Market

71. Breakfast Cereal Market High Potential Countries, Segments and Strategies

72. Appendix

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