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Smoothies Global Market Report 2025
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Smoothies represent a blended beverage combining fruits, vegetables, liquids (such as juice or milk), and additional elements such as yogurt or sweeteners. This blending process yields a creamy, thick, and often invigorating drink.

The core product categories within smoothies encompass fruit-based, vegetable-based, dairy-based, and other variations. Fruit-based smoothies predominantly feature a mix of fruits as their primary constituents. These products are typically packaged using diverse materials such as plastic, paper, or glass and are circulated through various retail avenues including supermarkets, hypermarkets, smoothie bars, convenience stores, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The smoothies market research report is one of a series of new reports from The Business Research Company that provides smoothies market statistics, including smoothies industry global market size, regional shares, competitors with a smoothies market share, detailed smoothies market segments, market trends, and opportunities, and any further data you may need to thrive in the smoothies industry. This smoothies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smoothies market size has grown strongly in recent years. It will grow from $18.44 billion in 2024 to $19.8 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to health and wellness trends, rising awareness of nutrient-rich diets, demand for on-the-go and convenient nutrition, variety of flavor combinations, social media influence, and food trends.

The smoothies market size is expected to see strong growth in the next few years. It will grow to " $27.3 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to plant-based and vegan trends, innovations in functional ingredients, sustainable packaging and practices, expansion of ready-to-drink categories, personalization and customization trends. Major trends in the forecast period include focus on low sugar and natural sweeteners, e-commerce and delivery trends, sustainable packaging solutions, partnerships and collaborations, innovations in flavor combinations.

The forecast of 8.4% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for frozen fruit purees from Costa Rica and the Philippines, impacting juice bars and cafes.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising consumption of healthy beverages is anticipated to boost the growth of the smoothie market in the future. Healthy beverages provide essential nutrients and contribute to overall wellness. Smoothies, as healthy beverages, offer a convenient and tasty way to consume a variety of fruits and vegetables, and when combined with probiotics, they support gut health and general well-being. For example, in February 2023, Monster Beverage Corporation, a US-based energy drinks manufacturer, reported a 2.6% increase in net sales for its Monster Energy Drinks segment, reaching $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the same period in 2021. Thus, the growing consumption of healthy beverages is fueling the smoothie market's expansion.

The increasing demand for organic food is expected to drive the growth of the smoothie market in the coming years. Organic food includes agricultural products grown, processed, and produced without synthetic pesticides, fertilizers, GMOs, irradiation, or sewage sludge. Smoothies made with organic ingredients provide a nutrient-dense and environmentally sustainable option, supporting health-conscious choices while avoiding synthetic additives common in conventional farming. For instance, in May 2023, the Organic Trade Association, a US-based organization supporting organic trade, reported that sales of organic food in the US surpassed $60 billion for the first time in 2022, with total organic sales, including non-food items, reaching a record $67.6 billion. Additionally, in February 2023, The Organic Research Centre, a UK-based non-profit, reported that sales from organic food and beverage production in the UK grew from £3.05 billion ($3.88 billion) in 2021 to £3.11 billion ($3.95 billion) in 2022. Therefore, the increasing demand for organic food is contributing to the growth of the smoothie market.

Leading companies in the smoothie market are focusing on innovative product formulations, including nutrient-rich and functional smoothies, to address consumer demand for convenient, healthy options that promote wellness and accommodate various dietary preferences. The Gatorade Hydration Booster is an electrolyte powder designed to enhance daily hydration by combining electrolytes from natural sources, such as watermelon juice and sea salt, with essential vitamins to support an active lifestyle, all without artificial additives. For example, in September 2024, the Gatorade Company, a US-based commercial entity, introduced the Gatorade Hydration Booster, an electrolyte powder intended for everyday hydration that provides 100% of the daily value of essential vitamins A, B3, B5, B6, and C, while being free from artificial flavors, sweeteners, or colors.

Major players in the smoothies market are also diversifying their product portfolios by introducing offerings such as organic smoothies, aiming to enhance their market profitability. An organic smoothie is a beverage derived from organic ingredients, typically incorporating fruits, vegetables, and other natural components. For example, in April 2023, Harmless Harvest, a US-based beverage company, unveiled the Radiant Greens Organic Smoothie. This dairy-free blend features organic coconut water, mango, and pineapple, complemented by a green mix of spinach, moringa, kale, and barley grass. With a modest 15g of sugar per 10 oz bottle and devoid of artificial additives, the smoothie delivers a refreshing taste and creamy texture, making it an ideal post-workout boost or snack. The sustainably sourced Fair Trade Certified coconut water underscores Harmless Harvest's commitment to organic and ethical practices, reflecting a broader industry focus on responsible and health-conscious product offerings.

In May 2023, Main Squeeze Juice Co., a U.S.-based nutrition company, completed the acquisition of I Love Juice Bar LLC for an undisclosed sum. Through this strategic move, Main Squeeze Juice Co. seeks to broaden its market reach, simplify healthy living, cater to a larger customer base, foster rapid expansion, and enhance the profitability of its franchise partners. I Love Juice Bar LLC, another U.S.-based food and beverage enterprise, specializes in producing a variety of juices and smoothies.

Major companies operating in the smoothies market include PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Cafe, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella's Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars, Suja Juice, Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food & Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices, Kwench Juice Cafe, Happy Planet Foods

North America was the largest region in the smoothies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the smoothies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The smoothies market consists of sales of body-slimmer smoothies, aloha smoothies, double-flavored smoothies, and bottled smoothies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Smoothies Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on smoothies market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for smoothies ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smoothies market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Smoothies Market Characteristics

3. Smoothies Market Trends And Strategies

4. Smoothies Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Smoothies Growth Analysis And Strategic Analysis Framework

6. Smoothies Market Segmentation

7. Smoothies Market Regional And Country Analysis

8. Asia-Pacific Smoothies Market

9. China Smoothies Market

10. India Smoothies Market

11. Japan Smoothies Market

12. Australia Smoothies Market

13. Indonesia Smoothies Market

14. South Korea Smoothies Market

15. Western Europe Smoothies Market

16. UK Smoothies Market

17. Germany Smoothies Market

18. France Smoothies Market

19. Italy Smoothies Market

20. Spain Smoothies Market

21. Eastern Europe Smoothies Market

22. Russia Smoothies Market

23. North America Smoothies Market

24. USA Smoothies Market

25. Canada Smoothies Market

26. South America Smoothies Market

27. Brazil Smoothies Market

28. Middle East Smoothies Market

29. Africa Smoothies Market

30. Smoothies Market Competitive Landscape And Company Profiles

31. Smoothies Market Other Major And Innovative Companies

32. Global Smoothies Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Smoothies Market

34. Recent Developments In The Smoothies Market

35. Smoothies Market High Potential Countries, Segments and Strategies

36. Appendix

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