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Herbage Global Market Report 2025
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Herbage refers to herbaceous vegetation, typically used as food for grazing animals.

The main components of herbage include protein meals and cakes, cereals and grains, brans, additives, and agro-industrial by-products. Protein meals and cakes are high-protein components derived from herbage and serve as valuable sources of protein. These ingredients find applications in various contexts such as feeding beef organic ruminants, dairy organic ruminants, calves, and others. They are utilized in the production of feed, fodder, agro-based products, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The herbage market research report is one of a series of new reports from The Business Research Company that provides herbage market statistics, including the herbage industry global market size, regional shares, competitors with an herbage market share, detailed herbage market segments, market trends, and opportunities, and any further data you may need to thrive in the herbage industry. This herbage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The herbage market size has grown strongly in recent years. It will grow from $9.34 billion in 2024 to $10.13 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to historical consumer awareness, cultural and dietary shifts, historical medicinal use, historical agricultural practices, historical research and development.

The herbage market size is expected to see strong growth in the next few years. It will grow to " $13.81 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to regulatory developments, growing herbal supplements demand, expanding research and development, shifting consumer preferences, and global economic outlook. Major trends in the forecast period include product innovation, cultural shifts and culinary trends, innovative product offerings, and environmental sustainability focus.

The forecast of 8.1% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for medicinal herbs from Bulgaria and India, affecting pharmaceutical and tea industries.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expanding dairy industry is anticipated to drive the growth of the herbage market in the future. The dairy industry encompasses the production and processing of all milk products at dairy farms and processing plants. In this sector, herbage serves as feed for grazing animals, contributing to increased milk production. For example, in October 2024, the Department for Environment, Food & Rural Affairs, a UK-based government agency, reported that UK dairies processed 1,143 million liters of milk in August 2024. Therefore, the growth of the dairy industry is expected to stimulate the herbage market.

The increasing demand for organic products is poised to contribute to the growth of the herbage market in the foreseeable future. Organic products are produced without the use of synthetic pesticides, herbicides, fertilizers, or genetically modified organisms, often employing environmentally sustainable practices. The herbage market plays a vital role in meeting the surging demand for organic products by supplying a diverse range of naturally cultivated plants and herbs. This supports sustainable and pesticide-free practices, aligning with consumer preferences for organic alternatives. For example, reports from the United States Department of Agriculture (USDA) in May 2023 revealed that the market for organically produced goods exceeded $67 billion, reflecting sustained growth trends over multiple years. This underscores the robust expansion of the sector in 2022, driven by the increasing demand for organic products.

The increasing adoption of vegan diets is expected to boost the growth of the herbage market in the future. A vegan diet entails avoiding all animal products and focusing on plant-based foods for nutritional needs. The herbage market plays a crucial role in this trend by offering a wide range of plant-based options that support individuals in their decision to refrain from consuming animal products, thus promoting a sustainable and cruelty-free lifestyle. For instance, a survey conducted by Finder.com LLC, a U.S.-based personal finance comparison site, revealed that there were 2.5 million vegans in early 2024, up from 1.1 million in 2023. As a result, the growing adoption of vegan diets is driving the expansion of the herbage market.

Product innovation emerges as a prominent trend gaining traction in the herbage market. Major companies in the herbage market are actively developing innovative products to maintain their competitive positions. An example is the launch of NURSEED HC by Fyteko, a Belgium-based agricultural technology company, and Cerience, a France-based agronomist seed producer, in July 2022. NURSEED HC is a hydroxycinnamic oligomer found in plant cell walls, applied to forage seeds. This innovative seed treatment is designed to assist with the emergence of stressed seedlings and enhance overall yield, reflecting the industry's commitment to continuous innovation.

In March 2023, Barenbrug UK, a grass-seed breeding firm based in the United Kingdom, successfully completed the acquisition of Watson Seeds for an undisclosed sum. This strategic move is intended to expand Barenbrug's existing market presence and strengthen its position across the United Kingdom, with a particular focus on reinforcing its market share in Scotland. Watson Seeds, is a specialist seed company based in Scotland with expertise in herbaceous seed production.

Major companies operating in the herbage market include Cargill Incorporated, Kreamer Feeds Inc., Scratch and Peck Feeds, Country Heritage Feeds, ForFarmers, Green Mountain Feeds, Feedex Companies, SunOpta, Ranch-Way Feeds, MEGAMIX LLC, Aus Organic Feeds, Purina Animal Nutrition LLC, Koninklijke DSM N.V., Evonik Industries AG, Alltech, Archer Daniels Midland Company, Chr. Hansen Holding A/S, DuPont de Nemours Inc., Elanco Animal Health Incorporated, Evialis, Kemin Industries Inc., Novozymes A/S, Nutreco N.V., Provimi Holding B.V., Royal DSM N.V., Trouw Nutrition International B.V., Zoetis Inc., Land O'Lakes Inc., S&W Seed Company, Syngenta AG, The Scoular Company, Tyson Foods Inc., Wilbur-Ellis Company, Yara International ASA, Zen-Noh Grain Corporation

Asia-Pacific was the largest region in the herbage market in 2024. The regions covered in the herbage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the herbage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The herbage consists of sales of ryegrass, white clover, red clover, and a mix of plantain. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Herbage Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on herbage market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for herbage ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The herbage market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Herbage Market Characteristics

3. Herbage Market Trends And Strategies

4. Herbage Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Herbage Growth Analysis And Strategic Analysis Framework

6. Herbage Market Segmentation

7. Herbage Market Regional And Country Analysis

8. Asia-Pacific Herbage Market

9. China Herbage Market

10. India Herbage Market

11. Japan Herbage Market

12. Australia Herbage Market

13. Indonesia Herbage Market

14. South Korea Herbage Market

15. Western Europe Herbage Market

16. UK Herbage Market

17. Germany Herbage Market

18. France Herbage Market

19. Italy Herbage Market

20. Spain Herbage Market

21. Eastern Europe Herbage Market

22. Russia Herbage Market

23. North America Herbage Market

24. USA Herbage Market

25. Canada Herbage Market

26. South America Herbage Market

27. Brazil Herbage Market

28. Middle East Herbage Market

29. Africa Herbage Market

30. Herbage Market Competitive Landscape And Company Profiles

31. Herbage Market Other Major And Innovative Companies

32. Global Herbage Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Herbage Market

34. Recent Developments In The Herbage Market

35. Herbage Market High Potential Countries, Segments and Strategies

36. Appendix

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