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Gum Confectionery Global Market Report 2025
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Gum confectionery is a sweetened and flavored insoluble substance designed for chewing, with the purpose of releasing active and/or inert ingredients. Its primary uses include mitigating bad breath and providing teeth protection.

There are two main types of gum confectionery, sugared gum and sugar-free gum. Sugared gum is a sweetened product intended for chewing, crafted from materials such as chicle and other robust ingredients. This type of gum is available in various forms, including sticks or tabs, pellets or pillows, and liquid-filled gum. These products are typically distributed through supermarkets or hypermarkets, specialty stores, e-commerce platforms, and other retail outlets.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The gum confectionery market research report is one of a series of new reports from The Business Research Company that provides gum confectionery market statistics, including gum confectionery industry global market size, regional shares, competitors with gum confectionery market share, detailed gum confectionery market segments, market trends, and opportunities, and any further data you may need to thrive in the gum confectionery industry. This gum confectionery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The gum confectionery market size has grown steadily in recent years. It will grow from $32.15 billion in 2024 to $33.72 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to flavor innovation, marketing strategies, packaging innovations, brand loyalty, sugar-free and functional varieties.

The gum confectionery market size is expected to see strong growth in the next few years. It will grow to " $42.33 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to health-conscious consumers, sensory experiences, globalization and cultural fusion, sustainable practices, innovations in ingredients. Major trends in the forecast period include functional and health-boosting ingredients, sugar reduction and natural sweeteners, novelty and exotic flavors, interactive and engaging packaging, eco-friendly packaging and sustainability.

The forecast of 5.8% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for gum base from Indonesia and Malaysia, impacting chewing gum manufacturers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The gum confectionery market is anticipated to experience growth driven by the increasing sales of chewing gum. Chewing gum, a sweetened and flavored product meant for chewing without swallowing, is typically made from chicle and similar resilient substances. As chewing gums fall under the category of gum confectioneries, a rise in chewing gum sales directly correlates with an increased demand for the overall gum confectionery market. In March 2022, the National Confectioners Association reported a 13.8% increase in candy, gums, and mints sales, reaching $3.2 billion in 2022 compared to $3.1 billion in 2021. This surge in chewing gum sales is a key factor driving the gum confectionery market.

The growth of the gum confectionery market is expected to be fueled by growing urbanization. Urbanization, the process of people concentrating permanently in relatively small areas such as cities, results in higher population density in urban areas, providing a larger consumer base for confectionery products, including gum. The accessibility and convenience of urban areas make it easier for consumers to access and purchase confectionery products, contributing to increased demand. As of October 2022, around 4.4 billion people, or 56% of the global population, reside in cities, with predictions indicating that by 2050, nearly 7 out of 10 people will live in cities. This ongoing trend of urbanization is a significant driver for the gum confectionery market.

A notable trend in the gum confectionery market is the focus on product innovation by major companies. These companies are actively developing innovative solutions to strengthen their market position. For example, in December 2022, Perfetti Van Melle introduced Mentos Citrus Vitamin Gum, a sugar-free gum containing 25% of the recommended daily amounts of vitamins B6, C, and B12, with a liquid-filled center for long-lasting freshness. This emphasis on innovation is a key factor influencing the gum confectionery market.

Major players in the gum confectionery market are also placing a strong focus on introducing natural products, including non-added sugar and vegan gummies, to gain a competitive advantage. Vegan gummies, which are free from animal-derived ingredients, cater to the preferences of individuals following a vegan lifestyle. For instance, Simply Gum launched Simply Candy in January 2022, a clean-label, all-natural gummy made with real fruit, devoid of added sugar, and completely vegan. This approach aligns with the market demand for natural and sustainable confectionery products.

In October 2023, Apax Partners, a private equity firm based in the UK, acquired Bazooka Candy Brands for an undisclosed sum. With this acquisition, Apax Partners intends to stimulate growth through improved distribution and product innovation while positioning Bazooka as an independent entity. Bazooka Candy Brands is a US-based company focused on the manufacturing and marketing of renowned gum confectionery products.

Major companies operating in the gum confectionery market include Perfetti Van Melle Pvt. Ltd., Mars Incorporated, Lotte Confectionery Co. Ltd., Mondelez International Inc., Grenades Gum LLC, Cloetta AB, The Hershey Company, Ferrero International S A, Gumlink Confectionery Company A S, Haribo GmbH & Co KG, FERNDALE CONFECTIONERY PTY. LTD., Tootsie Roll Industries Inc., Meiji Holdings Co. Ltd., Grupo Arcor, Zed Candy B.V., Yildiz Holding A.S., Chupa Chups SA, Peppersmith, The PUR Company Inc., Project 7, Simply Gum, Extra Gum, Wrigley Company, Big League Chew, Mentos, Trolli GmbH, Skittles, Xylichew

Asia-Pacific was the largest region in the gum confectionary market in 2024. The regions covered in the gum confectionery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the gum confectionery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The gum confectionery market consists of sales of gum and candies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Gum Confectionery Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on gum confectionery market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for gum confectionery ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gum confectionery market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Gum Confectionery Market Characteristics

3. Gum Confectionery Market Trends And Strategies

4. Gum Confectionery Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Gum Confectionery Growth Analysis And Strategic Analysis Framework

6. Gum Confectionery Market Segmentation

7. Gum Confectionery Market Regional And Country Analysis

8. Asia-Pacific Gum Confectionery Market

9. China Gum Confectionery Market

10. India Gum Confectionery Market

11. Japan Gum Confectionery Market

12. Australia Gum Confectionery Market

13. Indonesia Gum Confectionery Market

14. South Korea Gum Confectionery Market

15. Western Europe Gum Confectionery Market

16. UK Gum Confectionery Market

17. Germany Gum Confectionery Market

18. France Gum Confectionery Market

19. Italy Gum Confectionery Market

20. Spain Gum Confectionery Market

21. Eastern Europe Gum Confectionery Market

22. Russia Gum Confectionery Market

23. North America Gum Confectionery Market

24. USA Gum Confectionery Market

25. Canada Gum Confectionery Market

26. South America Gum Confectionery Market

27. Brazil Gum Confectionery Market

28. Middle East Gum Confectionery Market

29. Africa Gum Confectionery Market

30. Gum Confectionery Market Competitive Landscape And Company Profiles

31. Gum Confectionery Market Other Major And Innovative Companies

32. Global Gum Confectionery Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Gum Confectionery Market

34. Recent Developments In The Gum Confectionery Market

35. Gum Confectionery Market High Potential Countries, Segments and Strategies

36. Appendix

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