세계의 오트밀 시장 보고서(2025년)
Oatmeal Global Market Report 2025
상품코드 : 1805041
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

오트밀 시장 규모는 앞으로 수년간 강력한 성장이 예상됩니다. 2029년에는 CAGR 5.0%를 나타내 '85억 5,000만 달러'로 성장할 전망입니다. 예측기간의 성장은 유기농과 글루텐이 없는 오트밀에 대한 수요 증가, 오트밀 환경적 이점에 대한 의식 증가, 온라인 소매 채널 및 전자상거래 플랫폼 확대, 국제 무역 확대, 오트밀 수출 확대, 건강하고 영양가 있는 조식 옵션에 대한 수요 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 귀리를 기반으로 한 혁신적인 제품에 대한 수요 증가, 지역 및 민족 변종, 사용자 정의 가능한 오트밀 옵션, 친환경 포장에 대한 소비자의 관심, 식물 유래 및 비건 오트밀 제품 등이 있습니다.

향후 5년간의 성장률 5.0%라고 하는 예측은 이 시장의 전회 예측으로부터의 0.2%라고 하는 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 호주와 핀란드의 롤드 귀리에 대한 관세가 벌크 곡물 생산에 영향을 미치기 때문에 이 효과는 조식 식품 가격 상승으로 미국에 직접 영향을 미칠 가능성이 높습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 부정적인 영향으로 인해 이러한 영향이 더 광범위하게 영향을 받을 수 있습니다.

건강한 다이어트 플랜을 선택하는 소비자 증가가 오트밀 시장 성장을 가속할 것으로 예측됩니다. 다이어트 플랜은 일반적으로 다양한 과일, 야채, 오트밀 및 기타 식품을 포함하여 다양한 신진 대사와 건강 목표를 달성하기 위한 일련의 예정된 식사로 구성됩니다. COVID-19 발생 후 피트니스를 유지하고 면역 체계를 강화하기 위해 건강한 다이어트 계획을 선택하는 개인이 증가하고 있습니다. 결과적으로 오트밀은 이러한 다이어트 계획의 중요한 구성 요소이기 때문에 수요가 증가할 것으로 예측됩니다. 예를 들어 2022년 7월 미국 비영리 단체인 Food Insight의 보고서에 따르면 Food and Health Survey 참가자의 52%가 2022년에는 특정한 식사와 식사 패턴을 지켰으며 2021년의 39%에서 증가했습니다. 가장 인기 있는 것은 청정 이팅(16%), 마인드풀 이팅(14%), 칼로리 계산(13%) 등이었습니다. 게다가 여론조사/헬스데이 조사에 따르면 미국 성인 3명 중 2명 가까이, 약 63%가 2022년 식생활을 수정할 예정임을 알 수 있었습니다. 따라서 건강한 다이어트 계획을 채택하는 소비자 증가는 오트밀 수요를 밀어 올릴 가능성이 높습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Oatmeal, a breakfast food, is crafted from oats combined with liquids like water or milk. Rich in nutrients and fiber, it proves beneficial for weight loss, diminishes the risk of heart diseases, and lowers blood sugar levels.

Various types of oatmeal include whole oat groats, steel-cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. Whole oat groats are produced from hulled cereal grain kernels, comprising the germ, bran, and endosperm of the grain, and are suitable for porridges and stews. While highly nutritious, they require soaking before cooking. Oatmeal can be either organic or conventional and is available in flavored and base forms. The distribution channels encompass supermarkets/hypermarkets, convenience stores, online platforms, and more. Oats find applications in bakery and confectionery, breakfast cereals, animal feed, as well as other areas such as cosmetics.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The oatmeal market research report is one of a series of new reports from The Business Research Company that provides oatmeal market statistics, including oatmeal industry global market size, regional shares, competitors with an oatmeal market share, detailed oatmeal market segments, market trends and opportunities, and any further data you may need to thrive in the oatmeal industry. This oatmeal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oatmeal market size has grown steadily in recent years. It will grow from $6.81 billion in 2024 to $7.04 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to increased awareness about the health benefits of oatmeal, growing demand for convenience foods, rising popularity of plant-based diets, increasing demand for breakfast cereals, changed dietary preferences.

The oatmeal market size is expected to see strong growth in the next few years. It will grow to " $8.55 billion in 2029 at a compound annual growth rate (CAGR) of 5.0%. The growth in the forecast period can be attributed to rising demand for organic and gluten-free oatmeal, growing awareness aboutThe environmental benefits of oatmeal, growing online retail channels and e-commerce platforms, growing international trade andThe expansion of oatmeal exports, growing demand for healthy and nutritious breakfast options. Major trends in the forecast period include rising demand for innovative products based on oats, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, plant-based and vegan oatmeal products.

The forecast of 5.0% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing breakfast food prices, as tariffs on Australian and Finnish rolled oats impact bulk cereal production.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

An increase in consumers choosing healthy diet plans is anticipated to drive the growth of the oatmeal market. A diet plan consists of a series of scheduled meals aimed at achieving various metabolic and health objectives, which typically include fruits, vegetables, oatmeal, and other foods. Following the COVID-19 outbreak, individuals are increasingly opting for healthy diet plans to maintain fitness and enhance their immune systems. Consequently, the demand for oatmeal is expected to rise as it is a key component of these diet plans. For example, in July 2022, reports from Food Insight, a US-based non-profit organization, indicated that 52% of participants in their Food and Health Survey adhered to a specific diet or eating pattern in 2022, up from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Additionally, a Poll/HealthDay survey found that nearly two out of every three American adults, approximately 63%, planned to modify their diet in 2022. Thus, the increase in consumers adopting healthy diet plans is likely to boost the demand for oatmeal.

The rising prevalence of digestive diseases is expected to drive the growth of the oatmeal market in the future. Digestive diseases encompass a range of medical conditions that impact the gastrointestinal tract, resulting in various digestive and nutritional issues. Oatmeal provides numerous digestive health benefits, thanks to its high fiber content and its gentle effect on the stomach. It aids digestion, alleviates gastrointestinal discomfort, and delivers essential nutrients. For example, in June 2023, Crohn's and Colitis Canada, a non-profit organization based in Canada, reported that over 322,600 Canadians were estimated to be living with inflammatory bowel diseases (IBD) in 2023, representing approximately 0.82% of the population. Moreover, it is projected that around 470,000 Canadians will have IBD by 2035, equating to about 1.1% of the population or 1 in every 91 people in the country. Therefore, the increasing prevalence of digestive diseases is fueling the growth of the oatmeal market.

Major companies in the oatmeal market are concentrating on developing innovative solutions, such as instant oats, to meet the increasing demand for quick and nutritious meal options. Instant oats are pre-cooked, dried, and rolled oats that have been processed to cook rapidly, usually in just a few minutes with the addition of hot water or through microwaving. For example, in January 2024, Quaker Oats, a US-based food conglomerate, launched its new Instant Oats product line in India, offering three flavors: Herby Cheese, Masala Magic, and Mixed Berries. These oats are designed for quick preparation, taking just three minutes to make, and aim to address the rising demand for convenient and flavorful snack options beyond traditional breakfast meals.

Major companies in the oatmeal market are concentrating on creating innovative solutions, such as gourmet oat flavors, to meet the changing preferences of health-conscious consumers. Gourmet oat flavors refer to premium, artisanal, or uniquely crafted variations added to oatmeal to enhance its taste and attractiveness. For example, in February 2022, Marico Limited, an India-based consumer packaged goods company, introduced four new gourmet flavors in its oatmeal range, expanding its offerings to include both sweet and savory options. The new flavors include Nutty Chocolate and Apple 'n' Almonds (sweet), along with Spicy Mexicana and Cheesy Italia (savory). This introduction represents the first time Saffola has offered sweet variants, addressing the growing consumer demand for chocolate and fruity flavors. Each flavor can be prepared in just three minutes, making them perfect for busy individuals looking for nutritious and convenient meal options.

The acquisition of Brave by Creatd Inc. in August 2022, an undisclosed amount, further illustrates the industry's strategic moves to strengthen market presence. Brave, a health-oriented superfood breakfast brand, enhances Creatd Inc.'s product portfolio, opening avenues for new product development and expanding offerings in the wellness-focused consumer market. As a producer of health-oriented superfood breakfast products, including overnight oatmeal pouches, Brave aligns with the market's demand for innovative and health-conscious oatmeal options.

Major companies operating in the oatmeal market include Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg's Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob's Red Mill Natural Foods Inc., McCann's Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.

North America was the largest region in the oatmeal market in 2024. The regions covered in the oatmeal market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the oatmeal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The oatmeal market consists of sales of muffins, granola bars, cookies, and other baked goodss. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Oatmeal Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on oatmeal market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for oatmeal ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The oatmeal market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Oatmeal Market Characteristics

3. Oatmeal Market Trends And Strategies

4. Oatmeal Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Oatmeal Growth Analysis And Strategic Analysis Framework

6. Oatmeal Market Segmentation

7. Oatmeal Market Regional And Country Analysis

8. Asia-Pacific Oatmeal Market

9. China Oatmeal Market

10. India Oatmeal Market

11. Japan Oatmeal Market

12. Australia Oatmeal Market

13. Indonesia Oatmeal Market

14. South Korea Oatmeal Market

15. Western Europe Oatmeal Market

16. UK Oatmeal Market

17. Germany Oatmeal Market

18. France Oatmeal Market

19. Italy Oatmeal Market

20. Spain Oatmeal Market

21. Eastern Europe Oatmeal Market

22. Russia Oatmeal Market

23. North America Oatmeal Market

24. USA Oatmeal Market

25. Canada Oatmeal Market

26. South America Oatmeal Market

27. Brazil Oatmeal Market

28. Middle East Oatmeal Market

29. Africa Oatmeal Market

30. Oatmeal Market Competitive Landscape And Company Profiles

31. Oatmeal Market Other Major And Innovative Companies

32. Global Oatmeal Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Oatmeal Market

34. Recent Developments In The Oatmeal Market

35. Oatmeal Market High Potential Countries, Segments and Strategies

36. Appendix

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