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Automotive Tire OEM Global Market Report 2025
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Original Equipment Manufacturer (OEM) automotive tires are specifically recommended by the vehicle manufacturer and are originally fitted on the vehicle at the time of its initial purchase. Collaboration between the car manufacturer and tire producers is integral to selecting a tire that aligns with the performance specifications of the new vehicle.

The primary categories of automotive tires manufactured by OEMs include tubed tires and tubeless tires. In the context of 'tube tires,' these are equipped with an inflatable tube responsible for retaining the air within the tire, featuring a valve for air intake. Various tire designs, such as radial tires and bias tires, are utilized in a range of vehicles, including passenger cars, light commercial vehicles, and heavy commercial vehicles.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and ensuing trade tensions in spring 2025 are placing significant strain on the transport sector, especially in areas such as fleet maintenance and logistics. Increased duties on imported commercial vehicles, tires, and engine parts have driven up operating costs for trucking and freight firms, forcing them to either raise shipping rates or accept lower profit margins. Airlines and maritime operators are also under pressure, as tariffs on aircraft components and shipbuilding materials have pushed capital expenditures higher. Meanwhile, retaliatory tariffs in key export markets have weakened demand for U.S.-manufactured transportation equipment, further squeezing revenues. To cope, the industry is turning to fuel efficiency measures, alternative supply sources, and greater automation to manage rising costs while maintaining dependable service.

The automotive tire OEM market research report is one of a series of new reports from The Business Research Company that provides automotive tire OEM market statistics, including automotive tire OEM industry global market size, regional shares, competitors with an automotive tire OEM market share, detailed automotive tire OEM market segments, market trends and opportunities, and any further data you may need to thrive in the automotive tire OEM industry. This automotive tire OEM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive tire oem market size has grown strongly in recent years. It will grow from $23.04 billion in 2024 to $24.49 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to global automotive production growth, regulatory standards for fuel efficiency, safety regulations, consumer preferences for performance, original equipment fitment contracts, seasonal tire demand, automotive industry innovations.

The automotive tire oem market size is expected to see strong growth in the next few years. It will grow to $33.14 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to increasing electric vehicle (EV) adoption, focus on sustainable materials, smart manufacturing processes, rise in ride-sharing services, global expansion of automotive markets. Major trends in the forecast period include integration of advanced sensor technologies, focus on tire performance and efficiency, advancements in tire materials, run-flat and self-sealing tire technologies, collaborations for tire technology innovation, smart tires and connectivity, adoption of 3d printing technology.

The forecast of 7.9% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through tariffs on imported natural rubber, synthetic compounds, and tire molds from Thailand and China, raising OEM supply costs and reducing flexibility in regional tire sourcing.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising investments in research and development for automotive tires are fueling the expansion of the automotive tire OEM market. Tire manufacturers are actively engaging in research and development to design new tires and formulate compounds that enhance product performance. The automotive tire OEM sector stands to gain from these investments by offering more efficient and sustainable tire solutions. For example, in May 2022, Pirelli, an Italy-based tire manufacturer, announced a $15 million investment over two years to establish an advanced technology and digitalization center for tire production at its facility in Silao, Mexico. This investment aims to create the first research and development facility in Mexico, focusing on tire production technologies designed for future mobility, including electric, sustainable, and connected transportation systems. Consequently, such investments are set to drive the growth of the automotive tire OEM market.

The anticipated growth in the automotive industry is expected to further accelerate the automotive tire OEM market. The automotive industry encompasses the collective group of companies, organizations, and activities involved in designing, developing, manufacturing, marketing, and selling motor vehicles. This industry serves as a crucial foundation for the growth of the automotive tire OEM market by driving demand through vehicle production, promoting technological advancements, facilitating collaborations, supporting global expansion, responding to economic conditions, accommodating consumer preferences, and complying with regulatory standards. For instance, according to CEIC Data, a US-based organization, motor vehicle sales for passenger cars experienced a 17.9% increase, rising from 1,614,063 units in December 2022 to 1,903,054 units in December 2023. Therefore, the growth in the automotive industry is propelling the growth of the automotive tire OEM market.

Technological innovation emerges as a prevailing trend in the automotive tire OEM market. Key industry players are focused on developing groundbreaking technologies to shift consumer demand toward advanced tires. For instance, in September 2023, Qualcomm Incorporated, a US-based semiconductor company, introduced the Snapdragon Digital Chassis Solution. This innovation aims to assist intelligent and networked cars in managing vast amounts of gathered data. Post-purchase, the Snapdragon Digital Chassis empowers platforms to receive continuous updates, enabling manufacturers to develop new services and features for improved customer engagement and service-based revenue models.

Prominent entities within the automotive tire OEM market are actively pioneering innovative technologies, such as the Advanced Road and Tire Detection Software Solution. This software program, designed to start from the vehicle's wheels, possesses the capability to discern friction and road surface attributes across various speeds and driving conditions. For instance, in March 2022, Nexteer Automotive, a US-based automobile company, introduced the Advanced Road and Tire Detection Software Solution. This initiative aims to elevate performance, safety, and vehicle health management. Integrated into the car's steering system, this cutting-edge software facilitates improved interactions between the driver, vehicle, and road, enhancing the overall driving experience.

In August 2022, All Star Auto Lights, a US-based provider of alternative automotive lighting solutions, acquired Blackburn OEM Wheel Solutions. This acquisition aims to broaden All Star Auto Lights' product range by integrating Blackburn's expertise in OEM wheels, thereby enhancing its position in the automotive parts and repair sector. The move is expected to bolster All Star Auto Lights' capability to meet the increasing demand for high-quality, cost-effective automotive parts. Blackburn OEM Wheel Solutions is a US-based company that specializes in supplying OEM wheels, wheel covers, and center caps to a diverse clientele within the automotive industry.

Major companies operating in the automotive tire oem market are Bridgestone Corporation, Sumitomo Rubber Industries Ltd., Pirelli & C. SpA, Hankook Tire & Technology Co. Ltd., Toyo Tire Corporation, Cooper Tire & Rubber Company, Kumho Tire Co. Inc., Nokian Tyres PLC, Giti Tire Corporation, MRF Limited, Apollo Tyres Ltd., Cheng Shin Rubber Industry Co. Ltd., Nexen Tire Corporation, Shandong Linglong Tyre Co. Ltd., Zhongce Rubber Group Co. Ltd., Triangle Tyre Co. Ltd., Sailun Group Co. Ltd., Yokohama Rubber Co. Ltd., Qingdao Sentury Tire Co. Ltd., Goodyear Tyre & Rubber Company, Aeolus Tyre Co. Ltd., Double Coin Holdings Ltd., Continental AG, Shandong Wanda Boto Tyre Co. Ltd., JK Tyre & Industries Ltd., Hebei Tianyang Rubber Co. Ltd., Gui Zhou Tyre Co. Ltd.

Asia-Pacific was the largest region in the automotive tire OEM market in 2024. The regions covered in the automotive tire oem market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automotive tire oem market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive tire OEM market consists of sales of automotive tires that are manufactured by original equipment manufacturers as per the standards of automotive companies. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Tire OEM Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on automotive tire oem market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive tire oem ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive tire oem market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Automotive Tire OEM Market Characteristics

3. Automotive Tire OEM Market Trends And Strategies

4. Automotive Tire OEM Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Automotive Tire OEM Growth Analysis And Strategic Analysis Framework

6. Automotive Tire OEM Market Segmentation

7. Automotive Tire OEM Market Regional And Country Analysis

8. Asia-Pacific Automotive Tire OEM Market

9. China Automotive Tire OEM Market

10. India Automotive Tire OEM Market

11. Japan Automotive Tire OEM Market

12. Australia Automotive Tire OEM Market

13. Indonesia Automotive Tire OEM Market

14. South Korea Automotive Tire OEM Market

15. Western Europe Automotive Tire OEM Market

16. UK Automotive Tire OEM Market

17. Germany Automotive Tire OEM Market

18. France Automotive Tire OEM Market

19. Italy Automotive Tire OEM Market

20. Spain Automotive Tire OEM Market

21. Eastern Europe Automotive Tire OEM Market

22. Russia Automotive Tire OEM Market

23. North America Automotive Tire OEM Market

24. USA Automotive Tire OEM Market

25. Canada Automotive Tire OEM Market

26. South America Automotive Tire OEM Market

27. Brazil Automotive Tire OEM Market

28. Middle East Automotive Tire OEM Market

29. Africa Automotive Tire OEM Market

30. Automotive Tire OEM Market Competitive Landscape And Company Profiles

31. Automotive Tire OEM Market Other Major And Innovative Companies

32. Global Automotive Tire OEM Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Automotive Tire OEM Market

34. Recent Developments In The Automotive Tire OEM Market

35. Automotive Tire OEM Market High Potential Countries, Segments and Strategies

36. Appendix

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