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한글목차
성능 분석 시장 규모는 향후 몇 년 동안 14.5%의 연평균 성장률을 기록하며 2029년에는 97억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안 예상되는 성장 동력은 예측 분석에 대한 수요 증가, 업무 효율성 향상에 대한 요구 증가, 고객 경험 분석에 대한 관심 증가, 클라우드 기반 분석 솔루션의 급증, 헬스케어 및 BFSI 부문에서의 폭넓은 활용 등입니다. 예측 기간 동안 주요 동향으로는 생성형 인공지능(AI) 도구와의 통합, 셀프서비스 분석 플랫폼으로의 전환, 임베디드 분석의 사용 확대, 서비스형 분석(AaaS)의 부상, 데이터 준비 및 보고의 자동화 등이 있습니다.
클라우드 기반 솔루션의 채택이 증가하고 있는 것이 향후 성능 분석 시장의 성장을 촉진할 것으로 예상됩니다. 클라우드 기반 솔루션은 사용자의 기기나 기업 서버에 로컬로 설치되는 것이 아니라 인터넷을 통해 접속하는 원격 서버에서 호스팅되는 소프트웨어, 플랫폼, 서비스를 말합니다. 이러한 채택은 확장성과 유연성에 의해 촉진되며, 기업은 막대한 초기 인프라 비용을 들이지 않고도 필요에 따라 리소스를 쉽게 조정할 수 있습니다. 성능 분석은 실시간 인사이트를 제공하고 데이터 기반 의사결정을 가능하게함으로써 이러한 클라우드 솔루션을 강화합니다. 예를 들어, 룩셈부르크의 정부 기관인 Eurostat는 2023년 12월에 기업의 45.2%가 클라우드 컴퓨팅 서비스를 구매했다고 보고했으며, 이는 2021년 41%에서 4.2% 증가한 수치입니다. 이처럼 클라우드 기반 솔루션의 이용이 증가하고 있는 것이 성능 분석 시장의 성장에 기여하고 있습니다.
성능 분석 시장의 주요 기업들은 데이터 기반 의사결정을 개선하고 캠페인을 최적화하기 위해 분석 모듈과 같은 첨단 제품을 개발하고 있습니다. 분석 모듈은 특정 유형의 데이터 분석 및 처리를 수행하도록 설계된 소프트웨어 또는 플랫폼 내의 개별 단위입니다. 예를 들어, 싱가포르에 본사를 둔 BPaaS(Business Process-as-a-Service) 제공업체인 AnyMind Group은 2024년 12월 자사의 인플루언서 마케팅 플랫폼인 AnyTag에 향상된 성능 기반 분석 모듈을 발표했습니다. 성능 기반 분석 모듈을 발표했습니다. 이 새로운 모듈은 게시물 당 총 매출, 구매 횟수, 총 매출, 평균 구매 금액 등 캠페인 데이터의 상세한 시각화를 사용자에게 제공합니다. 또한, 수익 랭킹, 리텐션 랭킹, 성과 상위 인플루언서를 파악할 수 있는 산점도 등의 동적 도구도 포함되어 있어 보다 효과적인 성과 보상형 마케팅 전략을 가능하게 합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 성능 분석 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 성능 분석 시장 : 성장률 분석
세계의 성능 분석 시장 실적 : 규모와 성장, 2019-2024년
세계의 성능 분석 시장 예측 : 규모와 성장, 2024-2029년, 2034년
세계의 성능 분석 : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 성능 분석 시장 : 구성요소별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
서비스
솔루션
세계의 성능 분석 시장 : 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
예측적 분석
처방적 분석
기술적 분석
세계의 성능 분석 시장 : 전개별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
온프레미스
클라우드
세계의 성능 분석 시장 : 용도별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
직원 성능 분석
세일즈와 마케팅 성능 분석
금융 성능 분석
세계의 성능 분석 시장 : 최종사용자별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
은행 업무
금융 서비스와 보험
정보기술(IT)과 통신
소매업과 E-Commerce
정부와 방위
헬스케어
제조업
에너지와 유틸리티
건설과 엔지니어링
기타
세계의 성능 분석 시장, 서비스 하위 세분화, 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
매니지드 서비스
전문 서비스
컨설팅 서비스
지원과 유지관리
트레이닝과 교육
세계의 성능 분석 시장, 솔루션 하위 세분화, 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
금융 성능 분석
세일즈와 마케팅 성능 분석
정보기술(IT) 운영 성능 분석
공급망 성능 분석
노동력 성능 분석
리스크 성능 분석
제7장 지역별·국가별 분석
세계의 성능 분석 시장 : 지역별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
세계의 성능 분석 시장 : 국가별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
성능 분석 시장 : 경쟁 구도
성능 분석 시장 : 기업 개요
Siemens AG
International Business Machines Corporation
Honeywell International Inc.
ABB Ltd.
Salesforce Inc.
제31장 기타 주요 기업과 혁신적 기업
Capgemini SE
Emerson Electric Co.
IQVIA Holdings Inc.
Wipro Limited
RELX plc
Rockwell Automation Inc.
ServiceNow Inc.
Workday Inc.
Genpact Ltd.
Zoho Corporation Pvt. Ltd.
SAS Institute Inc.
Palantir Technologies Inc.
Dynatrace Inc.
TIBCO Software Inc.
Amplitude Inc.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 전략
성능 분석 시장, 2029년 : 새로운 기회를 제공하는 국가
성능 분석 시장, 2029년 : 새로운 기회를 제공하는 부문
성능 분석 시장, 2029년 : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
Performance analytics involves the use of data analysis tools and techniques to monitor, measure, and enhance the performance of individuals, teams, or systems. It encompasses the collection of key performance metrics, trend analysis, and the generation of actionable insights. The primary goal is to identify strengths, weaknesses, and areas for improvement to support better decision-making and optimize overall performance.
The primary categories of performance analytics are service and solution. Services refer to professional support and offerings that assist organizations in collecting, analyzing, and interpreting performance-related data. Performance analytics types include predictive analytics, prescriptive analytics, and descriptive analytics, which can be deployed on both on-premises and cloud platforms. Key applications include employee performance analytics, sales and marketing performance analytics, and financial performance analytics, serving end users across sectors such as banking, financial services and insurance, information technology (IT) and telecommunications, retail and e-commerce, government and defense, healthcare, manufacturing, energy and utilities, construction and engineering, among others.
The performance analytics market research report is one of a series of new reports from The Business Research Company that provides performance analytics market statistics, including performance analytics industry global market size, regional shares, competitors with a performance analytics market share, detailed performance analytics market segments, market trends and opportunities, and any further data you may need to thrive in the performance analytics industry. This performance analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The performance analytics market size has grown rapidly in recent years. It will grow from $4.95 billion in 2024 to $5.68 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth during the historic period can be credited to the increasing adoption of business intelligence tools, the rise in digital transformation efforts, the expanding volume of enterprise data, the demand for tracking key performance indicators, and the growth of cloud computing.
The performance analytics market size is expected to see rapid growth in the next few years. It will grow to $9.75 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth anticipated in the forecast period is driven by the rising demand for predictive analytics, the growing need for operational efficiency, an increased focus on customer experience analytics, a surge in cloud-based analytics solutions, and broader use within healthcare and BFSI sectors. Key trends in the forecast period include integration with generative artificial intelligence (AI) tools, a shift toward self-service analytics platforms, increased use of embedded analytics, the rise of analytics-as-a-service (AaaS), and the automation of data preparation and reporting.
The increasing adoption of cloud-based solutions is expected to drive the growth of the performance analytics market going forward. Cloud-based solutions are software, platforms, or services hosted on remote servers accessed via the internet, rather than installed locally on a user's device or a company's own servers. This adoption is fueled by scalability and flexibility, allowing businesses to easily adjust resources on demand without significant upfront infrastructure costs. Performance analytics enhances these cloud solutions by providing real-time insights and enabling data-driven decision-making, improving operational accuracy through detailed performance metrics and boosting overall business agility. For example, in December 2023, Eurostat, a Luxembourg-based government agency, reported that 45.2% of enterprises purchased cloud computing services, marking a 4.2% increase from 41% in 2021. Thus, the rising use of cloud-based solutions is contributing to the growth of the performance analytics market.
Leading companies in the performance analytics market are developing advanced products like analytics modules to improve data-driven decision-making and optimize campaigns. Analytics modules are distinct units within software or platforms designed to perform specific types of data analysis or processing. For instance, in December 2024, AnyMind Group, a Singapore-based business process as a service (BPaaS) provider, launched an enhanced performance-based analytics module on its influencer marketing platform, AnyTag. This new module offers users detailed visualizations of campaign data, including gross sales per post, purchase counts, total sales, and average purchase value. It also includes dynamic tools like revenue and retention rankings and scatterplots to identify top-performing influencers, enabling more effective pay-for-performance marketing strategies.
In April 2024, Clearwater Analytics Holdings Inc., a US-based financial technology company, acquired Wilshire Advisors LLC for an undisclosed sum. Through this acquisition, Clearwater aims to enhance its ability to provide comprehensive performance, attribution, and risk analytics to asset owners and managers worldwide. Wilshire Advisors LLC is a US-based investment advisory and consulting firm specializing in advanced performance analytics solutions.
Major players in the performance analytics market are Siemens AG, International Business Machines Corporation, Honeywell International Inc., ABB Ltd., Salesforce Inc., Capgemini SE, Emerson Electric Co., IQVIA Holdings Inc., Wipro Limited, RELX plc, Rockwell Automation Inc., ServiceNow Inc., Workday Inc., Genpact Ltd., Zoho Corporation Pvt. Ltd., SAS Institute Inc., Palantir Technologies Inc., Dynatrace Inc., TIBCO Software Inc., Amplitude Inc., Sisense Ltd., Xactly Corporation, CallRail Inc., ActivTrak, and GE Digital LLC.
North America was the largest region in the performance analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in performance analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the performance analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The performance analytics market includes revenues earned by entities by providing services such as data collection and integration, real-time monitoring, predictive analytics, reporting and visualization, performance benchmarking, and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Performance Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on performance analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for performance analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The performance analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Service; Solution
2) By Type: Predictive Analytics; Prescriptive Analytics; Descriptive Analytics
3) By Deployment: On-Premises; Cloud
4) By Application: Employee Performance Analytics; Sales and Marketing Performance Analytics; Financial Performance Analytics
5) By End User: Banking; Financial Services And Insurance; IT And Telecommunications; Retail And E-Commerce; Government And Defense; Healthcare; Manufacturing; Energy And Utilities; Construction And Engineering; Other End Users
Subsegments:
1) By Service: Managed Services; Professional Services; Consulting Services; Support And Maintenance; Training And Education
2) By Solution: Financial Performance Analytics; Sales And Marketing Performance Analytics; IT Operations Performance Analytics; Supply Chain Performance Analytics; Workforce Performance Analytics; Risk Performance Analytics
Companies Mentioned: Siemens AG; International Business Machines Corporation; Honeywell International Inc.; ABB Ltd.; Salesforce Inc.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Performance Analytics Market Characteristics
3. Performance Analytics Market Trends And Strategies
4. Performance Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Performance Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Performance Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Performance Analytics Market Growth Rate Analysis
5.4. Global Performance Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Performance Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Performance Analytics Total Addressable Market (TAM)
6. Performance Analytics Market Segmentation
6.1. Global Performance Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Service
Solution
6.2. Global Performance Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Predictive Analytics
Prescriptive Analytics
Descriptive Analytics
6.3. Global Performance Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud
6.4. Global Performance Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Employee Performance Analytics
Sales and Marketing Performance Analytics
Financial Performance Analytics
6.5. Global Performance Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking
Financial Services And Insurance
Information Technology (IT) And Telecommunications
Retail And E-Commerce
Government And Defense
Healthcare
Manufacturing
Energy And Utilities
Construction And Engineering
Other End Users
6.6. Global Performance Analytics Market, Sub-Segmentation Of Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Managed Services
Professional Services
Consulting Services
Support And Maintenance
Training And Education
6.7. Global Performance Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Financial Performance Analytics
Sales And Marketing Performance Analytics
Information Technology (IT) Operations Performance Analytics
Supply Chain Performance Analytics
Workforce Performance Analytics
Risk Performance Analytics
7. Performance Analytics Market Regional And Country Analysis
7.1. Global Performance Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Performance Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
