세계의 성과 분석 시장 규모, 점유율, 업계 분석 보고서 : 조직 규모별, 구성요소별, 도입 모드별, 분석 유형별, 용도별, 지역별 전망 및 예측(2025-2032년)
Global Performance Analytics Market Size, Share & Industry Analysis Report By Organization Size, By Component, By Deployment Mode, By Analytics Type, By Application, By Regional Outlook and Forecast, 2025 - 2032
상품코드:1895364
리서치사:KBV Research
발행일:2025년 12월
페이지 정보:영문 575 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 성과 분석 시장 규모는 2032년까지 154억 2,000만 달러에 달할 것으로 예측되며, 예측 기간 동안 CAGR 10.3%로 성장할 것으로 전망됩니다.
주요 하이라이트:
2024년 북미 시장은 세계 성과 분석 시장을 선도하고 있으며, 같은 해 매출 점유율은 35.85%를 차지했습니다.
미국 시장은 2032년까지 40억 4,000만 달러의 시장 규모에 도달할 것으로 예상되며, 북미 시장에서 선두를 유지할 것으로 예상됩니다.
조직 규모별로는 대기업 부문이 유럽 시장을 주도하여 2024년 60.99%의 매출 점유율을 차지했습니다.
구성요소별로는 소프트웨어 부문이 2032년까지 67.24%의 매출 점유율을 차지하며 아시아태평양 시장을 주도할 것으로 예상됩니다.
클라우드 시장은 2024년 주요 도입 형태로 부상하여 67.46%의 매출 점유율을 차지했으며, 예측 기간 동안에도 그 우위를 유지할 것으로 예상됩니다.
분석 유형별로는 서술적 분석 시장이 2032년까지 북미 시장에서 26억 7,000만 달러 규모로 성장할 것으로 예상되며, 예측 기간 동안 주도적인 위치를 유지할 것으로 예상됩니다.
용도별로는 영업 및 마케팅 성과 부문이 2024년 26억 8,000만 달러의 시장 규모를 차지했으며, 이 부문은 예측 기간 동안 그 지위를 유지할 것으로 보입니다.
성과 분석이란 KPI와 데이터를 체계적으로 활용하여 업무 성과를 관리, 이해, 개선하는 방법을 말합니다. 이 개념은 기본적인 보고서 작성에서 발전하여 공급망, 영업, 재무, 인사, 마케팅의 전략적 의사결정을 지원하는 고급 분석 프레임워크로 진화했습니다. 디지털 데이터의 증가와 실시간 가시성 요구로 인해 기업들은 현재 분석 기술에 의존하여 결과를 예측하고, 자원을 최적화하고, 일상 업무를 장기적인 목표에 맞게 조정하고, 과거 성과를 모니터링하고 있습니다. 디지털 전환이 가속화됨에 따라 성과 분석은 업무 효율화의 기반이 되고 있으며, 진행 상황의 벤치마킹, 비효율성 감지, 미래지향적 의사결정 추진, 미래 시나리오 모델링을 가능하게 하고 있습니다.
성과 분석 시장은 분석 인터페이스의 민주화, 사용자 친화성에 대한 집중, 처방적 및 예측적 인사이트를 위한 머신러닝과 인공지능의 통합, 확장성 및 부서 간 협업을 위한 클라우드 기반 도입 등의 추세에 힘입어 크게 성장하고 있습니다. 또한, 경쟁 차별화와 규제 압력으로 인해 성능 가시성을 강화해야 하는 제조업, 소매업, 의료, BFSI(은행, 금융, 보험)와 같은 데이터 집약적 부문에서 채택이 확대되고 있는 것도 시장 성장에 기여하고 있습니다. 경쟁 환경은 엔드투엔드 제품군을 제공하는 대기업부터 자동화, 산업별 워크플로우, 부문별 분석을 전문으로 하는 틈새 제공업체까지 다양합니다. 시장 경쟁이 치열해지면서 자연어 쿼리, 임베디드 분석, 자동화된 KPI 발견, 모바일 퍼스트 인사이트 등의 혁신이 가속화되고 있으며, 이를 통해 성과 분석은 업무 및 전략적인 비즈니스 관리를 위해 보다 접근하기 쉽고, 중앙 집중화된 한 곳에 집중되어 있습니다.
KBV Cardinal matrix- 성과 분석 시장 경쟁 분석
KBV Cardinal matrix에 기반한 분석에 따르면, Microsoft는 성과 분석 시장에서 선구적인 기업입니다. 2024년 6월, Microsoft와 Hitachi는 Microsoft의 클라우드, AI, 분석 툴을 Hitachi의 루마다 솔루션에 통합하는 제휴를 발표했습니다. 이번 협력은 첨단 AI 기술을 통해 비즈니스 및 사회 혁신을 촉진하고, 생산성을 향상시키며, 지속가능한 성장을 지원하는 것을 목표로 하고 있습니다. Oracle Corporation, Siemens AG and IBM Corporation과 같은 기업들은 성과 분석 시장의 주요 혁신가들 중 일부입니다.
The Global Performance Analytics Market size is expected to reach $15.42 billion by 2032, rising at a market growth of 10.3% CAGR during the forecast period.
Key Highlights:
The North America market dominated Global Performance Analytics Market in 2024, accounting for a 35.85% revenue share in 2024.
The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 4.04 billion by 2032.
Among the Organization Size, the Large Enterprises segment dominated the Europe market, contributing a revenue share of 60.99% in 2024.
In terms of Component, Software segment are expected to lead the Asia Pacific market, with a projected revenue share of 67.24% by 2032.
The Cloud market emerged as the leading Deployment Mode in 2024, capturing a 67.46% revenue share, and is projected to retain its dominance during the forecast period.
The Descriptive Analytics Market in Analytics Type is poised to grow at the market in 2032 in North America with a market size of USD 2.67 billion and is projected to maintain its dominant position throughout the forecast period.
By Application the Sales & Marketing Performance Segment captured the market size of USD 2.68 billion in 2024 and this segment will maintain its position during the forecast period.
Performance analytics refers to systematic usage of KPIs and data to manage, understand, and enhance operational performance. The concept of performance analytics has developed from basic reporting to sophisticated analytics frameworks supporting strategic decision across supply chain, sales, finances, human resources, and marketing. With the growing digital data, and the requirement of real-time visibility, enterprises now rely on analytics to forecast outcomes, optimize resources, and align day-to-day operations with long-term objective along with monitoring historical performance. With the accelerating digital transformation, performance analytics has evolved as a foundation for operational excellence, allowing businesses to benchmark progress, detect inefficiencies, drive proactive decision-making, and model future scenarios.
The performance analytics market has grown substantially, supported by trends including democratized analytics interfaces, strong focus on user-friendly, integration of machine learning and artificial intelligence for prescriptive and predictive insights, and cloud-based deployments for scalability and cross-functional collaboration. The performance analytics market's growth is also propelled by increasing adoption in data-intensive sectors like manufacturing, retail, healthcare and BFSI, where competition differentiation and regulatory pressures demand stronger performance visibility. The competitive landscape spans large enterprises offering end-to-end suites, and niche providers specializing in automation, industry-specific workflows, and departmental analytics. The widening competition in the market is further surging innovations around natural language querying, embedded analytics, automated KPI discovery, and mobile-first insights, thereby making performance analytics more accessible and centralized to operational and strategic business management.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, IBM Corporation announced the partnership with Telefonica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform. Moreover, In January, 2025, ServiceNow, Inc. teamed up with Google, an IT company to enhance enterprise AI. ServiceNow's Now Platform and workflows will be available on Google Cloud Marketplace, integrating with BigQuery, Workspace, and Google AI. This collaboration aims to improve workflow automation, data analytics, and AI-powered customer service, benefiting highly regulated industries globally.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Performance Analytics Market. In June, 2024, Microsoft Corporation and Hitachi, Ltd. have announced a partnership to integrate Microsoft's cloud, AI, and analytics tools into Hitachi's Lumada solutions. This collaboration aims to drive business and social innovation, boost productivity, and support sustainable growth through advanced AI technologies. Companies such as Oracle Corporation, Siemens AG and IBM Corporation are some of the key innovators in Performance Analytics Market.
COVID 19 Impact Analysis
The performance analytics market grew quickly during the COVID-19 pandemic as businesses relied more and more on real-time data to deal with uncertainty in their operations and make quick decisions. The shift to remote and hybrid work models made the need for analytics solutions that could track employee productivity, find inefficiencies in workflows, and make sure everyone was on the same page even stronger. The faster move from on-premises systems to cloud-based platforms made analytics tools easier to scale, access, and deploy more quickly. Performance analytics were widely used in important areas like healthcare, government, and public services to make better use of resources and improve the ability to respond to crises. All of these things together showed how important performance analytics is for strategy and helped the market grow during the pandemic. Thus, the COVID -19 pandemic had a positive impact on the market.
Market Share Analysis
Deployment Mode Outlook
Based on Deployment Mode, the market is segmented into Cloud and On-Premises. The On-Premises segment acquired 32.54% revenue share in the market in 2024. The On-Premises segment in the Performance Analytics Market refers to solutions that are installed and operated within an organization's own IT infrastructure, providing full control over data management, security, and customization. These on-premises solutions allow organizations to maintain direct oversight of their analytics environment, ensuring that sensitive information is protected in accordance with internal policies and regulatory requirements.
Analytics Type Outlook
Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. The Predictive Analytics segment attained 30.72% revenue share in the market in 2024. The Predictive Analytics segment in the Performance Analytics Market leverages historical data, statistical models, and machine learning algorithms to forecast future trends, behaviors, and potential outcomes. Organizations use predictive analytics to anticipate market changes, assess risks, and identify opportunities for growth and operational improvement.
Regional Outlook
Region-wise, the Performance Analytics Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 35.85% revenue share in the market in 2024. The performance analytics market is estimated to experience substantial expansion in North America and Europe. The market expansion is supported by strong adoption of cloud and AI technologies, high digital maturity, and well-established enterprise IT ecosystems. Enterprises in these regions, particularly in sectors such as healthcare, BFSI, retail, and manufacturing, use performance analytics to support advanced use cases like supply chain optimization, regulatory compliance, integrated financial planning, and regulatory compliance. Stringent data privacy and protection regulations like GDPR in Europe also encourage providers to offer compliant, government-focused and secure analytics platforms. Furthermore, the availability of major technology providers and well-established base of analytics-skilled professionals surged innovation, allowing organizations to deploy predictive models, self-service analytics, and real-time dashboards at scale.
In Asia Pacific and LAMEA regions, the performance analytics market procured a prominent share during the forecast period. The growth is driven by expanding cloud adoption, rapid digitalization, and rising investment in enterprise IT. In Asia Pacific region, the emerging economies and large SMEs are adopting performance analytics with aim of supporting process automation, scalability, and customer-centric strategies, particularly in telecom, manufacturing, e-commerce, and government initiatives focused on "smart" services. Furthermore, LAMEA performance analytics market is expected to have ample growth backed by increasing mobile and internet penetration, government-supported modernization programs, and developing digital infrastructure, accelerating demand for analytics in various sectors. Also, organizations across Asia Pacific and LAMEA are predicted to support cost-effective, flexible, and cloud-based solutions. Several enterprises rely on regional system integrators or partners to implement and personalize performance analytics tools to cater regional language, regulatory and business requirements.
Market Competition and Attributes
There are a lot of different technology companies in the performance analytics market that offer advanced solutions that help businesses measure, improve, and predict performance outcomes. Competitors try to stand out by being innovative, scalable, able to work with other systems, and providing a good user experience. Real-time analytics, AI-driven insights, and customizable reporting are all getting better all the time in the landscape. Strategic partnerships and a strong focus on customer service make competition even tougher as vendors try to keep up with changing business needs.
Recent Strategies Deployed in the Market
Apr-2024: Siemens AG unveiled Electrification X, expanding the Siemens Xcelerator portfolio for digital electrification transformation. It enhances energy efficiency, e-mobility, and industrial energy systems through IoT and SaaS solutions. Showcased at Hannover Messe 2024, it integrates with Building X and Gridscale X to optimize infrastructure sustainability, reliability, and performance.
Mar-2024: SAP SE unveiled innovations in data management, AI-driven planning, and analytics, including SAP Datasphere knowledge graph, SAP HANA Cloud vector engine, enhanced Collibra AI Governance, and closer integration between SAP Datasphere and SAP Analytics Cloud. These updates aim to streamline data insights, governance, and planning for businesses.
Feb-2024: IBM Corporation came into partnership with Wipro Limited, launching the Wipro Enterprise AI-Ready Platform. This platform, powered by IBM's watsonx technologies, aims to advance enterprise AI adoption by providing advanced tools for integration, automation, and governance.
Feb-2024: SAS Institute Inc. and Carahsoft have announced a strategic partnership to distribute SAS's advanced analytics, AI, and data management solutions to US government agencies. This collaboration aims to enhance access to SAS's prescriptive analytics tools, thereby improving decision-making and boosting productivity in the public sector.
Jan-2024: SAP SE unveiled new AI-driven retail capabilities, featuring predictive demand planning, advanced replenishment, and optimized order management. These innovations harness SAP's AI technology to offer personalized insights and actionable recommendations, advancing the prescriptive analytics market and enhancing retailer efficiency.
Jan-2024: Microsoft Corporation has introduced new AI and data solutions for the retail sector, featuring generative AI tools designed for personalized shopping experiences, streamlined store operations, and advanced insights through Microsoft Fabric. These innovations aim to elevate decision-making and operational efficiency, supporting prescriptive analytics objectives.
List of Key Companies Profiled
IBM Corporation
Oracle Corporation
SAP SE
Microsoft Corporation
SAS Institute Inc.
NTT Data Corporation
TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
Salesforce, Inc.
ServiceNow, Inc.
Siemens AG
Global Performance Analytics Market Report Segmentation
By Organization Size
Large Enterprises
Small & Medium Enterprises (SMEs)
By Component
Software
Services
By Deployment Mode
Cloud
On-Premises
By Analytics Type
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
By Application
Sales & Marketing Performance
Financial Performance
Employee Performance
Other Application
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Performance Analytics Market, by Organization Size
1.4.2 Global Performance Analytics Market, by Component
1.4.3 Global Performance Analytics Market, by Deployment Mode
1.4.4 Global Performance Analytics Market, by Analytics Type
1.4.5 Global Performance Analytics Market, by Application
1.4.6 Global Performance Analytics Market, by Geography
