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한글목차
세계의 비타민 보충제 시장 규모는 향후 몇 년간 강력한 성장이 예상됩니다. 성장이 예상되는 배경에는 예방 건강 관리 중시 증가, 피트니스 및 스포츠 영양 동향 증가, 건강과 웰빙을 제창하는 사람들의 영향력 증가, 급속한 도시화와 바쁜 일상 생활, 전자상거래 트폼을 포함한 소매 유통 네트워크의 개발이 있습니다. 새로운 주요 동향으로서는 면역력을 높이는 보충제에 대한 관심의 높아짐, 서플리먼트 브랜드와 헬스 케어 프로바이더와의 제휴, 지속 가능하고 환경 친화적인 보충제에 대한 기호 상승, 개별화 영양학의 진보, 비건이나 식물 유래의 보충제 옵션에 대한 수요 증가 등이 있습니다.
영양실조 유병률 증가는 향후 몇 년 동안 비타민 보충제 시장의 성장을 이끌 것으로 예측됩니다. 빈곤, 분쟁, 경제적 불안정 등의 요인에 의해 많은 개인이 저렴한 가격으로 영양가가 높은 식품을 정기적으로 입수할 수 없기 때문에 식량 불안의 확대에 의해 확산되고 있습니다. 그 결과, 비타민 보충제에 대한 수요가 높아지고 있습니다. 예를 들어, 세계보건기구(WHO)가 2024년 3월에 발표한 보고서에 따르면, 2022년에 5세 미만의 어린이 중 약 1억 4,900만명이 만성적인 영양 부족으로 인해 발달 불량에 빠져 4,500만 명이 급격한 체중 감소와 신장 마비를 보이는 소모증으로 고통받고 있는 것으로 밝혀졌습니다.
비타민 보충제 시장의 주요 기업은 세포의 건강을 지원하고 건강한 노화를 촉진하는 것을 목표로 혁신적인 제품의 개발을 점점 더 진행하고 있습니다. 예를 들어, 2024년 6월 독일에 본사를 둔 생명과학 기업인 Bayer Corporation은 세포 건강을 목표로 한 영양 보조 식품, One A Day Age Factor Cell Defense를 발표했습니다. 이 제품은 올리브 과일 추출물 유래의 올리브 폴리 페놀과 같은 강력한 성분으로 노화의 중요한 요인인 산화 스트레스와 싸우도록 특별히 처방되었습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 비타민 보충제 시장 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 비타민 보충제 시장 : 성장률 분석
세계의 비타민 보충제 시장 실적 : 규모와 성장, 2019-2024년
세계의 비타민 보충제 시장 예측 : 규모와 성장, 2024-2029년, 2034년
세계의 비타민 보충제 시장 : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 비타민 보충제 시장 : 제품 유형별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
멀티 비타민
싱글 비타민
세계의 비타민 보충제 시장 : 형태별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
정제
캡슐
구미
분말
액체
세계의 비타민 보충제 시장 : 유통 채널별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
온라인 스토어
약국
슈퍼마켓 또는 하이퍼마켓
전문점
세계의 비타민 보충제 시장 : 최종 사용자별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
성인
어린이
임산부
고령자
세계의 비타민 보충제 시장 : 멀티 비타민 세분화 유형별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
정제
캡슐
구미
분말
액체
발포정
세계의 비타민 보충제 시장 : 싱글 비타민 세분화 유형별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
비타민 A
비타민 B 복합체
비타민 C
비타민 D
비타민 E
비타민 K
제7장 지역별/국가별 분석
세계의 비타민 보충제 시장 : 지역별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
세계의 비타민 보충제 시장 : 국가별 분석과 예측, 2019-2024년, 2024-2029년, 2034년
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
비타민 보충제 시장 : 경쟁 구도
비타민 보충제 시장 : 기업 프로파일
Nestle SA : 개요, 제품 및 서비스, 전략 및 재무 분석
Pfizer Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
BASF SE : 개요, 제품 및 서비스, 전략 및 재무 분석
Bayer AG : 개요, 제품 및 서비스, 전략 및 재무 분석
Abbott Laboratories Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Royal DSM NV
Lonza Group Ltd.
Herbalife Nutrition
Amway Corp.
GNC
Lifevision Healthcare
Now Foods
United Laboratories
Bionova Lifesciences
Stabicoat Vitamins
Wilson Drugs & Pharmaceuticals Pvt. Ltd.
Asterisk Laboratories Pvt. Ltd.
Greenwell Lifesciences
Conch Lifescience
Biobrick Pharma
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
비타민 보충제 시장(2029년) : 새로운 기회를 제공하는 국가
비타민 보충제 시장(2029년) : 새로운 기회를 제공하는 부문
비타민 보충제 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
JHS
영문 목차
영문목차
Vitamin supplements are dietary products formulated to supply essential nutrients that may be lacking or insufficient in an individual's everyday diet. Their purpose is to aid in maintaining overall health by supporting the body's regular functions and biological activities. These supplements are frequently utilized to address nutritional deficiencies, enhance well-being, and assist in the body's natural metabolic functions.
The primary categories of vitamin supplements consist of multivitamins and single vitamins. Multivitamins are supplements that include a blend of vital vitamins and minerals aimed at promoting general health. They come in various formats such as tablets, capsules, gummies, powders, and liquids. These products are distributed through multiple channels including online platforms, pharmacies, supermarkets or hypermarkets, and specialty stores. A wide range of consumers use them, including adults, children, pregnant women, and the elderly.
The vitamin supplements market research report is one of a series of new reports from The Business Research Company that provides vitamin supplements market statistics, including vitamin supplements industry global market size, regional shares, competitors with a vitamin supplements market share, detailed vitamin supplements market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin supplements industry. This vitamin supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The vitamins supplements market size has grown strongly in recent years. It will grow from $54.54 billion in 2024 to $59.92 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The expansion during the historical period was fueled by increasing health awareness, a surge in chronic disease cases, a growing elderly population, a broader selection of natural and organic supplements, and rising disposable incomes.
The vitamins supplements market size is expected to see strong growth in the next few years. It will grow to $86.08 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The projected growth is driven by heightened emphasis on preventive healthcare, a rise in fitness and sports nutrition trends, a growing influence of health and wellness advocates, rapid urbanization and hectic daily routines, and the development of retail distribution networks including e-commerce platforms. Key emerging trends include increased interest in immunity-enhancing supplements, partnerships between supplement brands and healthcare providers, a growing preference for sustainable and eco-friendly supplements, advancements in personalized nutrition, and rising demand for vegan and plant-based supplement options.
The increasing prevalence of malnutrition is expected to drive the growth of the vitamin supplements market in the years ahead. Malnutrition occurs when the body receives either insufficient or excessive nutrients, impairing its ability to function properly. This issue is becoming more widespread due to growing food insecurity, as many individuals lack regular access to affordable and nutritious food because of factors such as poverty, conflict, or economic instability. As a result, there is a heightened demand for vitamin supplements, which are being used by both individuals and healthcare providers as a practical means to address nutrient deficiencies when balanced diets are not readily available. For example, a report published by the World Health Organization in March 2024 revealed that in 2022, approximately 149 million children under the age of five experienced stunted growth due to chronic undernutrition, while 45 million suffered from wasting, indicating acute weight loss and thinness for their height. These alarming figures underline the critical role vitamin supplements can play in combating malnutrition.
Key players in the vitamin supplements market are increasingly developing innovative products aimed at supporting cellular health and promoting healthy aging. Cellular aging support supplements are designed to safeguard cells from damage and maintain optimal cellular function as the body ages. For instance, in June 2024, Bayer Corporation, a life science company based in Germany, introduced One A Day Age Factor Cell Defense, a dietary supplement targeting cellular health. This product is specifically formulated to combat oxidative stress-an important contributor to aging-through potent ingredients such as olive polyphenols derived from olive fruit extract. Additionally, the supplement includes omega-3 fatty acids, resveratrol, astaxanthin, vitamin C, vitamin D, and niacin, all aimed at improving cellular resilience. As part of the launch, Bayer also introduced a complementary wellness app that provides personalized insights and lifestyle recommendations to support healthy aging over time.
In January 2025, Wellful Inc., a U.S.-based health and wellness firm, acquired Ancient Nutrition for an undisclosed amount. This acquisition expanded Wellful's portfolio of vitamin, supplement, and food brands, allowing it to diversify into new supplement categories and enhance its position within the natural retail market. Through this strategic move, Wellful has established itself as the leading independent VMS platform in North America. Ancient Nutrition is a U.S.-based company that manufactures vitamin supplements.
Major players in the vitamin supplements market are Nestle SA, Pfizer Inc., BASF SE, Bayer AG, Abbott Laboratories Inc., Royal DSM NV, Lonza Group Ltd., Herbalife Nutrition, Amway Corp., GNC, Lifevision Healthcare, Now Foods, United Laboratories, Bionova Lifesciences, Stabicoat Vitamins, Wilson Drugs & Pharmaceuticals Pvt. Ltd., Asterisk Laboratories Pvt. Ltd., Greenwell Lifesciences, Conch Lifescience, Biobrick Pharma, and Kabir Lifesciences.
North America was the largest region in the vitamins supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamin supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the vitamin supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vitamin supplements market consists of sales of plant-based vitamin supplements, single-serving vitamin sachets, vitamin patches, health drinks, and vitamin-infused teas. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vitamin Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vitamin supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for vitamin supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vitamin supplements market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Multivitamins; Single Vitamins
2) By Form: Tablets; Capsules; Gummies; Powders; Liquids
3) By Distribution Channel: Online Stores; Pharmacies; Supermarkets Or Hypermarkets; Specialty Stores
4) By End-User: Adults; Children; Pregnant Women; Elderly
Subsegments:
1) By Multivitamins: Tablets; Capsules; Gummies; Powders; Liquids; Effervescent Tablets
2) By Single Vitamins: Vitamin A; Vitamin B Complex; Vitamin C; Vitamin D; Vitamin E; Vitamin K
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Vitamin Supplements Market Characteristics
3. Vitamin Supplements Market Trends And Strategies
4. Vitamin Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Vitamin Supplements Growth Analysis And Strategic Analysis Framework
5.1. Global Vitamin Supplements PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Vitamin Supplements Market Growth Rate Analysis
5.4. Global Vitamin Supplements Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Vitamin Supplements Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Vitamin Supplements Total Addressable Market (TAM)
6. Vitamin Supplements Market Segmentation
6.1. Global Vitamin Supplements Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Multivitamins
Single Vitamins
6.2. Global Vitamin Supplements Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tablets
Capsules
Gummies
Powders
Liquids
6.3. Global Vitamin Supplements Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Stores
Pharmacies
Supermarkets Or Hypermarkets
Specialty Stores
6.4. Global Vitamin Supplements Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Adults
Children
Pregnant Women
Elderly
6.5. Global Vitamin Supplements Market, Sub-Segmentation Of Multivitamins, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tablets
Capsules
Gummies
Powders
Liquids
Effervescent Tablets
6.6. Global Vitamin Supplements Market, Sub-Segmentation Of Single Vitamins, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vitamin A
Vitamin B Complex
Vitamin C
Vitamin D
Vitamin E
Vitamin K
7. Vitamin Supplements Market Regional And Country Analysis
7.1. Global Vitamin Supplements Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Vitamin Supplements Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
