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Global prenatal vitamin supplements market 2024-2028
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The prenatal vitamin supplements market is forecasted to grow by USD 305.7 mn during 2023-2028, accelerating at a CAGR of 9.45% during the forecast period. The report on the prenatal vitamin supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers, growing preference for pill-free prenatal vitamin supplements, and social media platforms increasing awareness of prenatal vitamin supplements.

Technavio's prenatal vitamin supplements market is segmented as below:

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20248.42%
CAGR9.45%
Incremental Value$305.7mn

By Distribution Channel

By Form Factor

By Geographical Landscape

This study identifies the growing promotion of prenatal vitamin supplements as one of the prime reasons driving the prenatal vitamin supplements market growth during the next few years. Also, usage of artificial intelligence by prenatal vitamin supplement manufacturers and growing trend of certification for use of prenatal vitamin supplements will lead to sizable demand in the market.

The report on the prenatal vitamin supplements market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading prenatal vitamin supplements market vendors that include Abbott Laboratories, Alora Pharmaceuticals LLC, Bayer AG, Biotics Research Corp., Church and Dwight Co. Inc., Dr Reddys Laboratories Ltd., Duchesnay Inc., Fermentis Life Sciences Pvt. Ltd., Kikkoman Corp., Natals Inc., Nestle SA, Nordic Naturals Inc., Novus Life Sciences Pvt. Ltd., Otsuka Holdings Co. Ltd., Pharmavite LLC, PlusPlus Lifesciences LLP, The Clorox Co., The Procter and Gamble Co., TherapeuticsMD Inc., and West Coast Pharmaceuticals. Also, the prenatal vitamin supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Distribution Channel

7 Market Segmentation by Form Factor

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Opportunity/Restraints

11 Competitive Landscape

12 Competitive Analysis

13 Appendix

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