The prenatal vitamin supplements market is forecasted to grow by USD 305.7 mn during 2023-2028, accelerating at a CAGR of 9.45% during the forecast period. The report on the prenatal vitamin supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers, growing preference for pill-free prenatal vitamin supplements, and social media platforms increasing awareness of prenatal vitamin supplements.
Technavio's prenatal vitamin supplements market is segmented as below:
Market Scope
Base Year
2024
End Year
2028
Series Year
2024-2028
Growth Momentum
Accelerate
YOY 2024
8.42%
CAGR
9.45%
Incremental Value
$305.7mn
By Distribution Channel
Conventional retail channels
Direct selling and e-retailing
By Form Factor
Powder
Liquid
Capsules
Gummies
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the growing promotion of prenatal vitamin supplements as one of the prime reasons driving the prenatal vitamin supplements market growth during the next few years. Also, usage of artificial intelligence by prenatal vitamin supplement manufacturers and growing trend of certification for use of prenatal vitamin supplements will lead to sizable demand in the market.
The report on the prenatal vitamin supplements market covers the following areas:
Prenatal vitamin supplements market sizing
Prenatal vitamin supplements market forecast
Prenatal vitamin supplements market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading prenatal vitamin supplements market vendors that include Abbott Laboratories, Alora Pharmaceuticals LLC, Bayer AG, Biotics Research Corp., Church and Dwight Co. Inc., Dr Reddys Laboratories Ltd., Duchesnay Inc., Fermentis Life Sciences Pvt. Ltd., Kikkoman Corp., Natals Inc., Nestle SA, Nordic Naturals Inc., Novus Life Sciences Pvt. Ltd., Otsuka Holdings Co. Ltd., Pharmavite LLC, PlusPlus Lifesciences LLP, The Clorox Co., The Procter and Gamble Co., TherapeuticsMD Inc., and West Coast Pharmaceuticals. Also, the prenatal vitamin supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Form Factor
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Prenatal Vitamin Supplements Market 2018 - 2022
Historic Market Size - Data Table on Global Prenatal Vitamin Supplements Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022