세계의 기업 피드백 관리 시장 보고서(2025년)
Enterprise Feedback Management Global Market Report 2025
상품코드 : 1760107
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

기업 피드백 관리 시장 규모는 향후 수년간 급성장할 것으로 예측됩니다. 인포메이션 이니셔티브 채택 증가, 개인화된 고객 경험 수요 증가, 온라인 조사 및 디지털 피드백 도구 활용 증가, 실시간 고객 인사이트 필요성, 블랜 드 피드백 루프의 소셜 미디어 영향력 증가 등의 요인에 기인한다고 생각됩니다. 이 기간에 예상되는 주요 동향에는 예측 피드백 모델의 개발, 고객 관계 관리(CRM)나 기업 자원 계획(ERP) 시스템과의 통합, 조사의 개인화에 있어서의 혁신, 모바일 퍼스트의 피드백 설계의 진보 등이 있습니다.

디지털 전환에 대한 노력에 대한 관심 증가는 향후 수년간 기업 피드백 관리 시장의 성장을 가속할 것으로 예측됩니다. 디지털 변환에는 비즈니스의 모든 분야에 디지털 기술을 통합하고 비즈니스를 수행하는 방법과 고객에게 가치를 제공하는 방법을 근본적으로 바꾸는 것이 포함됩니다. 이러한 디지털 전환 증가는 기업이 고객과의 상호작용을 개인화하고 고객의 피드백에 보다 효율적으로 대응하기 위해 고객 경험을 향상시킬 필요성에 의해 크게 향상되고 있습니다. 기업 피드백 관리를 통해 실시간 고객 인사이트를 제공하여 디지털 변환 노력을 지원하고 기업이 데이터를 기반으로 의사 결정을 내리고 고객 경험 전략을 정교하게 할 수 있습니다. 예를 들어 2023년 5월 룩셈부르크에 본사를 둔 금융기관인 유럽투자은행은 유럽연합(EU) 기업의 69%가 2022년에 고급 디지털 기술을 채택하고 2021년의 61%에서 증가했다고 보고했습니다. 이와 같이 디지털 전환에 대한 노력 증가가 기업 피드백 관리 시장의 성장을 뒷받침하고 있습니다.

기업 피드백 관리 시장의 주요 기업은 조직이 실시간으로 고객 및 직원 피드백을 지원할 수 있도록 노코드 피드백 자동화 플랫폼과 같은 고급 솔루션 개발에 주력하고 있습니다. 이 양식은 사용자가 코딩 없이 피드백을 수집, 분석 및 관리할 수 있는 소프트웨어 솔루션으로, 일반적으로 드래그 앤 드롭 도구와 사용자 정의 가능한 템플릿을 사용하여 쉽게 설정하고 사용할 수 있습니다. 예를 들어, 2023년 2월, 미국에 본사를 둔 소프트웨어 회사인 Alchemer LLC는 고객 및 직원과의 피드백 루프를 닫는 문제를 해결하기 위해 Alchemer Workflow를 출시했습니다. 이 플랫폼은 개인화된 후속 설문 조사를 트리거하여 실용적인 인사이트를 좁히는 커넥티드 설문 조사 및 피드백을 기반으로 답변을 조정합니다. 로직 브랜칭이 포함되어 있으며 고객 관계 관리(CRM) 및 커뮤니케이션 시스템과의 네이티브 통합 외에도 워크플로우를 쉽게 작성할 수 있는 코드가 필요 없는 드래그 앤 드롭 인터페이스를 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Enterprise feedback management (EFM) is a system that allows organizations to collect, manage, and analyze feedback from customers, employees, and the market across various channels, all within a centralized platform. Its primary objective is to enhance organizational performance by transforming feedback into actionable insights. EFM helps drive better decision-making, improve customer experience, and foster continuous improvement across different departments.

The key components of enterprise feedback management include software and services. Software refers to a collection of programs, data, or instructions used to operate computers and perform specific tasks, distinct from the physical hardware of the system. These solutions can be deployed either as cloud-based platforms or on-premises systems. EFM solutions are designed to serve organizations of all sizes, from small and medium-sized enterprises (SMEs) to large corporations, and cater to a variety of industries such as retail, banking, financial services and insurance (BFSI), healthcare, Internet of Things (IoT) and telecommunications, manufacturing, government, and more.

The enterprise feedback management market research report is one of a series of new reports from The Business Research Company that provides enterprise feedback management market statistics, including the enterprise feedback management industry's global market size, regional shares, competitors with the enterprise feedback management market share, detailed enterprise feedback management market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise feedback management industry. This enterprise feedback management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The enterprise feedback management market size has grown rapidly in recent years. It will grow from $1.88 billion in 2024 to $2.15 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth during the historical period can be attributed to factors such as the increasing adoption of customer satisfaction programs, a growing focus on measuring employee engagement, the rising need for multi-channel feedback collection, the demand for eco-friendly solutions, and the increasing use of employee engagement platforms.

The enterprise feedback management market size is expected to see rapid growth in the next few years. It will grow to $3.62 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth during the forecast period can be attributed to factors such as the increasing adoption of digital transformation initiatives, the growing demand for personalized customer experiences, the rising use of online surveys and digital feedback tools, the need for real-time customer insights, and the growing influence of social media in brand feedback loops. Key trends expected during this period include the development of predictive feedback models, integration with customer relationship management (CRM) and enterprise resource planning (ERP) systems, innovations in survey personalization, advancements in mobile-first feedback design, and the creation of more effective employee feedback loops.

The increasing focus on digital transformation initiatives is expected to drive the growth of the enterprise feedback management market in the coming years. Digital transformation involves integrating digital technologies into all areas of a business, fundamentally changing how operations are carried out and how value is delivered to customers. This rise in digital transformation is largely driven by the need to enhance customer experience, as companies look to personalize interactions and respond more efficiently to customer feedback. Enterprise feedback management supports digital transformation efforts by providing real-time customer insights, enabling businesses to make data-driven decisions and refine their customer experience strategies. For example, in May 2023, the European Investment Bank, a Luxembourg-based financial institution, reported that 69% of European Union (EU) companies adopted advanced digital technologies in 2022, up from 61% in 2021. Thus, the growing digital transformation initiatives are fueling the growth of the enterprise feedback management market.

Leading companies in the enterprise feedback management market are focusing on developing advanced solutions, such as no-code feedback automation platforms, to enable organizations to act on customer and employee feedback in real time. A no-code feedback automation platform is a software solution that allows users to collect, analyze, and manage feedback without the need for any coding, typically utilizing drag-and-drop tools and customizable templates for easy setup and use. For example, in February 2023, Alchemer LLC, a US-based software company, launched Alchemer Workflow to address the challenge of closing the feedback loop with customers and employees. This platform includes connected surveys for triggering personalized follow-up surveys to refine actionable insights, as well as logic branching to tailor responses based on feedback. It also offers a no-code, drag-and-drop interface for effortless workflow creation, along with native integrations with customer relationship management (CRM) and communication systems.

In June 2022, InMoment Inc., a US-based software company, acquired ReviewTrackers Inc. for an undisclosed amount. This acquisition allows InMoment to strengthen its XI platform by incorporating comprehensive customer review management, providing deeper insights, enhancing the customer experience, and driving business growth throughout the entire customer lifecycle. ReviewTrackers Inc. is a US-based software company specializing in enterprise feedback management solutions.

Major players in the enterprise feedback management market are International Business Machines Corporation, SAS Institute Inc., Ipsos SA, NICE Ltd, Qualtrics, Verint Systems Inc., Contentsquare, Trustpilot Group plc, STG Partners LLC, Madison Dearborn Partners, Service Management Group, QuestionPro, Thoma Bravo LP, CustomerGauge, MirrorWave Pty Ltd, Mopinion BV, Zonka Feedback, UserVoice Inc., Survicate Sp. z o.o., and Sogolytics.

North America was the largest region in the enterprise feedback management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in enterprise feedback management report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the enterprise feedback management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The enterprise feedback management market consists of revenues earned by entities by providing services such as survey design, data collection, analytics, reporting, feedback integration, sentiment analysis, customer experience management, employee engagement solutions, and actionable insight generation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Enterprise Feedback Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on enterprise feedback management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for enterprise feedback management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The enterprise feedback management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Enterprise Feedback Management Market Characteristics

3. Enterprise Feedback Management Market Trends And Strategies

4. Enterprise Feedback Management Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Enterprise Feedback Management Growth Analysis And Strategic Analysis Framework

6. Enterprise Feedback Management Market Segmentation

7. Enterprise Feedback Management Market Regional And Country Analysis

8. Asia-Pacific Enterprise Feedback Management Market

9. China Enterprise Feedback Management Market

10. India Enterprise Feedback Management Market

11. Japan Enterprise Feedback Management Market

12. Australia Enterprise Feedback Management Market

13. Indonesia Enterprise Feedback Management Market

14. South Korea Enterprise Feedback Management Market

15. Western Europe Enterprise Feedback Management Market

16. UK Enterprise Feedback Management Market

17. Germany Enterprise Feedback Management Market

18. France Enterprise Feedback Management Market

19. Italy Enterprise Feedback Management Market

20. Spain Enterprise Feedback Management Market

21. Eastern Europe Enterprise Feedback Management Market

22. Russia Enterprise Feedback Management Market

23. North America Enterprise Feedback Management Market

24. USA Enterprise Feedback Management Market

25. Canada Enterprise Feedback Management Market

26. South America Enterprise Feedback Management Market

27. Brazil Enterprise Feedback Management Market

28. Middle East Enterprise Feedback Management Market

29. Africa Enterprise Feedback Management Market

30. Enterprise Feedback Management Market Competitive Landscape And Company Profiles

31. Enterprise Feedback Management Market Other Major And Innovative Companies

32. Global Enterprise Feedback Management Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Enterprise Feedback Management Market

34. Recent Developments In The Enterprise Feedback Management Market

35. Enterprise Feedback Management Market High Potential Countries, Segments and Strategies

36. Appendix

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