세계의 수요측 플랫폼(DSP) 시스템 시장 보고서(2025년)

Demand Side Platform (DSP) System Global Market Report 2025

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한글목차

수요측 플랫폼(DSP) 시스템 시장 규모는 향후 수년간 급성장이 전망될 예정입니다. 인터넷 사용자 수 증가, 스마트폰의 보급, 디지털 미디어 소비의 급증에 기인하고 있습니다. 예측 기간 중에 예상되는 주요 동향에는 머신러닝 기술의 진보, 인공지능의 통합, 애드텍 솔루션의 진보, 혁신적인 동영상 광고의 대두, AI와 애드테크와의 융합 등이 있습니다.

디지털 플랫폼에 소요되는 시간 증가는 향후의 수요측 플랫폼(DSP) 시스템 시장 성장을 가속할 것으로 예측됩니다. 디지털 플랫폼에 소요되는 시간은 증가하고 있으며, 그 주요 원인은 모바일 장치의 사용 증가입니다. 플랫폼(DSP) 시스템은 디지털 플랫폼이 광고 구매를 최적화하고, 특정 잠재고객을 타겟팅하고, 여러 채널에 걸쳐 광고 구매 프로세스를 자동화 및 합리화함으로써 수익을 극대화할 수 있도록 합니다. 예를 들어, 2024년 4월 미국의 심리학자 전문 단체인 미국심리학회는 미국 청소년들이 7개의 인기 소셜 미디어 앱에서 하루 평균 4.8시간을 사용하며, 37%는 매일 5시간 이상, 14%는 4-5시간을 사용한다고 보고했습니다.

수요측 플랫폼(DSP) 시스템 시장의 주요 기업은 DSP 내 인벤토리 라이브러리 등 광고 구매 효율성 향상, AI를 활용한 분석을 통한 타겟팅 최적화, 실시간 입찰 기능 강화 등 첨단 솔루션 개발에 주력하고 있습니다. 수요측 플랫폼(DSP)의 인벤토리 라이브러리는 광고주가 캠페인에 대해 검색, 검색 및 활성화 할 수있는 큐레이션 된 광고 기회 및 미디어 인벤토리의 중앙 집중식 리포지토리입니다. 예를 들어, 2022년 4월, 미국에 본사를 둔 광고 회사인 Xandr Inc.는 광고주에게 선별된 고품질 광고 게재에 대한 원활한 액세스를 제공하기 위해 수요 측 플랫폼(DSP)에 인벤토리 라이브러리를 도입했습니다. 사전 포장 및 제공을 통해 광고 구매 프로세스를 간소화할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

• 세계의 수요측 플랫폼(DSP) 시스템 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인과 억제요인)
• 최종 이용 산업의 분석
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 성장률 분석
• 세계의 수요측 플랫폼(DSP) 시스템 시장 실적 : 규모와 성장(2019-2024년)
• 세계의 수요측 플랫폼(DSP) 시스템 시장 예측 : 규모와 성장(2024-2029년, 2034년)
• 세계의 수요측 플랫폼(DSP) 시스템 전체 시장(TAM)

제6장 시장 세분화

• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 실시간 입찰
• 프로그래매틱 프리미엄 구입
• 기타 유형
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 구성 요소별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 소프트웨어
• 서비스
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 채널별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 디스플레이
• 모바일
• 비디오
• 네이티브
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 기업 규모별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 중소기업
• 대기업
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 은행/금융서비스/보험
• 헬스케어
• 소매업 및 전자상거래
• 미디어 및 엔터테인먼트
• 제조업
• 정보기술 및 통신
• 기타 최종 사용자
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 실시간 입찰 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 오픈 경매
• 프라이빗 마켓플레이스(PMP)
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 프로그래매틱 프리미엄 구입 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 프로그래매틱 보증형
• 선호 거래
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 기타 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 컨텍스트 타겟팅
• 잠재고객 기반 구매

제7장 지역별/국가별 분석

• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
• 세계의 수요측 플랫폼(DSP) 시스템 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

• 수요측 플랫폼(DSP) 시스템 시장 : 경쟁 구도
• 수요측 플랫폼(DSP) 시스템 시장 : 기업 프로파일
  • Amazon.com Inc : 개요, 제품 및 서비스, 전략 및 재무 분석
  • Google LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
  • Microsoft Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
  • Adobe Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
  • Yahoo Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석

제31장 기타 주요 기업 및 혁신 기업

• AppLovin Corporation
• Criteo SA
• The Trade Desk Inc.
• Amobee Inc.
• AppNexus Inc.
• Quantcast Corporation
• AdTheorent Holding Company Inc.
• Simpli.fi Holdings Inc.
• Dataxu Inc.
• MediaMath Inc.
• Jampp Ltd
• Vungle Inc.
• Adform A/S
• Basis Technology Corporation
• Choozle Inc.

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

• 수요측 플랫폼(DSP) 시스템 시장(2029년) : 새로운 기회를 제공하는 국가
• 수요측 플랫폼(DSP) 시스템 시장(2029년) : 새로운 기회를 제공하는 부문
• 수요측 플랫폼(DSP) 시스템 시장(2029년) : 성장 전략
  • 시장 동향에 기초한 전략
  • 경쟁 전략

제36장 부록

KTH

영문 목차

영문목차

A demand-side platform (DSP) system is a technology platform that enables advertisers and marketers to purchase digital advertising inventory in an automated manner. It allows them to buy ad space across multiple ad exchanges and networks in real-time, leveraging data-driven insights to optimize targeting, bidding, and budget allocation. The DSP system enhances the efficiency and effectiveness of ad campaigns by providing access to a variety of digital channels, including display ads, video ads, mobile ads, and social media ads.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of demand-side platform (DSP) systems include real-time bidding, programmatic premium buying, and others. Real-time bidding (RTB) is an automated auction system where advertisers place bids in real time for ad impressions, with the highest bidder's ad being displayed instantly. These platforms encompass various components such as software and services, and support multiple channels, including display, mobile, video, and native ads. DSPs cater to businesses of all sizes-from small and medium enterprises to large enterprises-serving a wide range of end users, including sectors such as banking, financial services, insurance, healthcare, retail and e-commerce, media and entertainment, manufacturing, information technology, telecommunications, and others.

The demand side platform (DSP) system market research report is one of a series of new reports from The Business Research Company that provides demand side platform (DSP) system market statistics, including demand side platform (DSP) system global market size, regional shares, competitors with a demand side platform (DSP) system market share, detailed demand side platform (DSP) system market segments, market trends and opportunities, and any further data you may need to thrive in the demand side platform (DSP) system industry. This demand side platform (DSP) system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The demand side platform system market size has grown rapidly in recent years. It will grow from$19.52 billion in 2024 to $23.14 billion in 2025 at a compound annual growth rate (CAGR) of 18.5%. The growth during the historic period can be attributed to the increasing ability to deliver high-quality impressions at scale with minimal friction, the growth of campaign management capabilities, the rise of self-service demand-side platforms, and the rapid expansion of inventory selection.

The demand side platform system market size is expected to see rapid growth in the next few years. It will grow to$45.02 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth during the forecast period can be attributed to the growing number of internet users, increasing time spent on digital platforms, extensive smartphone penetration, and the proliferation of digital media consumption. Key trends expected in the forecast period include advancements in machine learning technologies, the integration of artificial intelligence, progress in ad-tech solutions, the rise of innovative video advertisements, and AI's convergence with AdTech.

The growing amount of time spent on digital platforms is expected to drive the growth of the demand-side platform (DSP) system market moving forward. A digital platform is an online infrastructure that facilitates interactions, transactions, and services between users, businesses, and developers through digital technologies. The time spent on digital platforms is rising, largely due to the increasing use of mobile devices. Smartphones and tablets provide easy access to social media, entertainment, and online services, allowing users to engage with digital content throughout the day. A demand-side platform (DSP) system enables digital platforms to optimize ad purchases, target specific audiences, and maximize revenue by automating and streamlining the ad-buying process across multiple channels. For example, in April 2024, the American Psychological Association, a US-based professional organization of psychologists, reported that U.S. teens spent an average of 4.8 hours per day on seven popular social media apps, with 37% spending five or more hours daily and 14% spending between four and five hours. Therefore, the increasing time spent on digital platforms is driving the growth of the DSP system market.

Leading companies in the demand-side platform system market are focusing on developing advanced solutions, such as inventory libraries within DSPs, to improve ad-buying efficiency, optimize targeting using AI-driven analytics, and enhance real-time bidding capabilities. An inventory library within a demand-side platform (DSP) is a centralized repository of curated advertising deals and media inventory that advertisers can browse, search, and activate for their campaigns. For example, in April 2022, Xandr Inc., a US-based advertising company, introduced an Inventory Library on its Demand-Side Platform (DSP) to provide advertisers with seamless access to curated, high-quality ad placements. This feature simplifies the ad-buying process by offering pre-packaged deals sourced from multiple publishers and supply-side platforms (SSPs) in a well-structured, easily navigable library. Advertisers can quickly find and activate deals that match their campaign goals, audience targeting, and budget. By consolidating premium inventory in one platform, Xandr streamlines deal discovery and activation, addressing fragmentation in the connected TV (CTV) market.

In June 2022, Microsoft Corporation, a US-based technology company, acquired Xandr, Inc. for an undisclosed amount. This acquisition allows Microsoft to enhance its digital advertising solutions, improve its competitive position in the ad-tech space, and foster a more open, privacy-focused digital ad marketplace. Xandr, Inc. is a US-based advertising company specializing in programmatic advertising, demand-side platforms (DSPs), and data-driven digital advertising solutions.

Major players in the demand side platform (dsp) system market are Amazon.com Inc, Google LLC, Microsoft Corporation, Adobe Inc., Yahoo Inc., AppLovin Corporation, Criteo S.A., The Trade Desk Inc., Amobee Inc., AppNexus Inc., Quantcast Corporation, AdTheorent Holding Company Inc., Simpli.fi Holdings Inc., Dataxu Inc., MediaMath Inc., Jampp Ltd, Vungle Inc., Adform A/S, Basis Technology Corporation, Choozle Inc., Eskimi DSP.

North America was the largest region in the demand side platform system market in 2024. Asia pacific is expected to be the fastest-growing region in the forecast period. The regions covered in demand-side platform (DSP) system report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the demand-side platform (DSP) system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The demand-side platform (DSP) system market consists of revenues earned by entities by providing services such as programmatic ad buying, audience targeting, automated campaign management, creative optimization, and cross-channel advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. The demand-side platform system market also includes sales of products including self-serve demand-side platform systems, managed demand-side platform systems, and mobile demand-side platform systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Demand Side Platform (DSP) System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on demand side platform (dsp) system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for demand side platform (dsp) system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The demand side platform (dsp) system market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Real Time Bidding; Programmatic Premium Buying; Other Types
• 2) By Component: Software; Services
• 3) By Channel: Display; Mobile; Video; Native
• 4) By Enterprise Size: Small And Medium Enterprises; Large Enterprises
• 5) By End-User: Banking, Financial Services, And Insurance; Healthcare; Retail And E-commerce; Media And Entertainment; Manufacturing; Information Technology And Telecommunications; Other End-Users
• Subsegments:
• 1) By Real-Time Bidding (RTB): Open Auction; Private Marketplace (PMP)
• 2) By Programmatic Premium Buying: Programmatic Guaranteed; Preferred Deals
• 3) By Other Types: Contextual Targeting; Audience-Based Buying
• Companies Mentioned: Amazon.com Inc; Google LLC; Microsoft Corporation; Adobe Inc.; Yahoo Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Demand Side Platform (DSP) System Market Characteristics

3. Demand Side Platform (DSP) System Market Trends And Strategies

4. Demand Side Platform (DSP) System Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Demand Side Platform (DSP) System Growth Analysis And Strategic Analysis Framework

• 5.1. Global Demand Side Platform (DSP) System PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Demand Side Platform (DSP) System Market Growth Rate Analysis
• 5.4. Global Demand Side Platform (DSP) System Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Demand Side Platform (DSP) System Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Demand Side Platform (DSP) System Total Addressable Market (TAM)

6. Demand Side Platform (DSP) System Market Segmentation

• 6.1. Global Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Real Time Bidding
• Programmatic Premium Buying
• Other Types
• 6.2. Global Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Software
• Services
• 6.3. Global Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Display
• Mobile
• Video
• Native
• 6.4. Global Demand Side Platform (DSP) System Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Small And Medium Enterprises
• Large Enterprises
• 6.5. Global Demand Side Platform (DSP) System Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Banking, Financial Services, And Insurance
• Healthcare
• Retail And E-commerce
• Media And Entertainment
• Manufacturing
• Information Technology And Telecommunications
• Other End-Users
• 6.6. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Real-Time Bidding, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Open Auction
• Private Marketplace (PMP)
• 6.7. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Programmatic Premium Buying, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Programmatic Guaranteed
• Preferred Deals
• 6.8. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Contextual Targeting
• Audience-Based Buying

7. Demand Side Platform (DSP) System Market Regional And Country Analysis

• 7.1. Global Demand Side Platform (DSP) System Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Demand Side Platform (DSP) System Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Demand Side Platform (DSP) System Market

• 8.1. Asia-Pacific Demand Side Platform (DSP) System Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Demand Side Platform (DSP) System Market

• 9.1. China Demand Side Platform (DSP) System Market Overview
• 9.2. China Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Demand Side Platform (DSP) System Market

• 10.1. India Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Demand Side Platform (DSP) System Market

• 11.1. Japan Demand Side Platform (DSP) System Market Overview
• 11.2. Japan Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Demand Side Platform (DSP) System Market

• 12.1. Australia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Demand Side Platform (DSP) System Market

• 13.1. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Demand Side Platform (DSP) System Market

• 14.1. South Korea Demand Side Platform (DSP) System Market Overview
• 14.2. South Korea Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Demand Side Platform (DSP) System Market

• 15.1. Western Europe Demand Side Platform (DSP) System Market Overview
• 15.2. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Demand Side Platform (DSP) System Market

• 16.1. UK Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Demand Side Platform (DSP) System Market

• 17.1. Germany Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Demand Side Platform (DSP) System Market

• 18.1. France Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Demand Side Platform (DSP) System Market

• 19.1. Italy Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Demand Side Platform (DSP) System Market

• 20.1. Spain Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Demand Side Platform (DSP) System Market

• 21.1. Eastern Europe Demand Side Platform (DSP) System Market Overview
• 21.2. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Demand Side Platform (DSP) System Market

• 22.1. Russia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Demand Side Platform (DSP) System Market

• 23.1. North America Demand Side Platform (DSP) System Market Overview
• 23.2. North America Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Demand Side Platform (DSP) System Market

• 24.1. USA Demand Side Platform (DSP) System Market Overview
• 24.2. USA Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Demand Side Platform (DSP) System Market

• 25.1. Canada Demand Side Platform (DSP) System Market Overview
• 25.2. Canada Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Demand Side Platform (DSP) System Market

• 26.1. South America Demand Side Platform (DSP) System Market Overview
• 26.2. South America Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Demand Side Platform (DSP) System Market

• 27.1. Brazil Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Demand Side Platform (DSP) System Market

• 28.1. Middle East Demand Side Platform (DSP) System Market Overview
• 28.2. Middle East Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Demand Side Platform (DSP) System Market

• 29.1. Africa Demand Side Platform (DSP) System Market Overview
• 29.2. Africa Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Demand Side Platform (DSP) System Market Competitive Landscape And Company Profiles

• 30.1. Demand Side Platform (DSP) System Market Competitive Landscape
• 30.2. Demand Side Platform (DSP) System Market Company Profiles
  • 30.2.1. Amazon.com Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Yahoo Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Demand Side Platform (DSP) System Market Other Major And Innovative Companies

• 31.1. AppLovin Corporation
• 31.2. Criteo S.A.
• 31.3. The Trade Desk Inc.
• 31.4. Amobee Inc.
• 31.5. AppNexus Inc.
• 31.6. Quantcast Corporation
• 31.7. AdTheorent Holding Company Inc.
• 31.8. Simpli.fi Holdings Inc.
• 31.9. Dataxu Inc.
• 31.10. MediaMath Inc.
• 31.11. Jampp Ltd
• 31.12. Vungle Inc.
• 31.13. Adform A/S
• 31.14. Basis Technology Corporation
• 31.15. Choozle Inc.

32. Global Demand Side Platform (DSP) System Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Demand Side Platform (DSP) System Market

34. Recent Developments In The Demand Side Platform (DSP) System Market

35. Demand Side Platform (DSP) System Market High Potential Countries, Segments and Strategies

• 35.1 Demand Side Platform (DSP) System Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Demand Side Platform (DSP) System Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Demand Side Platform (DSP) System Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer
• 250617_r34817_Demand_Side_Platform_DSP_System_GMR_2025

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