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세계의 브랜드 라이선싱 시장 보고서(2025년)
Brand Licensing Global Market Report 2025
상품코드 : 1730803
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

브랜드 라이선싱 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 예측 기간의 성장은 기업 브랜드 확대 증가, 유명인의 추천 영향력 증가에 기인합니다. 이 기간에 예상되는 주요 동향에는 기술적 진보, AI를 활용한 라이선싱 솔루션, 블록체인을 활용한 브랜드 보호, 라이선싱에서의 NFT 통합, 하이브리드 라이선싱 모델의 출현이 포함됩니다.

소비주의에 대한 수요 증가는 브랜드 라이선싱 시장의 성장을 가속할 것으로 예측됩니다. 브랜드 라이선싱은 기업이 브랜드 도달범위를 확대하고 제품 차별화를 도모하고 고객 충성도를 높이고 프리미엄 가격을 정당화할 수 있게 함으로써 소비주의를 지원하는 중요한 역할을 했습니다. 기업은 기존 브랜드 이름을 활용하여 제품을 더욱 매력적으로 만들고, 시장 접근성을 확대하고, 소비자 수요를 자극하여 궁극적으로 더 높은 구매 행동을 촉진할 수 있습니다. 한 노동통계국에 따르면 2023년 연간 평균 소비 지출은 7만 7,280달러에 달하고, 2022년부터 5.9% 증가했습니다.

브랜드 라이선싱 시장에서 사업을 전개하는 기업은 기술 통합 및 전략적 확대 이니셔티브에 주력하고 있습니다. 새로운 시장에서의 존재를 확대하고 더 많은 소비자에게 도달함으로써 기업은 수익을 올리고 브랜드 가치를 높일 수 있습니다. 예를 들어, 2025년 2월, 미국에 본사를 둔 연료 산업 회사인 Citgo Petroleum Corporation은 애리조나, 콜로라도, 뉴멕시코, 네바다, 유타 등 5개 신규 미국 시장 진출을 목표로 전략적 브랜드 라이선싱 프로그램을 시작했습니다. 이 프로그램은 시토고의 TriCLEAN 첨가제 시스템(세정제를 50% 증가시킨 프리미엄 연료)을 사용하여 가솔린을 조달할 수 있게 해줍니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Brand licensing refers to a strategic collaboration in which a brand owner (licensor) permits another party (licensee) to use their brand assets, such as trademarks or logos, in return for royalties or fees. This arrangement allows licensees to benefit from the brand's established reputation while enabling licensors to expand their market presence without incurring additional production costs.

The main types of brand licensing include apparel, toys, accessories, home decor, software or video games, food and beverage, and other categories. Apparel brand licensing is an agreement where a brand owner allows a licensee to produce and sell clothing under its brand name in exchange for royalties or fees. This type of licensing is applied across various sectors, such as entertainment, corporate trademarks, fashion, sports, and more. Key end-users include retail and e-commerce businesses, media and entertainment companies, sports teams and leagues, luxury brands, consumer goods manufacturers, and the automotive and accessories sectors.

The brand licensing market research report is one of a series of new reports from The Business Research Company that provides brand licensing market statistics, including the brand licensing industry global market size, regional shares, competitors with the brand licensing market share, detailed brand licensing market segments, market trends, and opportunities, and any further data you may need to thrive in the brand licensing industry. This brand licensing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The brand licensing market size has grown strongly in recent years. It will grow from $295.26 billion in 2024 to $312.79 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth observed in the historic period can be attributed to the increase in consumer demand, the growth in e-commerce adoption, the rise in sports licensing, the surge in global franchising, and the expansion of digital branding.

The brand licensing market size is expected to see strong growth in the next few years. It will grow to $390.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The expected growth in the forecast period can be attributed to the growing digital content licensing, the rising demand for brand marketing, the expansion of virtual branding, the increasing corporate brand extensions, and the growing influence of celebrity endorsements. Key trends anticipated in this period include technological advancements, AI-powered licensing solutions, blockchain-enabled brand protection, the integration of NFTs in licensing, and the emergence of hybrid licensing models.

The rising demand for consumerism is expected to drive the growth of the brand licensing market. Consumerism, which encourages the acquisition of goods and services in increasing amounts, is being fueled by higher disposable incomes, greater access to products, and changing lifestyle preferences, leading people to purchase more goods and services. Brand licensing plays a crucial role in supporting consumerism by enabling companies to expand their brand reach, improve product differentiation, enhance customer loyalty, and justify premium pricing. By leveraging established brand names, businesses can make their products more appealing, expand market access, and stimulate consumer demand, ultimately promoting higher purchasing behavior. For example, in 2023, the Bureau of Labor Statistics, a U.S.-based government agency, reported that the average annual consumer expenditure reached $77,280, marking a 5.9% increase from 2022. This growing demand for consumerism is driving the expansion of the brand licensing market.

Companies operating in the brand licensing market are focusing on technological integrations and strategic expansion initiatives. These initiatives help businesses improve product performance, strengthen brand identity, and engage with consumers more effectively. By expanding their presence in new markets and reaching more consumers, companies can increase revenue and boost brand value. For instance, in February 2025, Citgo Petroleum Corporation, a U.S.-based fuel industry company, launched a strategic brand licensing program aimed at expanding into five new U.S. markets, including Arizona, Colorado, New Mexico, Nevada, and Utah. This program allows qualified marketers and retailers to source gasoline while utilizing CITGO's TriCLEAN additive system, a premium fuel with 50% more cleaning agents. The company is also considering expanding into additional states in the future.

In January 2024, Authentic Brands Group LLC (ABG), a U.S.-based brand management company, acquired Sperry for approximately $130 million. This acquisition aims to expand Sperry's global presence by utilizing ABG's licensing model, partnering with ALDO Group for North American operations and global footwear distribution. The acquisition will help optimize brand growth, enhance market reach, and foster innovation in the footwear industry. Sperry, a U.S.-based footwear company, is well-known for its boat shoes and other licensed casual footwear.

Major players in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokemon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, and Universal Brand Development.

North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in brand licensing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the brand licensing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The brand licensing market includes revenues earned by entities by providing services such as trademark licensing, character and entertainment licensing, sports licensing, fashion and apparel licensing, and corporate brand licensing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Brand Licensing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on brand licensing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for brand licensing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The brand licensing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Brand Licensing Market Characteristics

3. Brand Licensing Market Trends And Strategies

4. Brand Licensing Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Brand Licensing Growth Analysis And Strategic Analysis Framework

6. Brand Licensing Market Segmentation

7. Brand Licensing Market Regional And Country Analysis

8. Asia-Pacific Brand Licensing Market

9. China Brand Licensing Market

10. India Brand Licensing Market

11. Japan Brand Licensing Market

12. Australia Brand Licensing Market

13. Indonesia Brand Licensing Market

14. South Korea Brand Licensing Market

15. Western Europe Brand Licensing Market

16. UK Brand Licensing Market

17. Germany Brand Licensing Market

18. France Brand Licensing Market

19. Italy Brand Licensing Market

20. Spain Brand Licensing Market

21. Eastern Europe Brand Licensing Market

22. Russia Brand Licensing Market

23. North America Brand Licensing Market

24. USA Brand Licensing Market

25. Canada Brand Licensing Market

26. South America Brand Licensing Market

27. Brazil Brand Licensing Market

28. Middle East Brand Licensing Market

29. Africa Brand Licensing Market

30. Brand Licensing Market Competitive Landscape And Company Profiles

31. Brand Licensing Market Other Major And Innovative Companies

32. Global Brand Licensing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Brand Licensing Market

34. Recent Developments In The Brand Licensing Market

35. Brand Licensing Market High Potential Countries, Segments and Strategies

36. Appendix

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