한글목차

주요 사실

• 브랜드 보호 포장에 대한 수요는 2021년부터 연평균 5.4%의 성장률을 보이며 2025년까지 40억 달러에 달할 것으로 예측됩니다.
• 위조품의 위협이 지속적으로 증가함에 따라 시장 규모는 2030년 50억 달러에 달할 것으로 예상되며, 2025-2030년 연평균 4.7%의 성장률을 보일 것으로 예측됩니다.

위조는 브랜드 평판에 영향을 미치고 소비자 안전에 잠재적인 위험을 초래하는 전 세계적인 문제입니다. 기업과 고객에 대한 위협과 브랜드 제품을 보호하기 위한 보안 조치 강화의 필요성이 위조 방지, 브랜드 보호 및 보안 포장 시장을 지속적으로 견인하고 있습니다.

세계의 위조 방지, 브랜드 보호 및 보안 포장 시장에 대해 조사 분석했으며, 성장 촉진요인 및 동향, 브랜드 소유자의 대응책, 신기술의 영향 등의 정보를 전해드립니다.

목차

주요 요약

서론과 조사 방법

주요 촉진요인과 동향

• 서론
• 위조품 세계 무역
  • 위조 의약품
  • 장난감 및 게임
  • 전자/전기 부품, 제품
  • 식품
  • 미용 및 퍼스널케어 제품
• 위조품 거래에 대한 E-Commerce의 영향
  • 가짜 웹사이트
  • E-Commerce 사이트
  • 소셜미디어
  • 리코마스
• E-Commerce 고객을 보호하는 입법 조치
  • 유럽연합
  • 영국
  • 중국
  • 미국
• 소비자 행동의 영향
• 국내/국제 위조 방지 대책
• 지속가능성
  • 지속가능한 보안 포장재료
  • 디지털 제품 ID
• 2D바 코드로의 이동

위조 방지 포장 기능 시장

• 서론
• 브랜드 보호 기술
  • 추적
  • 부정 개봉 방지 기기
  • 제품 인증
  • 도난 방지

위조 방지 포장 최종 용도 시장

• 서론
• 식품
• 음료
• 화장품
• 의약품
• 기타 소비자용 포장 상품
• 산업
  • 전기 및 전자부품
  • 자동차 및 항공 부품

위조 방지, 브랜드 보호 및 보안 포장 지역별 시장

• 개요
• 서유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 서유럽
• 동유럽
• 북미
  • 캐나다
  • 미국
• 라틴아메리카
• 아시아
  • 중국
  • 인도
  • 일본
  • 기타 아시아
• 중동
• 아프리카
• 오스트랄라시아

위조 방지, 브랜드 보호 및 보안 포장의 미충족 요구

• 개요
• 스마트 포장
• 지속가능한 보안 포장
• 디지털 기술
  • AI, 머신러닝
  • 블록체인
  • 양자 컴퓨팅
• 국제 협력

영문목차

Key facts:

• Demand for brand protection packaging features has grown by 5.4% CAGR since 2021, and will have a value of $4.0 billion in 2025.
• The ongoing, and rising, threat from counterfeiters means that the market is forecast to grow by 4.7% CAGR between 2025 and 2030, to reach $5.0 billion.

Counterfeiting is a global problem that impacts brand reputation and carries potential risks to consumer safety. The threat to businesses and their customers, and the need to enhance the security measures that protect branded goods, has continued to drive the anti-counterfeiting, brand protection and security packaging market.

Definition:

Research for this report focused on the brand protection market, which is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track-and-trace technology in a product or package to prevent, limit or detect damage from attacks on the brand. The brand protection industry is defined as all the suppliers of products and services specifically designed to protect brand owners from the threat of such attacks.

Key Questions:

• How are brand owners utilising digital technologies to combat counterfeiting?
• Where are the biggest opportunities in the global brand protection market?
• How can brand owners adapt to the changing landscape?
• How are emerging technologies impacting brand protection features and packaging designs?

This report is essential to:

• Suppliers of security components and technologies
• Packaging converters
• Brand owners and retailers

Table of Contents

Executive summary

Introduction and methodology

• Introduction
• Report scope
• Report objectives
• Methodology
• Data
• Packaging features
• End-use applications
• Geographic regions
• Definitions
• Abbreviations

Key drivers and trends

• Introduction
• Global trade in counterfeit goods
  • Counterfeit pharmaceuticals
  • Toys and games
  • Electronic and electrical components and products
  • Food
  • Beauty and personal care products
• Impact of e-commerce on the counterfeit trade
  • Fake websites
  • e-commerce sites
  • Social media
  • Re-commerce
• Legislative initiatives to protect e-commerce customers
  • European Union
  • UK
  • China
  • USA
• Impact of consumer behaviour
• National and international anti-counterfeiting measures
• Sustainability
  • Sustainable security packaging materials
  • Digital product identities
• Transition to 2D barcodes

Anti-counterfeiting packaging feature markets

• Introduction
• Brand protection technologies
  • Track-and-trace
  • Tamper-evident devices
  • Product authentication
  • Anti-theft

Anti-counterfeiting packaging end-use application markets

• Introduction
• Food
• Beverage
• Cosmetics
• Pharmaceuticals
• Other consumer packaged goods
• Industrial
  • Electrical and electronic components
  • Automotive and aviation components

Anti-counterfeiting, brand protection and security packaging geographic markets

• Overview
• Western Europe
  • France
  • Germany
  • Italy
  • UK
  • Other Western Europe
• Eastern Europe
• North America
  • Canada
  • USA
• Latin America
• Asia
  • China
  • India
  • Japan
  • Other Asia
• Middle East
• Africa
• Australasia

Unmet needs in anticounterfeiting, brand protection and security packaging

• Overview
• Smart packaging
• Sustainable security packaging
• Digital technologies
  • AI and machine learning
  • Blockchain
  • Quantum computing
• International collaboration

Figures

• Global brand protection market by technology, 2025 (by value)
• Global brand protection market by technology, 2021, 2025 and 2030 ($ million)
• Global brand protection market by end-use market, 2025 (by value)
• Global brand protection market by end-use market, 2021, 2025 and 2030 ($ million)
• Global brand protection market by region, 2025 (share by value)
• Global brand protection market by region, 2021, 2025 and 2030 ($ million)
• EU Customs seizures - quantity of articles, 2020 to 2023 (millions)
• EU Customs seizures - top categories of detained products by number of articles, 2023
• EU Customs seizures - country of provenance of goods seized at the border by number of articles, 2023
• Pharmaceutical counterfeiting, illegal diversion and theft incidents, 2019-23
• Top five therapeutic categories for counterfeit pharmaceuticals, 2023
• Production facility for counterfeit beauty products in China
• Fake Puma site targeting Italian consumers
• Age distribution of social media-endorsed counterfeit purchasing
• Intentional purchase of counterfeit goods
• Unintentional purchase of counterfeit goods
• The circular economy model
• Global brand protection primary drivers, share by value, 2025
• RFID tag construction
• New PET blister pack for Bayer Aleve
• Supastrip Prism holographic tear tape
• Tamper-evident void tape
• Sleever Seelcap Onego compostable tamper-evident seal
• ValiGate Zoom DOVID from SCRIBOS
• Integritag smart security label from All4Labels
• 3.9 mm security thread woven into fabric labels for hats
• Global brand protection primary drivers by end-use, 2025 ($ million)
• Commonly used types of tamper-evident solutions
• Novolex TamperFlag rigid containers
• Examples of tamper-evident and track-and-trace labelling for alcoholic beverages
• Bastille Parfums bottles with new security features
• SCRIBOS security label on Cardkit
• Key entry points of counterfeits into the electronic components supply chain
• Types of automotive components that pose potential risks to road safety
• Global brand protection market by region, 2021, 2025 and 2030 ($ million)
• Global rate of inflation from 2018 to 2029 (CPI %)
• Smart packaging printed with invisible security inks
• Structure of ECO RFID tag vs conventional tag

Tables

• Trends in the global anti-counterfeiting, brand protection and security packaging market, 2025-30
• List of anti-counterfeiting, brand protection and security packaging functions
• Risks to consumers from a range of counterfeit products
• The world's top 20 online marketplaces
• Global brand protection market by technology, 2021-30 ($ million)
• Track-and-trace technologies in global brand protection, 2021-30 ($ million)
• Tamper-evident device technologies in global brand protection, 2021-30 ($ million)
• Product authentication technologies in global brand protection, 2021-30 ($ million)
• Anti-theft technologies in global brand protection, 2021-30 ($ million)
• Global brand protection market by end-use market, 2021-30 ($ million)
• Global brand protection market by primary driver, 2021-30 ($ million)
• Food: global brand protection market by region, 2021-30 ($ million)
• Food: global brand protection market by technology primary driver, 2021-30 ($ million)
• Frequent illicit liquor toxic materials
• Beverages: global brand protection market by region, 2021-30 ($ million)
• Beverages: global brand protection market by technology primary driver, 2021-30 ($ million)
• Cosmetics: global brand protection market by region, 2021-30 ($ million)
• Cosmetics: global brand protection market by technology primary driver, 2021-30 ($ million)
• Pharmaceuticals: global brand protection market by region, 2021-30 ($ million)
• Pharmaceuticals: global brand protection market by technology primary driver, 2021-30 ($ million)
• Other consumer packaged goods: global brand protection market by region, 2021-30 ($ million)
• Other consumer packaged goods: global brand protection market by technology primary driver, 2021-30 ($ million)
• Industrial: global brand protection market by technology primary driver, 2021-30 ($ million)
• Industrial: global brand protection market by region, 2021-30 ($ million)
• Global brand protection market by region, 2021-30 ($ million)
• Western Europe: brand protection market by primary driver, 2021-30 ($ million)
• Western Europe: brand protection market by end-use market, 2021-30 ($ million)
• Eastern Europe: brand protection market by primary driver, 2021-30 ($ million)
• Eastern Europe: brand protection market by end-use market, 2021-30 ($ million)
• North America: brand protection market by primary driver, 2021-30 ($ million)
• North America: brand protection market by end-use market, 2021-30 ($ million)
• US Customs seizures of potentially harmful counterfeit products, 2024
• Latin America: brand protection market by primary driver, 2021-30 ($ million)
• Latin America: brand protection market by end-use market, 2021-30 ($ million)
• Asia: brand protection market by primary driver, 2021-30 ($ million)
• Asia: brand protection market by end-use market, 2021-30 ($ million)
• Middle East: brand protection market by primary driver, 2021-30 ($ million)
• Middle East: brand protection market by end-use market, 2021-30 ($ million)
• Africa: brand protection market by primary driver, 2021-30 ($ million)
• Africa: brand protection market by end-use market, 2021-30 ($ million)
• Australasia: brand protection market by primary driver, 2021-30 ($ million)
• Australasia: brand protection market by end-use market, 2021-30 ($ million)