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The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2030
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Key facts:
Demand for brand protection packaging features has grown by 5.4% CAGR since 2021, and will have a value of $4.0 billion in 2025.
The ongoing, and rising, threat from counterfeiters means that the market is forecast to grow by 4.7% CAGR between 2025 and 2030, to reach $5.0 billion.
Counterfeiting is a global problem that impacts brand reputation and carries potential risks to consumer safety. The threat to businesses and their customers, and the need to enhance the security measures that protect branded goods, has continued to drive the anti-counterfeiting, brand protection and security packaging market.
Definition:
Research for this report focused on the brand protection market, which is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track-and-trace technology in a product or package to prevent, limit or detect damage from attacks on the brand. The brand protection industry is defined as all the suppliers of products and services specifically designed to protect brand owners from the threat of such attacks.
Key Questions:
How are brand owners utilising digital technologies to combat counterfeiting?
Where are the biggest opportunities in the global brand protection market?
How can brand owners adapt to the changing landscape?
How are emerging technologies impacting brand protection features and packaging designs?
This report is essential to:
Suppliers of security components and technologies
Packaging converters
Brand owners and retailers
Table of Contents
Executive summary
Introduction and methodology
Introduction
Report scope
Report objectives
Methodology
Data
Packaging features
End-use applications
Geographic regions
Definitions
Abbreviations
Key drivers and trends
Introduction
Global trade in counterfeit goods
Counterfeit pharmaceuticals
Toys and games
Electronic and electrical components and products
Food
Beauty and personal care products
Impact of e-commerce on the counterfeit trade
Fake websites
e-commerce sites
Social media
Re-commerce
Legislative initiatives to protect e-commerce customers
European Union
UK
China
USA
Impact of consumer behaviour
National and international anti-counterfeiting measures
Sustainability
Sustainable security packaging materials
Digital product identities
Transition to 2D barcodes
Anti-counterfeiting packaging feature markets
Introduction
Brand protection technologies
Track-and-trace
Tamper-evident devices
Product authentication
Anti-theft
Anti-counterfeiting packaging end-use application markets
Introduction
Food
Beverage
Cosmetics
Pharmaceuticals
Other consumer packaged goods
Industrial
Electrical and electronic components
Automotive and aviation components
Anti-counterfeiting, brand protection and security packaging geographic markets
Overview
Western Europe
France
Germany
Italy
UK
Other Western Europe
Eastern Europe
North America
Latin America
Asia
China
India
Japan
Other Asia
Middle East
Africa
Australasia
Unmet needs in anticounterfeiting, brand protection and security packaging
Overview
Smart packaging
Sustainable security packaging
Digital technologies
AI and machine learning
Blockchain
Quantum computing
International collaboration
Figures
Global brand protection market by technology, 2025 (by value)
Global brand protection market by technology, 2021, 2025 and 2030 ($ million)
Global brand protection market by end-use market, 2025 (by value)
Global brand protection market by end-use market, 2021, 2025 and 2030 ($ million)
Global brand protection market by region, 2025 (share by value)
Global brand protection market by region, 2021, 2025 and 2030 ($ million)
EU Customs seizures - quantity of articles, 2020 to 2023 (millions)
EU Customs seizures - top categories of detained products by number of articles, 2023
EU Customs seizures - country of provenance of goods seized at the border by number of articles, 2023
Pharmaceutical counterfeiting, illegal diversion and theft incidents, 2019-23
Top five therapeutic categories for counterfeit pharmaceuticals, 2023
Production facility for counterfeit beauty products in China
Fake Puma site targeting Italian consumers
Age distribution of social media-endorsed counterfeit purchasing
Intentional purchase of counterfeit goods
Unintentional purchase of counterfeit goods
The circular economy model
Global brand protection primary drivers, share by value, 2025
RFID tag construction
New PET blister pack for Bayer Aleve
Supastrip Prism holographic tear tape
Tamper-evident void tape
Sleever Seelcap Onego compostable tamper-evident seal
ValiGate Zoom DOVID from SCRIBOS
Integritag smart security label from All4Labels
3.9 mm security thread woven into fabric labels for hats
Global brand protection primary drivers by end-use, 2025 ($ million)
Commonly used types of tamper-evident solutions
Novolex TamperFlag rigid containers
Examples of tamper-evident and track-and-trace labelling for alcoholic beverages
Bastille Parfums bottles with new security features
SCRIBOS security label on Cardkit
Key entry points of counterfeits into the electronic components supply chain
Types of automotive components that pose potential risks to road safety
Global brand protection market by region, 2021, 2025 and 2030 ($ million)
Global rate of inflation from 2018 to 2029 (CPI %)
Smart packaging printed with invisible security inks
Structure of ECO RFID tag vs conventional tag
Tables
Trends in the global anti-counterfeiting, brand protection and security packaging market, 2025-30
List of anti-counterfeiting, brand protection and security packaging functions
Risks to consumers from a range of counterfeit products
The world's top 20 online marketplaces
Global brand protection market by technology, 2021-30 ($ million)
Track-and-trace technologies in global brand protection, 2021-30 ($ million)
Tamper-evident device technologies in global brand protection, 2021-30 ($ million)
Product authentication technologies in global brand protection, 2021-30 ($ million)
Anti-theft technologies in global brand protection, 2021-30 ($ million)
Global brand protection market by end-use market, 2021-30 ($ million)
Global brand protection market by primary driver, 2021-30 ($ million)
Food: global brand protection market by region, 2021-30 ($ million)
Food: global brand protection market by technology primary driver, 2021-30 ($ million)
Frequent illicit liquor toxic materials
Beverages: global brand protection market by region, 2021-30 ($ million)
Beverages: global brand protection market by technology primary driver, 2021-30 ($ million)
Cosmetics: global brand protection market by region, 2021-30 ($ million)
Cosmetics: global brand protection market by technology primary driver, 2021-30 ($ million)
Pharmaceuticals: global brand protection market by region, 2021-30 ($ million)
Pharmaceuticals: global brand protection market by technology primary driver, 2021-30 ($ million)
Other consumer packaged goods: global brand protection market by region, 2021-30 ($ million)
Other consumer packaged goods: global brand protection market by technology primary driver, 2021-30 ($ million)
Industrial: global brand protection market by technology primary driver, 2021-30 ($ million)
Industrial: global brand protection market by region, 2021-30 ($ million)
Global brand protection market by region, 2021-30 ($ million)
Western Europe: brand protection market by primary driver, 2021-30 ($ million)
Western Europe: brand protection market by end-use market, 2021-30 ($ million)
Eastern Europe: brand protection market by primary driver, 2021-30 ($ million)
Eastern Europe: brand protection market by end-use market, 2021-30 ($ million)
North America: brand protection market by primary driver, 2021-30 ($ million)
North America: brand protection market by end-use market, 2021-30 ($ million)
US Customs seizures of potentially harmful counterfeit products, 2024
Latin America: brand protection market by primary driver, 2021-30 ($ million)
Latin America: brand protection market by end-use market, 2021-30 ($ million)
Asia: brand protection market by primary driver, 2021-30 ($ million)
Asia: brand protection market by end-use market, 2021-30 ($ million)
Middle East: brand protection market by primary driver, 2021-30 ($ million)
Middle East: brand protection market by end-use market, 2021-30 ($ million)
Africa: brand protection market by primary driver, 2021-30 ($ million)
Africa: brand protection market by end-use market, 2021-30 ($ million)
Australasia: brand protection market by primary driver, 2021-30 ($ million)
Australasia: brand protection market by end-use market, 2021-30 ($ million)
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