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AlpVision SA
Applied DNA Sciences Inc.
Authentic Vision GmbH
Authentix Inc.
Avery Dennison Corp.
Centro Grafico DG SpA
De La Rue PLC
Eastman Kodak Co.
Ennoventure Inc.
Giesecke Devrient GmbH
HID Global Corp.
Infineon Technologies AG
Optel Group
Wisekey International Holding AG
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The authentication and brand protection market is forecasted to grow by USD 1985.2 mn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the authentication and brand protection market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, increasing incidents of counterfeiting, and presence of government regulations and associations to curb counterfeiting.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 8%
CAGR 8.6%
Incremental Value $1985.2 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's authentication and brand protection market is segmented as below:
By Technology
By Method
Smartphone authentication
Blockchain authentication
By Application
Electronics
Pharmaceuticals
Food and beverages
Cosmetics
Others
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the rising deployment of blockchain technology as one of the prime reasons driving the authentication and brand protection market growth during the next few years. Also, growing usage of 3d barcode and development of remote authentication solutions will lead to sizable demand in the market.
The report on the authentication and brand protection market covers the following areas:
Authentication And Brand Protection Market sizing
Authentication And Brand Protection Market forecast
Authentication And Brand Protection Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading authentication and brand protection market vendors that include 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, STMicroelectronics NV, and Wisekey International Holding AG. Also, the authentication and brand protection market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Method
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Authentication And Brand Protection Market 2019 - 2023
Historic Market Size - Data Table on Global Authentication And Brand Protection Market 2019 - 2023 ($ million)
5.2 Technology segment analysis 2019 - 2023
Historic Market Size - Technology Segment 2019 - 2023 ($ million)
5.3 Method segment analysis 2019 - 2023
Historic Market Size - Method Segment 2019 - 2023 ($ million)
5.4 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global Authentication and Brand Protection Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Technology
8.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
8.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
8.3 Non-digital - Market size and forecast 2024-2029
Chart on Non-digital - Market size and forecast 2024-2029 ($ million)
Data Table on Non-digital - Market size and forecast 2024-2029 ($ million)
Chart on Non-digital - Year-over-year growth 2024-2029 (%)
Data Table on Non-digital - Year-over-year growth 2024-2029 (%)
8.4 Digital - Market size and forecast 2024-2029
Chart on Digital - Market size and forecast 2024-2029 ($ million)
Data Table on Digital - Market size and forecast 2024-2029 ($ million)
Chart on Digital - Year-over-year growth 2024-2029 (%)
Data Table on Digital - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by Method
9.1 Market segments
Chart on Method - Market share 2024-2029 (%)
Data Table on Method - Market share 2024-2029 (%)
9.2 Comparison by Method
Chart on Comparison by Method
Data Table on Comparison by Method
9.3 Smartphone authentication - Market size and forecast 2024-2029
Chart on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
Data Table on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
Chart on Smartphone authentication - Year-over-year growth 2024-2029 (%)
Data Table on Smartphone authentication - Year-over-year growth 2024-2029 (%)
9.4 Blockchain authentication - Market size and forecast 2024-2029
Chart on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
Data Table on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
Chart on Blockchain authentication - Year-over-year growth 2024-2029 (%)
Data Table on Blockchain authentication - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Method
Market opportunity by Method ($ million)
Data Table on Market opportunity by Method ($ million)
10 Market Segmentation by Application
10.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
10.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
10.3 Electronics - Market size and forecast 2024-2029
Chart on Electronics - Market size and forecast 2024-2029 ($ million)
Data Table on Electronics - Market size and forecast 2024-2029 ($ million)
Chart on Electronics - Year-over-year growth 2024-2029 (%)
Data Table on Electronics - Year-over-year growth 2024-2029 (%)
10.4 Pharmaceuticals - Market size and forecast 2024-2029
Chart on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
Data Table on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
Chart on Pharmaceuticals - Year-over-year growth 2024-2029 (%)
Data Table on Pharmaceuticals - Year-over-year growth 2024-2029 (%)
10.5 Food and beverages - Market size and forecast 2024-2029
Chart on Food and beverages - Market size and forecast 2024-2029 ($ million)
Data Table on Food and beverages - Market size and forecast 2024-2029 ($ million)
Chart on Food and beverages - Year-over-year growth 2024-2029 (%)
Data Table on Food and beverages - Year-over-year growth 2024-2029 (%)
10.6 Cosmetics - Market size and forecast 2024-2029
Chart on Cosmetics - Market size and forecast 2024-2029 ($ million)
Data Table on Cosmetics - Market size and forecast 2024-2029 ($ million)
Chart on Cosmetics - Year-over-year growth 2024-2029 (%)
Data Table on Cosmetics - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.13 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.14 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.16 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.17 The Netherlands - Market size and forecast 2024-2029
Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
3M Co.
3M Co. - Overview
3M Co. - Business segments
3M Co. - Key news
3M Co. - Key offerings
3M Co. - Segment focus
SWOT
15.5 AlpVision SA
AlpVision SA - Overview
AlpVision SA - Product / Service
AlpVision SA - Key offerings
SWOT
15.6 Applied DNA Sciences Inc.
Applied DNA Sciences Inc. - Overview
Applied DNA Sciences Inc. - Product / Service
Applied DNA Sciences Inc. - Key offerings
SWOT
15.7 Authentic Vision GmbH
Authentic Vision GmbH - Overview
Authentic Vision GmbH - Product / Service
Authentic Vision GmbH - Key offerings
SWOT
15.8 Authentix Inc.
Authentix Inc. - Overview
Authentix Inc. - Product / Service
Authentix Inc. - Key offerings
SWOT
15.9 Avery Dennison Corp.
Avery Dennison Corp. - Overview
Avery Dennison Corp. - Business segments
Avery Dennison Corp. - Key news
Avery Dennison Corp. - Key offerings
Avery Dennison Corp. - Segment focus
SWOT
15.10 Centro Grafico DG SpA
Centro Grafico DG SpA - Overview
Centro Grafico DG SpA - Product / Service
Centro Grafico DG SpA - Key offerings
SWOT
15.11 De La Rue PLC
De La Rue PLC - Overview
De La Rue PLC - Business segments
De La Rue PLC - Key offerings
De La Rue PLC - Segment focus
SWOT
15.12 Eastman Kodak Co.
Eastman Kodak Co. - Overview
Eastman Kodak Co. - Business segments
Eastman Kodak Co. - Key news
Eastman Kodak Co. - Key offerings
Eastman Kodak Co. - Segment focus
SWOT
15.13 Ennoventure Inc.
Ennoventure Inc. - Overview
Ennoventure Inc. - Product / Service
Ennoventure Inc. - Key offerings
SWOT
15.14 Giesecke Devrient GmbH
Giesecke Devrient GmbH - Overview
Giesecke Devrient GmbH - Product / Service
Giesecke Devrient GmbH - Key news
Giesecke Devrient GmbH - Key offerings
SWOT
15.15 HID Global Corp.
HID Global Corp. - Overview
HID Global Corp. - Product / Service
HID Global Corp. - Key news
HID Global Corp. - Key offerings
SWOT
15.16 Infineon Technologies AG
Infineon Technologies AG - Overview
Infineon Technologies AG - Business segments
Infineon Technologies AG - Key news
Infineon Technologies AG - Key offerings
Infineon Technologies AG - Segment focus
SWOT
15.17 Optel Group
Optel Group - Overview
Optel Group - Product / Service
Optel Group - Key offerings
SWOT
15.18 Wisekey International Holding AG
Wisekey International Holding AG - Overview
Wisekey International Holding AG - Product / Service
Wisekey International Holding AG - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
16.6 Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations