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Global Authentication and Brand Protection Market 2025-2029
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The authentication and brand protection market is forecasted to grow by USD 1985.2 mn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the authentication and brand protection market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, increasing incidents of counterfeiting, and presence of government regulations and associations to curb counterfeiting.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20258%
CAGR8.6%
Incremental Value$1985.2 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's authentication and brand protection market is segmented as below:

By Technology

By Method

By Application

By Geographical Landscape

This study identifies the rising deployment of blockchain technology as one of the prime reasons driving the authentication and brand protection market growth during the next few years. Also, growing usage of 3d barcode and development of remote authentication solutions will lead to sizable demand in the market.

The report on the authentication and brand protection market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading authentication and brand protection market vendors that include 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, STMicroelectronics NV, and Wisekey International Holding AG. Also, the authentication and brand protection market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Technology

9 Market Segmentation by Method

10 Market Segmentation by Application

11 Customer Landscape

12 Geographic Landscape

13 Drivers, Challenges, and Opportunity/Restraints

14 Competitive Landscape

15 Competitive Analysis

16 Appendix

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