세계의 TV 방송국 시장 보고서(2025년)
Television Station Global Market Report 2025
상품코드 : 1678556
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

TV 방송국 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년에는 CAGR 5.8%로 1,946억 3,000만 달러로 성장합니다. 예측 기간 중의 성장은 디지털 광고의 통합, 로컬 컨텐츠 제작 및 차별화, 시청자와의 상호작용 및 소셜미디어 참여, 멀티 채널 배포 및 OTT 플랫폼, 코드 커팅 동향에 대한 적응 등의 확대에 기인할 것으로 보입니다. 예측 기간의 주요 동향으로는 하이브리드 광고 모델 개발, 지속가능성과 친환경 방송 관행의 중요성, 현지화된 하이퍼 타겟팅 광고, 공동 제작을 위한 스트리밍 서비스와의 연계, 혁신적인 매출 모델 개발 및 파트너십 등이 있습니다.

세계 TV 방송국 시장 성장의 주요 원동력은 고화질 컨텐츠와 광고에 대한 수요 증가이며, HBO Go와 같은 고화질 OTT-TV의 인기 급상승은 우수한 영상과 컨텐츠 품질을 선호하는 소비자의 취향을 반영하고 있습니다. Regular Media Survey의 최근 데이터에 따르면 TV 광고의 매출은 7.1% 증가하여 눈에 띄는 성장세를 보였으며, iSpot의와 같은 혁신적인 기업은 TV 생태계 전반에 걸쳐 광고주가 정의한 시청자층을 타겟팅하고 모니터링하기 위해 다양한 영역에 TV 배너를 배치하는 등 참신한 접근 방식을 모색하고 있습니다. 따라서 고화질 컨텐츠와 광고에 대한 수요 증가는 TV 방송국 시장의 성장을 가속할 것으로 예상됩니다.

TV 방송국 시장의 성장에는 인터넷의 보급이 더욱 박차를 가하고 있습니다. 인터넷 보급률은 특정 인구가 인터넷에 접속하여 이용하는 비율을 나타내는 지표이며, 증가 추세에 있습니다. 이러한 확대는 스트리밍 플랫폼의 도달 범위를 넓히고 온라인 컨텐츠와 주문형 비디오 서비스의 개발을 촉진합니다. 그 결과, TV 방송국 시장은 더 많은 시청자가 TV 프로그램, 라이브 이벤트, 주문형 프로그램에 쉽게 접근할 수 있는 이점을 누리고 있습니다. 예를 들어 Broadband Search에 따르면 2023년 9월 현재 미국 인구의 약 93.79%, 약 3억 1,130만 명이 인터넷을 사용하고 있습니다. 따라서 인터넷의 보급이 TV 방송국 시장의 중요한 촉진요인이 되고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

A television station is a broadcast facility that transmits audio and usually video content to television receivers within a specific area.

Television stations primarily fall into two categories, public and commercial. Commercial broadcasting involves the transmission of television and radio programs by privately owned corporate media entities. Various platforms, including digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), and over-the-top television (OTT), are utilized, each employing diverse revenue models such as subscription, pay-per-view, on-demand, and advertising.

The television station market research report is one of a series of new reports from The Business Research Company that provides television station market statistics, including television station industry global market size, regional shares, competitors with a television station market share, detailed television station market segments, market trends and opportunities, and any further data you may need to thrive in the television station industry. This television station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry

The television station market size has grown strongly in recent years. It will grow from $144.79 billion in 2024 to $155.08 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to local advertising demand, affiliate relationships and network programming, news and public affairs programming, regulatory framework and licensing, community engagement and partnerships.

The television station market size is expected to see strong growth in the next few years. It will grow to $194.63 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to growing digital advertising integration, local content production and differentiation, viewer interaction and social media engagement, multichannel distribution and ott platforms, adaptation to cord-cutting trends. Major trends in the forecast period include development of hybrid advertising models, focus on sustainability and green broadcasting practices, localized and hyper-targeted advertising, collaboration with streaming services for co-productions, development of innovative revenue models and partnerships.

The primary driver behind the global television station market's growth is the increasing demand for high-definition content and advertisements. The surge in popularity of high-quality OTT-TVs such as HBO Go reflects consumers' preference for superior video and content quality. Businesses are strategically focusing on boosting sales through television advertising, given its significant influence in reaching a broader audience and potential customers. Recent data from the Regular Media Survey indicates a notable 7.1% increase in television advertisement sales. Innovative companies, such as iSpot, are exploring novel approaches, such as placing TV banners in diverse domains, to target and monitor advertiser-defined audience segments across the entire TV ecosystem. Therefore, the escalating demand for high-definition content and advertisements is anticipated to propel the growth of the television station market.

The growth of the television station market is further fueled by the increasing penetration of the internet. Internet penetration, a metric expressing the percentage of a specific population with access to and use of the internet, is on the rise. This expansion broadens the reach of streaming platforms, fostering the development of online content and video-on-demand services. Consequently, the television station market benefits from greater accessibility to TV shows, live events, and on-demand programming for a larger audience. For instance, as of September 2023, approximately 93.79% of the United States' population, around 311.3 million individuals, are using the internet, according to Broadband Search. Hence, the increasing penetration of the internet becomes a significant driver for the television station market.

The television station market is witnessing a notable trend with the introduction of advanced technologies. ATSC 3.0, the latest version of the Advanced Television Systems Committee Guidelines, outlines the precise transmission and interpretation of TV signals. ATSC 3.0 offers significant advantages in terms of picture quality, incorporating features such as high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). Beyond visual and audio enhancements, ATSC 3.0 facilitates the viewing of videos on handheld devices such as phones, tablets, and even in vehicles. In January 2023, Samsung, a South Korea-based electronics company, introduced its 2023 neo QLED, micro LED, and Samsung OLED lineup, emphasizing robust performance, secure connectivity, and personalized experiences.

A prevailing strategy among major companies in the television station market is engaging in mergers and acquisitions to drive revenues. Such corporate maneuvers in the television station market aim to achieve synergies, streamline operations, and achieve cost efficiencies, all while expanding market reach through combined resources and diversified content offerings. For example, in April 2022, WarnerMedia, a USA-based media company, merged with Discovery, a USA-based cable channel, forming Warner Bros. Discovery. This merger allowed Warner Bros. Discovery to broaden its operational scope.

In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition positions Nexstar Media Group to pursue diverse content aspirations, given that the CW network is a US-based commercial broadcast network.

Major companies operating in the television station market include Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company, Cox Media Group, Fox Corporation, Liberty Media Corporation, Hearst Television Inc., TEGNA Inc., RTL Group, AT&T Inc., CANAL+ GROUP, Nexstar Media Group Inc., National Amusements Inc., Univision Communications Inc., Graham Media Group, Sinclair Broadcast Group, Gray Television Inc., E.W. Scripps Company, Channel Four Television Corporation, Entravision Communications Corporation, A&E Television Networks, Meredith Corporation, Canadian Broadcasting Corporation, Sun Broadcasting Inc., Heartland Media, Weigel Broadcasting Co.

Western Europe was the largest region in the content streaming market in 2024. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The television station market includes revenues earned by entities from broadcasting visual programs by television to the public, except cable and other pay television services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Station Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television station market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for television station ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television station market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Television Station Market Characteristics

3. Television Station Market Trends And Strategies

4. Television Station Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Television Station Growth Analysis And Strategic Analysis Framework

6. Television Station Market Segmentation

7. Television Station Market Regional And Country Analysis

8. Asia-Pacific Television Station Market

9. China Television Station Market

10. India Television Station Market

11. Japan Television Station Market

12. Australia Television Station Market

13. Indonesia Television Station Market

14. South Korea Television Station Market

15. Western Europe Television Station Market

16. UK Television Station Market

17. Germany Television Station Market

18. France Television Station Market

19. Italy Television Station Market

20. Spain Television Station Market

21. Eastern Europe Television Station Market

22. Russia Television Station Market

23. North America Television Station Market

24. USA Television Station Market

25. Canada Television Station Market

26. South America Television Station Market

27. Brazil Television Station Market

28. Middle East Television Station Market

29. Africa Television Station Market

30. Television Station Market Competitive Landscape And Company Profiles

31. Television Station Market Other Major And Innovative Companies

32. Global Television Station Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Television Station Market

34. Recent Developments In The Television Station Market

35. Television Station Market High Potential Countries, Segments and Strategies

36. Appendix

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