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세계의 TV 네트워크 시장 보고서(2025년)
Television Network Global Market Report 2025
상품코드 : 1678555
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

TV 네트워크 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 5.2%로, 2,206억 7,000만 달러로 성장합니다. 예측 기간 중의 성장은 스트리밍 서비스의 통합, 수입원 다각화, 오리지널 컨텐츠 제작에 대한 투자, 인터랙티브하고 몰입감 있는 경험, 시청자 습관의 변화에 대한 적응 등에 기인하는 것으로 분석됩니다. 예측 기간 중 세계 동향으로는 소셜미디어와 시청자 교류의 통합, 지속가능하고 친환경적인 제작 방식에 대한 관심, 클라우드 기반 방송 솔루션 도입, 컨텐츠의 현지화 및 세계화, 하이브리드 광고 모델 개발 등을 꼽을 수 있습니다.

TV 네트워크 서비스는 새로운 디지털 채널과 고화질(HD) 채널의 도입으로 큰 변화를 겪고 있습니다. 현재 많은 TV 방송국과 네트워크가 HD 방송을 채택하여 더 많은 시청자를 끌어들이고 있으며, HD 채널에 대한 수요가 급증하면서 아날로그 방송에서 디지털 방송으로의 전환을 촉진하고, 디지털 기술로 인한 사용자 경험을 향상시키고 있습니다. 사용자 경험의 향상을 가져오고 있습니다. TV 네트워크의 혁신은 개인화 기술, 주문형 시청 경험, 개별화된 컨텐츠 제공, Binge 시청에 중점을 두고 있으며, 이는 TV 네트워크 시장의 예상 성장에 기여하고 있습니다.

커넥티드 TV의 보급이 TV 네트워크 시장의 성장을 촉진할 것으로 예상됩니다. 커넥티드 TV는 인터넷로 연결하여 다양한 온라인 서비스 및 디지털 컨텐츠에 접속하고 상호 작용할 수 있는 기능을 갖춘 스마트 TV를 말합니다. 커넥티드 TV는 온라인 스트리밍, 광범위한 컨텐츠 접근, 시청자 참여 강화를 통해 시장 성장에 기여하고 있습니다. 예를 들어 유럽연합(EU) 통계청인 유로스타트(Eurostat)는 2023년 8월, 2022년에는 16-74세 EU 거주자의 절반 이상(52%)이 인터넷 연결 TV를 사용할 것이며, 이는 2020년의 43%에서 9% 증가할 것이라고 보고했습니다. 따라서 전 세계 커넥티드 TV 사용자 증가는 TV 네트워크 시장 수요를 증가시킬 것으로 예상됩니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

A television network comprises a set of TV channels created by TV stations and disseminated through a unified terrestrial or satellite system.

The primary services within television networks encompass Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed-Circuit Television Circuits, Subscription Channel Services, Cable, and other payment services. DBS pertains to satellite television broadcasts designed for home reception, encompassing analog and digital television and radio reception. It extends to additional services offered by modern Interactive Television (iTV) systems, such as video-on-demand and interactive features. Various revenue models, including subscription and advertisement, are employed, and the services involve diverse broadcasters, such as public and commercial entities.

The television network market research report is one of a series of new reports from The Business Research Company that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The television network market size has grown strongly in recent years. It will grow from $169.37 billion in 2024 to $180.21 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to advertising revenue growth, expansion of cable and satellite TV, high viewer ratings and audience engagement, globalization of content distribution, news and live event coverage.

The television network market size is expected to see strong growth in the next few years. It will grow to $220.67 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to streaming services integration, diversification of revenue streams, investment in original content production, interactive and immersive experiences, adaptation to changing viewer habits. Major trends in the forecast period include integration of social media and viewer interaction, focus on sustainable and eco-friendly production practices, and introduction of cloud-based broadcasting solutions, localization and globalization of content, development of hybrid advertising models.

The television network services have undergone a significant transformation with the introduction of new digital and high-definition (HD) channels. Presently, a growing number of television stations and networks are embracing high-definition broadcasting, attracting a larger viewership and generating increased advertising revenue due to the heightened commercial viewership in high definition. The surge in demand for HD channels has spurred the shift from analog to digital broadcasting, offering an improved user experience through digital technology. Innovations in television networks focus on personalized technology, on-demand viewer experiences, individualized content distribution, and binge-watching, contributing to the anticipated growth of the television network market.

The increasing use of connected televisions is expected to drive growth in the television network market. A connected television refers to a smart TV that has internet connectivity and the capability to access and interact with various online services and digital content. Connected TVs contribute to market growth through online streaming, broader content access, and enhanced viewer engagement. For example, in August 2023, Eurostat, a statistical office of the European Union (EU), reported that in 2022, over half (52%) of EU residents aged 16 to 74 utilized an internet-connected TV, marking a 9 percentage point increase from 43% in 2020. Therefore, the rising number of connected television users worldwide is expected to boost demand for the television network market.

Major companies in the television network market are increasingly focusing on the installation of automation and smart technologies, such as maritime satellite TV antennas, to reduce labor costs and enhance service delivery efficiency. A maritime satellite TV antenna is a specialized system designed to receive satellite television signals while at sea, allowing ships and yachts to access a wide array of TV programming regardless of their location. For example, in July 2024, Cobham Satcom, a Denmark-based provider of satellite communication solutions and services, launched its latest maritime satellite TV antenna, the Sea Tel 370s TV. This antenna aims to improve program selection and service quality for cruise ships and mega yachts. The 3.7-meter antenna leverages the advanced Sea Tel Integrated Marine Electronics (IMA) platform, automating manual processes to access popular global television channels at sea, thereby significantly lowering lifetime technical costs. Key features include automatic C-band switching between circular and linear polarization, enabling seamless viewing of live channels like ESPN during major sports events. Furthermore, the antenna addresses recent challenges related to 5G interference with satellite TV signals, ensuring optimal performance even under adverse atmospheric conditions.

Major companies in the television network market are increasingly adopting cloud-based solutions, such as video cloud streaming (VCS) technology, to provide greater flexibility and scalability. VCS technology enables the management of IPTV user environments and service operations from a cloud server rather than relying on a set-top box, allowing users to access the latest features at optimal specifications without being constrained by hardware limitations. For example, in December 2023, SK Broadband, a South Korea-based telecom company offering internet and paid TV services, launched enhanced personalized IPTV services using AI technology to bolster its position in the paid TV market. The company introduced its proprietary video cloud streaming (VCS) technology to its IPTV service, BTV, marking an industry first. Additionally, SK Broadband integrated Auto Detection and AI Curation features into BTV, allowing users to customize their viewing experience via mobile devices and receive personalized content through the AI Curation function.

In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition is poised to broaden the company's content offerings, given that the CW network is a US-based commercial broadcast network.

Major companies operating in the television network market include Apple Inc., Comcast Corporation, Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global plc, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Medias Monde, Islamic Republic of Iran Broadcasting Corporation, FUJI TELEVISION NETWORK INC., Rossiya Segodnya, Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group

Western Europe was the largest region in the television network market in 20242. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Network Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television network market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for television network ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television network market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Television Network Market Characteristics

3. Television Network Market Trends And Strategies

4. Television Network Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Television Network Growth Analysis And Strategic Analysis Framework

6. Television Network Market Segmentation

7. Television Network Market Regional And Country Analysis

8. Asia-Pacific Television Network Market

9. China Television Network Market

10. India Television Network Market

11. Japan Television Network Market

12. Australia Television Network Market

13. Indonesia Television Network Market

14. South Korea Television Network Market

15. Western Europe Television Network Market

16. UK Television Network Market

17. Germany Television Network Market

18. France Television Network Market

19. Italy Television Network Market

20. Spain Television Network Market

21. Eastern Europe Television Network Market

22. Russia Television Network Market

23. North America Television Network Market

24. USA Television Network Market

25. Canada Television Network Market

26. South America Television Network Market

27. Brazil Television Network Market

28. Middle East Television Network Market

29. Africa Television Network Market

30. Television Network Market Competitive Landscape And Company Profiles

31. Television Network Market Other Major And Innovative Companies

32. Global Television Network Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Television Network Market

34. Recent Developments In The Television Network Market

35. Television Network Market High Potential Countries, Segments and Strategies

36. Appendix

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