Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television, Over-the-top Television ), Revenue Model, Broadcaster Type, and Region 2025-2033
세계 TV 서비스 시장 규모는 2024년 3,735억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 5,550억 달러에 달할 것으로 예상하며, 2025-2033년 연평균 성장률(CAGR)은 4.28%에 달할 것으로 전망하고 있습니다. 전 세계적으로 스마트 TV의 보급이 진행되고 있는 것이 주로 시장 성장의 원동력이 되고 있습니다.
TV 서비스 시장 분석:
- 주요 시장 촉진요인 : 전 세계 인터넷 인프라의 확대와 고화질 컨텐츠에 대한 수요 증가가 시장 성장의 원동력이 되고 있습니다.
- 주요 시장 동향 : 광고 없는 구독 모델의 부상과 클라우드 기반 TV 서비스 도입이 성장을 촉진하는 요인으로 작용하고 있습니다.
- 경쟁 상황 : TV 서비스 시장의 주요 기업으로는 AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited), Warner Bros. Discovery Inc. 등이 있습니다.
- 지리적 동향 : TV 서비스 시장 분석 보고서에 따르면, 북미는 인프라가 발달하고 고화질 및 스트리밍 서비스가 널리 보급되어 있어 시장을 주도하고 있습니다. 또한, 오리지널 컨텐츠에 대한 활발한 투자와 가처분 소득이 높은 성숙한 소비자층은 프리미엄과 다양한 TV 경험에 대한 수요를 촉진하고 있습니다.
- 도전과 기회 : 여러 플랫폼에 걸친 컨텐츠의 파편화가 진행되면서 시장 성장을 저해하고 있습니다. 그러나 다양한 서비스에 대한 접근을 효율화할 수 있는 번들 가입 옵션과 범용 검색 도구의 제공은 향후 시장 성장을 강화할 것으로 보입니다.
TV 서비스 시장 동향:
광고 없는 구독 모델의 등장
끊김 없는 시청 경험에 대한 소비자의 선호도가 높아지면서 시장이 확대되고 있습니다. 이러한 모델은 구독료로 직접 수익을 창출하고, 플랫폼이 광고 없이 컨텐츠를 제공할 수 있게함으로써 시청자의 만족도를 높이고, 기존 광고 TV에서 벗어나도록 유도합니다. 예를 들어, 넷플릭스는 2024년 6월 일부 아시아 및 유럽 시장에서 광고 없는 무료 스트리밍을 시작한다고 발표했습니다. 이러한 움직임은 시청자를 확대하고 현지 무료 TV 서비스와 경쟁하는 동시에 2025년까지 강화된 광고 기술 플랫폼 개발을 통해 광고 수입을 늘리는 것을 목표로 하고 있습니다.
모바일 TV 소비 증가
시청자들이 스마트폰이나 태블릿으로 TV를 시청하는 것을 선호함에 따라 모바일 TV 소비가 증가하고 있습니다. 모바일 네트워크의 발달과 저렴한 데이터 요금제 덕분에 컨텐츠의 스트리밍 시청이 더욱 쉬워졌습니다. 이러한 변화로 인해 사용자는 어디서든 컨텐츠에 접근할 수 있게 되었고, 모바일에 최적화된 스트리밍 서비스 및 컨텐츠에 대한 수요가 증가하고 있습니다. 예를 들어, 2024년 1월, BLAST는 iOS 및 Android용 BLAST tv 모바일 앱 베타 버전을 출시했습니다. 이 앱은 실시간 통계, 4K 스트리밍, 인터랙티브 요소 등 팬들을 위한 맞춤형 기능을 제공하여 e스포츠 관전 경험을 향상시킬 수 있습니다. 이에 따라 TV 서비스 시장의 수요가 확대되고 있습니다.
통신사업자와 미디어 기업의 협업
통신 사업자와 미디어 기업 간의 TV 서비스 협력 관계의 증가는 인터넷, TV, 스트리밍 서비스를 결합하여 번들로 제공하는 것을 가능하게 하고 있습니다. 이러한 파트너십은 고객 유지를 강화하고, 시장 도달 범위를 확대하며, 소비자에게 통합 솔루션을 제공함으로써 TV 서비스 시장의 성장과 혁신을 촉진할 수 있습니다. 예를 들어, 2024년 3월 Tata Play와 Disney Star는 초고화질 4K TV 시청 경험을 제공하는 Tata Play 4K 서비스를 시작했습니다. 이 제휴는 인도에서 스포츠 및 엔터테인먼트 시청에 혁명을 일으키고 가입자들에게 보다 선명하고 몰입감 있는 서비스를 저렴한 가격에 제공하는 것을 목표로 하고 있습니다.
목차
제1장 서문
제2장 조사 범위와 조사 방법
- 조사 목적
- 이해관계자
- 데이터 소스
- 시장 추정
- 조사 방법
제3장 주요 요약
제4장 소개
제5장 세계의 TV 서비스 시장
- 시장 개요
- 시장 실적
- COVID-19의 영향
- 시장 예측
제6장 시장 내역 : 배포 플랫폼별
- 지상 디지털 방송
- 위성방송
- 케이블 TV 방송
- 인터넷 프로토콜 TV(IPTV)
- 오버 더 탑·TV(OTT)
제7장 시장 내역 : 수익 모델별
제8장 시장 내역 : 방송 사업자 유형별
제9장 시장 내역 : 지역별
- 북미
- 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
- 러시아
- 기타
- 라틴아메리카
- 중동 및 아프리카
제10장 SWOT 분석
제11장 밸류체인 분석
제12장 Porter's Five Forces 분석
- 개요
- 구매자의 교섭력
- 공급 기업의 교섭력
- 경쟁 정도
- 신규 참여업체의 위협
- 대체품의 위협
제13장 가격 분석
제14장 경쟁 구도
- 시장 구조
- 주요 기업
- 주요 기업 개요
- A&E Networks(The Walt Disney Company)
- AT&T Inc.
- CBS Corporation
- Channel 4(Independent Broadcasting Authority)
- China Television Service Co. Ltd.
- Lumen Technologies Inc.
- Red Bee Media(Telefonaktiebolaget LM Ericsson)
- Spectrum
- Tata Communications(The Tata Group)
- TiVo Corporation(Xperi Holding Corporation)
- Viacom18 Media Private Limited(TV18 Broadcast Limited)
- Warner Bros. Discovery Inc.
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The global television services market size reached USD 373.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 555.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. The rising adoption of smart TVs worldwide is primarily driving the market growth.
Television Services Market Analysis:
- Major Market Drivers: The worldwide expansion of internet infrastructure and the growing demand for high-definition content are providing a thrust to the market growth.
- Key Market Trends: The rise of ad-free subscription models and the adoption of cloud-based television services are acting as growth-inducing factors.
- Competitive Landscape: Some of the prominent television services market companies include A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited), and Warner Bros. Discovery Inc., among many others.
- Geographical Trends: According to the television services market analysis report, North America dominates the market due to its advanced infrastructure and the widespread adoption of high-definition and streaming services. In addition, strong investment in original content and a mature consumer base with high disposable income are also fueling the demand for premium and diverse television experiences.
- Challenges and Opportunities: The increasing fragmentation of content across multiple platforms is hindering the market. However, offering bundled subscription options or universal search tools that streamline access to various services will continue to strengthen the market growth.
Television Services Market Trends:
Rise of Ad-Free Subscription Models
The growing consumer preference for uninterrupted viewing experiences is augmenting the market. These models generate revenue directly from subscriptions, allowing platforms to offer content without ads, enhancing viewer satisfaction, and driving the shift away from traditional ad-supported TV. For example, in June 2024, Netflix announced the launch of a free, ad-supported tier in select Asian and European markets. This move aims to expand its audience and compete with local free TV services while also boosting ad revenue through the development of an enhanced advertising technology platform by 2025.
Increase in mobile TV consumption
Mobile TV consumption is growing as viewers increasingly prefer watching television on smartphones and tablets. Enhanced mobile networks and affordable data plans have made it easier to stream content. This shift allows users to access content anywhere, henceforth boosting demand for mobile-optimized streaming services and content. For instance, in January 2024, BLAST introduced the beta version of its BLAST tv mobile app for iOS and Android. The app enhances the esports viewing experience by offering tailored features for fans, including live stats, 4K streaming, and interactive elements. This is expanding the television services market demand.
Collaborations between Telcom and Media Companies
Rising collaboration between telecom and media companies in television services enables bundled offerings, combining internet, TV, and streaming services. These partnerships enhance customer retention, expand market reach, and provide consumers with integrated solutions, driving growth and innovation in the television services market. For example, in March 2024, Tata Play and Disney Star launched the Tata Play 4K service, providing an ultra-high definition 4K TV viewing experience. This collaboration aims to revolutionize sports and entertainment viewing in India, thereby offering enhanced clarity and immersion for subscribers at an affordable price.
Global Television Services Industry Segmentation:
Breakup by Delivery Platform:
- Digital Terrestrial Broadcast
- Satellite Broadcast
- Cable Television Broadcasting
- Internet Protocol Television (IPTV)
- Over-the-top Television (OTT)
Cable television broadcasting dominates the market share
Cable television broadcasting dominates the market due to its widespread infrastructure and large subscriber base. For example, in the U.S., companies like Comcast continue to lead with extensive cable networks, offering bundled services that attract and retain customers. This is elevating the television services market forecast report.
Breakup by Revenue Model:
- Subscription
- Advertisement
Subscription dominates the television services market share
The subscription model dominates the segment, driven by the increasing preference for ad-free, on-demand content. For example, Netflix's vast global subscriber base illustrates how consumers favor subscription services for accessing diverse, high-quality entertainment at their convenience.
Breakup by Broadcaster Type:
Commercial dominates the television services market
The commercial sector dominates the market, driven by significant advertising revenue and the demand for prime content slots. This dominance underscores the influence of commercial investments in shaping programming. This is driving the overall television services market outlook.
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
North America dominates the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
According to the television services market outlook report, North America dominates the market due to its advanced technological infrastructure, widespread adoption of high-definition and streaming services, and a large affluent consumer base with high disposable incomes. The region's strong media and entertainment industry, coupled with significant investments in content creation and distribution, further strengthens its market leadership. In line with this, the presence of major players like Netflix, Disney, and Comcast, along with robust advertising revenue streams, will continue to fuel the regional market in the coming years.
Competitive Landscape:
The television services market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:
- A&E Networks (The Walt Disney Company)
- AT&T Inc.
- CBS Corporation
- Channel 4 (Independent Broadcasting Authority)
- China Television Service Co. Ltd.
- Lumen Technologies Inc.
- Red Bee Media (Telefonaktiebolaget LM Ericsson)
- Spectrum
- Tata Communications (The Tata Group)
- TiVo Corporation (Xperi Holding Corporation)
- Viacom18 Media Private Limited (TV18 Broadcast Limited)
- Warner Bros. Discovery Inc.
Key Questions Answered in This Report
- 1.How big is the global television services market?
- 2.What is the expected growth rate of the global television services market during 2025-2033?
- 3.What are the key factors driving the global television services market?
- 4.What has been the impact of COVID-19 on the global television services market growth?
- 5.What is the breakup of the global television services market based on the delivery platform?
- 6.What is the breakup of the global television services market based on the revenue model?
- 7.What is the breakup of the global television services market based on the broadcaster type?
- 8.What are the key regions in the global television services market?
- 9.Who are the key players/companies in the global television services market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Television Services Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Delivery Platform
- 6.1 Digital Terrestrial Broadcast
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Satellite Broadcast
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Cable Television Broadcasting
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Internet Protocol Television (IPTV)
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Over-the-top Television (OTT)
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Revenue Model
- 7.1 Subscription
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Advertisement
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Broadcaster Type
- 8.1 Public
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Commercial
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 A&E Networks (The Walt Disney Company)
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.2.4 SWOT Analysis
- 14.3.3 CBS Corporation
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Channel 4 (Independent Broadcasting Authority)
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 China Television Service Co. Ltd.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Lumen Technologies Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Red Bee Media (Telefonaktiebolaget LM Ericsson)
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Spectrum
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Tata Communications (The Tata Group)
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.9.4 SWOT Analysis
- 14.3.10 TiVo Corporation (Xperi Holding Corporation)
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Viacom18 Media Private Limited (TV18 Broadcast Limited)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 Warner Bros. Discovery Inc.
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
