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한글목차
오프로드 차량 시장 규모는 향후 몇 년 동안 강력한 성장세를 보일 것으로 예상되며, 2029년까지 7.7%의 연평균 복합 성장률(CAGR)로 243억 달러에 달할 것으로 예측됩니다. 예측 기간 동안의 성장은 야외 레크리에이션 증가, 농업 및 건설의 확대, 모험 여행의 성장, 도시화의 진전, 환경 보호 노력에 기인합니다. 예측 기간 동안 주요 동향으로는 환경적 지속가능성 중시, 첨단 안전 기술의 통합, 맞춤형 및 개인화 추세, 배출가스 규제 기준의 진화, 신흥국 시장 확대 등이 있습니다.
레크리에이션 활동과 어드벤처 스포츠의 급격한 증가는 향후 몇 년 동안 오프로드 차량 시장의 성장을 견인할 것으로 예상됩니다. 레크리에이션은 몸과 마음을 상쾌하게 하고 여가를 자극적이고 즐겁게 만들기 위해 개인이 하는 활동을 포함합니다. 모험 스포츠는 육상, 수상, 공중에서 이루어지고 큰 위험을 수반하는 것이 특징이며, 그 인기가 높아지고 있습니다. 그 결과, 레크리에이션 활동과 어드벤처 스포츠를 위해 설계된 오프로드 차량에 대한 수요가 증가하고 있습니다. 예를 들어, 2023년 미국 기반의 아웃도어 비즈니스 산업 협회인 아웃도어 산업 협회의 보고서에 따르면, 2022년 아웃도어 레크리에이션 참가자 수는 2.3% 증가하여 눈에 띄는 성장세를 보였습니다고 합니다. 이 수치는 사상 최고치인 1억 6,810만 명으로 6세 이상 미국 인구의 55%를 차지합니다. 그 결과, 레크리에이션 활동과 어드벤처 스포츠에 대한 참여 증가 추세는 오프로드 차량 시장의 성장을 가속하는 요인으로 작용하고 있습니다.
가처분 소득 증가는 향후 몇 년 동안 오프로드 차량 시장의 성장을 가속할 것으로 예상됩니다. 가처분소득은 가계나 개인이 세후 지출이나 저축에 사용할 수 있는 총소득을 의미합니다. 가처분 소득 수준이 높으면 소비자는 오프로드 차량과 같은 레크리에이션 용품을 구매할 수 있기 때문에 시장 성장을 가속하고 이러한 모험적인 제품을 찾는 고객층을 확대할 수 있습니다. 예를 들어, 호주 통계청에 따르면 호주의 가처분 개인 소득은 2022년 동기 3,690억 호주달러(약 2,500억857만 달러)에서 2023년 4분기 3,878억2,200만 호주달러(약 2,607억367만 달러)로 증가하였습니다. 따라서 가처분 소득 증가가 오프로드 차량 시장의 성장을 주도하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 오프로드 차량 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업 분석
세계의 오프로드 차량 시장 : 성장률 분석
세계의 오프로드 차량 시장 실적 : 규모와 성장, 2019-2024
세계의 오프로드 차량 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 오프로드 차량 전체 시장(TAM)
제6장 시장 세분화
세계의 오프로드 차량 시장 : 제품 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
유틸리티 차량
스포츠 차량
기타 제품 유형
세계의 오프로드 차량 시장 : 연료별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
디젤
가솔린
전기
세계의 오프로드 차량 시장 : 배기량별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
Less Than 400 (Cc)
400 To 800 (Cc)
More Than 800 (Cc)
세계의 오프로드 차량 시장 : 최종사용자 기업별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
농업
군
스포츠
기타 최종사용자 분야
세계의 오프로드 차량 시장, 유형별 세분화 : 유틸리티 비클, 분석과 예측, 2019-2024, 2024-2029F, 2034F
All-Terrain Vehicles (ATVs)
Side-By-Side Vehicles (SxS)
Utility Task Vehicles (UTVs)
오프로드 트럭 및 밴
세계의 오프로드 차량 시장, 유형별 세분화 : 스포츠 차량, 분석과 예측, 2019-2024, 2024-2029F, 2034F
Off-Road Motorcycles
Dune Buggies
Performance ATVs And SxS
Racing Vehicles
세계의 오프로드 차량 시장, 유형별 세분화 : 기타 제품 유형, 분석과 예측, 2019-2024, 2024-2029F, 2034F
오프로드용 레크리에이션 차량(RV)
전동 오프로드 차량
커스텀 메이드 오프로드 차량
오프로드 차량용 액세서리 및 개조
제7장 지역별/국가별 분석
세계의 오프로드 차량 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 오프로드 차량 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
오프로드 차량 시장 : 경쟁 구도
오프로드 차량 시장 : 기업 개요
Toyota Motor Corporation 개요, 제품 및 서비스, 전략 및 재무 분석
Honda Motor Co Ltd. 개요, 제품 및 서비스, 전략 및 재무 분석
Gas Gas Motorcycles 개요, 제품 및 서비스, 전략 및 재무 분석
Nissan Motor Co Ltd. 개요, 제품 및 서비스, 전략 및 재무 분석
Caterpillar Inc. 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Deere & Company
Suzuki Motors Corporation
KUBOTA Corporation
Yamaha Motor Co Ltd.
Mahindra & Mahindra Limited
Textron Inc.
Kawasaki Heavy Industries Ltd.
Polaris Inc.
Can-Am Off-Road(BRP)
BRP Inc.
KTM AG
CFMOTO Powersports Inc.
TOMCAR Inc.
Argo Inc.
HISUN Motors Corp
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
오프로드 차량 시장(2029년) : 새로운 기회를 제공하는 국가
오프로드 차량 시장(2029년) : 새로운 기회를 제공하는 부문
오프로드 차량 시장(2029년) : 성장 전략
시장 동향에 근거한 전략
경쟁 전략
제36장 부록
LSH
영문 목차
영문목차
An off-road vehicle is specifically designed for navigating challenging terrains, capable of traversing both paved and unpaved surfaces. Its defining features include large tires with deep, open treads, and a flexible suspension system to accommodate rough and uneven landscapes.
Off-road vehicles encompass various product types, including utility vehicles, sports vehicles, and others. Utility vehicles are specifically engineered for traversing challenging terrains and come powered by diverse fuel options such as diesel, gasoline, or electric, with engine displacements categorized as less than 400 (cc), 400 to 800 (cc), and surpassing 800 (cc). These vehicles find application across sectors such as agriculture, military, and various other industries.
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The off-road vehicle market size has grown strongly in recent years. It will grow from $16.91 billion in 2024 to $18.06 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to recreational demand, rural and agricultural use, tourism and adventure tourism, industrial applications, infrastructure development.
The off-road vehicle market size is expected to see strong growth in the next few years. It will grow to $24.3 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to rising outdoor recreation trend, expansion in agriculture and construction, adventure tourism growth, increased urbanization, environmental conservation initiatives. Major trends in the forecast period include focus on environmental sustainability, integration of advanced safety technologies, customization and personalization trends, evolving regulatory standards for emissions, market expansion in emerging economies.
The surge in recreational activities and adventure sports is expected to drive the expansion of the off-road vehicle market in the coming years. Recreation encompasses activities individuals engage in to rejuvenate their bodies and minds, enhancing their leisure time with excitement and enjoyment. Adventure sports, characterized by significant risk and conducted on land, water, or in the air, are becoming increasingly popular. Off-road vehicles, designed for both recreational activities and adventure sports, are experiencing heightened demand as a result. For instance, in 2023, reports from the Outdoor Industry Association, a US-based trade association for outdoor businesses, indicated a noteworthy 2.3 percent increase in the number of outdoor recreation participants in 2022. This figure reached a record high of 168.1 million, constituting 55 percent of the US population aged six and above. Consequently, the rising trend of engaging in recreational activities and adventure sports is a key driver for the growth of the off-road vehicle market.
An increase in disposable income is expected to drive growth in the off-road vehicle market in the coming years. Disposable income refers to the total income that households and individuals have available for spending and saving after taxes. Higher disposable income levels allow consumers to make recreational purchases, such as off-road vehicles, which fosters market growth and expands the audience for these adventurous products. For example, according to the Australian Bureau of Statistics, disposable personal income in Australia rose to AUD 387,822 million (approximately $260,703.67 million) in the fourth quarter of 2023, up from AUD 369,000 million (about $250,008.57 million) in the same quarter of 2022. Therefore, the increase in disposable income is driving the growth of the off-road vehicle market.
The off-road vehicle market is experiencing a significant surge in technological advancement, with major industry players striving to enhance their offerings. Notably, Yamaha Motor Corp, renowned for its motorcycles and motorized products, introduced its 2023 Proven Off-Road ATV/UTV and Side-by-Side Lineup in August 2022. This lineup includes the 2023 Pure-Sport SxS Lineup, featuring the YXZ1000R SS and YXZ1000R equipped with Yamaha's Sport Shift (SS) technology, facilitating swift changes through steering column-mounted aluminum paddles. Specifically designed to navigate diverse terrains, from expansive deserts and dunes to challenging muddy trails and rocky landscapes, these YXZ1000R versions boast an industry-first 998-cc triple-cylinder engine and a sequential five-speed manual transmission, offering either an auto-clutch or clutch pedal for an unparalleled direct-connection experience in the Side-by-Side segment.
Leading companies in the off-road vehicle sector are strategically emphasizing the introduction of retro-styled off-road vehicles to attain a competitive advantage in the market. These vehicles encapsulate design elements and visual aesthetics reminiscent of classic or vintage designs. Toyota Motor Corporation, a prominent automobile company, exemplified this trend by unveiling a new retro-styled Land Cruiser model in August 2023. This model ingeniously merges the timeless appearance of the original Land Cruiser with contemporary technology and performance enhancements. By offering a fusion of classic off-road capabilities and modern features, the new Land Cruiser model is priced more accessibly, aligning with the escalating interest in both classic and off-road vehicles among consumers. Renowned for its storied history of exceptional off-road prowess, the Land Cruiser is meticulously crafted to excel across diverse terrains, resonating strongly with off-road enthusiasts and adventurous individuals seeking reliable performance and enduring appeal.
In September 2022, Mullen Technologies, Inc., a prominent U.S.-based automotive and electric vehicle manufacturer, completed the acquisition of Bollinger Motor for $148.2 million. This strategic transaction provided Mullen with access to Bollinger-designed medium-duty and sport utility trucks, augmenting its product portfolio. Simultaneously, the acquisition empowers Bollinger Motors, a U.S.-based automobile company specializing in off-road electric trucks, to tap into the electric sport utility and commercial vehicle markets. The collaboration positions both entities to capitalize on the growing demand for electric vehicles across various segments.
Major companies operating in the off-road vehicle market include Toyota Motor Corporation, Honda Motor Co Ltd., Gas Gas Motorcycles, Nissan Motor Co Ltd., Caterpillar Inc., Deere & Company, Suzuki Motors Corporation, KUBOTA Corporation, Yamaha Motor Co Ltd., Mahindra & Mahindra Limited, Textron Inc., Kawasaki Heavy Industries Ltd., Polaris Inc., Can-Am Off-Road (BRP), BRP Inc., KTM AG, CFMOTO Powersports Inc., TOMCAR Inc., Argo Inc., HISUN Motors Corp, Massimo Motor Sports LLC, Arctic Cat Inc., ODES Industries, Intimidator UTV
North America was the largest region in the off-road vehicle market in 2024. Asia-Pacific is expected to be the fastest-growing region in the off-road vehicle market during the forecast period. The regions covered in the off-road vehicle market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the off-road vehicle market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The off-road vehicle market consists of sales of off-road vehicles including low-pressure tire vehicles, amphibious machines, ground effect air cushion vehicles, all-terrain vehicles (ATVs), and recreational off-highway vehicles. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Off-Road Vehicle Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on off-road vehicle market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for off-road vehicle ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The off-road vehicle market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Utility Vehicle; Sports Vehicle; Other Product Types
2) By Fuel: Diesel; Gasoline; Electric
3) By Displacement: Less Than 400 (Cc); 400 To 800 (Cc); More Than 800 (Cc)
4) By End User Vertical: Agriculture; Military; Sports; Other End User Verticals
Subsegments:
1) By Utility Vehicle: All-Terrain Vehicles (ATVs); Side-By-Side Vehicles (SxS); Utility Task Vehicles (UTVs); Off-Road Trucks And Vans
2) By Sports Vehicle: Off-Road Motorcycles; Dune Buggies; Performance ATVs And SxS; Racing Vehicles
3) By Other Product Types: Recreational Vehicles (RVs) For Off-Road Use; Electric Off-Road Vehicles; Custom-Built Off-Road Vehicles; Accessories And Modifications For Off-Road Vehicles
Companies Mentioned: Toyota Motor Corporation; Honda Motor Co Ltd.; Gas Gas Motorcycles; Nissan Motor Co Ltd.; Caterpillar Inc.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Off-Road Vehicle Market Characteristics
3. Off-Road Vehicle Market Trends And Strategies
4. Off-Road Vehicle Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Off-Road Vehicle Growth Analysis And Strategic Analysis Framework
5.1. Global Off-Road Vehicle PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Off-Road Vehicle Market Growth Rate Analysis
5.4. Global Off-Road Vehicle Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Off-Road Vehicle Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Off-Road Vehicle Total Addressable Market (TAM)
6. Off-Road Vehicle Market Segmentation
6.1. Global Off-Road Vehicle Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Utility Vehicle
Sports Vehicle
Other Product Types
6.2. Global Off-Road Vehicle Market, Segmentation By Fuel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Diesel
Gasoline
Electric
6.3. Global Off-Road Vehicle Market, Segmentation By Displacement, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Less Than 400 (Cc)
400 To 800 (Cc)
More Than 800 (Cc)
6.4. Global Off-Road Vehicle Market, Segmentation By End User Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Agriculture
Military
Sports
Other End User Verticals
6.5. Global Off-Road Vehicle Market, Sub-Segmentation Of Utility Vehicle, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
All-Terrain Vehicles (ATVs)
Side-By-Side Vehicles (SxS)
Utility Task Vehicles (UTVs)
Off-Road Trucks And Vans
6.6. Global Off-Road Vehicle Market, Sub-Segmentation Of Sports Vehicle, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Off-Road Motorcycles
Dune Buggies
Performance ATVs And SxS
Racing Vehicles
6.7. Global Off-Road Vehicle Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Recreational Vehicles (RVs) For Off-Road Use
Electric Off-Road Vehicles
Custom-Built Off-Road Vehicles
Accessories And Modifications For Off-Road Vehicles
7. Off-Road Vehicle Market Regional And Country Analysis
7.1. Global Off-Road Vehicle Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Off-Road Vehicle Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
