세계의 OHV(Off-highway Vehicle) 텔레매틱스 시장 보고서(2025년)
Off-Highway Vehicle Telematics Global Market Report 2025
상품코드 : 1888363
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

OHV(Off-highway Vehicle) 텔레매틱스 시장 규모는 최근 현저한 성장을 이루고 있습니다. 2024년의 17억 1,000만 달러에서 2025년에는 18억 7,000만 달러로 평가되었고, CAGR은 9.6%를 나타낼 전망입니다. 지난 몇 년간의 성장은 건설 장비에서의 텔레매틱스 채택 증가, 차량 운영 최적화에 대한 수요 증가, 장비 안전에 대한 강화된 관심, 원격 모니터링 솔루션의 확대, 그리고 운영 효율성 요구 사항의 증가에 기인할 수 있습니다.

OHV(Off-highway Vehicle) 텔레매틱스 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 26억 7,000만 달러에 이를 것으로 예측되며, CAGR은 9.2%를 나타낼 전망입니다. 측 기간 동안의 성장은 사물인터넷(IoT) 채택 증가, 스마트 건설 솔루션에 대한 정부 인센티브 확대, 실시간 데이터 분석 수요 증가, 클라우드 기반 텔레매틱스 서비스 확장, 연비 효율 및 배출가스 제어에 대한 수요 증가 등에 기인합니다. 예측 기간의 주요 트렌드로는 예측 유지보수 알고리즘 혁신, 차량-클라우드 연결성 발전, 자율 주행 비도로용 기계 연구 개발, 텔레매틱스용 엣지 컴퓨팅 솔루션 투자, AI 기반 차량 최적화 도구 발전 등이 있습니다.

향후, OHV 수요 증가는 OHV 텔레매틱스 시장의 성장을 이끌 것으로 예측됩니다. 비도로 차량(OHV)은 일반 도로가 아닌 거친 비포장 지형이나 오프로드에서 사용하도록 설계된 특수 차량입니다. 건설 및 광업 활동 증가로 험준한 지형에서 효율적으로 작동하는 견고한 기계에 대한 수요가 증가함에 따라 비도로 차량 수요도 늘고 있습니다. 비도로 차량 텔레매틱스는 실시간 모니터링, 예측 유지보수, 운영 효율성 향상을 가능하게 하여 이러한 수요를 지원합니다. 이는 더 나은 차량 관리, 가동 중단 시간 감소, 생산성 향상을 촉진하여 건설, 광업 및 농업 부문 전반에 걸쳐 채택을 주도합니다. 예를 들어, 2025년 5월 미국 비영리 단체 '미국소비자연합(CFA)'이 발표한 보고서에 따르면, 미국의 OHV 관련 사망 사고는 2023년 498건에서 2024년 초에는 632건으로 증가하고 있으며, 오프로드 차량의 이용 확대를 나타낼 전망입니다. 따라서 OHV에 대한 수요 증가는 OHV 텔레매틱스 시장의 성장을 가속하고 있습니다.

OHV 텔레매틱스 시장의 주요 기업은 효율성 향상, 데이터 기반 의사 결정 지원, 농장 관리 효율화를 위해 클라우드 기반 플랫폼 접근과 같은 첨단 연결 솔루션 개발에 주력하고 있습니다. 클라우드 기반 플랫폼 접근은 농업 기계가 실시간 운영 데이터를 농장 관리 소프트웨어와 공유하여 중앙 집중식 모니터링 및 분석을 가능하게 하는 통합 시스템을 의미합니다. 예를 들어, 2023년 11월 독일 자동차 및 기술 제조 기업인 콘티넨탈 AG는 농업 기계 전용으로 설계된 확장 가능한 텔레매틱스 플랫폼을 출시했습니다. 이 플랫폼은 콘티넨탈의 자동차 및 트럭 연결 기술을 활용하여 농기계에 적용합니다. 이 솔루션은 원활한 클라우드 접근을 제공하여 농민들이 연료 소비량, 작업 구역, 자재 사용량 등의 기계 데이터를 모니터링하고 분석할 수 있게 합니다. 이러한 통합을 통해 작업 데이터가 자동으로 전송되어 수동 작업 없이 규정 준수와 최적화된 자원 배분을 지원합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Off-highway vehicle telematics refers to the use of advanced communication and data technologies to monitor, manage, and optimize the performance of off-road vehicles. This involves real-time data collection on location, usage, fuel consumption, and machine health. These telematics help enhance operational efficiency, improve safety, enable predictive maintenance, and reduce downtime through remote monitoring and data-driven insights.

The key components of off-highway vehicle telematics are hardware, software, and services. Hardware includes physical devices such as sensors, telematics control units, and communication modules used to collect, transmit, and process vehicle data for real-time monitoring and management. These devices operate on cellular and satellite technologies and are applied in fleet management, vehicle tracking, fuel management, safety and security, and others, serving end uses including construction, agriculture, mining, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the transport services sector by driving up costs for vehicles, spare parts, and fuel, key inputs often sourced from tariff-affected regions. Freight operators, logistics providers, and public transportation systems are facing squeezed profit margins as higher equipment and maintenance costs coincide with limited ability to pass on these expenses to customers due to competitive pressures. The uncertainty has also delayed fleet modernization and the adoption of greener, more efficient vehicles, slowing progress toward sustainability goals. To adapt, transport firms are optimizing route planning, investing in fuel efficiency technologies, renegotiating supplier contracts, and exploring collaborative logistics models to share costs and mitigate the impact of higher tariffs.

The off-highway vehicle telematics market research report is one of a series of new reports from The Business Research Company that provides off-highway vehicle telematics market statistics, including off-highway vehicle telematics industry global market size, regional shares, competitors with a off-highway vehicle telematics market share, detailed off-highway vehicle telematics market segments, market trends and opportunities, and any further data you may need to thrive in the off-highway vehicle telematics industry. This off-highway vehicle telematics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The off-highway vehicle telematics market size has grown strongly in recent years. It will grow from $1.71 billion in 2024 to $1.87 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to rising adoption of telematics in construction equipment, increasing demand for fleet optimization, stronger focus on equipment safety, expansion of remote monitoring solutions, and higher operational efficiency requirements.

The off-highway vehicle telematics market size is expected to see strong growth in the next few years. It will grow to $2.67 billion in 2029 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to rising adoption of internet of things (IoT), increasing government incentives for smart construction solutions, higher demand for real-time data analytics, expansion of cloud-based telematics services, and growing need for fuel efficiency and emission control. Key trends in the forecast period include innovations in predictive maintenance algorithms, developments in vehicle-to-cloud connectivity, research and development in autonomous off-highway machinery, investment in edge computing solutions for telematics, and advancements in AI-based fleet optimization tools.

The rising demand for off-highway vehicles is expected to drive the growth of the off-highway vehicle telematics market going forward. Off-highway vehicles (OHVs) are specialized vehicles designed for use on rough, unpaved, or off-road terrains rather than public roads. Demand for OHVs is increasing as growing construction and mining activities require robust machinery to operate efficiently on challenging terrains. Off-highway vehicle telematics supports this demand by enabling real-time monitoring, predictive maintenance, and improved operational efficiency. It facilitates better fleet management, reduces downtime, and increases productivity, driving adoption across construction, mining, and agricultural sectors. For example, in May 2025, the Consumer Federation of America, a US-based non-profit organization, reported that off-highway vehicle-related fatalities in the U.S. rose from 498 in 2023 to 632 in early 2024, reflecting increased off-road vehicle usage. Therefore, the growing demand for off-highway vehicles is fueling the growth of the off-highway vehicle telematics market.

Key companies in the off-highway vehicle telematics market are focusing on developing advanced connectivity solutions, such as cloud-based platform access, to boost efficiency, enable data-driven decision-making, and streamline farm management. Cloud-based platform access refers to integrated systems that allow agricultural machinery to share real-time operational data with farm management software for centralized monitoring and analysis. For instance, in November 2023, Continental AG, a Germany-based automotive and technology manufacturing company, launched a scalable telematics platform specifically designed for agricultural machinery. It leverages Continental's expertise in connecting cars and trucks and adapts it for farm equipment. The solution provides seamless cloud access, allowing farmers to monitor and analyze machine data such as fuel consumption, working areas, and material usage. This integration enables automatic transfer of task data, supporting compliance and optimized resource allocation without manual effort.

In October 2025, Geotab Inc., a Canada-based telematics company, acquired Verizon Connect Inc. for an undisclosed amount. Through this acquisition, Geotab aims to expand its global presence in fleet and off-highway vehicle telematics, grow its customer base, and enhance data analytics by integrating Verizon Connect's fleet solutions with its own telematics platform for greater efficiency and real-time insights. Verizon Connect Inc., a US-based telematics and fleet management company, provides off-highway vehicle (OHV) telematics solutions.

Major players in the off-highway vehicle telematics market are Caterpillar Inc., Deere & Company, Bridgestone Europe NV, Komatsu Ltd., CNH Industrial NV, Kubota Corporation, Liebherr-International AG., AGCO Corporation, Volvo Construction Equipment AB, Hitachi Construction Machinery Co. Ltd., Hexagon AB, Terex Corporation, Trimble Inc., Wacker Neuson S.E., Actia Group SA, Geotab Inc., Tenna LLC, Redtail Telematics Corporation, Teletrac Navman Group, Hydro Electronic Devices Inc., TTControl GmbH, Digital Matter Pty. Ltd., and DPL Telematics LLC.

North America was the largest region in the off-highway vehicle telematics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in off-highway vehicle telematics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the off-highway vehicle telematics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The off-highway vehicle telematics market includes revenues earned by providing services such as remote diagnostics and predictive maintenance, cloud-based data analytics, route and asset optimization, cybersecurity and data protection, and remote equipment immobilization and recovery services. The market value includes the value of related goods sold by the service provider or included within the service offering. The off-highway vehicle telematics market also includes sales of onboard telematics control units, advanced communication gateways, integrated display and monitoring systems, and multi-sensor data acquisition modules. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Off-Highway Vehicle Telematics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on off-highway vehicle telematics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for off-highway vehicle telematics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The off-highway vehicle telematics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Off-Highway Vehicle Telematics Market Characteristics

3. Off-Highway Vehicle Telematics Market Trends And Strategies

4. Off-Highway Vehicle Telematics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Off-Highway Vehicle Telematics Growth Analysis And Strategic Analysis Framework

6. Off-Highway Vehicle Telematics Market Segmentation

7. Off-Highway Vehicle Telematics Market Regional And Country Analysis

8. Asia-Pacific Off-Highway Vehicle Telematics Market

9. China Off-Highway Vehicle Telematics Market

10. India Off-Highway Vehicle Telematics Market

11. Japan Off-Highway Vehicle Telematics Market

12. Australia Off-Highway Vehicle Telematics Market

13. Indonesia Off-Highway Vehicle Telematics Market

14. South Korea Off-Highway Vehicle Telematics Market

15. Western Europe Off-Highway Vehicle Telematics Market

16. UK Off-Highway Vehicle Telematics Market

17. Germany Off-Highway Vehicle Telematics Market

18. France Off-Highway Vehicle Telematics Market

19. Italy Off-Highway Vehicle Telematics Market

20. Spain Off-Highway Vehicle Telematics Market

21. Eastern Europe Off-Highway Vehicle Telematics Market

22. Russia Off-Highway Vehicle Telematics Market

23. North America Off-Highway Vehicle Telematics Market

24. USA Off-Highway Vehicle Telematics Market

25. Canada Off-Highway Vehicle Telematics Market

26. South America Off-Highway Vehicle Telematics Market

27. Brazil Off-Highway Vehicle Telematics Market

28. Middle East Off-Highway Vehicle Telematics Market

29. Africa Off-Highway Vehicle Telematics Market

30. Off-Highway Vehicle Telematics Market Competitive Landscape And Company Profiles

31. Off-Highway Vehicle Telematics Market Other Major And Innovative Companies

32. Global Off-Highway Vehicle Telematics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Off-Highway Vehicle Telematics Market

34. Recent Developments In The Off-Highway Vehicle Telematics Market

35. Off-Highway Vehicle Telematics Market High Potential Countries, Segments and Strategies

36. Appendix

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