세계의 방송 및 미디어 기술 시장 보고서(2025년)
Broadcast And Media Technology Global Market Report 2025
상품코드 : 1641677
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

방송 및 미디어 기술 시장 규모는 향후 몇 년동안 연평균 13.1%의 성장률(CAGR)로 2029년까지 991억 2,000만 달러에 달할 것으로 예상됩니다. 이 기간의 성장은 원격 제작 및 협업 도구, 규제 변화 및 표준, 방송 및 브로드밴드 하이브리드 서비스, 클라우드 기반 솔루션, AI 및 머신러닝의 부상, 컨텐츠 수익화 및 광고에 기인한 것으로 분석됩니다. 예측 기간의 주요 트렌드에는 스트리밍의 우위, 라이브 컨텐츠와 양방향성, 개인화와 AI, 몰입형 경험, 원격 워크플로우 등이 포함됩니다.

방송 및 미디어 기술 시장의 성장에는 미디어 및 동영상 스트리밍에 대한 접근성 증가가 기여하고 있습니다. 스트리밍 미디어는 스트리밍 서비스 제공업체가 멀티미디어 데이터(비디오, 오디오 등)를 최종 사용자에게 전달하는 과정입니다. 스트리밍 미디어는 HTTP, TCP/IP, HTML 프로토콜을 사용하여 오디오 및 비디오 요소를 전달합니다. 예를 들어, 2022년 4월 미국 데이터, 정보 및 시장 측정 회사인 Nielsen Holdings Inc.의 State of Play 보고서에 따르면, 2021년 2월부터 2022년 2월까지 미국인의 주당 평균 동영상 시청 시간이 18% 두 자릿수 증가했다고 합니다. 총 스트리밍 시간은 1,432억 분에서 1,692억 분으로 증가했습니다. 지난 몇 년동안 시청자들은 가입하고 비용을 지불하는 서비스의 수를 늘리고 있습니다. 이러한 미디어 및 동영상 스트리밍 소비 증가는 방송 및 미디어 기술 시장의 성장을 가속할 것으로 보입니다.

오버더탑(Over-the-top) 서비스 이용 증가는 향후 방송 및 미디어 기술 시장의 성장을 가속할 것으로 예상됩니다. 오버더탑(OTT)은 소비자가 인터넷을 통해 오디오, 비디오 및 기타 미디어 자료에 직접 스트리밍으로 접근할 수 있도록 함으로써 기존의 케이블 TV 및 위성 TV 제공업체를 대체하는 일종의 컨텐츠 전송 패러다임입니다. OTT 서비스는 방송 및 미디어 기술을 사용하여 비디오 컨텐츠를 사용자에게 스트리밍합니다. 이 기술을 통해 사용자는 스마트폰, 태블릿, 스마트 TV 등 다양한 기기에서 고품질 영상 컨텐츠를 시청할 수 있습니다. 예를 들어, 2023년 4월 미국 스트리밍 미디어 플레이어 넷플릭스(Netflix Inc.)가 발표한 보도자료에 따르면, 넷플릭스의 2022년 4분기 유료 가입자 수는 2억 2,300만 명, 2023년 1-3월에는 2억 3,100만 명으로 증가했다고 합니다. 따라서 OTT 서비스 이용 증가가 방송 및 미디어 기술 시장의 성장을 견인하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나재난, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 시장의 최근 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

The broadcast and media technology refer to a variety of communication systems that entail transferring data across long distances utilizing electronic and electromagnetic approaches. Radio and television broadcasting technology, satellite broadcasting technology, digital cable and satellite television technology, digital terrestrial television, and satellite television technologies are examples of broadcast and media technology.

The various solutions in broadcast and media technology include web content management, content storage solutions, editorial, and print workflows, media/digital asset management, revenue management, ad and data management, and user management. Web content management is a software used to manage content, allowing multiple contributors to create, edit, and publish. The hosting models in the broadcast and media technology include integrated and standalone. The end users of broadcast and media technology include broadcasters, distributors, OTT, and IPTV.

The broadcast and media technology market research report is one of a series of new reports from The Business Research Company that provides broadcast and media technology market statistics, including broadcast and media technology industry global market size, regional shares, competitors with a broadcast and media technology market share, detailed broadcast and media technology market segments, market trends and opportunities, and any further data you may need to thrive in the broadcast and media technology industry. This broadcast and media technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The broadcast and media technology market size has grown strongly in recent years. It will grow from $55.92 billion in 2024 to $60.61 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to immersive media and virtual reality, digital transformation, internet revolution, content on-demand, mobile and portable devices.

The broadcast and media technology market size is expected to see rapid growth in the next few years. It will grow to $99.12 billion in 2029 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to remote production and collaboration tools, regulatory changes and standards, hybrid broadcast-broadband services, cloud-based solutions, rise of ai and machine learning, content monetization and advertising. Major trends in the forecast period include streaming dominance, live content and interactivity, personalization and ai, immersive experiences, remote workflows.

A rise in access to media and video streaming is contributing to the growth of the broadcast and media technology market. Streaming media is the process of delivering multimedia data (such as video or audio) from a streaming service provider to an end-user. Streaming media uses HTTP, TCP/IP, and HTML protocols to deliver audio and video elements. For instance, in April 2022, according to a survey by the State of Play report by Nielsen Holdings Inc., a US-based data, information, and market measurement firm, between February 2021 and February 2022, there was a double-digit growth of 18% in Americans' average weekly time viewing a video. The total amount of streamed minutes increased from 143. 2 billion to 169. 4 billion. Over the last few years, viewers have increased the number of services they subscribe to and pay for. Such an increase in consumption of media and video streaming will propel the broadcast and media technology market growth.

Increasing use of over-the-top services is expected to propel the growth of the broadcast and media technology market going forward. Over-the-Top (OTT) refers to a kind of content delivery paradigm that displaces traditional cable or satellite television providers by allowing consumers to stream and access audio, video, and other media material directly via the Internet. OTT services use broadcast and media technology to stream video content to users. This technology enables users to watch high-quality video content on a variety of devices, including smartphones, tablets, and smart TVs. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the increasing use of OTT services is driving the growth of the the broadcast and media technology market.

Technological advancement is a key trend gaining popularity in the broadcast and technology market. The companies operating in the broadcast and media technology market are focusing on developing innovative products to meet industry demands and expand their market reach across the globe. For instance, in March 2022, Quantum Corporation, a US-based data storage, and management company, launched the Unified Surveillance Platform (USP), a durable, versatile, and secure software platform for recording and storing video surveillance data. Quantum is also offering a new range of smart network video recording servers in addition to this software platform (NVRs). To provide a next-generation, integrated appliance for capturing and recording security video, the Smart NVRs combine the Quantum Unified Surveillance Platform software with a purpose-built NVR server. The Quantum USP software consolidates the server's computing, storage, and networking capabilities into a single unified and scalable system, simplifying video recording infrastructure and lowering the total cost of ownership. Quantum's USP is built on software technologies that it bought from EnCloudEn last year. Quantum has further improved and enhanced the software to satisfy the specific requirements of the video surveillance market.

Major companies operating in the broadcast and media technology market are focused on introducing machine learning and AI-based solutions to gain a competitive edge in the market. Machine learning and AI-based broadcast and media technology solutions are being used to improve the quality of video content, personalize the user experience, simplify live broadcast operations, automate repetitive tasks, and improve media workflows. For instance, in June 2023, Korbyt, a US-based workplace experience platform, announced the launch of its Machine Learning Broadcast solution, which leverages machine learning and AI-powered camera optics to dynamically modify digital signage content according to dwell duration and engagement. In addition to locating and distributing fresh content based on trends, the system uses cluster-based data mining algorithms to modify the length and timing of already-existing content. Over time, generative AI will be included to produce content based on this data as well. The omnichannel CMS (content management strategy) and workplace communications platform Korbyt Anywhere are intended to be integrated with the system.

In August 2024, EVS Broadcast Equipment SA, a Belgium-based company recognized as a leading provider of live video technology for broadcast and new media productions, acquired MOG Technologies for an undisclosed amount. Through this acquisition, EVS Broadcast Equipment SA seeks to enhance its product portfolio, bolster cloud services, drive innovation, expand market presence, and improve customer support within the media and broadcast sector. MOG Technologies S.A., a technology company based in Portugal, specializes in media and broadcast solutions.

Major companies operating in the broadcast and media technology market include Evertz Microsystems Limited, International Business Machines Corporation, Quantum Corporation, Rohde & Schwarz GmbH & Co. KG, Dell Technologies Inc., Amagi Media Labs Private Limited, Zoomph Inc., PHYTunes Inc., Focal Point VR Ltd, Arqiva Limited, Vislink Technologies Inc., C360 Technologies Inc., Brompton Technology Limited, Grass Valley USA LLC, AVI Systems Inc., Video Stream Networks S. L., WideOrbit Inc., Harmonic Inc., Eletec Broadcast Telecom S. A. R. L., Clyde Broadcast Technology Limited, Sencore Inc., EVS Broadcast Equipment SA, ACORDE Technologies S. A., Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Avid Technology Inc., Blackmagic Design Pty. Ltd., Chyron Corporation, Dalet Digital Media Systems S. A., Dolby Laboratories Inc., Imagine Communications Corp., Ross Video Limited, Snell Advanced Media Limited, Sony Corporation, Vizrt Group AS, Xilinx Inc.

North America was the largest region in the broadcast and media technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast and media technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the broadcast and media technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The broadcast and media technology market consists of revenues earned by entities by providing broadcast and media technology components such as on-premise, consulting and support and maintenance. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Broadcast And Media Technology Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on broadcast and media technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for broadcast and media technology ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The broadcast and media technology market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Broadcast And Media Technology Market Characteristics

3. Broadcast And Media Technology Market Trends And Strategies

4. Broadcast And Media Technology Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Broadcast And Media Technology Growth Analysis And Strategic Analysis Framework

6. Broadcast And Media Technology Market Segmentation

7. Broadcast And Media Technology Market Regional And Country Analysis

8. Asia-Pacific Broadcast And Media Technology Market

9. China Broadcast And Media Technology Market

10. India Broadcast And Media Technology Market

11. Japan Broadcast And Media Technology Market

12. Australia Broadcast And Media Technology Market

13. Indonesia Broadcast And Media Technology Market

14. South Korea Broadcast And Media Technology Market

15. Western Europe Broadcast And Media Technology Market

16. UK Broadcast And Media Technology Market

17. Germany Broadcast And Media Technology Market

18. France Broadcast And Media Technology Market

19. Italy Broadcast And Media Technology Market

20. Spain Broadcast And Media Technology Market

21. Eastern Europe Broadcast And Media Technology Market

22. Russia Broadcast And Media Technology Market

23. North America Broadcast And Media Technology Market

24. USA Broadcast And Media Technology Market

25. Canada Broadcast And Media Technology Market

26. South America Broadcast And Media Technology Market

27. Brazil Broadcast And Media Technology Market

28. Middle East Broadcast And Media Technology Market

29. Africa Broadcast And Media Technology Market

30. Broadcast And Media Technology Market Competitive Landscape And Company Profiles

31. Broadcast And Media Technology Market Other Major And Innovative Companies

32. Global Broadcast And Media Technology Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Broadcast And Media Technology Market

34. Recent Developments In The Broadcast And Media Technology Market

35. Broadcast And Media Technology Market High Potential Countries, Segments and Strategies

36. Appendix

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