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Digital health refers to the use of information technology/electronic communication tools, services and procedures to provide healthcare services or to promote improved health care.

The digital health market consists of sales of digital health services by entities (organizations, sole traders and partnerships) that are engaged in using digital health technologies to provide digital health services for the smooth functioning of healthcare-related services.

The global digital health market was valued at $98,096.93 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 18.0%.

Increase In Demand For Personalized Medicine

During the historic period, an increase in demand for personalized medicine drove the growth of the digital health market. Personalized medicine, also known as precision medicine or individualized medicine, is an approach to medical care that aims to tailor treatments and interventions to the specific characteristics of each patient. Personalized medicine is increasing due to advancements in genomics, big data analytics, targeted therapies, companion diagnostics, patient-centric approaches and regulatory support. Digital health enhances personalized medicine by facilitating the collection, analysis and utilization of personalized health data, enabling tailored treatment plans, proactive monitoring, patient engagement and informed decision-making. In October 2022, according to the Personalized Medicine Coalition's latest estimates, more than 75,000 genetic testing products and 300 personalized medicines were on the market for people with multiple types of cancer, genetic rare diseases and a range of chronic and infectious diseases. Therefore, the increase in demand for personalized medicine drove the growth of the digital health market.

Focus On Launch Of Digital Innovation Businesses

Companies in the digital health market are focusing on the launch of innovative businesses, to strengthen their position in the market. For instance, in November 2023, AstraZeneca plc, a UK-based pharmaceutical company, launched Evinova, a health-tech business. Evinova prioritizes the commercialization of established and enhanced digital technology solutions utilized globally by AstraZeneca to optimize clinical trial design and execution. This approach aims to reduce both time and costs associated with drug development, facilitate localized patient care and alleviate pressure on healthcare systems. Additionally, with a robust pipeline of digital innovations, Evinova explores opportunities in digital therapies and remote patient monitoring.

The global digital health market is concentrated, with a small number of large players dominating the market. The top ten competitors in the market made up 44.57% of the total market in 2022.

Digital Health Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global digital health market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for digital health? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The digital health market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider digital health market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Digital Health Market - Macro-Economic Scenario

9 Global Market Size and Growth

10 Global Digital Health Market Segmentation

11 Digital Health Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape And Company Profiles

20 Other Major And Innovative Companies

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Opportunities And Strategies

24 Digital Health Market, Conclusions And Recommendations

25 Appendix

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