세계의 비만용 디지털 헬스 시장 보고서(2025년)
Digital Health For Obesity Global Market Report 2025
상품코드 : 1810883
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

비만용 디지털 헬스 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 25.7%로 1,971억 2,000만 달러로 성장합니다. 예측 기간 중의 성장은 온디맨드 헬스케어 서비스에 대한 소비자 선호도 증가, 게이미피케이션된 인터랙티브 건강 용도의 인기 증가, 앱 기반 개입에서 행동심리학의 활용 확대, 합리적인 가격의 프리미엄 디지털 솔루션의 광범위한 가용성, 고용주가 후원하는 웰니스 구상의 확대에 기인할 것으로 보입니다. 성, 고용주가 후원하는 웰니스 구상의 확대 등이 원인으로 꼽힙니다. 예측 기간 중 예상되는 주요 동향으로는 디지털 치료(DTx)와 기존 치료 모델의 통합, 기술을 활용한 맞춤형 영양 접근법, 웨어러블 건강 기기의 발전, 원격 모니터링 및 원격 코칭 기술의 발전, 모바일 건강 용도에 행동 과학 및 게이미피케이션 기능의 통합 등이 있습니다. 모바일 건강 용도에 대한 행동과학 및 게이미피케이션 기능의 통합 등이 있습니다.

모바일 헬스는 스마트폰이나 태블릿과 같은 모바일 기기를 건강 관련 용도 및 무선 기술과 함께 활용하여 의료 및 공중보건 서비스를 원격으로 제공하는 것을 포함합니다. 여기에는 실시간 헬스케어, 원격 모니터링, 환자 교육 등이 포함됩니다. 모바일 헬스 도입 증가는 스마트폰의 보급으로 사용자가 개인 건강을 추적, 관리, 개선할 수 있는 디지털 툴와 건강 앱에 쉽게 접근할 수 있는 스마트폰의 보급에 힘입은 바 큽니다. 비만과 관련하여, mHealth는 효과적인 체중 관리 및 행동 변화를 위한 주요 구성 요소인 식단 추적, 신체 활동 모니터링, 가상 코칭, 개별화된 피드백과 같은 개입을 가능하게 합니다. 예를 들어 2023년 12월 영국 국민보건서비스(NHS)는 NHS 앱을 통해 열람 또는 관리된 예약 건수가 2022년 11월 195만 건에서 2023년 11월 410만 건으로 증가했다고 보고했습니다. 이러한 급증은 비만에 대한 디지털 건강 구상을 지원하는 mHealth의 역할이 확대되고 있음을 보여줍니다.

비만 디지털 헬스 시장의 기업은 기술 혁신, 특히 인공지능을 활용한 영양 지원에 중점을 두고 개인 맞춤형 치료를 강화하고, 환자 참여를 높이고, 체중 및 만성질환 관리를 위한 지속가능한 생활습관 변화를 촉진하고 있습니다. AI를 활용한 영양 지원은 고급 알고리즘과 가상 에이전트를 사용하여 개인 맞춤형 식단 조언, 실시간 피드백, 행동 코칭을 제공하여 보다 건강한 식습관을 결정하고 장기적인 변화를 유지하도록 돕습니다. 예를 들어 2025년 5월 미국의 만성질환 관리 전문 디지털 헬스케어 기업 오마다 헬스(Omada Health)는 영양 인텔리전스 구상의 일환으로 AI 기반 가상 에이전트인 오마다 스파크(Omada Spark)를 출범했습니다. 이 플랫폼은 실시간 교육 안내, 동기부여 지원, 습관 형성 툴을 제공하여 개인의 식생활 방식을 재구성합니다. 이번 개발은 비만 및 기타 만성질환 관리를 위한 오마다의 디지털 플랫폼에서 중요한 진전입니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Digital health for obesity involves the application of digital technologies-such as mobile applications, wearable devices, telemedicine platforms, and artificial intelligence-to prevent, manage, and treat obesity. These tools facilitate personalized monitoring, behavioral modification, dietary tracking, physical activity guidance, and virtual consultations with healthcare professionals. The primary goal of digital health in obesity management is to provide individuals with real-time data, insights, and support to promote sustainable weight loss and better health outcomes.

The key components in digital health for obesity include software, hardware, and services. Software consists of programs, instructions, and data that allow electronic devices and computers to perform designated tasks and manage hardware resources efficiently. Functionalities encompass weight monitoring, diet and nutrition management, physical activity tracking, behavioral therapy or computerized assessments, and remote patient monitoring. These are utilized by various end users, such as patients, healthcare providers, payers, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers' margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

The digital health for obesity market research report is one of a series of new reports from The Business Research Company that provides digital health for obesity market statistics, including digital health for obesity industry global market size, regional shares, competitors with a digital health for obesity market share, detailed digital health for obesity market segments, market trends and opportunities, and any further data you may need to thrive in the digital health for obesity industry. The digital health for obesity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital health for obesity market size has grown exponentially in recent years. It will grow from $62.58 billion in 2024 to $78.91 billion in 2025 at a compound annual growth rate (CAGR) of 26.1%. The growth during the historic period can be attributed to the increasing global prevalence of obesity, enhanced government and payer support for digital therapeutics, greater emphasis on personalized nutrition and behavioral coaching, rising investments and start-up activity in health technology, and the growing adoption of wearables and fitness tracking devices.

The digital health for obesity market size is expected to see exponential growth in the next few years. It will grow to $197.12 billion in 2029 at a compound annual growth rate (CAGR) of 25.7%. The growth during the forecast period can be attributed to a rising consumer preference for on-demand healthcare services, the increasing popularity of gamified and interactive health applications, greater use of behavioral psychology in app-based interventions, wider availability of affordable and freemium digital solutions, and the expansion of employer-sponsored wellness initiatives. Key trends expected in the forecast period include the integration of digital therapeutics (DTx) with conventional care models, technology-enabled personalized nutrition approaches, advancements in wearable health devices, progress in remote monitoring and tele-coaching technologies, and the incorporation of behavioral science and gamification features in mobile health applications.

The growing use of mHealth is anticipated to drive the expansion of the digital health for obesity market. mHealth involves utilizing mobile devices like smartphones and tablets, along with health-related applications and wireless technologies, to provide medical and public health services remotely. This includes real-time health management, remote monitoring, and patient education. The rise in mHealth adoption is largely driven by the widespread use of smartphones, which allows users to easily access digital tools and health apps for tracking, managing, and improving their personal health. In the context of obesity, mHealth enables interventions such as diet tracking, physical activity monitoring, virtual coaching, and personalized feedback-key components for effective weight management and behavioral change. For example, in December 2023, the UK's National Health Service (NHS) reported that the number of appointments viewed or managed through its NHS app increased to 4.1 million in November 2023, up from 1.95 million in November 2022. This surge illustrates the growing role of mHealth in supporting digital health initiatives for obesity.

Companies in the digital health for obesity market are emphasizing technological innovations, particularly in artificial intelligence-powered nutritional support, to enhance personalized care, boost patient engagement, and foster sustainable lifestyle changes for weight and chronic condition management. AI-powered nutritional support involves using advanced algorithms and virtual agents to provide tailored dietary advice, real-time feedback, and behavioral coaching, helping individuals make healthier food decisions and maintain long-term changes. For instance, in May 2025, Omada Health Inc., a US-based digital healthcare company focused on chronic disease management, launched OmadaSpark Inc., an AI-driven virtual agent as part of its nutritional intelligence initiative. The platform delivers real-time educational guidance, motivational support, and habit-building tools to reshape how individuals relate to food. This development represents a significant advancement in Omada's digital platform for managing obesity and other chronic conditions.

In June 2024, Knownwell Inc., a US-based healthcare provider offering weight-inclusive care, acquired Alfie Health for an undisclosed sum. Through this acquisition, Knownwell seeks to broaden access to customized and affordable obesity treatment by incorporating Alfie's AI-powered clinical decision support tools into its care delivery model. This move bolsters Knownwell's ability to provide personalized, technology-enabled care for individuals managing obesity. Alfie Health Inc. is a US-based digital healthcare company that leverages artificial intelligence to deliver clinical decision support specifically for obesity treatment.

Major players in the digital health for obesity market are Teladoc Health Inc., WW International Inc., Hims & Hers Inc., Noom Inc., Vida Health Inc., Twin Health Inc., Allurion Technologies Inc., Virta Health Corp., Omada Health Inc., DarioHealth Corp., WellDoc Inc., Sidekick Health, Qardio Inc., Fitterfly Pvt. Ltd., Form Health, Lark Health Inc., Knownwell Inc., Ilant Health Inc., MyNetDiary Inc., and Rimidi Inc.

North America was the largest region in the digital health for obesity market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital health for obesity report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the digital health for obesity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital health for obesity market includes revenues earned by entities through services such as teleconsultations with healthcare providers, artificial intelligence-powered virtual coaching, personalized care plans, health education content delivery, digital engagement, and habit-building tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Health For Obesity Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital health for obesity market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital health for obesity ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital health for obesity market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Digital Health For Obesity Market Characteristics

3. Digital Health For Obesity Market Trends And Strategies

4. Digital Health For Obesity Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Health For Obesity Growth Analysis And Strategic Analysis Framework

6. Digital Health For Obesity Market Segmentation

7. Digital Health For Obesity Market Regional And Country Analysis

8. Asia-Pacific Digital Health For Obesity Market

9. China Digital Health For Obesity Market

10. India Digital Health For Obesity Market

11. Japan Digital Health For Obesity Market

12. Australia Digital Health For Obesity Market

13. Indonesia Digital Health For Obesity Market

14. South Korea Digital Health For Obesity Market

15. Western Europe Digital Health For Obesity Market

16. UK Digital Health For Obesity Market

17. Germany Digital Health For Obesity Market

18. France Digital Health For Obesity Market

19. Italy Digital Health For Obesity Market

20. Spain Digital Health For Obesity Market

21. Eastern Europe Digital Health For Obesity Market

22. Russia Digital Health For Obesity Market

23. North America Digital Health For Obesity Market

24. USA Digital Health For Obesity Market

25. Canada Digital Health For Obesity Market

26. South America Digital Health For Obesity Market

27. Brazil Digital Health For Obesity Market

28. Middle East Digital Health For Obesity Market

29. Africa Digital Health For Obesity Market

30. Digital Health For Obesity Market Competitive Landscape And Company Profiles

31. Digital Health For Obesity Market Other Major And Innovative Companies

32. Global Digital Health For Obesity Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Health For Obesity Market

34. Recent Developments In The Digital Health For Obesity Market

35. Digital Health For Obesity Market High Potential Countries, Segments and Strategies

36. Appendix

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