Stratistics MRC에 따르면 세계의 가상 프로덕션 시장은 2025년에 30억 6,000만 달러를 차지하고, 2032년에는 113억 8,000만 달러에 이를 전망이며, 예측 기간 중 CAGR은 20.6%로 예상됩니다.
실시간 기술을 이용한 가상 프로덕션은 디지털과 현실 세계의 요소를 융합시킨 영화 제작 수법입니다. 감독이나 크루가 실시간으로 장면을 시각화하고, 조명을 변경하고, 배경을 조작할 수 있기 때문에 포스트 프로덕션은 그다지 필요하지 않습니다. 이 어프로치는 보다 다이나믹한 부문간의 협력을 촉진해, 크리에이티브 컨트롤을 향상시켜, 워크플로우를 가속화합니다.
증가하는 실시간 컨텐츠 제작 수요
보다 신속한 의사결정과 그 자리에서의 수정을 가능하게 하는 것으로, 촬영시의 효율성이 향상합니다. 장면을 순간에 시각화할 수 있는 실시간 렌더링 기술은 포스트 프로덕션의 비용과 시간을 절약합니다. 다이나믹한 스토리텔링은 이 즉시성에 의해 촉진되며 이벤트 및 스트리밍 서비스에 필수적이며, 멀리 떨어진 팀 간의 즉각적인 협업을 가능하게 함으로써 창의적인 유연성을 홍보할 수 있습니다.
높은 초기 설정 비용과 기술적 복잡성
모션 캡처 시스템, LED 벽 및 실시간 렌더링 엔진에 필요한 자금은 많은 중소규모의 프로덕션 비즈니스에 손이 닿지 않습니다. 전통적인 영화 제작자와 기술적 노하우가 적은 기업은 학습 곡선이 높기 때문에 도입을 망설이고 있습니다.
엔터테인먼트 이외로 확대
가상 프로덕션은 원격 협력, 프레젠테이션, 현실적인 시뮬레이션 등 다양한 업계에서 활용되고 있습니다. 가상 제작 툴과 인프라에 대한 투자는 업계 전체의 실시간 3D 비주얼리제이션에 대한 수요와 연계하여 증가하고 있습니다.
기술의 급속한 진화와 호환성 문제
새로운 도구와 기존 도구가 호환되지 않는 경우 이러한 빈번한 변화로 인해 워크플로우가 혼란스러울 수 있습니다. 또, 새로운 시스템을 사용하기 위해 스태프를 훈련하는 데 필요한 시간과 비용으로 인해 제작이 지연될 수 있습니다.
COVID-19의 영향
COVID-19의 대유행은 기존의 촬영이 봉쇄나 사회적 거리를 두는 조치에 의한 혼란에 직면했기 때문에 가상 프로덕션 기술의 채용을 대폭 가속시켰습니다. 이 전환은 LED 볼륨이나 Unreal Engine과 같은 게임 엔진과 같은 첨단 기술에 대한 투자를 촉진했습니다.
예측 기간 동안 프리 프로덕션 부문이 최대가 될 전망
프리 프로덕션 부문은 효율적인 계획 및 시각화를 가능하게 함으로써 예측 기간 동안 최대 시장 점유율을 차지할 것으로 예측됩니다. 프리 프로덕션에서 실시간 콜러보레이션 도구는 디렉터, 디자이너, VFX 팀 간의 커뮤니케이션을 효율화합니다.
건축 및 디자인 분야는 예측 기간 중 가장 높은 CAGR이 예상됩니다.
예측기간 동안 건축 및 디자인 분야가 가장 높은 성장률을 보일 것으로 예측됩니다. 가상 제작 툴은 이해관계자 간의 실시간 변경 및 피드백을 가능하게 함으로써 협업을 강화합니다. 이 기술은 물리적 모델의 필요성을 줄이고 설계 프로세스의 시간과 비용을 줄여줍니다.
예측 기간 동안 아시아태평양은 영화, 텔레비전, 게임 산업에서의 고품질 컨텐츠 수요로 인해 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 특히 중국은 영화나 온라인 스트리밍 플랫폼의 디지털 컨텐츠 수요 증가에 대응하기 위해 가상 프로덕션에 많은 투자를 실시했습니다.
예측 기간 동안 북미는 LED 벽, 실시간 렌더링, 모션 캡처 등 기술의 진보로 가장 높은 CAGR을 보여줄 것으로 예측됩니다. 이 동향은 고품질 컨텐츠, 비용 효율이 높은 제작방법, 창의적인 가능성 향상에 대한 수요가 높아짐에 따라 더욱 밀려나가고 있습니다.
According to Stratistics MRC, the Global Virtual Production Market is accounted for $3.06 billion in 2025 and is expected to reach $11.38 billion by 2032 growing at a CAGR of 20.6% during the forecast period. Using real-time technology, virtual production is a method of making films that blends digital and real-world components. To create immersive settings on set, it combines motion capture, game engines like Unreal Engine, and computer-generated imagery (CGI). Post-production is not as necessary because directors and crews may visualise scenes, change lighting, and manipulate backgrounds in real time. This approach facilitates more dynamic departmental cooperation, improves creative control, and expedites workflows. By smoothly merging the virtual and real worlds during production, virtual production, which is widely employed in movies and television shows, is revolutionising storytelling.
Growing demand for real-time content creation
It increases efficiency during filming by facilitating quicker decision-making and on-the-spot modifications. By enabling instantaneous scene visualisation, real-time rendering technologies save post-production expenses and time. Dynamic storytelling is facilitated by this immediacy, which is essential for live events and streaming services. Additionally, by enabling immediate collaboration between distant teams, it promotes creative flexibility. As a result, virtual production tools are being quickly adopted by industries like advertising, gaming, television, and film.
High initial setup costs and technical complexity
The money required for motion capture systems, LED walls, and real-time rendering engines is out of reach for many small and mid-sized production businesses. Because virtual production requires a competent staff that is knowledgeable about specialised tools and technologies, technical complexity also serves as a barrier. Traditional filmmakers and companies with little technical know-how are discouraged from adopting because of the high learning curve. Implementation is made more difficult by problems with integration with current workflows, which causes delays and inefficiencies. All of these issues hinder market expansion and delay down broad adoption.
Expansion beyond entertainment
Virtual production is used in several industries for remote cooperation, presentations, and realistic simulations. It helps brands to quickly produce high-quality, reasonably priced content for advertising. Additionally, the technology facilitates virtual conferences and events, which have become more and more popular since the pandemic. Investments in virtual production tools and infrastructure are rising in tandem with the demand for real-time 3D visualisation across industries. Innovation is accelerated and market expansion is fuelled by this cross-sector adoption.
Rapid technology evolution and compatibility issues
Workflows may be disrupted by these frequent changes if new and existing tools are incompatible. The cost and technical strain of keeping up with the latest developments may be too much for smaller studios to handle. Production is also slowed down by the time and money needed to train staff to use new systems. Delays in integration procedures or data loss might also result from incompatible systems. All things considered, these difficulties impede the smooth implementation and expandability of virtual production solutions.
Covid-19 Impact
The COVID-19 pandemic significantly accelerated the adoption of virtual production technologies as traditional filming faced disruptions due to lockdowns and social distancing measures. Studios turned to virtual sets, real-time rendering, and remote collaboration tools to maintain content creation workflows. This shift drove investments in advanced technologies like LED volumes and game engines such as Unreal Engine. The demand for cost-effective, flexible production solutions surged, positioning virtual production as a resilient and innovative approach to filmmaking in the post-pandemic era.
The pre-production segment is expected to be the largest during the forecast period
The pre-production segment is expected to account for the largest market share during the forecast period by enabling efficient planning and visualization. It allows creators to design virtual environments, storyboards, and animations before filming begins, reducing costly on-set revisions. Real-time collaboration tools in pre-production streamline communication among directors, designers, and VFX teams. This segment enhances creative control and accelerates decision-making, improving overall production quality. As demand for immersive content grows, pre-production tools become essential for delivering high-end visual experiences cost-effectively.
The architecture & design segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the architecture & design segment is predicted to witness the highest growth rate, due to realistic visualization of building concepts before construction begins. It allows architects and designers to create immersive 3D environments for client presentations and design approvals. Virtual production tools enhance collaboration by allowing real-time changes and feedback among stakeholders. These technologies reduce the need for physical models, saving time and costs in the design process. Additionally, the integration of augmented and virtual reality helps in detecting design flaws early, improving overall project accuracy and efficiency.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to demand for high-quality content in film, television, and gaming industries. Countries like China, India, Japan, and South Korea are leading this expansion through significant investments in virtual production infrastructure and talent development. China, in particular, is heavily investing in virtual production to meet the growing demand for digital content in film and online streaming platforms. The region is also seeing a rise in government initiatives to boost the local film industry, which is fueling the adoption of advanced production technologies. As a result, the Asia Pacific region is projected to become a key contributor to the global market's expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advancements in technology such as LED walls, real-time rendering, and motion capture. Major studios and production companies are adopting virtual production techniques for film, television, and gaming. This trend is further supported by increasing demand for high-quality content, cost-efficient production methods, and enhanced creative possibilities. The North American market benefits from a well-established entertainment industry, innovation hubs, and strong investment in research and development, making it a key player in the global virtual production landscape.
Key players in the market
Some of the key players profiled in the Virtual Production Market include Epic Games, Inc., Adobe Inc., Autodesk Inc., NVIDIA Corporation, Technicolor Creative Studios SA, HTC Corporation, Mo-Sys Engineering Ltd., Side Effects Software Inc., Vicon Motion Systems Ltd., BORIS FX Inc., Arashi Vision Inc, HumanEyes Technologies Ltd., Panocam3d.com, Sony Group Corporation, Disguise and The Third Floor.
In October 2024, Epic launched Fab, a unified digital asset marketplace integrating Unreal Engine Marketplace, Sketchfab, ArtStation, and Quixel. Fab offers creators an 88% revenue share and aims to support assets for platforms like Roblox and Minecraft, facilitating content creation for a potential interoperable metaverse.
In June 2023, Epic Games partnered with LVMH to enhance the creative processes of its brands using Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology. This collaboration aims to revolutionize product creation, advertising, and customer engagement through immersive digital experiences like virtual fitting rooms and fashion shows.