한글목차

가상 프로덕션의 동향과 예측

세계의 가상 프로덕션 시장의 미래는 영화, TV 시리즈, CM 광고, 온라인 비디오 시장에서의 기회로 유망시되고 있습니다. 세계의 가상 프로덕션 시장은 2024-2030년 CAGR이 15.1%로, 2030년까지 추정 77억 달러에 달할 것으로 예상되고 있습니다. 이 시장의 주요 촉진요인은 영화 및 TV 산업에서 시각 효과에 대한 수요가 크게 증가하고, LED월기술을 통한 가상 프로덕션의 도입이 증가하고, Netflix 및 Amazon Prime과 같은 디지털 비디오 스트리밍 플랫폼에 대한 세계 수요가 증가하고 있습니다.

• Lucintel은 제품 유형에서 포스트 프로덕션이 예측 기간 중 가장 큰 부문으로 남을 것으로 예상하고 있습니다.
• 최종 용도 카테고리에서는 영화가 가장 큰 부문으로 남을 것으로 보입니다.
• 지역별로는 아시아태평양이 예측 기간 중 가장 높은 성장세를 보일 것으로 예상됩니다.

가상 프로덕션 시장에서의 전략적 성장 기회

가상 프로덕션 시장은 다양한 용도에서 전략적 성장 기회를 제공하고, 시장 침투 확대와 함께 혁신을 촉진할 수 있습니다.

• 장편 영화 제작: 장편 영화의 가상 제작에 투자하면 보다 통제된 환경을 통해 비용과 시간이 많이 소요되는 복잡한 시각 효과를 줄일 수 있습니다.
• TV 및 스트리밍 컨텐츠: 가상 제작 기술은 TV 및 스트리밍 플랫폼에 고품질의 시각적으로 매력적인 컨텐츠를 효율적으로 제작할 수 있는 능력을 제공하여 다양한 프로그램에 대한 소비자 수요 증가에 대응할 수 있습니다.
• 게임 및 인터랙티브 미디어: 게임 및 인터랙티브 미디어에서 가상 프로덕션을 활용하면 실시간 렌더링과 몰입형 경험을 향상시켜 더욱 매력적이고 역동적인 컨텐츠 제작이 가능합니다.
• 광고 및 광고: 가상 프로덕션은 시각적으로 아름답고 혁신적인 광고를 제작할 수 있으며, 브랜드가 시청자를 끌어들이고 설득력 있는 메시지를 전달할 수 있는 새로운 방법을 제시합니다.
• 교육 및 훈련 시뮬레이션: 가상 제작 기술은 실제와 같은 교육 및 훈련 시뮬레이션을 개발하여 학습 경험을 향상시키고 다양한 부문의 실습을 설명할 수 있습니다.

이러한 성장 기회는 가상 프로덕션 시장의 미래를 형성하고 투자 전략과 기술 발전에 영향을 미치고 있습니다.

가상 프로덕션 시장 활성화 요인 및 과제

가상 프로덕션 시장 개척은 다양한 촉진요인과 과제에 영향을 받고 있습니다.

가상 프로덕션 시장 활성화 요인에는 다음과 같은 것이 있습니다.

• 기술 혁신 : LED 디스플레이, 실시간 렌더링 등 시각적 스토리텔링과 제작 효율성에 새로운 가능성을 제공하는 기술 혁신이 시장을 주도합니다.
• 비용 효율성: 가상 프로덕션은 로케이션 촬영이나 물리적 세트 디자인보다 저렴하므로 제작 비용을 절감하고 고품질 컨텐츠에 대한 접근성을 높일 수 있습니다.
• 고품질 컨텐츠에 대한 수요: 영화, TV, 스트리밍 플랫폼에서 시각적으로 매력적이고 몰입감 있는 컨텐츠에 대한 수요가 증가함에 따라 가상 제작 기술이 성장하고 있습니다.
• 창의적 유연성: 가상 프로덕션을 사용하는 크리에이티브 전문가는 디지털 환경과 효과를 보다 자유롭게 활용할 수 있으며, 스토리텔링과 제작 능력을 향상시킬 수 있습니다.
• 세계 협업: 이러한 기술 및 공급자가 생산자와 협력하면 전 세계에서 이러한 기술의 도입을 촉진할 수 있습니다.

가상 프로덕션 시장이 해결해야 할 과제는 다음과 같습니다.

• 높은 초기 투자 비용: 이는 최신 기술과 가상 스튜디오를 사용하여 영화를 제작하려는 많은 영화사들에게 큰 도전이 될 수 있습니다.
• 기술적 복잡성: 새로운 방식으로 전환하는 기존 팀은 가상 프로덕션의 메커니즘에 대한 특정 기술을 습득하는 데 어려움을 겪을 수 있습니다.
• 기존 방식과의 통합: 기존 촬영 방식과 가상 프로덕션에서 사용되는 방식을 결합하려면 일관된 결과를 얻기 위해 적절한 조정과 계획이 필요합니다.

이러한 촉진요인과 장애물은 가상 제작 시장을 형성하고 그 성장과 시장 진출기업의 전략에 영향을 미칩니다.

목차

제1장 개요

제2장 세계의 가상 프로덕션 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 산업 촉진요인과 과제

제3장 2018-2030년 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 가상 프로덕션 시장 동향(2018-2023년)과 예측(2024-2030년)
• 유형별 세계의 가상 프로덕션 시장
  • 프리 프로덕션
  • 프로덕션
  • 포스트 프로덕션
• 컴포넌트별 세계의 가상 프로덕션 시장
  • 하드웨어
  • 소프트웨어
  • 서비스
• 최종 용도별 세계의 가상 프로덕션 시장
  • 필름
  • TV 시리즈
  • 상업 광고
  • 온라인 비디오
  • 기타

제4장 2018-2030년 지역별 시장 동향과 예측 분석

• 지역별 가상 프로덕션 시장
• 북미의 가상 프로덕션 시장
• 유럽의 가상 프로덕션 시장
• 아시아태평양의 가상 프로덕션 시장
• 기타 지역의 가상 프로덕션 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 가상 프로덕션 시장의 성장 기회 : 유형별
  • 세계 가상 프로덕션 시장의 성장 기회 : 컴포넌트별
  • 세계의 가상 프로덕션 시장의 성장 기회 : 최종 용도별
  • 세계의 가상 프로덕션 시장의 성장 기회 : 지역별
• 세계의 가상 프로덕션 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 가상 프로덕션 시장의 능력 확대
  • 세계의 가상 프로덕션 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 주요 기업의 기업 개요

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

영문목차

Virtual Production Trends and Forecast

The future of the global virtual production market looks promising with opportunities in the movies, TV series, commercial Ad, and online video markets. The global virtual production market is expected to reach an estimated $7.7 billion by 2030 with a CAGR of 15.1% from 2024 to 2030. The major drivers for this market the significantly growing demand for visual effects in the movie and television industries, the increasing implementation of virtual production with LED wall technology, and the rising demand for digital video streaming platforms like Netflix and Amazon Prime across the globe.

• Lucintel forecasts that, within the type category, post-production will remain the largest segment over the forecast period.
• Within the end-use category, movies will remain the largest segment.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Virtual Production Market

Several important trends are transforming how content is created and delivered in the virtual production market.

• LED Volume Stages: Instead of using green screens for traditional backgrounds, large LED screens can interface with digital environments in real-time, thereby enhancing realism.
• Real-Time Rendering: Developments in real-time rendering technologies enable instant visualization of virtual scenes and effects resulting in a more streamlined production process as well as more vibrant creative choices.
• Hybrid Production Models: By combining conventional and virtual production techniques, hybrid processes have become more flexible and efficient. Thus, it is possible to combine physical sets with digital elements which will add value to visual storytelling.
• Increased Use of VR and AR: Virtual Reality (VR) and Augmented Reality (AR) have been deployed for the creation of immersive environments and experiences which are meant to widen the scope of possibilities while expanding virtual production applications.
• AI-Driven Content Creation: Artificial intelligence is being utilized in optimizing workflows in virtual production from script analysis to scene composition and automated rendering among other functions thus increasing productivity and creativity across sectors.

These trends are driving innovation in the virtual production market, reshaping how content is produced and experienced.

Recent Developments in the Virtual Production Market

Such recent developments emphasize rapid advancements as well as widening scopes through various key changes made to this technology.

• LED Volume Technology is Expanding: The development of LED volume technology has resulted in more engulfing and versatile production settings, which reduces the need for location shoots and enhances special effects.
• Advances in Real-Time Graphics Engines: Betterment of real-time graphics engines such as Unity and Unreal Engine facilitates detailed virtual arenas that are interactive; making it possible to revolutionize how scenes are seen and created.
• Virtual Studios Are on the Rise: New virtual studios are being set up across the globe to meet the growing demand for virtual production by offering high-end scalable facilities for premium quality content creation.
• Embedding AI Tools: Integration of AI tools into virtual production workflows increases automation from the scene generation to post-production processes making them faster and more efficient.
• Collaborations And Partnerships: Collaboration between technological solutions providers and production companies is enabling innovation, leading to new techniques such as virtual film shooting being adopted.

These changes continue to push forward advancements in the virtual production market ultimately making this a crucial part of any modern movie or content development process.

Strategic Growth Opportunities for Virtual Production Market

The virtual production market offers several strategic growth opportunities within various applications thereby spurring innovation as well as expanding its market penetration.

• Feature Film Production: Investing in virtual production for feature films brings about less costly and time-intensive complex visual effects due to more managed environments.
• Television and Streaming Content: Virtual production techniques offer TV and streaming platforms the ability to create high-quality, visually engaging content efficiently, catering to growing consumer demand for diverse programming.
• Gaming and Interactive Media: Leveraging virtual production in gaming and interactive media enhances real-time rendering and immersive experiences, providing opportunities for more engaging and dynamic content.
• Advertising and Commercials: Virtual production allows for the creation of visually stunning and innovative advertisements, offering brands new ways to engage audiences and deliver compelling messages.
• Educational and Training Simulations: Virtual production technologies can be used to develop realistic educational and training simulations, improving learning experiences and providing hands-on practice in various fields.

These growth opportunities are shaping the future of the virtual production market, influencing investment strategies as well as technological advancements.

Virtual Production Market Driver and Challenges

The development of the virtual production market is influenced by various drivers and challenges.

The factors responsible for driving the virtual production market include:

• Technological Innovation: The market is driven by technological innovation, like LED displays and real-time rendering, that gives new possibilities to visual storytelling and production efficiency.
• Cost Efficiency: This makes virtual production cheaper than location shoots and physical set designs thus reducing the cost of production thereby increasing access to high-quality content.
• Demand for High-Quality Content: Virtual production technologies are growing because of the rise in demand for visually appealing and immersive content in film, TV, and streaming platforms.
• Creative Flexibility: This enhances storytelling and production capacities as creative professionals who use virtual production have more room to play around with digital environments as well as effects.
• Global Collaboration: The innovation by these technology providers working together with producers will enhance the adoption of these techniques across the globe.

Challenges in the virtual production market are:

• High Initial Investment: This can be a significant challenge for many film companies seeking to produce their movies using virtual studios coupled with modern technology in place.
• Technical Complexity: Traditional teams transitioning to new methods may find it challenging to acquire specific skills on how virtual production works
• Integration with Traditional Methods: Combining traditional filming methods with those used in virtual productions requires proper coordination and planning so that they give consistent results.

The drivers and obstacles serve to shape the virtual production market and thereby influence its growth as well as the strategies of industry participants.

List of Virtual Production Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies virtual production companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the virtual production companies profiled in this report include-

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Market by Segment

The study includes a forecast for the global virtual production market by type, component, end use, and region

Virtual Production Market by Type [Analysis by Value from 2018 to 2030]:

• Pre-production
• Production
• Post-production

Virtual Production Market by Component [Analysis by Value from 2018 to 2030]:

• Hardware
• Software
• Services

Virtual Production Market by End Use [Analysis by Value from 2018 to 2030]:

• Movies
• TV Series
• Commercial Ads
• Online Videos
• Others

Virtual Production Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Virtual Production Market

As technology advances and creative industries embrace new ways of filmmaking and content creation, there have been significant advancements in the virtual production market.

• United States: Hollywood has shown us how to use LED volume stages and immediate rendering technologies with real-time rendering technologies that enhance quality and speed up processes.
• China: China is quickly adopting virtual production technologies, investing heavily in cutting-edge studios, and partnering with virtual set integrators for mainstream media productions.
• Germany: Germany is expanding its virtual production capabilities, concentrating on high-tech virtual studio infrastructure and collaborations with European technology companies to improve the film and television production process.
• India: India is investigating into application of virtual production to its motion picture industry where emerging studios are employing it as a mode of simplifying their methods of work during production thus adding vfx to their movies.
• Japan: Japan uses virtual sets together with digital effects for animation films. This helps them come up with their anime storylines better even as they cut down on several shootings within the live-action movies as well.

Features of the Global Virtual Production Market

Market Size Estimates: Virtual production market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Virtual production market size by type, component, end use, and region in terms of value ($B).

Regional Analysis: Virtual production market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, components, end uses, and regions for the virtual production market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the virtual production market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the virtual production market by type (pre-production, production, and post-production), component (hardware, software, and services), end use (movies, TV series, commercial Ads, online videos, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Virtual Production Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Virtual Production Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Virtual Production Market by Type
  • 3.3.1: Pre-production
  • 3.3.2: Production
  • 3.3.3: Post-production
• 3.4: Global Virtual Production Market by Component
  • 3.4.1: Hardware
  • 3.4.2: Software
  • 3.4.3: Services
• 3.5: Global Virtual Production Market by End Use
  • 3.5.1: Movies
  • 3.5.2: TV Series
  • 3.5.3: Commercial Ads
  • 3.5.4: Online Videos
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Virtual Production Market by Region
• 4.2: North American Virtual Production Market
  • 4.2.1: North American Market by Type: Pre-production, Production, and Post-production
  • 4.2.2: North American Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.3: European Virtual Production Market
  • 4.3.1: European Market by Type: Pre-production, Production, and Post-production
  • 4.3.2: European Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.4: APAC Virtual Production Market
  • 4.4.1: APAC Market by Type: Pre-production, Production, and Post-production
  • 4.4.2: APAC Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.5: ROW Virtual Production Market
  • 4.5.1: ROW Market by Type: Pre-production, Production, and Post-production
  • 4.5.2: ROW Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Virtual Production Market by Type
  • 6.1.2: Growth Opportunities for the Global Virtual Production Market by Component
  • 6.1.3: Growth Opportunities for the Global Virtual Production Market by End Use
  • 6.1.4: Growth Opportunities for the Global Virtual Production Market Region
• 6.2: Emerging Trends in the Global Virtual Production Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Virtual Production Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Virtual Production Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: 360Rize
• 7.2: Adobe
• 7.3: Arashi Vision
• 7.4: Autodesk
• 7.5: BORIS FX
• 7.6: Epic Games
• 7.7: HTC Corporation
• 7.8: HumanEyes Technologies
• 7.9: Mo-Sys Engineering
• 7.10: NVIDIA