Stratistics MRC에 따르면 세계 위탁포장 및 풀필먼트 서비스 시장은 2025년에 1,124억 달러를 차지하고, 2032년까지 연평균 복합 성장률(CAGR) 11.3%로 성장하여 2,379억 달러에 이를 것으로 예측됩니다.
포장 및 풀필먼트 위탁 서비스는 제품의 유통, 라벨링, 포장, 조립을 전문업자와 계약하여 실시하는 것입니다. 회사의 포장 인프라에 투자하지 않고 수축 포장, 키팅, 맞춤 포장 등의 업무를 처리함으로써 기업이 시장 기대에 부응하여 확장성을 높이고 비용을 절감할 수 있습니다.
Statista에 따르면 전자상거래 부문은 전년 대비 8.7%로 계속 탄탄한 성장세를 보이고 있습니다.
커스터마이즈 수요
모든 업계의 기업은 기업의 정체성을 반영하고 특정 제품 요구 사항에 적합한 맞춤형 포장 옵션을 추구하고 있습니다. 위탁 포장회사는 전문적인 경험과 신기술을 제공하기 때문에 기업은 많은 자본을 투입하지 않고 혁신적인 포장 솔루션을 전개할 수 있습니다.
타사 제공업체에 대한 의존도 높음
포장 공정을 외주하는 기업은 외부 시설간에 비슷한 기준을 유지하기 어려우므로 품질관리 위험에 직면할 가능성이 있습니다. 위탁 포장업체의 스케줄이나 전문지식을 이용하면 기업이 시장의 변화나 급격한 고객 요구에 신속하게 대응하기 어려워질 가능성도 있습니다.
지속 가능한 포장 솔루션 확대
지속가능한 포장 솔루션의 성장은 포장 풀필먼트 위탁 서비스 시장에 큰 기회를 가져오고 있습니다. 개별 기업이 독자적으로 개발하기 위해서는 비용이 많이 드는 기업에 투자하는 데 유리한 입장에 있습니다. 포장 수탁업자는 또한 전문 지식을 활용하여 제품의 무결성과 브랜드의 매력을 유지하면서 고객이 복잡한 지속가능성에 관한 법률에 대응할 수 있도록 도와줍니다.
치열한 경쟁
유럽에서만 약 1,000개 회사의 위탁포장 서비스 제공업체가 존재합니다. 중소 수탁포장 업체는 규모의 경제나 첨단 기술력을 이용할 가능성이 있는 대기업과의 경쟁에 직면하고 있으며, 대형 창고 물류 프로바이더가 포장 및 풀필먼트 시장에 도입됨으로써, 이러한 기업은 종합적인 엔드 투 엔드 공급 체인 솔루션을 제공하고 있기 때문에 경쟁력이 높아지고 있습니다.
COVID-19의 유행은 위탁포장 및 풀필먼트 서비스 시장에 광범위한 영향을 미쳤습니다. 뿐만 아니라 소비자 행동의 대폭적인 변화, 특히 전자상거래와 처방전의 온라인 구매 증가는 포장과 풀필먼트 서비스에 새로운 가능성을 가져왔습니다.
예측 기간 동안 1차 포장 분야가 최대가 될 전망
예측 기간 동안 1차 포장 분야가 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 짧은 생산 기간과 빈번한 전환이 필요한 프로젝트에 있어서, 제조업체에 있어서 필수적이 되고 있습니다. 또한, 제품의 유통 기한을 연장하는 참신한 1차 포장 솔루션에 대한 수요 증가가 이 부문 시장 리더십을 강화하고 있습니다.
전자상거래 및 소매 부문은 예측 기간 중 가장 높은 CAGR이 예상됩니다.
예측 기간 동안 전자상거래 및 소매 부문이 가장 높은 성장률을 보일 것으로 예측됩니다. 밀키트, 코스메틱 상품, 큐레이션 박스 등의 구독형 서비스의 대두에 의해 브랜드의 아이덴티티를 반영해, 상자에서 꺼냈을 때의 체험을 향상시키는 특수한 포장에 대한 수요가 높아지고 있습니다. 또한, 전자상거래 활동의 계절적인 급증을 관리하기 위한 확장성이 있는 포장과 풀필먼트 업무 수요가 이 부문의 급속한 확대에 박차를 가하고 있습니다.
예측 기간 중 북미 지역이 최대 시장 점유율을 차지할 것으로 예측됩니다. 또한, 미국 시장은 동국에서 사업을 전개하는 코패킹 기업에 의한 활동의 결과로서 확대하고 있습니다.
예측기간 중 아시아태평양이 가장 높은 CAGR을 나타낼 것으로 예측되고 있습니다. 아시아태평양은 북미와 유럽에 비해 인건비가 싸기 때문에 기업이 포장 및 풀필먼트 서비스를 아웃소싱하여 운영 비용을 최소화하고 공급망의 효율을 향상시키는 것을 촉구하고 이 지역의 이 업계에서 급속한 확대에 기여하고 있습니다.
According to Stratistics MRC, the Global Contract Packaging and Fulfillment Services Market is accounted for $112.4 billion in 2025 and is expected to reach $237.9 billion by 2032 growing at a CAGR of 11.3% during the forecast period. Contract packaging and fulfillment services entail contracting with specialist third-party suppliers to handle product distribution, labeling, packing, and assembly. By guaranteeing that goods are effectively prepared for retail or direct-to-consumer distribution, these services optimize supply chain processes. Without investing in internal packaging infrastructure, providers enable firms to satisfy market expectations, increase scalability, and cut costs by handling operations like shrink-wrapping, kitting, and bespoke packaging.
According to Statista, the e-commerce sector continues to show robust growth at 8.7% year-over-year.
Demand for customization
Companies across industries are increasingly looking for customized packaging choices that reflect their corporate identity and suit specific product requirements. This tendency is especially noticeable in the food and beverage, pharmaceutical, and personal care industries, where distinctive packaging designs make products stand out on store shelves. Contract packaging companies provide specialized experience and new technologies, allowing firms to deploy innovative packaging solutions without making significant capital commitments. Furthermore, the growing consumer appetite for bespoke items is driving manufacturers to collaborate with contract packagers that can handle small-batch operations and frequent design modifications.
High dependency on third-party providers
Companies that outsource their packaging processes face possible quality control risks since it is difficult to maintain similar standards across external facilities. Furthermore, relying on external partners may cause communication gaps and coordination issues, potentially leading to production delays or errors. Employing contract packagers' schedules and expertise may also make it more difficult for businesses to react quickly to changes in the market or pressing customer needs. Supply chain vulnerabilities become increasingly obvious as disruptions to the service provider have a direct influence on the client's operations. Furthermore, sharing sensitive details with external packaging partners may raise issues about the security of proprietary product information and formulations.
Expansion of sustainable packaging solutions
The growth of sustainable packaging solutions creates a giant opportunity in the contract packaging and fulfillment services market. As global environmental concerns grow, businesses are increasingly looking for eco-friendly packaging solutions to lower their carbon impact while meeting customer expectations. Contract packagers are well-positioned to invest in sustainable materials, recyclable designs, and new biodegradable solutions that would be costly for individual companies to develop on their own. Furthermore, strict regulatory frameworks for packaging materials and waste management are hastening the adoption of green packaging strategies across industries. Contract packaging providers can also apply their expertise to help customers navigate complex sustainability laws while maintaining the integrity of their products and the appeal of their brands.
Intense competition
Established and new companies comprise the sector, with approximately 1,000 providers of contract packaging services in Europe alone. This competitive landscape encourages businesses to constantly innovate while maintaining competitive pricing, potentially reducing profit margins. Smaller contract packagers face competition from larger enterprises that may use economies of scale and advanced technological skills. Furthermore, the introduction of big warehousing and logistics providers into the packaging fulfillment market has increased competitiveness because these companies provide comprehensive end-to-end supply chain solutions.
The COVID-19 epidemic has a wide-ranging impact on the contract packaging and fulfillment services market. The pandemic caused significant supply chain disruptions that hampered raw material procurement and impeded market growth, but it also increased demand in certain sectors. The pharmaceutical and healthcare industries expanded significantly, creating a greater demand for specialized packaging solutions. Furthermore, substantial changes in consumer behavior, particularly the rise in e-commerce and online prescription purchases, opened up new potential for packaging and fulfillment services. Many businesses collaborated with local contract packagers to avoid supply chain interruptions, while others pushed for faster turnarounds and shorter lead times in response to quickly changing market conditions.
The primary packaging segment is expected to be the largest during the forecast period
The primary packaging segment is expected to account for the largest market share during the forecast period. This dominance arises from its crucial role in direct product protection and preservation, especially in the pharmaceutical and food and beverage industries, where product integrity is critical. Primary packaging services have become critical for manufacturers, particularly for projects that necessitate short production runs or frequent changeovers, such as new product launches and seasonal demand. Furthermore, the growing demand for novel primary packaging solutions that extend product shelf life strengthens this segment's market leadership.
The e-commerce & retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the e-commerce & retail segment is predicted to witness the highest growth rate. This increased growth is mostly driven by the thriving e-commerce sector. The growing popularity of online shopping platforms has boosted the need for dependable, efficient, and adaptable packaging and fulfillment solutions that protect products throughout transportation while being cost-effective and ecologically responsible. The rise of subscription-based services such as meal kits, cosmetic goods, and curated boxes has increased the demand for specialized packaging that reflects brand identity and provides improved unboxing experiences. Furthermore, the demand for scalable packaging and fulfillment operations to manage seasonal spikes in e-commerce activity is fueling this segment's rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is due to the presence of numerous leading worldwide brands and firms from various industries, including food and drinks, pharmaceuticals, cosmetics, and consumer goods, with headquarters or large activities in the region. These organizations commonly outsource their packaging requirements to contract packagers to streamline operations and focus on key capabilities. Furthermore, the market in the United States is expanding as a result of actions carried out by co-packing firms operating in the country. North America's advanced technological infrastructure and concentration on innovation in packaging solutions helped solidify its global market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This phenomenal expansion is fueled by a mix of rapid industrialization, rising consumer demand, and a burgeoning middle class in countries such as China, India, and Southeast Asia. The region's tremendous economic growth is resulting in stronger manufacturing capabilities and a thriving e-commerce industry, both of which are important drivers of contract packaging and fulfillment services. Furthermore, Asia Pacific has a lower labor cost than North America and Europe, which encourages businesses to outsource packaging and fulfillment services to minimize operational costs and improve supply chain efficiency, contributing to the region's rapid expansion in this industry.
Key players in the market
Some of the key players in Contract Packaging and Fulfillment Services Market include Sonoco Products Company, Sharp, AmeriPac Inc., WePack, Jonco Industries, Pacmoore Products Inc., WestRock Company, TPC Packaging Solutions, Aaron Thomas Company Inc., Assemblies Unlimited Inc., Co-Pak Packaging Corporation, DHL, FedEx Fulfillment, ShipBob, ShipMonk, Rakuten Super Logistics, Red Stag Fulfillment and Hollingsworth.
In April 2025, Sonoco completed the sale of its Thermoformed and Flexibles Packaging business to TOPPAN Holdings Inc. for approximately $1.8 billion. The company is utilizing approximately $1.5 billion of after-tax cash proceeds to reduce leverage, allowing them to further invest in growing their sustainable metal and fiber consumer and industrial packaging businesses.
In May 2024, Sharp announced plans for expansion of its Macungie, PA site to increase production capacity for sterile injectables secondary packaging. The expansion will add 157,500 sq. ft. of space to create a 315,000-square-foot facility, bringing Sharp's total global footprint to more than 1.7 million square feet.
In January 2024, WestRock announced plans to build a new corrugated box plant in Pleasant Prairie, Wisconsin, to meet growing demand from customers in the Great Lakes region. The investment, estimated at approximately $140 million, will position WestRock to increase its production capabilities and improve its cost profile in the region. Construction will begin in 2024 and is expected to be completed in 2025.