수탁 포장 세계 시장 규모는 2024년에 729억 8,000만 달러에 달했습니다. IMARC Group은 2033년에는 1,401억 8,000만 달러에 달할 것으로 예상하며, 2025-2033년 연평균 6.75%의 CAGR을 기록할 것으로 예측하고 있습니다. 2024년 시장은 현재 북미가 지배적입니다. 인공지능(AI)과 사물인터넷(IoT)의 통합이 증가하여 프로세스를 간소화하고 패키징 작업을 보다 효율적으로 만드는 것이 시장을 이끄는 주요 요인 중 일부입니다.
수탁 포장이란 계약 포장업자 또는 공동 포장업자로 알려진 전문 제3자 업체에 제품 포장을 위탁하는 절차를 말합니다. 포장, 배송, 유통의 각 측면을 포함하며, 대량 운송을 위한 팔레타이징 및 수축 포장을 수반하는 경우가 많습니다. 성수기에 계절 상품을 취급하는 기업의 경우, 상설 인프라에 투자하지 않고도 수요 증가에 대응하기 위해 필수적입니다. 기업은 규모의 경제와 전문성을 갖춘 포장업체에 위탁함으로써 포장 비용을 절감할 수 있습니다. 또한, 기간 한정 캠페인이나 이벤트를 위한 매력적인 판촉용 패키지를 제작할 수 있습니다.
현재, 변화하는 포장 요구 사항에 신속하게 대응할 수 있고 제품 변형 및 업데이트에 도움이 되기 때문에 수탁 포장에 대한 수요가 증가함에 따라 시장 성장을 촉진하고 있습니다. 또한, 빠른 납기를 실현하고 신제품의 빠른 시장 진입을 가능하게 하는 수탁 포장의 이용이 증가하고 있으며, 이는 시장 성장을 촉진하고 있습니다. 또한, 수탁 포장 업체는 견고한 품질 관리 프로세스를 가지고 있기 때문에 포장의 일관성과 신뢰성을 보장하기 때문에 수탁 포장의 인기가 높아지고 있으며, 시장 전망은 양호합니다. 이와는 별도로, 오류를 최소화하고 시간을 절약하기 위해 포장 활동의 아웃소싱이 증가하고 있는 것도 시장 성장을 뒷받침하고 있습니다. 또한, 프로세스를 간소화하고, 정확성을 높이고, 생산성을 향상시키고, 포장 작업을 보다 효율적이고 비용 효율적으로 만들기 위해 인공지능(AI)과 사물인터넷(IoT)의 통합이 진행되고 있는 것도 시장 성장을 강화하고 있습니다.
E-Commerce 브랜드 증가
현재 온라인을 통해 상품을 판매하고 구매자의 집 앞까지 배송하는 E-Commerce 브랜드가 증가하고 있습니다. 또한, 스마트폰 및 기타 모바일 기기의 보급으로 온라인 쇼핑이 그 어느 때보다 친숙해져 소비자는 이동 중에도 제품을 검색하고 구매할 수 있게 되었습니다. 이러한 연결성의 증가는 E-Commerce 브랜드의 잠재 고객층을 확대하여 도시와 외딴 지역에 거주하는 개인에게까지 도달할 수 있게 해줍니다. 또한, 안전한 결제 게이트웨이의 발전과 온라인 보안의 향상으로 소비자들이 온라인 금융 거래에 대한 신뢰가 높아지면서 E-Commerce 산업이 더욱 활성화되고 있습니다. 또한, E-Commerce 브랜드의 증가는 전 세계 수탁 포장 수요에 긍정적인 영향을 미치고 있습니다.
지속가능한 포장재 사용 증가
소비자들의 환경에 대한 인식이 높아짐에 따라 지속가능하고 친환경적인 포장 옵션에 대한 수요가 증가하고 있습니다. 많은 브랜드들이 환경에 대한 약속에 따라 지속가능한 포장 솔루션을 제공하는 수탁 포장업체를 적극적으로 찾고 있습니다. 이러한 지속가능한 포장에 대한 수요 증가는 수탁 포장업체가 서비스 제공을 확대하고 더 넓은 고객층을 대상으로 서비스를 제공할 수 있는 새로운 기회를 창출하고 있습니다. 지속가능한 포장을 통해 브랜드는 환경 보호에 대한 약속을 보여줌으로써 경쟁이 치열한 시장에서 차별화를 꾀할 수 있습니다. 지속가능한 옵션을 제공하는 수탁 포장업체와 협력하는 기업들은 브랜드 평판을 높이고, 환경에 민감한 소비자들에게 어필하여 브랜드 충성도를 높이고 긍정적인 입소문 마케팅으로 이어질 수 있습니다.
커스터마이징과 개인화에 대한 수요 증가
커스터마이징과 개인화에 대한 수요는 수탁 포장업체의 서비스 제공의 다양화로 이어지고 있습니다. 수탁 포장업체는 다양한 제품 변형, 포장 디자인 및 라벨링 요구 사항을 충족할 수 있는 역량을 갖추고 있습니다. 이러한 능력의 확대로 브랜드는 자체 포장 시설에 많은 투자를 하지 않고도 고객에게 개인화된 포장 옵션을 제공할 수 있게 되었습니다. 또한, 맞춤형 패키징은 혼잡한 시장에서 브랜드를 돋보이게 하는 데 도움이 됩니다. 독특한 패키징 솔루션을 제공할 수 있는 계약 패키징 업체는 고객의 브랜드 차별화에 기여할 수 있습니다. 맞춤형, 개인화된 패키징은 소비자에게 더욱 매력적이고 기억에 남는 경험을 선사합니다. 제품이 개인의 취향과 상황에 맞게 만들어지면 고객은 브랜드와 더 강한 정서적 유대감을 느낄 수 있습니다. 이러한 참여의 증가는 고객 만족도 향상과 재구매로 이어집니다.
The global contract packaging market size was valued at USD 72.98 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 140.18 Billion by 2033, exhibiting a CAGR of 6.75% from 2025-2033. North America currently dominates the market in 2024. The growing number of e-commerce brands, increasing utilization of sustainable packaging, and rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes and making packaging operations more efficient are some of the major factors propelling the market.
Contract packaging refers to the procedure of outsourcing the packaging of products to specialized third-party companies known as contract packagers or co-packers. It encompasses packing, shipping, and distribution aspects, often involving palletizing and shrink-wrapping for bulk transportation. It is essential for businesses that are dealing with seasonal products during peak periods to meet increased demand without investing in permanent infrastructure. It enables companies to save on packaging costs by outsourcing to contract packagers who benefit from economies of scale and expertise. It also allows companies to create attractive promotional packaging for limited time offers or events.
At present, the increasing demand for contract packaging, as it can quickly adapt to changing packaging requirements and is useful for product variations or updates, is impelling the growth of the market. Besides this, the rising utilization of contract packaging, as it leads to quicker turnaround times, enabling faster market entry for new products, is propelling the growth of the market. In addition, the growing popularity of contract packaging as contract packagers have robust quality control processes, ensuring the consistency and reliability of packaging is offering a favorable market outlook. Apart from this, the increasing outsourcing of packaging activities to minimize errors and save time is supporting the growth of the market. Additionally, the rising integration of artificial intelligence (AI) and the Internet of Things (IoT) for streamlining processes, enhancing accuracy, boosting productivity, and making packaging operations more efficient and cost-effective is strengthening the growth of the market.
Rising number of e-commerce brands
At present, there is an increase in the number of e-commerce brands selling products online and delivering them to the doorstep of buyers. Additionally, the widespread utilization of smartphones and other mobile devices has made online shopping more accessible than ever, allowing consumers to browse and purchase products on the go. This increased connectivity is expanding the potential customer base for e-commerce brands, reaching individuals in both urban and remote areas. Moreover, advancements in secure payment gateways and improved online security are instilling greater confidence in consumers to conduct financial transactions online and boosting the e-commerce industry. Furthermore, the increasing number of e-commerce brands is positively influencing the demand for contract packaging around the world.
Increasing utilization of sustainable packaging
As consumers become more environmentally conscious, there is a rising demand for sustainable and eco-friendly packaging options. Many brands are actively seeking contract packaging companies that offer sustainable packaging solutions to align with their environmental commitments. This increasing demand for sustainable packaging is creating new opportunities for contract packagers to expand their service offerings and cater to a broader client base. Sustainable packaging allows brands to differentiate themselves in a competitive market by showcasing their commitment to environmental stewardship. Companies that partner with contract packagers offering sustainable options that is enhancing their brand reputation and appealing to environmentally conscious consumers, leading to increased brand loyalty and positive word-of-mouth marketing.
Growing demand for customization and personalization
The demand for customization and personalization is leading contract packagers to diversify their service offerings. They are equipped to handle a wide range of product variations, packaging designs, and labeling requirements. This expanded capability allows brands to offer personalized packaging options to their customers without having to invest heavily in in-house packaging facilities. Moreover, customized packaging helps brands stand out in a crowded marketplace. Contract packagers that can provide unique packaging solutions contribute to enhancing brand differentiation for their clients. Customized and personalized packaging is creating a more engaging and memorable experience for consumers. When products are tailored to individual preferences or occasions, customers feel a stronger emotional connection to the brand. This heightened engagement is leading to increased customer satisfaction and repeat purchases.
Primary dominates the market
Primary contract packaging refers to the outsourcing of the packaging and assembly of the primary packaging of the components of a product to a third-party contract packaging company. The primary packaging is the layer of packaging that directly contains and protects the product. It is the packaging that comes into direct contact with the product and is usually the first layer of packaging that the end consumer interacts with. Primary contract packaging services are utilized by companies that may not have the necessary facilities, equipment, or expertise to handle the packaging of their products in-house. Outsourcing primary packaging allows companies to focus on their core competencies while relying on specialized contract packagers to handle the packaging and assembly efficiently.
Plastic holds the largest share of the market
Plastic materials come in various forms, such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC), and many others. Each type of plastic offers unique properties that make it suitable for different packaging applications. This versatility allows contract packagers to choose the most appropriate plastic material for a wide range of products. Plastic is also lightweight compared to other packaging materials, such as glass or metal. This characteristic reduces shipping costs and makes handling and transportation more manageable for both contract packagers and end consumers. Plastic packaging provides a high level of durability and protection for products. It can resist impact, moisture, and other environmental factors, safeguarding the product during transit and storage.
Bottling holds the biggest share of the market
Contract bottling services involve outsourcing the filling, capping, and labeling of liquid products into bottles to specialized packaging companies. Contract packagers that offer bottling services are equipped with specialized knowledge, skills, and equipment for efficiently handling the bottling process. They have experience in handling different types of liquids and bottles, ensuring that the filling process is precise and consistent. Besides this, setting up an in-house bottling facility can be a significant investment for brand owners, requiring capital expenditure for machinery, training, and maintenance. Contract bottling allows brands to avoid these upfront costs and opt for a more cost-effective solution by outsourcing to experienced packagers who already have the necessary infrastructure in place.
Food and beverage hold the maximum share of the market
Contract packaging allows food and beverage companies to reduce operational costs significantly. Setting up an in-house packaging facility involves substantial investments in machinery, equipment, labor, and maintenance. By outsourcing packaging to contract packagers, companies can avoid these upfront costs and benefit from economies of scale achieved by specialized packaging companies. The food and beverage industry often experiences fluctuations in demand due to seasonality, promotions, or product launches. Contract packaging provides the flexibility to adjust production volumes based on market demands. Companies can spontaneously scale up or down their packaging requirements without having to manage excess capacity during slow periods. Contract packaging companies specialize in packaging and have extensive expertise in handling various food and beverage products. They employ efficient packaging processes and advanced machinery to ensure precise and consistent packaging, reducing the risk of errors and product defects.
North America exhibits a clear dominance, accounting for the largest contract packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America held the biggest market share due to the rising focus on outsourcing various operations among businesses to reduce labor costs and eliminate the requirement of investing in in-house facilities.
Apart from this, the rising consumption of various convenient and packaged food and beverage items is supporting the growth of the market. In addition, the increasing demand for eco-friendly packaging in various sectors is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the rising number of e-commerce brands selling products online. Besides this, the increasing focus on maintaining product quality among the brands is bolstering the growth of the market.
Key market players are investing in state-of-the-art technology and automation to enhance packaging efficiency, accuracy, and speed. They are also planning to reduce human errors, increase production capacity, and generate quicker turnaround times, enabling them to handle larger volumes and meet client demands effectively. Top companies are diversifying into new packaging formats, such as flexible pouches, sustainable packaging solutions, or specialized packaging for specific industries like pharmaceuticals or cosmetics. They are also adopting sustainable packaging practices to align with the increasing demand for eco-friendly solutions. Leading companies are collaborating closely with clients to create unique and personalized packaging designs that help brands stand out in the market and create a strong brand identity.