Stratistics MRC에 따르면 세계의 스마트 포도밭 관리 시장은 2025년 82억 달러를 차지하며 예측 기간 동안 CAGR은 10.37%를 나타내 2032년에는 164억 달러에 이를 것으로 예측됩니다.
포도원 운영에 무인 항공기, GPS, IoT 센서, 데이터 분석 등의 최첨단 기술을 이용하여 포도 생산량, 품질, 지속가능성을 향상시키는 것은 "스마트 포도밭 관리"로 알려져 있습니다. 이 방법은 농약, 비료, 관개의 사용을 최적화하여 낭비를 없애고 생산성을 향상시킵니다.
고품질 포도와 와인에 대한 수요 증가
소비자가 프리미엄 와인을 추구하는 동안 포도원 소유자는 포도의 품질을 향상시키기 위해 최첨단 기술을 도입하고 있습니다. 품질 향상, 경비 절감, 수확량 증가는 이 정밀 농법의 성과입니다. 또한 포도원에 있어서 최상의 생육 조건을 보장하기 위해 기후 변화는 데이터 주도의 의사결정의 필요성을 높여주고 있습니다.
높은 초기 투자
IoT 센서, 무인 항공기 및 자동화 시스템을 포함한 스마트 기술 설정은 고액입니다. 지속적인 유지 보수에 대한 비용은 모두 높은 금액에 포함됩니다. 특히 저개발 국가에서는 이러한 경제적인 장애물에 의해 보급이 지연되고 있습니다.
다른 농업 기술과의 통합
스마트 포도밭 관리 시장은 다른 농업 기술과의 통합으로 크게 확대되고 정확성과 생산성이 향상됩니다. 이러한 기술의 데이터에 의해 지원됩니다. 또한 로봇과 자동화된 장비는 인건비를 절감하고 운용의 신뢰성을 높이고 있습니다.
AI와 머신러닝 도입
포도원의 경영자는 기술적 스킬이 부족하기 때문에 정교한 기기를 다루지 못하는 경우가 많습니다. 그렇다면 인터넷 연결이 안정적이지 않기 때문에 방해받을 수 있습니다.
COVID-19의 영향
COVID-19의 대유행은 스마트 포도밭 관리 시장에 큰 영향을 주어 공급망의 혼란, 노동력 부족, 포도원 경영의 축소를 일으켰습니다. 업계의 회복에 따라 효율성, 지속가능성 향상, 운영 비용 절감을 목적으로 한 자동화 및 디지털 솔루션에 대한 수요가 높아지고 있으며, 스마트 포도밭 관리 분야의 장기적인 성장이 전망되고 있습니다.
예측 기간 동안 센서 부문이 최대가 될 전망
토양 상태를 실시간으로 모니터링할 수 있는 센서 분야는 예측 기간 동안 최대 시장 점유율을 차지할 것으로 예측됩니다. 표백 최적화에 기여하고 포도 생산량과 품질을 향상시킵니다. IoT와 클라우드 플랫폼이 통합되면 의사결정은 자동화 및 데이터 분석을 통해 개선됩니다.
예측 기간 동안 포도원 매핑 분야의 CAGR이 가장 높을 것으로 예측됩니다.
예측 기간 동안 포도원 매핑 분야는 포도원의 지형과 식물의 건강 상태를 정확한 모니터링을 가능하게 함으로써 가장 높은 성장률을 보여줄 것으로 예측됩니다. 해충 방제 목표 설정, 수량 예측 개선 등이 가능해 드론과 위성 기술과의 통합으로 실시간 데이터 수집과 분석이 강화됩니다.
예측 기간 동안 아시아태평양이 정밀 농업의 기술 진보에 견인되어 최대 시장 점유율을 차지할 것으로 예측됩니다. 물품의 수량, 품질, 자원 효율의 향상이 가능해지고 있습니다. 지속 가능한 농법의 채용이 늘어나고, 스마트 농업 기술에 대한 정부의 지원도 함께, 시장은 더욱 활성화하고 있습니다.
예측 기간 동안 북미는 가장 높은 CAGR을 보여줄 것으로 예측됩니다. 이는 정밀 농업을 위한 IoT, 드론, AI, 데이터 분석 등의 선진 기술의 채용이 증가하고 있기 때문입니다. 질병을 감지하고 수율을보다 효율적으로 예측하는 데 도움이 됩니다. 고품질의 와인에 대한 수요 증가와 지속가능성 향상의 필요성으로 인해 시장은 확대 추세에 있으며, 주요 기업은 혁신적인 솔루션과 전략적 파트너십에 주력하고 수요 증가에 대응하고 있습니다.
According to Stratistics MRC, the Global Smart Vineyard Management Market is accounted for $8.2 billion in 2025 and is expected to reach $16.4 billion by 2032 growing at a CAGR of 10.37% during the forecast period.The use of cutting-edge technologies in vineyard operations, such as drones, GPS, IoT sensors, and data analytics, to improve grape output, quality, and sustainability is known as "smart vineyard management." It makes it possible to track weather, pest activity, plant health, and soil moisture in real time, enabling accurate and prompt actions. This method reduces waste and increases productivity by optimising the use of pesticides, fertiliser, and irrigation. In a competitive market, smart vineyard management helps winemakers and vineyard owners make better decisions, save costs, and use resources more efficiently by fusing automation and data-driven insights.
Rising demand for high-quality grapes and wine
Vineyard owners are implementing cutting-edge technologies to improve grape quality as consumers seek for premium wines. Drones and Internet of Things sensors are examples of smart vineyard management equipment that assist in real-time insect control, irrigation, and soil health monitoring. Improved grape quality, lower expenses, and higher crop yields are the results of this precision farming method. Furthermore, in order to guarantee the best growing conditions for vineyards, climate change has increased the necessity for data-driven decisions. Therefore, it is anticipated that the market for smart vineyard solutions would keep expanding due to the demand for high-end wine production.
High initial investment
Smart technology setup, such as IoT sensors, drones, and automation systems, is expensive. Owners of small and medium-sized vineyards frequently lack the funding necessary to implement these cutting-edge solutions. Costs for professional labour, software integration, and continuing maintenance are all included in the high price. Widespread adoption is delayed by this financial hurdle, particularly in underdeveloped nations. Consequently, despite the long-term advantages of intelligent vineyard management, market development is still constrained.
Integration with other agricultural technologies
The market for smart vineyard management is greatly increased by integration with other agricultural technology, which improve accuracy and productivity. Real-time soil, crop health, and weather monitoring is made possible by combining IoT sensors with GPS and drones. Informed decision-making is aided by data from these technologies, which optimise pest control, fertilisation, and irrigation. Robotics and automated equipment also lower labour expenses and increase operational reliability. Planning resources and doing data analysis are made easier by connectivity with farm management software. All things considered, in contemporary vineyard operations, this integration promotes profitability, sustainability, and productivity.
Adoption of AI and machine learning
Vineyard operators frequently underuse sophisticated instruments due to a lack of technical skills. Significant obstacles also include unwillingness to share vineyard data and worries about data privacy. Real-time data gathering and analysis may be hampered by inconsistent internet connectivity in isolated vineyard areas. System integration across many devices and technologies is made more difficult by the absence of standardised platforms. Last but not least, doubts regarding the precision and dependability of AI-driven suggestions might erode confidence and impede uptake.
Covid-19 Impact
The Covid-19 pandemic significantly impacted the Smart Vineyard Management Market, causing disruptions in supply chains, labor shortages, and a reduction in vineyard operations. Delays in the adoption of smart technologies and lower investments in precision agriculture slowed market growth. However, as the industry recovers, there is an increased demand for automation and digital solutions to improve efficiency, sustainability, and reduce operational costs, which is expected to drive long-term growth in the smart vineyard management sector.
The sensorssegment is expected to be the largest during the forecast period
The sensors segment is expected to account for the largest market share during the forecast periodby enabling real-time monitoring of soil conditions. These sensors enable accurate vineyard management by gathering information on temperature, humidity, soil moisture, and fertiliser levels. They contribute to the optimisation of pest control, fertilisation, and irrigation by offering precise insights, which enhances grape output and quality. Decision-making is improved by automation and data analytics when IoT and cloud platforms are integrated. Sensor-driven systems thereby promote sustainable viticulture methods, lower resource waste, and improve operational efficiency.
The vineyard mapping segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vineyard mapping segment is predicted to witness the highest growth rateby enabling precise monitoring of vineyard topography and plant health. It supports data-driven decision-making through high-resolution imagery and geospatial analytics. This leads to optimized irrigation, targeted pest control, and improved yield forecasting. Integration with drones and satellite technologies enhances real-time data collection and analysis. As a result, vineyard mapping helps reduce resource wastage and boosts overall vineyard productivity.
During the forecast period, the Asia Pacific region is expected to hold the largest market sharedriven by technological advancements in precision agriculture. The integration of Internet of Things (IoT) devices, drones, artificial intelligence, and data analytics is enhancing vineyard monitoring and management, enabling improved crop yield, quality, and resource efficiency. The increasing adoption of sustainable farming practices, coupled with government support for smart agriculture technologies, is further fueling the market. Countries like China, India, and Australia are key contributors to this growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing adoption of advanced technologies such as IoT, drones, AI, and data analytics for precision farming. These technologies help vineyard owners optimize irrigation, monitor soil health, detect diseases, and predict yields more efficiently. With the rising demand for high-quality wine and the need to improve sustainability, the market is poised for expansion, with key players focusing on innovative solutions and strategic partnerships to cater to the growing demand.
Key players in the market
Some of the key players profiled in the Smart Vineyard Management Market includePrecisionHawk, Inc., SureHarvest Services, LLC, TracMap Limited, YANMAR HOLDINGS CO., LTD., Trimble Inc., AGRIVI Ltd., AHA Viticulture, VineView, TeeJet Technologies, Elmibit d.o.o., Fruition Sciences, Robotnik, ISAGRI, TerraNIS, Naio Technologies, Pollen Systems Corporation, TerraviewPte. Ltd.and Vidacycle.
In April 2024, Yanmar Vineyard Solutions, partnered with Moet & Chandon to develop the YV01 autonomous vineyard robot. This collaboration aimed to enhance vineyard efficiency and safety through advanced robotic solutions.
In January 2024,Yanmar Vineyard Solutionslaunched their product YV01 Autonomous Vineyard Robot,the YV01 is a fully autonomous spraying robot designed for vineyards. It features advanced spraying technology, enabling precise application of treatments while minimizing environmental impact.
In March 2023,PrecisionHawk merged with Field, a European leader in digital realty services, to support Field's expansion into the U.S. market. This merger aims to leverage combined expertise in AI and machine learning for infrastructure and energy sector solutions, with PrecisionHawk continuing to operate under the Field brand while retaining its U.S. headquarters in Raleigh, North Carolina.