스마트 포도밭 관리 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측, 제품별, 기술별, 용도별, 지역별, 경쟁별(2020-2030년)
Smart Vineyard Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Technology, By Application, By Region and Competition, 2020-2030F
상품코드:1807215
리서치사:TechSci Research
발행일:2025년 08월
페이지 정보:영문 188 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
스마트 포도밭 관리 세계 시장 규모는 2024년에 18억 2,000만 달러로 평가되었습니다. 2030년까지 연평균 복합 성장률(CAGR)은 10.86%로, 예측 기간에는 33억 9,000만 달러에 이를 것으로 예측됩니다.
스마트 포도밭 관리 시장의 성장을 견인하는 것은 포도밭의 생산성과 지속가능성을 향상시키기 위한 정밀 농업의 도입이 증가하고 있다는 점입니다. 포도밭에서는 환경 조건 모니터링, 관개 최적화, 질병 조기 발견, 포도 품질 향상을 위해 IoT 기반 센서, GPS 가이드 기계, 드론, AI를 활용한 분석을 활용하는 사례가 늘고 있습니다. 데이터 기반 포도밭 관리를 통해 운영 비용을 절감할 뿐만 아니라 더 나은 수확량 예측과 물, 비료, 노동력 등 자원의 효율적인 활용을 보장합니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
18억 2,000만 달러
시장 규모 : 2030년
33억 9,000만 달러
CAGR : 2025-2030년
10.86%
급성장 부문
소프트웨어
최대 시장
유럽
시장 성장 촉진요인
프리미엄 와인과 지속 가능한 와인에 대한 수요 증가
주요 시장 이슈
높은 초기 투자 비용
주요 시장 동향
AI와 머신러닝의 통합
목차
제1장 개요
시장의 정의
시장 범위
대상 시장
조사 대상년
주요 시장 세분화
제2장 조사 방법
제3장 주요 요약
제4장 COVID-19가 세계 스마트 포도밭 관리 시장에 미치는 영향
제5장 고객의 소리
제6장 세계의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
제품별(하드웨어, 소프트웨어, 서비스)
기술별(유도, 센싱, 가변 레이트 기술, 기타)
용도별(수확량 모니터링, 작물 조사, 수확, 관개 관리, 기타)
지역별
기업별(2024년)
시장 맵
제품별
기술별
용도별
지역별
제7장 유럽의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
프랑스
영국
이탈리아
독일
스페인
제8장 북미의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
멕시코
캐나다
제9장 아시아태평양의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제10장 남미의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제11장 중동 및 아프리카의 스마트 포도밭 관리 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
남아프리카공화국
아랍에미리트(UAE)
사우디아라비아
튀르키예
이집트
제12장 시장 역학
성장 촉진요인
과제
제13장 시장 동향과 발전
제품 출시
인수합병(M&A)
기술적 진보
제14장 세계의 스마트 포도밭 관리 시장 : SWOT 분석
제15장 경쟁 구도
PrecisionHawk, Inc.
SureHarvest Services LLC
TracMap Limited
YANMAR HOLDINGS CO., LTD.
Trimble Inc.
AGRIVI Ltd.
AHA Viticulture
VineView
TeeJet Technologies
Elmibit d.o.o.
제16장 전략적 제안
제17장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
Global Smart Vineyard Management Market was valued at USD 1.82 billion in 2024 and is expected to reach USD 3.39 billion in the forecast period with a CAGR of 10.86% through 2030. The growth of the Smart Vineyard Management Market is being fueled by the increasing adoption of precision agriculture practices aimed at enhancing vineyard productivity and sustainability. Vineyards are increasingly utilizing IoT-based sensors, GPS-guided machinery, drones, and AI-powered analytics to monitor environmental conditions, optimize irrigation, detect diseases early, and improve grape quality. Management toward data-driven vineyard management not only reduces operational costs but also ensures better yield forecasting and efficient use of resources like water, fertilizer, and labor.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 1.82 Billion
Market Size 2030
USD 3.39 Billion
CAGR 2025-2030
10.86%
Fastest Growing Segment
Software
Largest Market
Europe
Key Market Drivers
Rising Demand for Premium & Sustainable Wine
The rising demand for premium and sustainable wine is transforming consumer behavior globally. As wine drinkers increasingly prioritize both taste and ethics, vineyards that can guarantee premium quality alongside environmental responsibility stand to benefit. Notably, 78% of global wine consumers report they'd pay a premium for sustainably produced bottles, signaling a widespread shift toward conscious consumption.
This trend is especially strong among younger demographics. Around 70% of Millennials and Gen Z say sustainability heavily influences their wine purchases, meaning future market growth will be driven by values as much as by flavor. Transparency, organic certifications, reduced chemical usage, and carbon-friendly packaging have therefore become key selling points.
To meet this taste for ethical wine, vineyards are adopting a range of sustainable practices not as marketing tokenism, but as core strategy. Initiatives such as regenerative soil care, water recycling systems, solar-powered facilities, and eco-labels are now mainstream. These investments are paying off: consumers are not just trying green wines they're returning for more and are often willing to pay higher prices for trustworthy credentials.
Ultimately, the premium wine landscape is evolving. Quality still matters but values are now equally vital. Vineyards that can deliver both exceptional grapes and a clear environmental commitment are winning over sophisticated, socially minded consumers, setting a new benchmark for success in the industry.
Key Market Challenges
High Initial Investment Costs
One of the primary challenges in the smart vineyard management market is the substantial upfront capital required for adopting advanced technologies. Implementing systems such as IoT sensors, AI-enabled vineyard management software, autonomous tractors, robotic harvesters, drones, and precision irrigation networks can be financially prohibitive for small and mid-sized vineyards. These growers often operate with limited budgets and find it difficult to justify large capital expenditures, even if the long-term benefits promise higher yields and reduced labor costs. Additionally, the need for supporting infrastructure-such as wireless connectivity, cloud storage, and energy supply-further increases the total cost of implementation. Many vineyards also require customization based on terrain and climate, which adds to the expense. Without financial aid or clear short-term returns, growers are hesitant to invest in these systems, slowing overall market adoption, especially in price-sensitive and developing regions.
Beyond the purchase costs, the ongoing maintenance and upgrade expenses associated with smart vineyard systems add to the financial burden. These solutions typically require periodic servicing, software updates, calibration of sensors, and occasional hardware replacements, all of which increase operational expenditure over time. Furthermore, to maximize the return on investment, vineyard owners may need to invest in training staff or hiring skilled professionals to operate and interpret data from these systems. This human resource cost is often overlooked during planning and can affect profitability in the early years. In some regions, limited access to affordable financing options or government subsidies for smart agriculture further restricts adoption. As a result, many growers either delay investment or adopt technology in isolated stages, which diminishes the overall efficiency and integration benefits that smart vineyard management is designed to deliver.
Key Market Trends
Integration of AI & Machine Learning
The integration of Artificial Intelligence (AI) and Machine Learning (ML) in smart vineyard management is revolutionizing how vineyards operate, optimize, and predict outcomes. AI-driven platforms are enabling real-time decision-making by analyzing vast datasets collected from sensors, drones, weather stations, and satellite images. These intelligent systems can detect patterns related to vine health, disease onset, and irrigation needs far earlier than traditional methods. For instance, computer vision models now help identify leaf discoloration and pest attacks before they become visually apparent to human workers. This proactive capability allows vineyard managers to take corrective action quickly, reducing crop loss and chemical usage. Furthermore, AI-based decision support tools offer personalized recommendations for irrigation schedules, nutrient management, and harvesting timelines, improving both efficiency and grape quality. The result is a highly precise, responsive system that aligns with the industry's growing emphasis on sustainability and resource optimization.
Key Market Players
PrecisionHawk, Inc.
SureHarvest Services, LLC
TracMap Limited
YANMAR HOLDINGS CO., LTD.
Trimble Inc.
AGRIVI Ltd.
AHA Viticulture
VineView
TeeJet Technologies
Elmibit d.o.o.
Report Scope:
In this report, global smart vineyard management market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Smart Vineyard Management Market, By Product:
Hardware
Robots & Drones
Sensors
Others
Software
On-Cloud Software
On Premises Software
Services
Professional
Managed
Smart Vineyard Management Market, By Technology:
Guidance
Sensing
Variable Rate Technology
Others
Smart Vineyard Management Market, By Application:
Yield Monitoring
Crop Scouting
Harvesting
Irrigation Management
Others
Smart Vineyard Management Market, By Region:
Europe
France
United Kingdom
Italy
Germany
Spain
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Egypt
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global smart vineyard management market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Service Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Research Data
2.3.1. Secondary Data
2.3.2. Primary Data
2.4. Market Size Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Market Breakdown & Triangulation
2.6. Research Assumptions
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Impact of COVID-19 on Global Smart Vineyard Management Market
5. Voice of Customer
6. Global Smart Vineyard Management Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product (Hardware, Software, Services)
6.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
6.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
6.2.1.3. By Services (Professional v/s Managed)
6.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
