Stratistics MRC에 따르면 세계의 메이플 시럽 시장은 2025년에 20억 4,000만 달러에 달하고 2032년에는 35억 4,000만 달러에 이를 것으로 예측되며 예측 기간 중 CAGR은 8.2%를 나타낼 전망입니다.
단풍나무, 특히 사탕수수의 수액을 농축하여 천연 감미료인 메이플 시럽을 만듭니다. 디저트의 토핑으로 자주 사용되며, 맛이 좋고, 망간이나 아연 등의 영양소를 많이 포함하고 있습니다.
유기·자연식품 수요 증가
천연 감미료는 제조된 설탕보다 건강 지향 고객들 사이에서 인기가 높아지고 있습니다. 그 인기는 특히 고급 시장에서는 유기 인증에 의해 더욱 높아지고 있습니다.
생산지 한정
이 산업은 지리적으로 집중되어 계절 변동과 지역 기후 변화의 영향을 받기 쉽습니다. 비용과 수출 비용도 증가합니다. 공급이 제한되어 가격이 상승하고 메이플 시럽의 매력이 다른 감미료보다 낮아질 수 있습니다.
신흥 시장 수요 증가
메이플 시럽은 천연 유래와 건강상의 이점으로부터 설탕의 대용품으로 점점 선호되고 있습니다. 시럽을 보다 쉽게 입수할 수 있게 되었습니다. 소비자의 기호의 변화에 대응하기 위해, 식음료 제조업체도 지역 한정 상품에 메이플 시럽을 더하게 되어 있습니다.
유기농 및 인증 제품
농가는 엄격한 인증 기준을 충족해야 하며, 이를 위해서는 시간, 자원, 재정적 투자가 필요합니다. 소비자의 액세스가 제한됩니다. 또한 인증 획득 프로세스가 제품을 얻는 것을 지연시키고 공급망에 영향을 미칠 수 있습니다.
COVID-19의 영향
COVID-19의 대유행은 공급망의 중단, 노동력 부족, 외식 수요의 감소에 의해 당초 메이플 시럽 시장을 혼란시켰습니다. 행) 동안, 가정에서의 조리가 늘어나 천연 감미료 수요가 높아졌기 때문에 소매점의 매출이 급증했습니다. 생산자는 E-Commerce 채널이나 소비자 직접 판매을 확대하는 것으로 대응했습니다.
순수 메이플 시럽 부문이 예측 기간 동안 최대가 될 전망
천연 감미료와 유기 감미료에 대한 소비자 수요가 증가함에 따라 순수한 메이플 시럽 분야는 예측 기간 동안 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 의식의 고조가 건강 지향 소비자들 사이에서 메이플 시럽의 매력을 높여줍니다.
푸드서비스 분야는 예측 기간 중 가장 높은 CAGR이 예상됩니다.
예측 기간 동안 외식 산업 부문은 레스토랑, 카페 및 호텔에서 일관된 수요를 촉진하여 가장 높은 성장률을 보여줄 것으로 예측됩니다. 유기농이나 클린 라벨의 재료의 인기가 높아져, 메이플 시럽의 소비를 한층 더 촉진하고 있습니다. 또한, 셰프에 의한 계절의 제안이나 혁신적인 레시피가 제품의 지명도와 매력을 높이고 있습니다.
예측 기간 중 건강 지향이 높아짐에 따라 아시아태평양이 최대 시장 점유율을 차지할 것으로 예측됩니다. E-Commerce 플랫폼의 확대나 프리미엄 식품의 동향도 매출을 견인하고 있습니다. 또한, 항산화 물질이나 미네랄이라고 하는 메이플 시럽의 영양면에서의 이점에 대한 인식의 높아가, 설탕의 대체품으로서의 이용을 촉구하고 있습니다.
예측 기간 동안 북미가 가장 높은 CAGR을 나타낼 것으로 예상되지만, 이것은 메이플 시럽의 건강상의 이점에 대한 인식 증가로 인한 것입니다. 이 시장은 강력한 수출 활동, 제품혁신, 베이커리, 음식, 음식에 대한 용도 확대로 혜택을 받고 있습니다.
According to Stratistics MRC, the Global Maple Syrup Market is accounted for $2.04 billion in 2025 and is expected to reach $3.54 billion by 2032 growing at a CAGR of 8.2% during the forecast period. The sap of maple trees, especially the sugar maple, is concentrated to create maple syrup, a natural sweetener. The thick, amber-colored syrup is left behind after the sap is cooked to remove any remaining water in the early spring. It is frequently used as a topping for pancakes, waffles, and desserts and is high in flavour and nutrients including manganese and zinc. Maple syrup is prized for its unique flavour and is frequently made in cold climes, particularly in North America.
Growth in organic & natural food demand
Natural sweeteners are becoming more popular among health-conscious customers than manufactured sugars. As a plant-based product with little processing, maple syrup fits in nicely with clean-label trends. Customers who are health-conscious find it appealing because to its high antioxidant content and low glycaemic index. Its popularity is further increased by organic certification, particularly in high-end markets. As a result, producers are expanding organic product lines to meet growing global demand.
Limited geographical production
The industry is susceptible to seasonal variations and regional climate shifts because of its geographic concentration. High regional dependence restricts the market's potential to scale and expand globally. Because of the distance between manufacturing centres and global markets, transportation and export expenses also rise. Prices may rise as a result of this restricted supply, making maple syrup less appealing than other sweeteners. As a result, accessibility and commercial expansion are still limited globally.
Rising demand in emerging markets
Maple syrup is becoming more and more well-liked as a sugar substitute because of its natural origin and health advantages. Demand is also being increased by growing awareness of Western breakfast fads like waffles and pancakes. International customers can now more easily obtain imported maple syrup thanks to e-commerce platforms. To adapt to shifting consumer preferences, food and beverage producers are also adding maple syrup to regional goods. Producers are being encouraged to scale up and enter new international markets by this growing consumer base.
Organic and certified products
Farmers must meet strict certification standards, which require time, resources, and financial investment. This can reduce the number of small-scale producers able to enter or remain in the market. Additionally, certified products often have higher retail prices, limiting consumer access in price-sensitive markets. The certification process may also delay product availability, affecting supply chains. Overall, the shift toward organic and certified goods can challenge conventional maple syrup producers and slow market growth.
Covid-19 Impact
The COVID-19 pandemic initially disrupted the maple syrup market due to supply chain interruptions, labor shortages, and decreased foodservice demand. Lockdowns hindered production and distribution, while closures of restaurants and hotels reduced consumption. However, increased home cooking and rising demand for natural sweeteners during the pandemic led to a surge in retail sales. Producers adapted by expanding e-commerce channels and direct-to-consumer sales. Overall, while the market faced challenges, it showed resilience and adapted to shifting consumer behaviors.
The pure maple syrup segment is expected to be the largest during the forecast period
The pure maple syrup segment is expected to account for the largest market share during the forecast period, due to rising consumer demand for natural and organic sweeteners. Its rich flavor, minimal processing, and health benefits make it a preferred alternative to artificial syrups. Increasing awareness about clean-label products boosts its appeal among health-conscious consumers. The growing use of pure maple syrup in gourmet cooking, baking, and beverages further drives its demand. Additionally, expanding export opportunities and premium positioning support strong market growth.
The foodservice segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the foodservice segment is predicted to witness the highest growth rate by driving consistent demand from restaurants, cafes, and hotels. These establishments use maple syrup as a natural sweetener in a variety of dishes, from breakfast items to gourmet desserts. The rising popularity of organic and clean-label ingredients in foodservice menus further fuels maple syrup consumption. Additionally, seasonal offerings and innovative recipes by chefs increase the product's visibility and appeal. This steady commercial demand ensures year-round market stability and growth for maple syrup producers.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising health consciousness. Countries like Japan, China, South Korea, and Australia are showing a growing preference for Western-style breakfast foods, boosting the consumption of maple syrup. Expanding e-commerce platforms and premium food trends are also driving sales. Moreover, increasing awareness of the nutritional benefits of maple syrup, such as antioxidants and minerals, is encouraging its use as a sugar substitute.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising awareness of maple syrup's health benefits. Canada, particularly Quebec, remains the dominant producer, while the United States shows growing demand, especially in states like Vermont and New York. The market benefits from strong export activity, product innovation, and expanding applications in bakery, beverages, and gourmet foods. With evolving taste preferences and premium product positioning, the North American maple syrup market continues to expand steadily, attracting both local and international stakeholders.
Key players in the market
Some of the key players profiled in the Maple Syrup Market include The J.M. Smucker Company, B&G Foods Inc., Kraft Heinz Company, Butternut Mountain Farm, Citadelle Maple Syrup Producers' Cooperative, Les Industries Bernard & Fils Ltee, LB Maple Treat Corp., Walden Farms, Bascom Maple Farms Inc., Coombs Family Farms, Hidden Springs Maple, Shady Maple Farm, Maple Valley Cooperative, Escuminac Maple Syrup, Quebec Maple Company, American Garden and Anderson's Maple Syrup Inc.
In January 2024, Kraft Heinz Company launched a premium breakfast portfolio, including organic ketchup and pancake mixes. While maple syrup was not highlighted, the line's emphasis on "natural ingredients" suggests potential future expansion into artisanal syrups.
In September 2023, J.M. Smucker company announced its intention to acquire Hostess Brands, the maker of Twinkies and other snack products. The acquisition was valued at $5.6 billion, including the assumption of debt.