영업 지원 소프트웨어 세계 시장 규모는 2023년 53억 달러로 평가되었고 예측 기간(2025년-2032년) CAGR은 17.2%로, 2024년 62억 1,000만 달러에서 2032년까지는 221억 1,000만 달러로 성장할 전망입니다.
영업 지원 소프트웨어 시장은 기업이 구매자 참여도 향상, 판매 주기 단축, AI 기반 툴을 팀에 장착하는 것을 우선순위로 삼으면서 성장세를 보이고 있으며, CRM 시스템, AI 코칭, 컨텐츠 인텔리전스 기능의 부상으로 디지털 영업에서 영업 지원 소프트웨어의 역할이 더욱 중요해지고 있습니다. 디지털 영업에서 영업 지원 소프트웨어의 역할을 확고히 하고 있습니다. 원격 근무 및 하이브리드 근무 모델로의 전환은 판매자의 생산성과 고객 개인화를 강화하는 적응형 솔루션에 대한 수요를 더욱 증가시켜 시장 성장에 기여하고 있습니다. 그러나 중소기업은 기존 기술과의 통합 문제, 신규 사용자의 학습 곡선, 컨텐츠 거버넌스 문제 등으로 인해 광범위한 도입에 어려움을 겪고 있습니다. 또한, ROI 중심의 판매 전략에 대한 강력한 수요에도 불구하고, 특히 가격에 민감하고 규제가 엄격한 분야에서는 진화하는 데이터 프라이버시 규정 준수에 대한 복잡성이 증가하고 있습니다.
Global Sales Enablement Software Market size was valued at USD 5.3 billion in 2023 and is poised to grow from USD 6.21 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).
The sales enablement software market is gaining momentum as businesses prioritize improving buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. The rise of CRM systems, AI coaching, and content intelligence capabilities has solidified the role of sales enablement software in digital selling. The shift to remote and hybrid work models has further fueled the need for adaptable solutions that enhance seller productivity and customer personalization, contributing to market growth. However, small and medium-sized enterprises face challenges in broader adoption due to integration issues with existing technology, steep learning curves for new users, and content governance concerns. Additionally, compliance with evolving data privacy regulations adds complexity, particularly in price-sensitive and highly regulated sectors, despite a strong demand for ROI-focused sales strategies.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sales Enablement Software Market Segments Analysis
Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Sales Enablement Software Market
The expansion of the Global Sales Enablement Software market is largely driven by the growing necessity for adaptable sales processes among remote and hybrid teams in diverse industries. There is a notable transition toward platforms that incorporate AI-driven coaching, content analytics, and pipeline insights, aimed at delivering real-time support to sellers while accelerating training periods and enhancing win rates, which in turn boosts revenue. As companies increasingly seek quantifiable results and enhanced engagement with buyers, the adoption and utilization of these platforms are poised to surge across sectors aiming to advance their digital selling capabilities.
Restraints in the Global Sales Enablement Software Market
A significant barrier to the growth of the Sales Enablement Software market is the challenge of integrating these tools with existing legacy CRM systems and diverse sales technologies. Many mid-sized organizations operate with fragmented tech ecosystems, which hampers the efficiency of enablement workflows. As a result, numerous features of the software remain underused, leading to delayed returns on investment. This circumstance fosters reluctance towards adopting such solutions, particularly in conservative IT environments where established systems dominate. Consequently, the overall potential for market penetration is hindered, as companies grapple with the complexities of technological integration.
Market Trends of the Global Sales Enablement Software Market
The Global Sales Enablement Software market is witnessing a significant shift towards the integration of generative AI, as evidenced by Highspot's recent launch of its AI-powered Enablement Copilot. This trend highlights the growing demand for AI-driven coaching technologies that offer personalized advice and real-time feedback during the sales process. Competitors like Allego and PitchFlow AI are also embedding AI into sales conversations, enabling timely course corrections throughout the deal cycle. As organizations adopt microlearning formats, they are experiencing a 20%-23% reduction in time-to-ramp and improved knowledge retention, underscoring the measurable value of innovative training solutions in hybrid sales environments.