세계의 추잉껌 시장 규모는 2023년에 286억 달러로 평가되며, 2024년 298억 3,000만 달러에서 2032년에는 417억 8,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 4.3%로 성장할 전망입니다.
세계 껌 시장은 구강 건강, 에너지, 소화기 건강을 증진시키는 무설탕 및 기능성 제품에 대한 선호도가 높아짐에 따라 강력한 성장세를 보이고 있습니다. 구강 위생에 대한 인식이 높아지고 건강한 선택지로의 전환이 수요를 촉진하고 있으며, E-Commerce의 부상과 이동 중 간식의 인기가 소비자 행동에 더욱 영향을 미치고 있습니다. 특히 미국에서는 어린이의 79.6%, 청소년/성인의 61.8%가 껌을 섭취하고 있으며, 하루 평균 소비량은 어린이 1.95g, 성인 2.98g을 기록했습니다. 주요 동향은 혁신적인 맛의 다양성과 천연 및 유기농 소재에 대한 관심입니다. 시장 리더들은 다양한 지역의 취향을 끌어들이고 편의성에 대한 수요를 충족시키기 위해 제품 라인을 적극적으로 확장하고 있습니다.
Global Chewing Gum Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 41.78 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).
The global chewing gum market is experiencing robust growth, driven by an increasing preference for sugar-free options and functional varieties that promote oral health, energy, and digestive well-being. Heightened awareness of oral hygiene, combined with a shift towards healthier choices, is propelling demand. The rise of e-commerce and the popularity of on-the-go snacks further influence consumer behavior. Notably, 79.6% of children and 61.8% of adolescents/adults in the U.S. are chewing gum, with average daily consumption recorded at 1.95g for children and 2.98g for adults. Key trends include innovative flavor variety and a focus on natural and organic ingredients. Market leaders are actively expanding product lines to attract diverse geographic preferences and meet the demand for convenience.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chewing Gum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Chewing Gum Market Segments Analysis
Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Chewing Gum Market
The global chewing gum market is being propelled by a notable shift in consumer preferences towards healthier alternatives, leading to a surge in demand for both sugar-free and functional varieties. Health-conscious individuals increasingly favor functional chewing gums, which often incorporate beneficial ingredients like vitamins, minerals, and botanicals aimed at promoting stress relief, weight management, and improved oral health. This rising trend towards wellness not only illustrates a growing awareness among consumers but also signifies a substantial opportunity for innovation and growth within the chewing gum industry, as manufacturers strive to meet the evolving needs of their clientele.
Restraints in the Global Chewing Gum Market
The global chewing gum market faces significant constraints due to the adverse environmental impact of conventional gums, which are made from synthetic polymers that are non-biodegradable. Growing concerns over environmental sustainability have prompted increased scrutiny from regulatory bodies, leading to both public criticism and regulatory actions against manufacturers. As a result, there is mounting pressure on companies to develop eco-friendly alternatives to conventional chewing gum, as consumers increasingly demand products that align with their environmental values. This shift towards sustainable options is becoming essential not only for compliance with regulations but also for maintaining consumer trust and meeting market expectations.
Market Trends of the Global Chewing Gum Market
The Global Chewing Gum market is witnessing a significant trend towards innovation in functional ingredients and flavor profiles. Manufacturers are increasingly launching unique products infused with health-promoting components such as caffeine, CBD, and probiotics. These multifunctional gums cater to a growing consumer demand for products that extend beyond fresh breath, aligning with broader health and wellness goals. This shift reflects a deeper understanding of consumer preferences, with buyers gravitating towards items that offer tangible benefits. As such, the market is set to expand further, driven by the desire for novel experiences and healthier lifestyle choices among the global population.