세계 추잉껌 시장 규모는 소비자 선호도 변화와 산업 혁신으로 인해 2025년부터 2032년까지 예측 기간 동안 3.60%의 연평균 복합 성장률(CAGR)로 2024년 243억 달러에서 2032년 322억 3,000만 달러로 확대될 것으로 예측됩니다. 가장 중요한 시장 요인 중 하나는 건강 및 웰빙에 대한 수요 증가, 특히 구강 건강에 도움이 되는 무설탕 추잉껌에 대한 수요가 증가하고 있다는 점입니다. 또한 비타민, 카페인, 프로바이오틱스, 미백제 등을 강화한 기능성 껌은 건강을 중시하는 소비자들의 요구를 충족시키고 있으며, 니코틴 껌은 금연보조제로서 성장세를 이어가고 있습니다. 또한 추잉껌이 타액을 자극하고 충치를 예방하며 숨을 상쾌하게 하는 역할을 한다는 사실이 점점 더 많이 인식되고 있으며, 따라서 활동적인 라이프 스타일에 편리한 솔루션을 제공하기 때문에 구강 위생에 대한 주제는 중요합니다.
특이한 껌, 펠렛 껌, 액상 껌 등 새로운 형태의 껌은 젊은 소비자들에게 어필하고 시장을 유지할 수 있도록 껌의 형태와 모양을 혁신적으로 변화시키고 있습니다. 또한 껌은 스트레스 해소와 집중력 향상에 효과가 있는 것으로 평가받고 있으며, CBD 껌은 대마초가 합법화된 시장에서 받아들여지고 있습니다. 껌이 제공하는 휴대가 간편한 간식으로서의 편리함은 현대 소비자, 특히 여행자나 비즈니스 전문가의 바쁜 라이프 스타일에 적합합니다. 환경 문제에 대한 우려로 인해 기업들은 생분해성 껌 베스와 재활용 가능한 포장재를 출시하는 등 지속가능성 트렌드도 산업을 형성하고 있습니다. 유명인 추천, 한정판 플레이버 등의 판촉 전략도 소비자를 더욱 효과적으로 끌어들이고 있습니다. 다만, 성숙된 유럽과 미국 시장 수요 감소와 플라스틱 폐기물에 대한 우려 등으로 인해 성장이 둔화될 가능성도 있습니다. 약물 전달을 위한 약용 껌과 같은 오더메이드 영양 보충제 및 의약품의 사용은 업계의 미래 잠재적 동력이 될 것입니다.
예를 들어, 2025년 4월, 급성장하고 있는 영국의 플라스틱 프리 껌 브랜드인 Milliways Food Limited는 시장을 뒤흔들고 전 세계 껌 매장에 혁명을 일으키겠다는 야심찬 포부를 가지고 프랑스에 진출한다고 발표했습니다.
세계의 추잉껌 시장에 대해 조사했으며, 시장 개요와 함께 제품 유형별/유통 채널별/지역별 동향, 시장 진출 기업 프로파일 등의 정보를 전해드립니다.
Global chewing gum market is projected to witness a CAGR of 3.60% during the forecast period 2025-2032, growing from USD 24.30 billion in 2024 to USD 32.23 billion in 2032F, owing to evolving consumer preferences and industry innovations. Among the most crucial market forces is the growing demand for health and wellness, particularly the increasing demand for sugar-free chewing gum sweetened with alternatives linked to oral health benefits. Also, functional gum fortified with vitamins, caffeine, probiotics, or whitening agents targets explicitly the requirements of health-oriented consumers, and nicotine gum continues to grow as a smoking cessation aid. Additionally, the topic of oral hygiene is significant, as chewing gum is increasingly recognized for its role in stimulating saliva, preventing cavities, and freshening breath, thus offering a convenient solution for active lifestyles.
Innovation in flavor and form, such as unusual flavors and novel forms of pellet or liquid-center gum, appeals to younger consumers and sustains markets. Additionally, gum is valued for its ability to reduce stress and increase concentration, and CBD gum is gaining acceptance in markets where cannabis has been legalized. The convenience provided by gum as a mess-free and portable snack is well-suited for the fast-paced lifestyle of modern consumers, particularly among travelers and business professionals. Sustainability trends also shape the industry, with firms launching biodegradable gum bases and recyclable packaging due to environmental concerns. Promotional strategies, including celebrity endorsements and limited-edition flavors, also engage consumers more effectively. However, growth could be retarded by developments such as shrinking demand in mature Western markets and plastic waste concerns. Tailored nutrition and pharmaceutical use, such as medicated gum for drug delivery, are potential future drivers for industry.
For instance, in April 2025, Milliways Food Limited, the fast-growing British plastic-free chewing gum brand, announced its launch into France with the ambition of shaking up a market and revolutionizing the global chewing gum aisle.
Health and Wellness Trends Drive the Global Chewing Gum Market Demand
The global market for chewing gum is experiencing substantial growth, driven by growing consumer concern for health and well-being. With consumers placing increasing importance on diet and overall health, sugar-free gum has proven to be a success as a healthy alternative to traditional sugared gums. Manufactured with natural sweeteners such as xylitol and sorbitol, these gums effectively suppress appetite while also improving oral hygiene through a reduced risk of tooth decay and acid-neutralizing capabilities, benefits supported by dental societies internationally. Moreover, teeth-whitening products appeal to consumers seeking cosmetic value as well as freshness. Furthermore, nicotine replacement gums have also contributed to market growth, facilitating quitting smoking attempts amid rising anti-tobacco campaigns. As manufacturers continue to innovate with clean-label ingredients and sustainable packaging, the chewing gum market is poised for growth, supported by health-conscious consumers who expect products to provide both functionality and well-being. This focus on well-being ensures that chewing gum remains relevant in a competitive confectionery landscape, responding to modern-day expectations for products that facilitate a healthier way of life.
For instance, in May 2024, Gandour gum, a well-known brand in the Saudi community, launched a sugar-free gum.
Innovation in Flavors and Formats Expands Global Chewing Gum Market Size
The chewing gum market is undergoing a dramatic transformation as manufacturers leverage sophisticated flavor innovations and innovative product formats to attract consumers and drive business expansion. The gum industry of today is much more diverse than traditional mint and fruit flavors, with manufacturers taking risks with bold, international, and even retro flavor profiles, from hot chili and tropical fruit to dessert-inspired flavors of birthday cake and salted caramel. Limited-season flavors and celebrity endorsements add to the frenzy, creating a sense of urgency that appeals to young, fashion-forward consumer segments. Product format innovation is also redefining the industry landscape. Pellet gums, liquid-center pieces, and hybrid gum-candy packs are gaining traction, providing unique textures and sensory experiences. These innovations not only revitalize leveled markets but also reveal new opportunities in emerging markets, where new flavors and formats can capture previously untapped consumer bases. As brands continue to push the envelope in terms of flavor and texture, the global chewing gum market is expected to grow, underscoring that innovation and adaptability are key drivers of success in this fast-paced business.
For instance, in May 2022, Center Fruit, the biggest gum brand owned by Perfetti Van Melle India (PVMI), announced the launch of its all-new Center Fruit Tennis ball-shaped gum. The fresh Centre fruit Tennis ball-shaped gum features a crunchy coating and a soft, pineapple-flavored liquid filling, providing consumers with an exciting and juicy experience.
Sugared Chewing Gum Dominates the Global Chewing Gum Market
Despite the growing popularity of the sugar-free variants, sugared chewing gums still dominate the overall market, especially in emerging economies and among young people. The sustained dominance is attributed to several underlying drivers, including widespread affordability, strong and distinctive flavor profiles, and brand loyalty. Established brands maintain popularity through nostalgia and aggressive marketing efforts aimed at young consumers, including sporting activity sponsorship and influencer collaborations. For instance, in February 2022, Perfetti Van Melle India Pvt Ltd launched a new TVC for its Center Fresh brand and has revised its earlier popular 'Fresh breath confidence' ad with a new tagline "Dil Ki Baat Zubaan Pe".
In price-sensitive economies in Asia, Latin America, and Africa, sugared gums are favored because they are less costly to produce and have greater availability in small-scale retail outlets and kiosks, where premium sugar-free products are not available. However, the market for sugary gum is under threat in Western economies, where consumers are increasingly opting for sugar-free and functional types of gum. Regulatory pressures, such as sugar taxes and stricter labeling requirements, could further impact growth in specific markets. Despite these pressures, manufacturers are reacting by introducing lower-sugar offerings and hybrid products that blend traditional sweetness with health-based ingredients.
Asia-Pacific Region leads the Global Chewing Gum Market
The Asia-Pacific region is now the dominant force in the global chewing gum market, driven by rapid urbanization, a growing youth population, and increasing disposable incomes. Economies such as China, India, Japan, and Indonesia are spearheading this development, as the social acceptance of chewing gum as a confectionery product and a breath freshener fuels demand. One of the major drivers of the Asia-Pacific region's dominance is the increasing popularity of new and localized flavors, such as green tea, lychee, and tropical fruits, which align with regional consumer preferences. Moreover, sugary gums are extremely popular among a broad spectrum of countries in the APAC region, especially among young consumers seeking sweet and affordable options. Brands are capitalizing on this growth opportunity by expanding production capacities and launching targeted marketing programs tailored to local markets. For instance, top international companies are actively participating. With the emergence of middle-class populations and evolving consumer behavior, the chewing gum market in the Asia-Pacific region is poised to sustain its leading position, outpacing growth rates in North America and Europe. As businesses continue to innovate flavor profiles, product formats, and health-oriented offerings, this region will remain a major driver of the global chewing gum business growth.
For instance, in April 2023, two Bengaluru-based brothers launched their startup Gud Gum to provide a plastic-free, fully biodegradable, and healthier alternative to regular chewing gum, which pollutes the earth with plastic.
Impact of the U.S. Tariff on the Global Chewing Gum Market
The imposition of U.S. tariffs on imported goods, including chewing gum and its raw materials, has had mixed effects on the global chewing gum market, influencing trade dynamics, production costs, and pricing strategies.
Tariffs on sugar, gum base ingredients (like chicle or synthetic polymers), and flavorings have raised manufacturing expenses for gum producers reliant on imports.
Companies operating in China, Mexico, and Southeast Asia, major suppliers of gum ingredients, face higher costs when exporting to the U.S.
Some manufacturers are relocating production to tariff-exempt countries (e.g., moving facilities from China to Vietnam or Indonesia) to avoid duties.
Key Players Landscape and Outlook
The global chewing gum market is characterized by intense competition with international confectionery giants and innovative niche players competing for market share. Expansion is fueled by growing demand for sugar-free and functional gums, which offer advantages such as teeth whitening, energy boost, and enhanced digestive well-being, reflecting a broader trend towards healthy lifestyles and increased awareness of oral hygiene. Innovation in flavor, format, and packaging, the rising trend of eating on the go, and the increasing role of digital channels have also fueled consumer buying behavior and market expansion. The market is also being disrupted by agile niche players that respond to shifting consumer trends. Companies are capitalizing on the natural, sustainable trend by providing plant-based gum and eco-friendly packaging. Functional gum brands are following wellness trends, offering benefits that support cognitive function and stress management. Industry growth in the future will be fueled by innovation around health, expansion in developing markets, and sustainability initiatives, but will need to contend with weakening demand in Western economies and regulatory barriers.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.