세계의 프리미엄 라거 시장 규모, 점유율, 성장 분석 : 제품 유형별, 유통 채널별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)
Premium Lager Market Size, Share, and Growth Analysis, By Product Type (Conventional Premium Lagers, Craft Premium Lagers), By Distribution Channel (On-Trade, Off-Trade), By End User, By Region - Industry Forecast 2025-2032
상품코드:1677959
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 223 Pages
라이선스 & 가격 (부가세 별도)
한글목차
프리미엄 라거 세계 시장 규모는 2023년 1,080억 달러로 평가되었습니다. 또한, 2024년 1,141억 6,000만 달러에서 2032년에는 1,778억 7,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 5.7%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다.
프리미엄 라거 시장은 맥주 산업 중에서도 특별한 부문이며, 더 높은 품질과 풍미 있는 선택을 원하는 소비자를 대상으로 합니다. 우수한 원료와 장인정신으로 정의되는 프리미엄 라거는 종종 복잡한 풍미를 나타내며 표준 라거보다 높은 가격대에 거래됩니다. 이 시장은 품질과 라이프스타일을 중시하고 진품을 추구하는 안목 있는 고객층을 끌어들이고 있습니다. 최근 몇 년동안 수제 맥주와 지역 맥주 양조장이 급증하면서 소량 생산 방식과 실험적인 원료를 사용하여 독특하고 혁신적인 라거를 생산하여 다양한 미각에 대응하고 있습니다. 독특한 맛과 경험을 추구하는 맥주 애호가들이 늘어나는 가운데, 시장 상황은 소비자 취향의 진화와 업계 경쟁의 심화를 반영하여 끊임없는 혁신과 성장을 이루고자 합니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
규제 상황
프리미엄 라거 시장 규모 : 제품 유형별&CAGR(2025-2032년)
시장 개요
기존 프리미엄 라거
크라프트 프리미엄 라거
프리미엄 라거 시장 규모 : 유통 채널별&CAGR(2025-2032년)
시장 개요
온트레이드
오프트레이드
프리미엄 라거 시장 규모 : 최종사용자별&CAGR(2025-2032년)
시장 개요
바
푸드서비스
소매
프리미엄 라거 시장 규모 : 지역별&CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
Anheuser-Busch InBev(Belgium)
Heineken N.V.(Netherlands)
China Resources Snow Breweries(China)
Carlsberg Breweries A/S(Denmark)
Molson Coors Brewing Company(United States)
Tsingtao Brewery Group(China)
Asahi Group Holdings, Ltd.(Japan)
Kirin Holdings Company, Limited(Japan)
Diageo plc(United Kingdom)
SABMiller plc(United Kingdom)
Grupo Modelo(Mexico)
Constellation Brands, Inc.(United States)
Bira 91(India)
Beijing Yanjing Brewery(China)
San Miguel Corporation(Philippines)
Thai Beverage Public Co., Ltd.(Thailand)
United Breweries Limited(India)
Ambev S.A.(Brazil)
Royal Unibrew A/S(Denmark)
결론과 제안
LSH
영문 목차
영문목차
Global Premium Lager Market size was valued at USD 108.0 billion in 2023 and is poised to grow from USD 114.16 billion in 2024 to USD 177.87 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).
The premium lager market is a specialized segment within the beer industry, targeting consumers seeking higher-quality, flavorful options. Defined by superior ingredients and craftsmanship, premium lagers often exhibit complex taste profiles and command higher price points than standard lagers. This market emphasizes quality and lifestyle, attracting a discerning customer base that values authenticity. Recently, craft and microbreweries have proliferated, producing unique and innovative lagers through small-batch methods and experimental ingredients, catering to a diverse range of palates. With more beer enthusiasts eager to explore unique flavors and experiences, the premium lager market is poised for continuous innovation and growth, reflecting evolving consumer preferences and an increasingly competitive industry landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Premium Lager Market Segments Analysis
Global Premium Lager Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Conventional Premium Lagers and Craft Premium Lagers. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on End User, the market is segmented into Bars, Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Premium Lager Market
The Global Premium Lager market is experiencing significant growth as consumers increasingly seek out superior beverages characterized by refined flavors, quality ingredients, and expert craftsmanship. This escalating demand for top-tier lagers reflects a broader preference for authentic and luxurious drinking experiences, which appeal to a more discerning segment of the population. As people continue to prioritize premium offerings in their beverage choices, these lagers are viewed as symbols of sophistication and indulgence, further driving the market's expansion. Consequently, the desire for high-quality products is shaping consumer behavior, positioning premium lagers as desirable options within the competitive beverage landscape.
Restraints in the Global Premium Lager Market
The Global Premium Lager market is facing significant challenges due to heightened competition, as numerous breweries continue to enter the sector. This heightened influx of players has led to market saturation, creating obstacles for new entrants who struggle to carve out a unique identity in such a crowded landscape. The demand for differentiation has never been more critical, prompting emerging breweries to innovate and offer distinctive products to capture consumer attention. As they navigate this competitive environment, new players must develop effective strategies to stand out and succeed in a market characterized by fierce rivalry and shifting consumer preferences.
Market Trends of the Global Premium Lager Market
The Global Premium Lager market is experiencing a notable shift driven by the craft beer revolution, where consumer preferences are leaning towards artisanal and small-batch brews. This trend reflects an increasing demand for unique flavor profiles and high-quality ingredients that craft breweries are known for. As consumers seek authenticity and originality, premium lagers crafted with locally-sourced components are gaining traction, offering a refreshing alternative to mass-produced options. This dynamic not only enhances the flavor experience but also fosters a connection to local communities, suggesting a vibrant future for premium lagers in the context of evolving global beverage trends.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Global Premium Lager Market Size by Product Type & CAGR (2025-2032)
Market Overview
Conventional Premium Lagers
Craft Premium Lagers
Global Premium Lager Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
On-Trade
Off-Trade
Global Premium Lager Market Size by End User & CAGR (2025-2032)
Market Overview
Bars
Food Service
Retail
Global Premium Lager Market Size & CAGR (2025-2032)
North America (Product Type, Distribution Channel, End User)
US
Canada
Europe (Product Type, Distribution Channel, End User)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product Type, Distribution Channel, End User)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product Type, Distribution Channel, End User)
Brazil
Rest of Latin America
Middle East & Africa (Product Type, Distribution Channel, End User)
