세계의 라거 시장 보고서(2025년)
Lagers Global Market Report 2025
상품코드 : 1805150
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

라거 시장 규모는 향후 수년간 안정된 성장이 예상됩니다. 2029년 연평균 성장률(CAGR) 4.3%의 성장이 예상되며 2,150억 4,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 신흥 시장, 혁신 및 제품 개발, 지속가능성 이니셔티브, 글로벌 경제 전망, 인구 구조 변화 등에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 수제 및 특수 라거의 부상, 저알코올 및 무알코올 라거에 대한 관심 증가, 풍미 첨가 기술 혁신, 온라인 판매 및 소비자 직거래 모델, 협업 및 한정판 출시 등이 있습니다.

향후 5년간 4.3% 성장이라는 전망은 이 시장에 대한 이전 예측과 변함없습니다. 이 감소는 주로 미국과 다른 국가들 간의 관세 영향 때문입니다. 이는 독일, 체코 등 주요 공급국으로부터 수입되는 홉과 보리 비용 증가로 미국에 직접적인 영향을 미쳐 크래프트 및 특수 맥주 가격 상승으로 이어질 가능성이 높습니다. 또한 상호 관세 부과와 무역 긴장 및 제한 강화로 인한 세계 경제 및 무역에 대한 부정적 영향으로 그 파급 효과는 더욱 광범위해질 것입니다.

라거 시장은 알코올 소비 증가로 성장세를 보일 전망입니다. 에탄올 함유 음료 섭취를 의미하는 알코올 소비는 보편적인 관행입니다. 인기 있는 맥주 종류인 라거는 최근 몇 년간 인식된 영양적 이점과 다양한 건강상의 장점으로 주목받았습니다. 라거는 나쁜 콜레스테롤을 낮추고 스트레스를 줄이며 기억력을 향상시키는 것으로 알려져 알코올 음료 중 더 건강한 선택지로 여겨집니다. 특히 미국 증류주 협회(Distilled Spirits Council of the United States)는 증류주 산업이 2021년 358억 달러의 수익을 기록하며 전년 대비 12.0% 성장률을 보였다고 보고했습니다. 이는 특히 라거 시장에서 알코올 소비 증가 추세를 시사합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Lager is a type of light beer characterized by its pale color, and it is produced at low temperatures using a bottom-fermentation process. During fermentation, the beer's flocculate settles at the bottom of the fermentation tank with the assistance of a slow-acting yeast. This bottom-fermented technique is employed to create a crisp and refreshing beer.

The main classifications of lagers include standard lager, premium lager, and luxury lager. Premium lagers are distinguished by their use of high-quality ingredients, resulting in a more full-bodied flavor compared to mass-produced beers. Various varieties within the lager category include pale lager, Vienna lager, and dark lager, which are packaged in forms such as glass, metal cans, and others. These products are distributed through diverse channels, including on-trade and off-trade, and cater to various end-users such as HORECA (hotels, restaurants, and catering), household retail, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The lagers market research report is one of a series of new reports from The Business Research Company that provides lagers market statistics, including lagers industry global market size, regional shares, competitors with a lagers market share, detailed lagers market segments, market trends, and opportunities, and any further data you may need to thrive in the lagers industry. This lagers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lagers market size has grown steadily in recent years. It will grow from $175.24 billion in 2024 to $181.99 billion in 2025 at a compound annual growth rate (CAGR) of 3.9%. The growth in the historic period can be attributed to consumer preferences, market competition, regulatory environment, cultural influences, and supply chain dynamics.

The lagers market size is expected to see steady growth in the next few years. It will grow to " $215.04 billion in 2029 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to emerging markets, innovation and product development, sustainability initiatives, global economic outlook, demographic changes. Major trends in the forecast period include rise of craft and specialty lagers, growing interest in low-alcohol and non-alcoholic lagers, innovation in flavor infusions, online sales and direct-to-consumer models, collaborations and limited edition releases.

The forecast of 4.3% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for imported hops and barley from key suppliers like Germany and the Czech Republic, leading to higher prices for craft and specialty beers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The lager market is poised for growth due to the increasing consumption of alcohol. Alcohol consumption, involving the intake of beverages containing ethanol, is a widespread practice. Lager, a popular variety of beer, has gained prominence in recent years owing to its perceived nutritional benefits and various health advantages. Lager is considered a healthier option among alcoholic beverages as it is known to lower bad cholesterol, reduce stress, and improve memory. Notably, the Distilled Spirits Council of the United States reported a 12.0% year-on-year growth rate in the spirits industry, reaching $35.8 billion in earnings in 2021. This indicates a rising trend in alcohol consumption, specifically in the lager market.

The lagers market is expected to experience growth due to the expanding reach of e-commerce. E-commerce, involving the online buying and selling of goods and services, provides consumers with the convenience of purchasing lager products from the comfort of their homes. According to the United States Census Bureau, e-commerce in the second quarter of 2023 increased by 7.5%, reaching 15.4% of all sales. This surge in online sales is contributing to the growth of the lagers market, providing consumers with greater accessibility and ease of purchase.

Major companies in the lagers market are dedicated to product innovation to cater to customer needs. An example is LalBrew NovaLager, a robust lager yeast strain ideal for lager beer production. Launched by Lallemand Inc. in September 2022, LalBrew NovaLager, a true bottom-fermenting Saccharomyces pastorianus hybrid, boasts characteristics such as fast fermentations and high attenuation, completing fermentation in just 6 days. This yeast strain offers a clean flavor profile with slight esters, making it suitable for a wide temperature range.

Major companies in the lagers market is the innovation of products such as light and crisp ultra lager. American Brew Crafts, an Indian-based beer brewing company, introduced BlockBuster Ultra Lager in November 2023. This American-style lager features malty notes, a touch of bitterness, and a citrusy and floral flavor profile. With low calorie and carbohydrate content, BlockBuster Ultra Lager caters to consumers seeking a lighter beer option, making it suitable for various occasions.

In August 2023, Tilray Brands, a U.S.-based pharmaceutical company, acquired four craft beer breweries from Molson Coors Beverage Company for an undisclosed amount. With this acquisition, Tilray Brands seeks to expand its product offerings beyond pharmaceuticals and cannabis, enhancing its position in the U.S. craft beer market. This strategic move establishes Tilray as the fifth-largest craft beer company in the U.S., allowing it to reach a wider consumer base and tap into the growing demand for premium and craft beverages. Molson Coors Beverage Company is a Canada-based brewing company with a diverse portfolio of beer brands.

Major companies operating in the lagers market include Asahi Breweries Ltd., Carlsberg Breweries A/S, Diageo Plc, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, The Boston Beer Company, United Breweries Holdings Limited, Founders Hill Brewing Co. LLC, Lakefront Brewery Inc., Anchor Brewing Co. LLC, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Squatters Pubs and Craft Beers, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, San Miguel Corporation, Beijing Yanjing Brewery Co.Ltd., China Resources Beer (Holdings) Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cerveceria Hondurena S.A. de C.V., Grupo Modelo S.A. de C.V., Cerveceria Cuauhtemoc Moctezuma, Cerveceria Nacional Dominicana, Boon Rawd Brewery

Western Europe was the largest region in the lagers market in 2024. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the lagers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lagers market consists of sales of international-style pilsener, baltic-style porter, and black beer. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Lagers Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on lagers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for lagers ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The lagers market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

1) By Standard Lager; Light Lager; Regular Lager

2) By Premium Lager; Craft Premium Lager; Imported Premium Lager

3) By Luxury Lager; High-End Craft Lager; Specialty Luxury Lager

Table of Contents

1. Executive Summary

2. Lagers Market Characteristics

3. Lagers Market Trends And Strategies

4. Lagers Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Lagers Growth Analysis And Strategic Analysis Framework

6. Lagers Market Segmentation

7. Lagers Market Regional And Country Analysis

8. Asia-Pacific Lagers Market

9. China Lagers Market

10. India Lagers Market

11. Japan Lagers Market

12. Australia Lagers Market

13. Indonesia Lagers Market

14. South Korea Lagers Market

15. Western Europe Lagers Market

16. UK Lagers Market

17. Germany Lagers Market

18. France Lagers Market

19. Italy Lagers Market

20. Spain Lagers Market

21. Eastern Europe Lagers Market

22. Russia Lagers Market

23. North America Lagers Market

24. USA Lagers Market

25. Canada Lagers Market

26. South America Lagers Market

27. Brazil Lagers Market

28. Middle East Lagers Market

29. Africa Lagers Market

30. Lagers Market Competitive Landscape And Company Profiles

31. Lagers Market Other Major And Innovative Companies

32. Global Lagers Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Lagers Market

34. Recent Developments In The Lagers Market

35. Lagers Market High Potential Countries, Segments and Strategies

36. Appendix

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