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비디오 스트리밍 소프트웨어 시장 규모, 점유율, 성장 분석 : 유형별, 솔루션별, 플랫폼별, 서비스 산업별, 수익 모델별, 전개별, 지역별 - 산업 예측(2025-2032년)
Video Streaming Software Market Size, Share, and Growth Analysis, By Type, By Solution (Internet Protocol TV, Over-the-Top ), By Platform, By Service Industry, By Revenue Model, By Deployment, By Region - Industry Forecast 2025-2032
상품코드 : 1665959
리서치사 : SkyQuest
발행일 : 2025년 02월
페이지 정보 : 영문 197 Pages
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한글목차

비디오 스트리밍 소프트웨어 시장 규모는 2023년 123억 달러로 평가되며, 2024년 146억 6,000만 달러에서 2032년 597억 6,000만 달러로 예측 기간(2025-2032년) 동안 19.2%의 CAGR로 성장할 것으로 예상됩니다.

비디오 스트리밍 소프트웨어 분야에서는 변화하는 디지털 환경을 반영하는 혁신적 트렌드가 나타나고 있습니다. 정액제 스트리밍 서비스의 급격한 증가는 온디맨드 엔터테인먼트에 대한 소비자의 수요 증가를 반영하고 있으며, 주요 미디어 기업들은 경쟁력 있는 스트리밍 플랫폼에 많은 투자를 하고 있습니다. 전통적인 TV에서 디지털로의 전환은 소셜 네트워크 통합, 저지연 스트리밍, 인터랙티브 기능에 초점을 맞춘 비디오 스트리밍 기술의 혁신을 촉진했습니다. 특히 북미와 유럽에서 비디오 스트리밍을 위한 클라우드 기반 솔루션이 인기를 끌면서 업계의 확장이 두드러지고 있습니다. 기술 대기업의 스트리밍 분야 진출은 기존 환경을 통해 소비자의 엔터테인먼트 경험을 향상시키고 가입자를 확보하고 유지하기 위해 고품질 오리지널 컨텐츠에 대한 투자를 증가시킬 것입니다. 앞으로의 발전은 비디오 품질, 보안 및 성능에 대한 기대치가 높아짐에 따라 이에 부응할 것으로 예상됩니다.

목차

소개

조사 방법

주요 요약

시장 역학과 전망

주요 시장 인사이트

비디오 스트리밍 소프트웨어 시장 규모 : 유형별

비디오 스트리밍 소프트웨어 시장 규모 : 솔루션별

비디오 스트리밍 소프트웨어 시장 규모 : 플랫폼별

비디오 스트리밍 소프트웨어 시장 규모 : 서비스업별

비디오 스트리밍 소프트웨어 시장 규모 : 수익 모델별

비디오 스트리밍 소프트웨어 시장 규모 : 전개별

비디오 스트리밍 소프트웨어 시장 규모 : 사용자별

비디오 스트리밍 소프트웨어 시장 규모

경쟁 정보

주요 기업 개요

결론과 제안

ksm
영문 목차

영문목차

Video Streaming Software Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.66 billion in 2024 to USD 59.76 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The video streaming software sector is experiencing transformative trends that highlight the evolving digital landscape. The surge in subscription streaming services reflects growing consumer demand for on-demand entertainment, prompting major media companies to invest heavily in competitive streaming platforms. This shift from traditional TV to digital has driven innovations in video streaming technologies, focusing on social network integration, low-latency streaming, and interactive features. The industry's expansion is particularly evident in North America and Europe, where cloud-based solutions for video distribution are gaining traction. As tech giants enter the streaming arena, they enhance the consumer entertainment experience through their existing ecosystems, leading to increased investment in high-quality original content aimed at attracting and retaining subscribers. Future advancements are anticipated to meet rising expectations for video quality, security, and performance.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing demographic of on-demand content consumers. As viewers increasingly shift away from traditional television to access their favorite shows, movies, and live events at their convenience, the demand for enhanced streaming solutions significantly rises. This shift in consumer behavior compels streaming service providers to continuously innovate and improve their software offerings to meet the evolving preferences of their audience. Consequently, the market is witnessing substantial growth as consumers seek seamless and high-quality streaming experiences that cater to their on-the-go lifestyles and personalized entertainment choices.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats continue to rise and regulations such as GDPR are implemented, streaming platforms face increasing pressure to safeguard user data. This heightened scrutiny may lead to hesitance among potential users to fully embrace streaming services, thereby creating a potential barrier to market growth. As companies strive to comply with stringent data protection policies, they may encounter difficulties in meeting consumer expectations, ultimately impacting the broader adoption of video streaming technologies within the industry.

Market Trends of the Video Streaming Software Market

The video streaming software market is experiencing a significant trend towards hybrid monetization models, where platforms integrate subscription-based services with ad-supported and pay-per-view options. This strategic diversification not only enhances accessibility to premium content for a broader audience but also maximizes revenue potential across different viewer segments. As consumer preferences shift towards more flexible payment options, streaming providers are leveraging these models to capture diverse audience demographics, increase user engagement, and optimize profitability. This trend is indicative of an evolving landscape where adaptability and innovation are key for streaming services aiming to thrive in a competitive environment.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Video Streaming Software Market Size by Type & CAGR (2025-2032)

Global Video Streaming Software Market Size by Solution & CAGR (2025-2032)

Global Video Streaming Software Market Size by Platform & CAGR (2025-2032)

Global Video Streaming Software Market Size by Service Industry & CAGR (2025-2032)

Global Video Streaming Software Market Size by Revenue Model & CAGR (2025-2032)

Global Video Streaming Software Market Size by Deployment & CAGR (2025-2032)

Global Video Streaming Software Market Size by User & CAGR (2025-2032)

Global Video Streaming Software Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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