프리미엄 생수 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Premium Bottled Water Market Size, Share, and Growth Analysis, By Product Type (Still Water, Sparkling Water), By Packaging Type (Plastic, Glass), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드 : 1663940
리서치사 : SkyQuest
발행일 : 2025년 02월
페이지 정보 : 영문 186 Pages
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한글목차

프리미엄 생수 세계 시장 규모는 2023년 323억 2,000만 달러로 평가되며, 예측 기간(2025-2032년) 동안 7.1%의 CAGR로 2024년 346억 1,000만 달러에서 2032년 599억 2,000만 달러로 성장할 것으로 예상됩니다.

프리미엄 생수 시장은 수분 보충에 대한 인식이 높아지고 소비자의 건강 지향성이 높아짐에 따라 큰 성장이 예상됩니다. 도시화와 가처분 소득의 증가는 프리미엄 제품 판매를 촉진하고, 전 세계 관광객의 급증은 우수한 접객 서비스 제공에 대한 수요를 증가시킬 것으로 예상됩니다. 유명인 추천을 포함한 적극적인 마케팅 전략은 이러한 고품질 물 브랜드의 매력을 증폭시킬 것으로 보입니다. 또한, 소비자의 진정성 추구와 품질에 대한 인식은 시장 수요에 긍정적인 영향을 미칠 것으로 보입니다. 그러나 높은 가격대, 일반 생수와의 경쟁, 사치품 지출에 영향을 미치는 경기 불확실성, 플라스틱 폐기물에 대한 환경 문제 등이 향후 매출 확대에 걸림돌로 작용할 수 있습니다.

목차

소개

조사 방법

주요 요약

시장 역학과 전망

주요 시장 인사이트

프리미엄 생수 시장 규모 : 제품 유형별 & CAGR(2025-2032년)

프리미엄 생수 시장 규모 : 포장 유형별 & CAGR(2025-2032년)

프리미엄 생수 시장 규모 : 유통 채널별 & CAGR(2025-2032년)

프리미엄 생수 시장 규모 : 지역별 & CAGR(2025-2032년)

경쟁 정보

주요 기업 개요

결론과 제안

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영문 목차

영문목차

Global Premium Bottled Water Market size was valued at USD 32.32 billion in 2023 and is poised to grow from USD 34.61 billion in 2024 to USD 59.92 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The premium bottled water market is poised for significant growth, driven by heightened hydration awareness and increasing health consciousness among consumers. Urbanization and rising disposable incomes are expected to elevate sales of premium products, while a surge in global tourism will enhance demand for superior hospitality offerings. Aggressive marketing strategies, including celebrity endorsements, are likely to amplify the appeal of these high-quality water brands. Additionally, consumers' desire for authenticity and perceived quality will positively influence market demand. However, challenges such as a higher price point, competition from standard bottled water, economic uncertainty affecting luxury spending, and growing environmental concerns regarding plastic waste may hinder potential sales growth in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing significant growth as more individuals prioritize their health and wellness. The critical role of hydration in maintaining overall well-being has led to a heightened awareness of its importance. Consequently, there's an increasing demand for premium bottled water that guarantees purity, contains natural minerals, and provides various health benefits. This shift in consumer preferences, combined with the growing emphasis on healthy living, is propelling the market forward, as people are more inclined to invest in high-quality bottled water options that align with their health-conscious lifestyles.

Restraints in the Global Premium Bottled Water Market

The premium bottled water market faces significant challenges due to its elevated pricing, which makes it out of reach for a substantial portion of the global population. This high cost can hinder widespread accessibility, particularly in emerging economies where a large segment of the population belongs to middle- and low-income brackets. Over time, this financial barrier is likely to significantly impact demand for premium bottled water in these regions, limiting market growth and adoption. As affordability remains a critical issue, the market may struggle to penetrate these demographics effectively, ultimately restraining its expansion potential globally.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a significant trend towards infused and functional waters, as consumers increasingly prioritize health and wellness in their beverage choices. Companies are strategically investing in innovative products that blend hydration with essential vitamins, minerals, antioxidants, and natural flavors, catering to the rising demand for nutritionally-enhanced beverages. This trend is further amplified by the broader consumer shift toward functional foods, positioning infused bottled water as a desirable alternative that offers both refreshment and health benefits. As awareness of healthy lifestyles continues to grow, the popularity of these premium products is projected to surge, driving market growth in the coming years.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Premium Bottled Water Market Size by Product Type & CAGR (2025-2032)

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2025-2032)

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2025-2032)

Global Premium Bottled Water Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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