프리랜스 플랫폼 시장 규모, 점유율, 성장 분석 : 플랫폼 유형별, 서비스 유형별, 비즈니스 모델별, 장소별, 스킬 레벨별, 지역별 - 산업 예측(2025-2032년)
Freelance Platforms Market Size, Share, and Growth Analysis, By Platform Type, By Service Type, By Business Model, By Location, By Skill Level, By Region - Industry Forecast 2025-2032
상품코드:1663839
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 178 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 프리랜스 플랫폼 시장 규모는 2023년에 52억 달러로 평가되며, 2024년 61억 달러에서 2032년에는 220억 3,000만 달러로 성장하며, 예측 기간 중(2025-2032년) CAGR은 17.4%로 성장할 전망입니다.
프리랜서 포털 사이트는 프리랜서와 전문 인력을 찾는 기업 모두에게 귀중한 기회를 제공함으로써 고용 환경을 변화시키고 있습니다. 기업에게는 다양한 인재 풀에 대한 접근성을 제공하고, 복리후생, 사무실 공간 등 정규직 고용과 관련된 비용을 최소화하여 인건비 비용을 절감할 수 있게 해줍니다. 개인에게도 프리랜서는 장소에 구애받지 않고, 일정에 맞추어 프로젝트를 선택하고, 출퇴근 시간을 단축하는 등 비교할 수 없는 유연성을 제공합니다. 이러한 추세는 전통적인 9시부터 5시까지 근무하는 직장에 대한 대안을 찾는 전문가들에게 점점 더 매력적으로 다가와 프리랜서들이 급증하고 있습니다. 이 시장의 주요 기업은 사용자 친화적이고 효율적인 서비스를 보장하기 위해 지속적으로 플랫폼을 강화하고 있습니다. 프리랜서에 대한 수요 증가와 이러한 온라인 플랫폼의 확장은 프리랜서 시장의 번영을 지원하는 주요 요인으로 작용하고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
프리랜스 플랫폼 시장 규모 : 플랫폼 유형별 & CAGR(2025-2032)
시장 개요
업계 특화형 플랫폼
업계 횡단형 플랫폼
니치 플랫폼
프리랜스 플랫폼 시장 규모 : 서비스 유형별 & CAGR(2025-2032)
시장 개요
테크놀러지
크리에이티브
마케팅
집필과 번역
비즈니스와 컨설팅
프리랜스 플랫폼 시장 규모 : 비즈니스 모델별 & CAGR(2025-2032)
시장 개요
수수료 기반
서브스크립션 기반
Freemium
Pay-as-You-Go
프로젝트 기반
프리랜스 플랫폼 시장 규모 : 장소별 & CAGR(2025-2032)
시장 개요
현지
전국
세계
리모트 워크
프리랜스 플랫폼 시장 규모 : 스킬 레벨별 & CAGR(2025-2032)
시장 개요
입문 레벨
중급 레벨
상급 레벨
전문가
프리랜스 플랫폼 시장 규모 : 지역별 & CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Upwork Global Inc.(USA)
Fiverr International Ltd.(Israel)
Freelancer Limited(Australia)
Toptal(USA)
Guru.com(USA)
PeoplePerHour Ltd.(UK)
DesignCrowd(Australia)
TaskRabbit(USA)
FlexJobs(USA)
Dribbble(Canada)
Behance(USA)
LinkedIn(USA)
SimplyHired(USA)
SolidGigs(USA)
We Work Remotely(USA)
Arc.dev(Canada)
Gigster(USA)
Skyword, Inc.(USA)
결론과 제안
KSA
영문 목차
영문목차
Global Freelance Platforms Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 6.1 billion in 2024 to USD 22.03 billion by 2032, growing at a CAGR of 17.4% during the forecast period (2025-2032).
Freelance portals are transforming the employment landscape by offering valuable opportunities for both freelancers and companies seeking specialized talents. They provide businesses access to a diverse talent pool, enabling cost savings on labor by minimizing expenses related to full-time hires, such as benefits and office space. For individuals, freelancing offers unparalleled flexibility to work from any location, select projects that align with their schedules, and reduce commuting times. This trend is increasingly appealing to professionals seeking alternatives to traditional nine-to-five roles, leading to a surge in freelancing. Key players in this market are continually enhancing their platforms to ensure user-friendly and efficient services. The growing demand for freelancers and the expansion of these online platforms are major drivers behind the flourishing freelance market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Freelance Platforms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Freelance Platforms Market Segments Analysis
Global Freelance Platforms Market is segmented by Platform Type, Service Type, Business Model, Location, Skill Level and region. Based on Platform Type, the market is segmented into Vertical-Specific Platforms, Horizontal Platforms and Niche Platforms. Based on Service Type, the market is segmented into Technology, Creative, Marketing, Writing and Translation and Business and Consulting. Based on Business Model, the market is segmented into Commission-Based, Subscription-Based, Freemium, Pay-as-You-Go and Project-Based. Based on Location, the market is segmented into Local, National, Global and Remote-Work Optimized. Based on Skill Level, the market is segmented into Entry-Level, Mid-Level, Senior-Level and Expert. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Freelance Platforms Market
A significant factor driving growth in the global freelance platforms market is the increasing demand for flexible work arrangements by companies. As project requirements evolve and the economy becomes more dynamic, businesses are seeking adaptable staffing options. This trend leads organizations to engage freelancers with specialized skills instead of committing to full-time hires. By leveraging the expertise of freelancers, companies can swiftly respond to changing needs while maintaining agility in their operations, ultimately fostering a more adaptable workforce that aligns with the demands of today's fast-paced business environment.
Restraints in the Global Freelance Platforms Market
The global freelance platforms market faces significant challenges due to fierce competition, which serves as a notable restraint in the industry. New entrants often struggle to carve out a niche amidst a multitude of existing platforms vying for limited user attention. This saturation can lead to aggressive price competition, ultimately driving down profits and making it increasingly difficult for platforms to distinguish themselves from one another. As the market becomes more congested, the potential for innovation and unique offerings diminishes, further constraining growth opportunities in the global freelance landscape.
Market Trends of the Global Freelance Platforms Market
The global freelance platforms market is experiencing a significant shift towards the emergence and proliferation of niche platforms tailored to specific industries such as technology, design, and content creation. This trend reflects the increasing demand for specialized skills and personalized service, allowing employers to efficiently connect with skilled freelancers who meet their unique requirements. By narrowing the focus, these platforms enhance the hiring process, reducing time-to-hire while ensuring that both freelancers and employers benefit from a more targeted matchmaking experience. As companies continue to seek expertise in niche markets, this trend is expected to drive growth and innovation across the freelance economy.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Freelance Platforms Market Size by Platform Type & CAGR (2025-2032)
Market Overview
Vertical-Specific Platforms
Horizontal Platforms
Niche Platforms
Global Freelance Platforms Market Size by Service Type & CAGR (2025-2032)
Market Overview
Technology
Creative
Marketing
Writing and Translation
Business and Consulting
Global Freelance Platforms Market Size by Business Model & CAGR (2025-2032)
Market Overview
Commission-Based
Subscription-Based
Freemium
Pay-as-You-Go
Project-Based
Global Freelance Platforms Market Size by Location & CAGR (2025-2032)
Market Overview
Local
National
Global
Remote-Work Optimized
Global Freelance Platforms Market Size by Skill Level & CAGR (2025-2032)
Market Overview
Entry-Level
Mid-Level
Senior-Level
Expert
Global Freelance Platforms Market Size & CAGR (2025-2032)
North America (Platform Type, Service Type, Business Model, Location, Skill Level)
US
Canada
Europe (Platform Type, Service Type, Business Model, Location, Skill Level)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Platform Type, Service Type, Business Model, Location, Skill Level)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Platform Type, Service Type, Business Model, Location, Skill Level)
Brazil
Rest of Latin America
Middle East & Africa (Platform Type, Service Type, Business Model, Location, Skill Level)
